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All Journal JAM : Jurnal Aplikasi Manajemen Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) International Journal of Pedagogy and Teacher Education TIN: TERAPAN INFORMATIKA NUSANTARA RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI JITEL (Jurnal Ilmiah Telekomunikasi, Elektronika, dan Listrik Tenaga) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Trends Economics and Accounting Research Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Economics and Business Journal Jurnal Informatika dan Rekayasa Komputer Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Sistem Informasi (JUMPER) Scholars: Jurnal Sosial Humaniora dan Pendidikan META - JOURNAL JHSS (Journal of Humanities and Social Studies) Jurnal manajemen dan bisnis (Performa)
Herry Mulyono
Department Of Management, Faculty Of Business And Management, University Of Dinamika Bangsa, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
Managing Risks In Fintech: Applications And Challenges Of Artificial Intelligence-Based Risk Management Rolando, Benediktus; Mulyono, Herry
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.127

Abstract

Artificial Intelligence has become a transformative technology in the field of financial technology, leveraging advanced algorithms and machine learning to identify risks and make informed decisions. However, its widespread adoption presents new challenges related to ethical use, data privacy, security concerns, potential bias, and discrimination. This study aims to explore the benefits of AI-based risk management in Fintech while highlighting associated challenges and providing recommendations. This research utilises the systematic review methodology to analyse existing literature and identify important patterns, gaps, and areas for further investigation. The study utilised data gathered from the Scopus database to obtain credible scholarly materials. Research data was collected from a variety of countries including the United States, China, European nations, and other Asian countries in order to develop a comprehensive understanding of AI-based risk management on a global scale. The findings highlight the crucial role of ethical considerations in implementing AI-based risk management systems to ensure fairness, transparency, and accountability. Moreover, the fintech industry needs to establish strong data protection measures and address issues related to bias and discrimination in order to instil trust and uphold public confidence in AI-based risk management. Future research should emphasise assessing the effectiveness of different algorithms and approaches while also examining potential regulatory frameworks and legal implications associated with AI-based risk management strategies.
Savoring The Success: Cultivating Innovation And Creativity For Indonesian Culinary MSMEs Growth Mulyono, Herry; Rolando, Benediktus
Economics and Business Journal (ECBIS) Vol. 2 No. 4 (2024): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i4.142

Abstract

The culinary industry in Indonesia has witnessed a surge in the growth of Micro, Small, and Medium Enterprises in recent years. These enterprises, known as culinary MSMEs, have played a pivotal role in the country's economic development. To remain competitive in the dynamic market, these MSMEs need to embrace innovative and creative strategies that can drive their growth and sustainability. This paper aims to provide a comprehensive understanding of the innovation and creativity strategies employed by Indonesian culinary MSMEs and identify the key factors that contribute to their success. The study found that culinary MSMEs in Indonesia can adopt a range of innovative and creative strategies to enhance their competitiveness. These may entail developing novel and distinctive menu offerings, implementing efficient production processes, leveraging digital technologies for marketing and customer engagement, and fostering an organizational culture that promotes innovation. By adopting a customer-centric approach and remaining responsive to evolving market trends, these enterprises can distinguish themselves from competitors and maintain a leading position in the industry. A systematic review of the existing literature also reveals that culinary MSMEs in Indonesia face various challenges, including financial constraints, lack of human resources, and limited access to information and technology. To address these challenges, collaboration with external parties, such as the government, research institutions, and universities, can be a crucial step in enhancing the innovation capabilities of these enterprises.
Pengaruh Kompensasi, Motivasi dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Tanuwijaya, Michael; Mulyono, Herry; Purnama, Benni; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1374

Abstract

Growth and progress in every company depends on the quality of the workforce it has. The role of human resources as the main driver of company policies and operational activities makes it a valuable asset for every business entity. This research aims to examine how compensation, motivation and work discipline influence employee job satisfaction at CV. Dharma Abadi Jambi City. This work was written using a quantitative type and The collected data is distributed via Google form in the questionnaire. The population taken was all employees CV. Dharma Abadi in Jambi City numbered 57 people using the census technique as a technique for taking the sample population. Research tools in analyzing data using SPSS v26. The research findings show that compensation, motivation and work discipline partially or simultaneously influence employee job satisfaction at CV. Dharma Abadi Jambi City.
Pengaruh Lingkungan Kerja, Disiplin Kerja, dan Motivasi Kerja Terhadap Kinerja Karyawan Jasa Travel Nuraini, Ike; Mulyono, Herry; Purnama, Benni; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1375

Abstract

Because employee quality has a significant impact on an organization's performance; in a worldwide world, human resources are among the most valuable assets. Given that people are a company's or organization's most valuable asset, human resource development to generate knowledgeable personnel is highly competitive. The purpose of this study is to determine whether PT performance is significantly impacted by the work environment, work motivation, and work discipline employees. Diva Lookah Multindo Jambi. Google Forms is used in this type of quantitative research to send out questionnaires for data collection. Sampling was carried out on all PT workers totaling 46 people using a population sampling approach. The study material was analyzed using SPSS 26. The findings of this research show how elements such as work culture, work ethic, and motivation can influence how successfully PT workers execute simultaneously and partially Diva Lookah Multindo Jambi.
Pengaruh Kualitas Pelayanan, Harga, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Motor Wijaya, Felix; Mulyono, Herry; Nanda Utami, Febby; Benediktus Rolando
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1376

Abstract

This study aims to determine the effect of service quality, price, and customer satisfaction on customer loyalty at Champion Motor Mayang branch, Jambi city with 168 respondents. Sample collection was carried out by distributing questionnaires with the Accidental sampling technique to 168 customers of the Mayang branch of the Champion Motor who were deemed suitable as a data source. This research is descriptive research with quantitative methods. This study uses Partial Least Square (PLS) analysis tools. The entire analysis was calculated using the smart PLS version 4 program. The result of the study indicates that service quality has a significant effect on customer satisfaction, price has a significant effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, price has a significant effect on customer loyalty.
Analisis Dan Perancangan Sistem Informasi Pemesanan Tiket Berbasis Web Pada CV.Bima Sakti Mandiri Arlina, Lisa; Setiawan Asegaff; Herry Mulyono
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 4 No 2 (2024): JAKAKOM Vol 4 No 2 September 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological advances enable companies to increase operational efficiency, expand market reach, and improve customer experience. However, CV. Bima Sakti Mandiri in Jambi is still facing problems in the offline-based ticket ordering process, such as errors in assigning seat numbers, inaccurate departure information, and customer difficulties in obtaining reschedule information. This research aims to analyze problems at CV. Bima Sakti Mandiri and designed a web-based ticket booking information system as a solution to these problems. This research uses the UML modeling method, which includes Use Case Diagrams, Class Diagrams, and Activity Diagrams, as well as flowcharts to design the system. The research results show that CV. Bima Sakti Mandiri experienced problems in ordering tickets, such as incorrect information from officers and rescheduling management. The information system designed produces a prototype that makes it easier for users to order tickets, view real-time seat availability, departure schedules, reschedules, ticket prices, order history, e-wallet payment methods, manage customer data and reports. The results of the analysis and design of this system can be a solution to the obstacles faced as well as a reference for developing a web-based ticket ordering information system. To increase security, CV. Bima Sakti Mandiri must implement SSL encryption, the latest security protocols, firewalls, two-factor authentication (2FA), and a strict privacy policy. Researchers further suggest adding features such as real-time tracking services, reviews and ratings, as well as developing a system using mobile-based technology.
Analisis Dan Perancangan Sistem Electronic Customer Relationship Management (E-Crm) Berbasis Web Pada CV. Megatama Elektronik Muchlis, Rafi Akbar; Setiawan Assegaff; Herry Mulyono
Jurnal Informatika Dan Rekayasa Komputer(JAKAKOM) Vol 4 No 2 (2024): JAKAKOM Vol 4 No 2 September 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

CV. Megatama Elektronik adalah salah perusahaan yang menjual barang elektronik dari berbagai merek . Dimana pada sistem yang sedang berjalan terdapat beberapa masalah dalam memperoleh pelanggan baru, meningkatkan hubungan dengan pelanggan, dan mempertahankan pelanggan. Berdasarkan permasalahan yang ada CV. Megatama Elektronik mememerlukan sebuah sistem Customer Relationship Management (E-CRM) berbasis web yang dapat membantu pihak CV. Megatama Elektronik maupun Customer dalam menjalin hubungan baik. Tujuan penelitian ini adalah menganalisis hubungan layanan antara perusahaan dengan pelanggan dan merancang prototype sistem Electronic Customer Relationship Management (E-CRM) berbasis web untuk menciptakan hubungan yang lebih baik antara perusahaan dengan pelanggan melalui fitur-fitur dalam website. Penulis melakukan perancangan yang berorientasi object mencakup use case diagram, activity diagram, class diagram, rancangan tampilan, tabel struktur database. Hasil penelitian ini adalah prototype sistem E-CRM yang berbasis web yang dapat membantu menyelesaikan masalah-masalah yang terutama pada masalah layanan pelanggan ada pada CV. Megatama Elektronik sehingga E-CRM dapat berjalan dengan baik
Antecedents of Students' Entrepreneurial Intentions in Indonesia: The Moderating Effect of Parental Involvement Rolando, Benediktus; Mulyono, Herry
TIN: Terapan Informatika Nusantara Vol 5 No 6 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i6.6057

Abstract

This study addresses the issue of higher education graduates in Indonesia favoring employment over entrepreneurship by examining the factors influencing entrepreneurial intentions among students at private universities in the Jabodetabek area, with a focus on the moderating role of parental involvement in the relationship between entrepreneurship education, academic support, and entrepreneurial intentions. Data were collected from 143 respondents through online questionnaires using a Likert scale, with a non-probability purposive sampling technique. The data analysis, conducted using SmartPLS 4 and Structural Equation Modeling (SEM), revealed that entrepreneurship education and academic support have significant direct effects on entrepreneurial intentions. Specifically, the T-statistic for entrepreneurship education was 4.831, exceeding the critical threshold of 1.65, with a P-value of 0.000, indicating a strong and significant positive influence on entrepreneurial intention. Similarly, academic support yielded a T-statistic of 3.253 and a P-value of 0.001, confirming a significant positive impact on entrepreneurial intention. However, parental involvement did not significantly moderate these relationships, as evidenced by a T-statistic of 1.399 (P-value of 0.162) for the moderation of entrepreneurship education and a T-statistic of 1.504 (P-value of 0.109) for the moderation of academic support, both of which fall below the required threshold of 1.65. These results suggest that while entrepreneurship education and academic support are critical in fostering entrepreneurial intentions, parental involvement does not significantly enhance their effects in this context. To promote entrepreneurial intentions among Indonesian students, it is recommended that educational institutions and government bodies implement curriculum improvements and provide additional support, while also encouraging parents to offer meaningful guidance and resources to support their children's entrepreneurial aspirations.
Navigating Change: A Systematic Analysis of Business Models and Innovation in Indonesia's Event and Decoration Sector Rolando, Benediktus; Mulyono, Herry; Ingriana, Alberta
TIN: Terapan Informatika Nusantara Vol 5 No 8 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i8.6851

Abstract

The event and decoration industry in Indonesia has experienced significant transformation over the past decade, driven by changing consumer preferences, technological advancements, and growing environmental awareness. As the industry expands and evolves, it faces complex challenges at the intersection of business sustainability, environmental responsibility, and market demands. This qualitative literature review examines these dynamics while focusing on sustainability practices and innovative solutions. This study addresses three key objectives: (1) analyzing operational challenges including environmental sustainability, resource efficiency, and market adaptation; (2) evaluating these challenges' impact on service delivery and customer experience; and (3) developing actionable recommendations for enhancing industry sustainability and innovation. Using a qualitative systematic literature review methodology, the research synthesizes findings from 46 peer-reviewed articles published between 2019-2024, sourced from academic databases including Scopus and Google Scholar . The analysis reveals that the industry faces significant challenges in waste management, sustainable material sourcing, and meeting evolving consumer preferences for eco-friendly services. Key findings highlight the effectiveness of circular economy principles, sustainable design practices, and environmental partnerships in addressing these challenges. The study also identifies how emerging technologies, particularly digital management systems and recycling innovations, can enhance operational efficiency while reducing environmental impact. This research contributes to the growing body of knowledge on sustainable event management practices while providing practical insights for industry stakeholders.
Co-Authors Noni Rahmawati Ade Agung Kurniawan Akmalun Nisa Alberta Ingriana Andry Almustaqim Apriyani Arafah, Tuty Ardhiyani, Raysa Puteri Arlina, Lisa Armelia Eka Fitriany Arrahman, Naqif Baharsyah, Bastomi Benediktus Rolando Benediktus Rolando Bixon Natanael Chaidirman, Chaidirman Charisma, Atik Desri, Desri Dila Nurlaila Eddy Suratno Eddy Suratno Effendy Effendy Effiyaldi, Effiyaldi Emerson, Alex Rei Eriadi, Rawiko Erick Fernando Erick Fernando B311087192 Fajerin, Tommy Falencia, Feiren Fariza, Adha Fatan Heti Anggraini Feby Lestari Felyx Marcelino Fitria, Syarabila Dwi Fitriany, Armelia Eka Gusti Jaya, Suarni Haryanti, Putri Helmina, Helmina Heri Santoso Hidayat, M Irfan Hidayat, Muhammad Reza Indrianti, Inne Ingriana, Alberta Ingriana, Alberta Ingriana Irfan Hassandi Irmawan, Bagus Isfiani, R.A Jannah, Dian Nur Jefri, Antonius Johni Paul Karolus Pasaribu Juarsyah, Ishak Julmi, Remalita Mantira Putri KARMAN, ZULFI Kesuma Wiradana, Teguh Kurniabudi, Kurniabudi Kurniasih Kurniasih Laras Sabrina, Hanan Leni Kardila Deti Maldiyono, Dedy Malfiro Ulfah, Hasmi Mardiana R Mincarti, Iis Muchlis, Rafi Akbar Muetia Apriliani Mutmainnah Mutmainnah Nasution, Indra Kusuma Nita Christine Noneng Marthiawati Nuraini, Ike Nurdiansyah Saputra Nurhaliza, Tiko Oktafianti, Ely Pandapotan Siagian Paskalina Widiastuti Ratnaningsih Pebrianto, Feri Poetra, Ikhsanul Prihatin, Joko Purnama, Benni Putri, Suma Handaira Rd. Rahmat Dauli Rendy Ariestian Rina Hartanti Rusiana Iskandar, Handoko Salya R. Susanto Saputri, Veeny Setiawan Asegaff Setiawan Assegaf Siagian, Pandapotan Sieskayadi, Prasetyo Simorangkir, Herli Sitindaon, Kornelius Sri Vandayuli Riorini Sri Wahyu Ningsih Suratno, Eddy Surizkiyana, Surizkiyana Suroto Suroto Syarifah Aini Tampubolon, Musmulyadi Tanjung, Sawaluddin Fitri Tanuwijaya, Michael Ternando , Dayu Tyas Rahayu, Ati Ulandari, Tri Utami, Febby Nanda VERONICA VERONICA Vivi Usmayanti Wahyu Anggoro, Wahyu Wardani, Muhammad Warsono Warsono Wibowo Putra, Niko Widiyanto, Dimas Akhbar Widja Yanto Widyawati, Nilu Gede Wijaya, Felix Winda Noviana Yanto, Widja Yossinomita Yusuf T Zulfikri Akbar