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Pengaruh Orientasi Pasar dan Citra terhadap Kepuasan Mahasiswa dan Implikasinya terhadap Loyalitas Mahasiswa Mulyono, Herry
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.066 KB) | DOI: 10.18202/jam23026332.14.3.12

Abstract

The universities are currently facing many challenges as an institution of higher education providers, especially private universities to compete for students, maintaining the values of academic that produce graduates who can compete in creating jobs, and enter the workforce. This study aimed to analyze the effectof market orientation and image to the student satisfaction, and the implication to the student loyalty. Data collection was taken from students in Jambi as many as 200 samples with analytical methods WarpPLS Structural Equation Model 3.0. The result showed that all of hypothesis has positive and significant impact, which Market Orientation greatest effect.
Analisis Kepuasan Pengguna Terhadap Penggunaan E-Payment Universitas Menggunakan Metode EUCS dan TAM Widyawati, Nilu Gede; Purnama, Benni; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i8.4717

Abstract

Dinamika Bangsa University E-payment website is an information system developed by UNAMA's IT Division in 2020 and is used to confirm online tuition payment transactions. the results of observations and interviews conducted with several students indicate that the Dinamika Bangsa University e-Payment website still has several problems in its use, namely the information on the web is incomplete, for example there is no information about the rules for writing NIMs andThe name on the payment receipt paid via ATM and e-banking.This study aims to determine the satisfaction level of the UNAMA E-payment website and to determine the effect of the relationship between research variables using the End User Computing Satisfaction (EUCS) and Technology Acceptance Model (TAM) web e-Payment methods at Dinamika Bangsa University. This study uses path analysis as a data analysis technique with the help of SPSS software version 26. based on the analysis of the data that has been described, it can be see that of the 7 research variables which contain 6 research hypotheses, the variables content, accuracy, ease of use, and timeliness are stated to have a positive and significant effect on the attitude toward using variable. Besides that, the attitude toward using variable also has a positive and significant effect on user satisfaction variable. The rejected hypothesis is the relationship between the format variable and the attitude toward using variable.
Analisis Kualitas Website SMKN Terhadap Kepuasan Pengguna Menggunakan Metode Webqual 4.0 Falencia, Feiren; Purnama, Benni; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i8.4718

Abstract

Based on observation to total visitor of website SMKN 2 Kota Jambi from June – September 2022 obtained result that total visitor is decrease, which total visitor on September is 1.680 people. Therefore this research is needed to analyze and looking for magnitude influence website quality of SMKN 2 Kota Jambi to user satisfaction use Webqual 4.0 method and IBM SPSS Statistic 26 as application for analyze data statistic with total sample 345 respondents. Based on test that consists validity test, reliability test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, that obtained research result is all indicator comply valid and reliable category and there is no multicollinearity and heteroscedasticity. For multiple linear regression analysis through t-test and f-test that results is all independent variables (usability quality, information quality and interaction quality) positive and significant effect partially and simultaneously to dependent variable (user satisfaction) with interaction quality as variable that has highest influence to user satisfaction, then through determination coefficient analysis obtained the value of R Square is 59,3% that means independent variables influence to dependent variable is good.
Analisis Kualitas Website SMA Menggunakan Metode Webqual 4.0 Widiyanto, Dimas Akhbar; Purnama, Benni; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i8.4722

Abstract

SMA Negeri 10 is a senior high school in Jambi City. The SMA Negeri 10 website is used as a means to provide information to students or the general public who want to find information about SMA Negeri 10 Jambi City. the purpose of this research is to determine the ratings of website users, to measure the quality level of the website and find out the variables that influence user satisfaction on the website of SMA Negeri 10. the research method used is webqual using 4 variables namely usability quality, information quality, interaction quality and user satisfaction. data was taken by distributing offline questionnaires to student respondents in class X and XI and distributing online questionnaires (google form) to alumni class of 2023 with a total of 270 respondents to users of the SMA Negeri 10 Website, Jambi City. Data processing in this study used IBM SPSS statistics ver 25.0 software.The results of this study indicate that there are 2 variables that have a significant effect on the user satisfaction variable, namely the usability quality variable which also has the greatest influential value and interaction quality, while the other variable, namely information quality, does notsignificant effect on user satisfaction.
Analisis Kualitas Layanan Website SMA Terhadap Kepuasan Siswa Menggunakan Metode Webqual 4.0 Jefri, Antonius; Purnama, Benni; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 4 No 9 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i9.4829

Abstract

The problem with the Xaverius 1 City High School website in Jambi is that there are several shortcomings, namely information that is not updated, the web often experiences bugs or errors when accessing available features, loading takes too long, the web appearance is too old-fashioned and does not have clear instructions. The purpose of this study was to analyze the service quality of the Xaverius 1 High School website in Jambi City by applying the webqual 4.0 method and to determine the effect of research variables on website user satisfaction. research that has been carried out using the webqual 4.0 method where there are 3 independent variables (quality of use, quality of information, quality of interaction) and one dependent variable (user satisfaction) and in this study adopted one additional variable from the EUCS method, namely content. This study is a multiple linear regression which produces two hypotheses accepted while 3 hypotheses are rejected. The rejected hypotheses include H1 (quality of use), H2 (quality of information) and H3 (quality of interaction) on user satisfaction, while the accepted hypothesis is H4 (content) there is a relationship with user satisfaction, and H5 regarding all variables influencing user satisfaction. In this study, the researchers suggested to SMA Xaverius 1 Jambi City to improve the website in terms of usability quality, information quality and interaction quality on the website. Which can be seen in the research results of the three qualities have no effect on user satisfaction.
Pemanfaatan E-Customer Relationship Management untuk Peningkatan Usaha Tour & Travel dengan Pengujian User Centered Design Yanto, Widja; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 5 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i1.5152

Abstract

Nada Salwa Tour & Travel is one of the service businesses operating in the travel sector. Currently, the existing system faces challenges in acquiring new customers, enhancing relationships with existing ones, and retaining them. To address these issues, Nada Salwa Tour & Travel requires a web-based Electronic Customer Relationship Management (E-CRM) system that can assist both the company and its customers in fostering good relationships. The objective of this research is to analyze the service relationship between the company and its customers and to design a Sistem web-based Electronic Customer Relationship Management (E-CRM) system to create better relationships through website features. The author conducted object-oriented design including Use Case diagrams, activity diagrams, class diagrams, interface designs, and database structure tables. The result of this research is a Sistem web-based E-CRM system that can help address the existing problems at Nada Salwa Tour & Travel. The testing result of the designed interface using the cognitive walkthrough method with 5 respondents shows learnability at 96.15%, error rate at 1.34%, and efficiency at 94.93%.
Analisis Customer Relationship Management (CRM) Pada Bisnis Penjualan Sepeda Motor dengan Pengujian Sistem Metode UCD Fitriany, Armelia Eka; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 5 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i1.5212

Abstract

Nada Salwa Tour & Travel is a service business operating in the travel sector. Where the current system has obstacles in acquiring new customers, improving relationships with customers, and retaining customers. Based on existing problems, Nada Salwa Tour & Travel requires a web-based Electronic Customer Relationship Management (E-CRM) system that can help Nada Salwa Tour & Travel and customers in establishing good relationships. The aim of this research is to analyze the service relationship between companies and customers and design a web-based Electronic Customer Relationship Management (E-CRM) System to create better relationships between companies and customers through website features. The author implemented an object-oriented system including Use Case diagrams, activity diagrams, class diagrams, System View displays, database structure tables. The result of this research is a web-based E-CRM system that can help solve the problems that exist at Nada Salwa Tour & Travel. The results of testing the design that was created using the cognitive walkthrough method with a total of 5 respondents were learning ability 96.15%, error 1.34%, and efficiency 94.93%.
The effect of entrepreneurial inspiration on entrepreneurial intention at Private Universities Mulyono, Herry; Riorini, Sri Vandayuli
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v16i2.18200

Abstract

Currently, universities face many challenges, specifically, institutions need to be able to produce graduates who are oriented not only towards finding a job but towards creating one, a process known as entrepreneurship, where one of the key elements that significantly influences the emergence, growth, and development of entrepreneurship is the entrepreneurial intention. The purpose of this study is to examine how entrepreneurial inspiration affects entrepreneurial intention, which is mediated by students' perceived behavioral control and personal attitude. A questionnaire with simple random sampling was utilized to gather data from 395 Jambi private university students. On a seven-point Likert-type scale, the respondents were asked to indicate whether they agreed or disagreed with the statements. Data analysis structural equation model. From five hypotheses analyses that were conducted, four hypotheses have positive effects and are significant. Only one hypothesis was rejected, entrepreneurial inspiration on entrepreneurial intention. This hypothesis has a positive impact if it is exclusively mediated by personal attitudes and perceived behavioral control. This study reveals that professionals, motivators, and academics have an important influence in increasing student intentions, which is likely contributing to the improvement of entrepreneurship education in private institutions, particularly in Jambi.
Exploring The Theory Of Financial Innovation In The Context Of Industry 4.0 Rolando, Benediktus; Mulyono, Herry; Hartanti, Rina; Ingriana, Alberta Ingriana
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 1 No 4 (2024): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fourth industrial revolution, also known as Industry 4.0 is marked by rapid technological advancements that have significantly impacted various economic sectors, including the financial industry. This paper analyze how financial innovation is shaping the industry in the context of the 4.0 industrial revolution. The study explores the concept of financial innovation and its role in driving the transformation of the financial sector, particularly in the face of emerging technologies such as artificial intelligence, big data, and the Internet of Things. In this research, we utilized the Systematic Literature Review method to analyze over 100 articles from through platforms like Scopus, ScienceDirect, Google Scholar, Taylor & Francis Online, Wiley Online Library, and Copernicus International Index. Which formed the basis of our study results. The findings suggest that financial innovation is a key enabler for the digitalization of financial services, leading to the development of new business models, products, and services. Moreover, the integration of financial innovation with Industry 4.0 technologies has the potential to enhance efficiency, accessibility, and inclusivity in the financial sector. While the integration of financial innovation with Industry 4.0 technologies may indeed bring about efficiency and accessibility in the financial sector, it is important to consider the potential drawbacks and risks associated with this trend. This research is beneficial for academics, policymakers, and financial industry professionals who seek to understand the implications of financial innovation in the context of the fourth industrial revolution.
Pola Konsumsi dan Kepuasan Konsumen Mi Instan Indomie: Studi di Kota Jambi Julmi, Remalita Mantira Putri; Isfiani, R.A; Haryanti, Putri; Fitria, Syarabila Dwi; Irmawan, Bagus; Mulyono, Herry; Yossinomita, Yossinomita
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 5 No 1 (2026): Volume 5 Nomor 1 Tahun 2026
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2026.5.1.2506

Abstract

Indonesia menempati peringkat kedua sebagai konsumen mi instan terbesar di dunia, dengan konsumsi sebesar 14,54 miliar porsi pada tahun 2023 atau setara dengan 12% dari konsumsi global. Salah satu merek paling populer adalah Indomie, yang diproduksi oleh PT Indofood CBP Sukses Makmur Tbk. Tingginya kepuasan konsumen terhadap Indomie didorong oleh kombinasi faktor rasa, harga, dan ketersediaan. Kepraktisannya menjadikan Indomie sebagai makanan instan utama di Indonesia, yang mencerminkan perannya dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk mengkaji kepuasan konsumen dan pola konsumsi mi instan Indomie di kalangan masyarakat. Dengan beragam pilihan rasa, Indomie tetap menjadi salah satu makanan ikonik di Indonesia. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada 100 responden yang mengonsumsi mi instan Indomie di wilayah Kota Jambi. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa sebagian besar responden merasa puas terhadap kualitas rasa, kemudahan penyajian, dan harga Indomie yang terjangkau. Namun, variasi produk dan inovasi rasa juga memengaruhi tingkat kepuasan konsumen secara keseluruhan. Pola konsumsi memperlihatkan bahwa Indomie sering dikonsumsi sebagai makanan cepat saji, khususnya di kalangan mahasiswa dan pekerja. Selain itu, faktor sosial dan budaya turut berperan dalam membentuk preferensi konsumen, sehingga menjadikan Indomie bagian penting dari pilihan makanan sehari-hari di Indonesia.
Co-Authors Ade Agung Kurniawan Anggraini, Fatan Heti Apriliani, Muetia Arafah, Tuty Ardhiyani, Raysa Puteri Arrahman, Naqif Baharsyah, Bastomi Benediktus Rolando Chaidirman, Chaidirman Charisma, Atik Desri, Desri Dila Nurlaila Effendy Effendy Effiyaldi, Effiyaldi Emerson, Alex Rei Eriadi, Rawiko Fajerin, Tommy Falencia, Feiren Fariza, Adha Fitria, Syarabila Dwi Fitriany, Armelia Eka Gusti Jaya, Suarni Haryanti, Putri Helmina, Helmina Heri Santoso Hidayat, M Irfan Hidayat, Muhammad Reza Indrianti, Inne Ingriana, Alberta Ingriana, Alberta Ingriana Irmawan, Bagus Isfiani, R.A Jannah, Dian Nur Jefri, Antonius Johni Paul Karolus Pasaribu Juarsyah, Ishak Julmi, Remalita Mantira Putri KARMAN, ZULFI Kesuma Wiradana, Teguh Kurniasih Kurniasih Lestari, Feby M. Yusuf M. Yusuf, M. Yusuf Maldiyono, Dedy Malfiro Ulfah, Hasmi Marthiawati, Noneng Mincarti, Iis Mutmainnah Mutmainnah Nanda Utami, Febby Nasution, Indra Kusuma Ningsih, Sri Wahyu Nisa, Akmalun Nuraini, Ike Nurdiansyah Saputra Nurhaliza, Tiko Oktafianti, Ely Pebrianto, Feri Poetra, Ikhsanul Prihatin, Joko Purnama, Benni Putri, Suma Handaira Rd. Rahmat Dauli Rina Hartanti Rusiana Iskandar, Handoko Saputri, Veeny Sieskayadi, Prasetyo Simorangkir, Herli Sitindaon, Kornelius Sri Vandayuli Riorini Suratno, Eddy Surizkiyana, Surizkiyana Suroto Suroto Syarifah Aini Tampubolon, Musmulyadi Tanjung, Sawaluddin Fitri Tanuwijaya, Michael Ternando , Dayu Tyas Rahayu, Ati Ulandari, Tri Wahyu Anggoro, Wahyu Wardani, Muhammad Warsono Warsono Wibowo Putra, Niko Widiyanto, Dimas Akhbar Widyawati, Nilu Gede Wijaya, Felix Yanto, Widja Yossinomita