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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Ekspektra: Jurnal Bisnis & Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Al-Muraqabah: Journal of Management and Sharia Business ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Basthoumi Muslih
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS KUALITAS LAYANAN, BRAND IMAGE, DAN TESTIMONIAL TERHADAP KEPUTUSAN PEMBELIAN SEPATU SNEAKERS DI MARKETPLACE (PADA MAHASISWA UNIVERSITAS NUSANTARA PGRI KEDIRI) Hadiansyah, Ilham; Muslih, Basthoumi; Soedjoko, Dodi Kusuma Hadi
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/6dj4nw64

Abstract

Studi dilakukan untuk mengkaji kualitas layanan, brand image, dan testimonial terhadap keputusan pembelian sepatu sneakers di marketplace pada mahasiswa manajemen Universitas Nusantara PGRI (UNP) Kediri. Menggunakan pendekatan kuantitatif, penelitian ini menyebarkan kuesioner dengan skala likert. Dengan populasi responden 1483 mahasiswa, kemudian disebarkan melalui google form kepada 316 responden mahasiswa UNP Kediri, penentuan sampel berdasarkan rumus Slovin dengan menggunakan metode purposive sampling, analisis data dilakukan melalui regresi linier berganda menggunakan SPSS versi 25.. Hasilnya menunjukkan kualitas layanan, brand image, dan testimonial berpengaruh signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian. Namun, uji koefisien determinasi adjusted (R2) mengungkapkan bahwa ketiga variabel ini hanya berkontribusi sebesar 10% terhadap keputusan pembelian, sementara 90% sisanya dipengaruhi faktor lain. Kualitas layanan, brand image, dan testimonial tetap menjadi fokus penting marketplace dalam memahami perilaku konsumen mahasiswa. Kebaruan penelitian ini terletak pada kajian spesifik interaksi kualitas layanan marketplace, citra merek sneakers, dan testimonial dalam konteks pasar mahasiswa.
Seizing the Market Share of Watermelon Products During the Peak Harvest in Jaan Village Nganjuk Agustina, Yunia; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xcjkn687

Abstract

Research aim : This research aims to identify effective strategies to capture market share for watermelons during the peak harvest. This research explores the factors that influence consumer preferences, farmers' marketing strategies, and the role of distribution in maintaining the selling value of watermelon. Design/Methode/Approach : The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with watermelon farmers, and collectors. Additionally, field observations and secondary data analysis were conducted to triangulate findings. Research Finding : The study identified three key strategies adopted by stakeholders during the harvest season: direct-to-consumer sales, collaborations with collectors for urban market distribution, and the use of social media for marketing. However, challenges such as price instability, logistical costs, and limited market access persist. The findings suggest the need for integrated marketing systems and improved infrastructure to enhance competitiveness. Theoretical contribution/Originality : This research contributes to the literature on agricultural marketing by highlighting the interplay between local competition, marketing innovations, and market dynamics in rural agribusiness. It provides a nuanced understanding of how small-scale farmers navigate oversupplied markets. Practitionel/Policy implication : The study recommends the implementation of government-subsidized logistics during harvest seasons, training for farmers in digital marketing, and the establishment of cooperative models to stabilize prices and expand market reach. Policymakers are urged to invest in storage infrastructure to mitigate losses due to product perishability. Research limitation : The study is limited to the context of Jaan Village and focuses on watermelon as a case crop. Future research could explore comparative analysis with other regions or crops to generalize findings. Quantitative studies are also needed to validate the economic impacts of proposed interventions.
Desain Strategi Marketing Produk Grubi di Munjungan Trenggalek untuk Meningkatkan Volume Penjualan Haqudin, Muhammad Songsong; Wihara, Dhiyan Septa; Muslih, Basthoumi
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 1 (2024): Volume. 4 Nomor 1 April 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i1.1390

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi desain strategi marketing execution plan, strategi marketing budgeting, dan strategi marketing Analyze competition dalam upaya meningkatkan volume penjualan produk Grubi di Munjungan Trenggalek. Metode penelitian melibatkan pendekatan kualitatif dengan fokus pada pemahaman pasar, alokasi anggaran yang proporsional, dan analisis komprehensif terhadap pesaing. Hasil penelitian menunjukkan bahwa implementasi desain strategi marketing execution plan memerlukan pemahaman pasar lokal, pembangunan citra merek menarik, pemilihan saluran distribusi yang tepat, dan fokus pada pengalaman konsumen. Selanjutnya, pada implementasi desain strategi marketing budgeting, alokasi anggaran yang proporsional dan efisien sangat penting, dengan mempertimbangkan prioritas pengeluaran berdasarkan dampak yang diharapkan dan fleksibilitas alokasi anggaran. Selain itu, implementasi desain strategi marketing Analyze competition menekankan pengumpulan informasi komprehensif tentang pesaing, pemahaman kekuatan dan kelemahan mereka, serta identifikasi celah pasar. Keseluruhan temuan menunjukkan bahwa ketiga strategi tersebut memiliki potensi besar untuk meningkatkan volume penjualan produk Grubi di Munjungan Trenggalek melalui pemahaman pasar yang mendalam, alokasi anggaran yang bijak, dan analisis komprehensif terhadap pesaing dan peluang pasar. Implementasi strategi ini diharapkan dapat membantu Grubi mencapai kesuksesan pemasaran yang lebih efektif dan efisien.
Pengembangan Kampung Keren Di Kelurahan Sukorame Kecamatan Mojoroto Kota Kediri Restin Meilina; Bambang Agus Sumantri; Aji Prasojo; Basthoumi Muslih; Sigit Wisnu Setya Bhirawa; Rino Sardanto; Moch. Wahyu Widodo
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 1 No. 2 (2023): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v1i2.221

Abstract

Upaya mengatasi jumlah sampah di Indonesia menjadi salah satu perhatian pemerintah salah satunya dengan pembentukan Bank Sampah di wilayah-wilayah Indonesia melalui kementrian lingkungan hidup. Kelurahan Sukorame Kota Kediri memiliki komitmen kuat dalam mengurangi sampah melalui kegiatan bank sampah dan pembuatan kerajinan dari daur ulang sampah dimana hal ini menjadi potensi kampung keren sebagai misi kota kediri memperkuat perekonomian daerah berbasis potensi unggulan daerah dan pengembangan ekonomi kreatif yang berkeadilan. Kegiatan pengabdian ini bertujuan untuk pengembangan potensi kelurahan Sukorame menjadi kampung keren. Kegiatan dilakukan dengan 3 tahap yaitu pelatihan produksi, pelatihan pemasaran, dan pendampingan pembentukan koperasi. Hasil kegiatan ini adalah peningkatan ketrampilan warga kelurahan Sukorame dalam produksi dan pemasaran produk daur ulang sampah sebagai unit bisnis kampung keren kelurahan Sukorame, serta pengelolaan koperasi sebagai badan usaha yang menaungi unit bisnis kampung keren. Dari penilaian kriteria kampung keren kategori lingkungan, Kelurahan Sukorame sudah memenuhi pembentukan kampung keren. Jika disetujui nama yang diusulkan adalah “Kampung Kreatif 3R”.
Pengenalan Wayang Jemblung Sebagai Rintisan Kampung Keren di Kelurahan Lirboyo Kota Kediri Restin Meilina; Basthoumi Muslih; Sigit Wisnu Setya Bhirawa; Alvi Nurul Hidayah; Ananda Etis Maskulin; Rino Adi Kurniawan; Ivona Varella Putri Arismanda
ADM : Jurnal Abdi Dosen dan Mahasiswa Vol. 2 No. 1 (2024): ADM : Jurnal Abdi Dosen dan Mahasiswa
Publisher : Penerbit dan Percetakan CV.Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurnaladm.v2i1.533

Abstract

Seni dan budaya daerah merupakan salah satu kearifan lokal yang harus dijaga kelestariannya. Masyarakat maupun pemerintah harus bekerjasama dalam melestarikan dan mengoptimalkan potensi kearifan lokal yang bisa menjadi ciri khas daerahnya. Pengelolaan potensi kearifan lokal yang tepat akan menjadi daya tarik kunjungan masyarakat dari luar daerah yang juga menjadi multiplyer effect bagi pengembangan UMKM untuk menyediakan produk-produk makanan dan minuman serta souvenir atau cinderamata bagi pengunjung-pengunjung tersebut. Salah satu potensi kearifan lokal yang berpotensi untuk diberdayakan guna menggerakkan perekonomian kelurahan Lirboyo adalah Seni Jemblung. Sejarahnya dalam dakwah dan penyebaran ajaran islam sesuai dengan potensi adanya pusat studi Islam di kelurahan Lirboyo yaitu pondok Pesantren Lirboyo dan sangat penting untuk diperkenalkan dan dilestarikan lagi oleh generasi muda tentunya dengan dukungan pemerintah. Melalui pengabdian masyarakat ini, tim melaksanakan rangkaian kegiatan untuk mengenalkan dan memviralkan kembali wayang jemblung yang diharapkan dapat menjadi konsep rintisan kampung keren “Seni Jemblung” di Kelurahan Lirboyo Kota Kediri. Dikenalnya seni jemblung ini dapat membuka peluang usaha pementasan seni, paket edukasi dan pelatihan pembuatan wayang Jemblung dari limbah kertas, dan inovasi produk wayang jemblung sebagai cenderamata khas kelurahan Lirboyo Kota Kediri
Peningkatan Kesejahteraan Masyarakat Melalui Program “Berkah Produktif Dari Sampah” Di Desa Titik Kecamatan Semen Kabupaten Kediri Meilina, Restin; Aliami, Sri; Ichsannudin; Silalahi, Amat Pintu Batu; Leksono, Poniran Yudho; Widodo, Moch. Wahyu; Muslih, Basthoumi
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 4 No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v4i1.14856

Abstract

This activity aims to improve the welfare of the society through the “productive blessings from waste” program in Titik Village, Semen District, Kediri Regency. The method of implementing this service is carried out starting from a survey of waste conditions, socialization of waste processing methods, waste craft training and waste craft marketing training. As a result, the survey found a lack of public awareness of waste, socialization was held to increase knowledge accompanied by training in sorting and making handicrafts according to types of waste, training people to marketing these products. In conclusion, an increasing number of residents are willing to sort waste. PKM partners are able to process various types of waste into economical products and having sale value. The emergence of the enthusiasm of the residents shows that the future of waste craft marketing practices can improve society welfare.
Analysis of Product Quality, Price and Service Quality on Customer Repurchase Intention at Marboba Outlet Sagara, Deby; Muslih, Basthoumi; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hvbt4853

Abstract

Research aim : The purpose of this study is to examine and analyze the effect of product quality, price, and service quality partially and simultaneously on customer repurchase intention at Marboba Outlet. Design/Methode/Approach : This study uses a quantitative approach and the technique used is causal associative. The population for this study were all customers who had purchased marboba products and the sample used in the study were 40 respondents who had repurchased and were analyzed using multiple linear regression methods. Research Finding : The results of this study are product quality, price, and service quality partially and simultaneously influence customer repurchase intention at Marboba Outlet. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : The limitation of this research is the lack of time in sampling because it has entered the rainy season.
Analysis of Price, Quality of Service and Location on Purchase Decisions at 3 Putra Flower Shop Baron, Nganjuk Nofian, Bayu; Muslih, Basthoumi; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c3w83141

Abstract

Research Objective:The purpose of this study was to analyze the effect of price, service quality, and location on purchasing decisions at 3 Putra Baron Flower Shop, Nganjuk either partially or simultaneously. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariete analysis, the sample size used is 40 respondents, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. Research Finding: The results showed that price and location had a significant effect, service quality did not have a significant effect, and there was a significant effect between price, service quality, and location simultaneously on purchasing decisions.
Analysis of The Influence of Product Quality, Price, and Location on Consumer's Decision To Buy Peanuts at UD. Berkah Alam Nurhuda, Alfian; Muslih, Basthoumi; Soeprayitno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hhasht09

Abstract

Research Objectives: The purpose of this study was to analyze whether there is a significant influence between the variables of product quality, price, and location simultaneously or partially on purchasing decisions at UD. Berkah Alam. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariate analysis, the sample size used is 40 consumers, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tools. Research Finding: The results showed that product quality, price, and location had a significant effect both partially and simultaneously on purchasing decisions at UD. Berkah Alam.
Loan Interest of KUR at PT Pegadaian UPC Trenggalek: The Role of Cross Selling, Word of Mouth, and Social Media Kartika, Putri Dwi Agnes; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/4y20sk46

Abstract

Research aim: The purpose of this study was to test and analyze the effect of cross selling, word of mouth, and social media partially and simultaneously on the interest in loan people's business credit (KUR) at PT Pegadaian UPC Trenggalek. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study were all customers at Pegadaian UPC Trenggalek, this research instrument used a questionnaire involving 140 KUR customer respondents at Pegadaian UPC Ttrenggalek. The sampling technique uses simple random sampling, and the data analysis technique uses multiple linear regression tests. Data processing was carried out using SPSS 23. Research Finding: The results of this study prove that cross selling, word of mout, and social media partially and simultaneously affect KUR interest at Pegadaian UPC Trenggalek. Theoretical contribution/Originality: This research contributes to understanding and provides insight related to cross selling, word of mouth, social media and interest in KUR loans at Pegadaian. Practitionel/Policy implication: For companies, this research can be an illustration in the strategy of increasing interest in KUR loans at Pegadaian. Research limitation: This research only discusses cross selling, word of mouth, social media. Time constraints for distributing questionnaires which must involve 140 respondents but only 100 respondents were collected. Keywords: Cross Selling, Word of Mouth, Social Media
Co-Authors Agustina, Yunia Aisyi, Gisca Faradista Filla Aji Prasojo Al Aradatin, Sulton Ali Aliami, Sri Alvi Nurul Hidayah Amin Tohari Ananda Etis Maskulin Andana, Riska Andy Kurniawan, Andy Araya Eka Putra Arely, Benedikta Dea Aristina, Vingky Dewi Bambang Agus Sumantri Bambang Agus Sumantri Damayanti, Rosa Navita Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadilah, Alif Okky Fattma Ainun Khiftiyah Fitriyah, Sevi Lailatul Gladis Aminatus Pravita, Swari Hadiansyah, Ilham Haqudin, Muhammad Songsong HERY PURNOMO Hery Purnomo Ichsannudin Ifanisari, Dilla Putri Ivona Varella Putri Arismanda Kartika, Putri Dwi Agnes Kusuma Hadi Sujoko, Dodi Leksono, Poniran Yudho Leniensi, Friscilla Mardika, Yoga Aldi Margiantoro, Febryan Nanda Maulidina, Rahma Medika Aditya, Ocha Moch. Wahyu Widodo Mukti, Irfan Hari Mustofa, Audi Yosrul Muzayadah, Nafisatul Nabela, Yuhana Della Nihusnasari, Sabela Ayu Nilamsari, Lilik Ningtiyas, Anisha Wahyu Nofian, Bayu Noviana, Sela Nugraha, Galih Punta Indra Nurhuda, Alfian Oktaviana, Nita Prarizky, M. Gigih Prasetyo, Muhammad Riyan Prasiska, Yeni Pratama, Okky Yudha Prayogy, Mia Dwi Prismadhani, Nora Dysta Puspita, Nita Putri, Amelia Kusumaning Putri, Arum Eka Refany Putri, Ellysya Tallita Rahmawati, Eka Dian RESTIN MEILINA Rina Widayanti Rino Adi Kurniawan Rino Sardanto Rino Sardanto Sabilla, Karisma Dilla Emy Safitri, Destia Risa Dwi Sagara, Deby Samari Samari Sari, Vinna Ardian Satria, Danang SB, Sigit Wisnu Setya B, Sigit Wisnu Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Soedjoko, Dodi Kusuma Hadi Soeprayitno, Edy Djoko Sri Aliami Sulistiono, Blesscindy Estherina Suprajitno, Edy Djoko Susi Damayanti Susi Damayanti, Susi Susilowati, Yeni Putri Triwahyudi, Ade Uppalavana, Metta Wahyu Widodo Wihara, Dhiyan Septa Wirawan, Ridwan Zahiro, Wirda Aini Zulistiani Zulistiani, Zulistiani