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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Ekspektra: Jurnal Bisnis & Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Abdimas Akademika SINDA: Comprehensive Journal of Islamic Social Studies Al-Muraqabah: Journal of Management and Sharia Business ADM : Jurnal Abdi Dosen dan Mahasiswa KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Basthoumi Muslih
Universitas Nusantara PGRI Kediri
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District Prasetyo, Muhammad Riyan; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/bj0cpj95

Abstract

Research aim: The purpose of this study is t evaluate Shopee web users satisfaction in Munjungan  District, Trenggalek Regency, East Java, using WebQual 4.0. Design/Method/Approach: The approach in this study uses a causal quantitative approach with the population, namely Shopee application users in Munjungan District who have made purchases. This study, which uses simple random sampling as a sampling technique, has 160 respondents based on the theory of Hair et al. Data collection used in the form of instruments through distributing questionnaires. In this research data analysis using instrument test technique, classical assumption tests, and multiple linear regression tests through the SPSS application. Research Finding: The findings in the study indicate that WebQual 4.0 has a significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java. Theoritical contribution/Originality: This research has contributed to the understanding and insight into usability, information quality, service interaction, and user satisfaction during purchases. Practical/Policy Implication: The implications obtained from this research are for companies to gain an improved user experience, increase customer retention, and strengthen brand image. Meanwhile,consumers get benefits such a easier navigation, a more responsive interface, better product filtering, and a pleasant experience during online shopping. Research limitation: This study has limitations such as the insufficient of respondents, which targets 160 respondents but gets 102 people. This happened because some respondent were reluctant to complete the online form and there was a limit for filling it out.
Optimizing Employee Performance through an Effective Combination of Leadership, Work Ethic, and Work Discipline: A Study in the Contemporary Business Context Safitri, Destia Risa Dwi; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ck0bg002

Abstract

Research aim: The current study tried to examine the effect of leadership, work ethic, and work discipline on employee performance at CV Putra Jaya - Nganjuk Regency. Design/Methode/Approach: This study employs a quantitative methodology incorporating causality techniques. The research is conducted at CV Putra Jaya, situated in Ketandan Village, Lengkong District, Nganjuk Regency. Total sampling is employed as the sampling technique, involving a comprehensive sample of 46 respondents. Data analysis is conducted using the multiple linear regression technique. Research Finding: Leadership, work ethic, and work discipline have a positive and significant influence on employee performance at CV Putra Jaya - Nganjuk Regency, partially and simultaneously. This indicates that if leadership at CV Putra Jaya going better, the employee performance will increase more. If the work ethic among CV Putra Jaya employees going better, higher employee performance will be achieved. Literally, increasing work discipline among CV Putra Jaya employees can improve their performance. Determination value of 43.7% indicates that employee performance can be influenced by these three independent variables. Theoretical contribution/Originality: - Practitioner/Policy implication: Leadership of the leader at CV Putra Jaya - Nganjuk Regency at a low effect level should be more flexible and authoritative. Research limitation: Current study variables only influenced employee performance by 43.7%, so other factors need to be studied further. Keywords: Leadership, Work Ethic, Work Discipline, Employee Performance.
The Role of Muse from Influencers in Increasing the Buying Interest of Gisca Make Up Consumers Aisyi, Gisca Faradista Filla; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/py9atn71

Abstract

Research aim : The purpose of this study is to exploring how consumers respond to the muse from influencers used by Gisca Make Up so as to increase their buying interest. Design/Method/Approach : This study uses a descriptive qualitative approach and the techniques used are interviews, observations, and documentation by applying informant selection techniques according to age and 5R (reach, relevance, resonance, reaction, retention). The informants of this study were three consumers of Gisca Make Up in 2024. The data analysis technique used the theory of Miles and Huberman which includes data analysis steps including data collection, data reduction, data presentation, and drawing conclusions/verification. Research Findings : The branding carried out by Gisca Make Up on social media by using muses from influencers is very easily accessible to young and adult communities as consumers but not yet comprehensive, because there are some elderly people who do not access the media so that social media branding is not very effective to use. To increase buying interest among consumers, Gisca Make Up must also continue to do branding with offline media such as using banners and pamphlets, the branding can run smoothly and can be reached comprehensively by all consumers from young, adult, to elderly. The muse used must have good visuals and personal branding. In addition, good products and in accordance with consumer desires also make the quality of Gisca Make Up. Theoretical contribution/Originality : There has not been much research in the area related to MUA services. Practitioner/Policy implication : Useful as a way of branding MUA services in the area and its surroundings. Research limitations: The limitations of this research are due to the limited time and samples taken.
Implementation of the SCAMPER Technique to Create Innovation and Increase the Business Competitiveness of Ardian Collections MSMEs Sari, Vinna Ardian; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/fntw9m22

Abstract

Research aim : This study aims to determine the application of the SCAMPER method in the process of innovating dowry and delivery products in Ardian Collections MSMEs, so that it can increase sustainable business competitiveness. Design/Method/Approach : The method used in this study is a descriptive qualitative approach, data collection through interviews, observations, and documentation by applying the 5R (Relevance, Representative, Reliable, Realistic, Robust) informant selection technique. The informants of this study are 3 informants, namely 1 business owner and 2 Ardian Collections consumers. Research Findings : The results of the study show that Ardian Collections has applied SCAMPER elements such as Combine, Modify, and Put to Another Use in its product innovation process. However, other elements such as Substitute, Adaptate, Eliminate, and Reverse have not been utilized to the fullest, due to the constraints of creating innovation from business owners where owners are still hesitant to explore something new. Theoretical contribution/originality : In previous research, not many applied the SCAMPER innovation technique to the MSME sector in the handicraft sector Practical/Policy Implications : Ardian Collections can maximize the elements of SCAMPER that have not been implemented in this case, namely Substitute, Adaptate, Eliminate, and Reverse. Research limitations : The limitation of this research lies in its focus on only one MSME in Kediri City, so the results of the research may not be fully generalized to MSMEs in other areas, so a more comprehensive study is needed. In addition, the data obtained was limited to interviews and observations.
Analysis of the Development of Hard Skills, Soft Skills, and Insights in the MBKM Program on Student Self-Determination Gladis Aminatus Pravita, Swari; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9rnb4v62

Abstract

Research aim: This study tries to analyze the extent to which MBKM program students develop hard skills, soft skills, and insights that are relevant to the self-determination of students of the Management major of Nusantara University PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. Design/Methode/Approach: This analysis uses a quantitative method with a quantitative descriptive approach conducted on all students of the Management study program of Universitas Nusantara PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. All populations were used as research samples for 43 respondents. The data was carried out using multiple linear regression techniques. Research Finding: The output of this analysis prove that hard skills have no partial effect and have a simultaneous effect on students' self-determination. Meanwhile, soft skills and insights partially and simultaneously affect the self-determination of MBKM students. Theoretical contribution/Originality: From this study, it was found that there were different things from the previous research, where the previous research explained that the hard skill variable did not necessarily have a significant impact on students' self-determination, and the soft skill and insight variables supported previous research Practitionel/Policy implication: These findings emphasize the importance of developing students' soft skills and insights in the MBKM program to increase their self-determination. Higher education institutions need to direct the MBKM program holistically, integrating hard skills, soft skills, and insights to produce competitive graduates and support the achievement of program goals. Research limitation: The current research variable only affects students' self-determination by 86.0%, so other factors need to be further researched.
Job Satisfaction of MSME Employees: Maslow's Perspective Pratama, Okky Yudha; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6213

Abstract

Research objectives: This study aims to analyze the impact of salary and incentives on the level of job satisfaction of employees of Sumengko shuttlecock MSMEs, Nganjuk. Design/Method/Approach: This study applies a quantitative method with a causality approach. The research location is in Shuttlecock MSMEs in Sumengko Village, Sukomoro District, Nganjuk Regency. Data collection was carried out through a questionnaire with a total sampling technique, involving the entire research population consisting of 62 employees in 5 shuttlecock manufacturers. The data were analyzed using multiple linear regression with the help of SPSS statistical software. Research Findings: Based on the results of multiple linear regression analysis, the variables Salary (X1) and Incentive (X2) partially have a positive and significant influence on Employee Job Satisfaction (Y). In addition, simultaneous tests show that together, these two variables also contribute positively and significantly to Employee Job Satisfaction (Y). Theoretical contribution/originality: this study enriches the literature on employee job satisfaction, especially in MSMEs in the shuttlecock sector, which is rarely studied. This study offers a maslow perspective on compensation management. Practice / Policy Implications: Incentives in Sumengko Shuttlecock MSMEs in Nganjuk Regency need to be increased because the incentive variable only affects 0.160 equivalent to 16% on employee job satisfaction. Research limitations: This study shows that salary and incentive variables contribute 80.1% to employee job satisfaction. The rest, namely 19.9%, is influenced by other factors that have not been analyzed in this study and require more in-depth study.
Building Up Brand Loyalty Through Customer Experience of CV Araya Putra Zahiro, Wirda Aini; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7k3f3c19

Abstract

Research aim : This research aims to explore the influence of customer experience on brand loyalty at CV Araya Putra, a company operating in the horticulture sector. Using a qualitative approach and case study methods, this research seeks to understand how elements of customer experience, such as interactions with services, product quality, and emotional value, can contribute to the formation of customer loyalty. Design/Method/Approach : This research is a qualitative approach with a case study method. Informants were selected based on various criteria (relevance, recommendation, readiness, and reassurance). The research informants in this research were CV Araya Putra customers who had used the product or service. The interview was conducted using an interview guide technique which consists of open questions that discuss various dimensions of customer experience such as product quality, service, emotional connection, and other factors that influence their decision to remain loyal to the brand. By using data validity, triangulation of data sources to ensure the accuracy of the information. Research Finding : The data shown that customer a highly values product quality and responsive customer service, which creates an emotional bond with the brand and the ease of use of the e-commerce platform. The key elements of the customer experience not only product quality, but also quality of staff service, shopping convenience in the store, navigation on the website, and product delivery. The strategy that can be implemented by CV Araya Putra to increase their customer loyalty that combine cognitive (product quality) and emotional (relationship with the brand) satisfaction.. Theoretical contribution/Originality : This research provides strategic recommendations for CV Araya Putra, including improving customer service, optimizing customer experience on digital platforms, and developing stronger emotional relationships with customers. Practitionel/Policy implication : This study not only provides insight for companies in increasing brand loyalty, but also contributes to the academic literature regarding the relationship between customer experience and brand loyalty in the field of horticulture. Research limitation : Several obstacles were also found, such as inconsistency in service and lack of use of customer feedback for quality improvement.
Innovation Strategy Of Improving Brilliant English Course Business Putri, Amelia Kusumaning; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/z111q666

Abstract

Research aim : The aim of this research is exploring and the propose effective open inovation stragtegies for Brilliant English Course to enhance its curriculum, integrate modern technologies, personalize learning experiences, expand its market reach, and student satisfaction. Design/Methode/Approach :the research will adopt a qualitative approach, utilizng case study analysis, interviews and documentation. The selection of informants used the 5R (Realize, Relevance, Recommendation, Report, Readiness). Research Finding : The integration of Al Driven platforms and Online learning management systems to provide personalized and flexible learning experiences. The Development of a Specialized Curicullum, Idenification of potential Partnerships and collaborations with universities, marketing strategies and sustainabel practices , explore open business models for potential Brilliant English Course. Theoretical contribution/Originality :This research will contribute to the existing body of knowledge on Open Innovation by applying it to the context of educational institutions, specifically language institute. The originality of this research lies in its focus on integrating both technological advancements and external partnerships within the educational environment, creating a holistic approach to business growth and innovation in education. Practitionel/Policy implication : The research will motivate other institute to grow up better by open innovation strategy. Research limitation : This research focuses only on a The findings are more applicable to Brilliant English Course implementing technologies digital platforms requires significant investment, which might be challeging for smaller institutions.
Boosting Sales Turnover of Sumber Podang Honey with Digital Campaign Nabela, Yuhana Della; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0h6yjf79

Abstract

Research aim : This study aims to analyze the effectiveness of digital campaigns in increasing sales turnover in MSMEs Sumber Podang Honey. Design/Methode/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are consumers and owners at MSMEs Honey Sumber Podang. Research Finding: The results of the study show that using the 5R sales strategy and through the digital sales strategy campaign can be used as an effective strategy in increasing sales turnover in MSMEs Honey source podang and also expanding the reach of sales promotion. Theoretical contribution/Originality: This study provides new insights into the importance of sales strategy in the context of sales promotion through digital campaigns, especially in terms of efforts to increase sales turnover. These findings add to the literature on managing online sales strategies Implication: This study recommends the application of digital sales strategy campaigns in small and medium-sized companies to increase sales results. Research limitations: The limitations of this study are the focus on one location and the lack of generalization of results. Further research is suggested to cover more locations and industry variations.
Analysis of the Performance Achievement of Substitute Employees During Leave at Simpang Lima Gumul Regional Public Hospital Kediri Sulistiono, Blesscindy Estherina; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2dyfgn86

Abstract

Research aim : This study aims to describe in detail the employee leave application procedures implemented at RSUD Simpang Lima Gumul Kediri and to analyze the performance achievements of substitute employees, particularly in terms of their competencies and the quality of services delivered during the main employees' leave period. Design/Methode/Approach : The research adopts a qualitative case study approach. Data were collected through interviews, direct observations, and documentation reviews. Informants were selected using purposive sampling based on the 5R criteria (Relevance, Recommendation, Rapport, Readiness, Reassurance). Research Finding : The leave process at RSUD SLG is manual and lacks standard handover procedures. Substitutes are appointed informally without training, yet generally perform well despite increased workloads. Operational efficiency is limited by the absence of digital systems and clear guidelines. Theoretical contribution/Originality : This research contributes to the body of knowledge in Human Resource Management by highlighting the gap in substitute performance management within public health institutions. It also emphasizes the need for procedural standardization and digital transformation in leave management systems—especially for non-civil servant employees (Non-ASN). Practitionel/Policy implication : The findings suggest that RSUD SLG should implement a digital leave management system, establish formal standard operating procedures (SOPs) for task delegation, and conduct regular training for substitute employees. These improvements can enhance service continuity and reduce administrative bottlenecks. Research limitation : This study is limited to administrative staff and Non-ASN employees within a single public hospital (RSUD SLG Kediri). The findings may not be generalizable to other hospital settings or employee categories such as PNS (Civil Servants).
Co-Authors Agustina, Yunia Aisyi, Gisca Faradista Filla Aji Prasojo Al Aradatin, Sulton Ali Aliami, Sri Alvi Nurul Hidayah Amin Tohari Ananda Etis Maskulin Andana, Riska Andy Kurniawan, Andy Araya Eka Putra Arely, Benedikta Dea Aristina, Vingky Dewi Bambang Agus Sumantri Bambang Agus Sumantri Damayanti, Rosa Navita Dodi Kusuma Hadi Soedjoko Ema Nurzainul Hakimah, Ema Nurzainul Fadilah, Alif Okky Fattma Ainun Khiftiyah Fitriyah, Sevi Lailatul Gladis Aminatus Pravita, Swari Hadiansyah, Ilham Haqudin, Muhammad Songsong HERY PURNOMO Hery Purnomo Ichsannudin Ifanisari, Dilla Putri Ivona Varella Putri Arismanda Kartika, Putri Dwi Agnes Kusuma Hadi Sujoko, Dodi Leksono, Poniran Yudho Leniensi, Friscilla Mardika, Yoga Aldi Margiantoro, Febryan Nanda Maulidina, Rahma Medika Aditya, Ocha Moch. Wahyu Widodo Mukti, Irfan Hari Mustofa, Audi Yosrul Muzayadah, Nafisatul Nabela, Yuhana Della Nihusnasari, Sabela Ayu Nilamsari, Lilik Ningtiyas, Anisha Wahyu Nofian, Bayu Noviana, Sela Nugraha, Galih Punta Indra Nurhuda, Alfian Oktaviana, Nita Prarizky, M. Gigih Prasetyo, Muhammad Riyan Prasiska, Yeni Pratama, Okky Yudha Prayogy, Mia Dwi Prismadhani, Nora Dysta Puspita, Nita Putri, Amelia Kusumaning Putri, Arum Eka Refany Putri, Ellysya Tallita Rahmawati, Eka Dian RESTIN MEILINA Rina Widayanti Rino Adi Kurniawan Rino Sardanto Rino Sardanto Sabilla, Karisma Dilla Emy Safitri, Destia Risa Dwi Sagara, Deby Samari Samari Sari, Vinna Ardian Satria, Danang SB, Sigit Wisnu Setya B, Sigit Wisnu Sigit Wisnu Setya Bhirawa Silalahi, Amat Pintu Batu Soedjoko, Dodi Kusuma Hadi Soeprayitno, Edy Djoko Sri Aliami Sulistiono, Blesscindy Estherina Suprajitno, Edy Djoko Susi Damayanti Susi Damayanti, Susi Susilowati, Yeni Putri Triwahyudi, Ade Uppalavana, Metta Wahyu Widodo Wihara, Dhiyan Septa Wirawan, Ridwan Zahiro, Wirda Aini Zulistiani Zulistiani, Zulistiani