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All Journal DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal Bahasa Rupa Tuturrupa : Bertutur Apik, Berkata Rupa Jurnal Pakarena Gestalt : Jurnal Desain Komunikasi Visual Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Software Engineering and Computer Science (IJSECS) Jurnal Pengabdian Masyarakat IJCOSIN : Indonesian Journal of Community Service and Innovation eProceedings of Art & Design Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Of Resource Management, Economics And Business (REMICS) Jurnal Abdimas Indonesia Journal of Community Service (Abdisci) Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Galih Putra Pamungkas
Institut Teknologi Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Archipelago's Strategy in the Authentic Culinary Banyumas Video Clip (Visual and Cultural Aesthetic Analysis) Ferdinanda Ferdinanda; Galih Putra Pamungkas; Riri Irma Suryani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3732

Abstract

The existence of traditional culinary is now starting to be difficult to find in the community, including traditional culinary Banyumas, which has a variety of traditional cuisine, including Gethuk Goreng, Lanting, Nopia, Soto Sokaraja, Jenang Jaket or Wajik Klethik, Kraca, Mendoan Banyumas, Jalabiya, Intil, Badeg, Soft and a variety of other traditional foods and drinks. As a generation that is close to technology and information, culinary producers must of course focus on the younger generation segment as their target. This is also supported by the presence of social media which facilitates the distribution of information to target consumers. The video clip titled Banyumas Authentic Culinary (BAC) is a 2-minute video circulating on social media Instagram. This clip was first published in mid-September 2021, and was able to attract more than 20,000 viewers within 3 days of being published. BAC focuses more on visualizing details of several traditional Banyumas culinary specialties. The BAC video will be analyzed descriptively in dark and light colors, contrast guides, rhythm guides, creativity theory, aesthetic form theory, and cultural integration.
Co-Authors Achmad Sultoni Achmad Sultoni Achmad Zaki Yamani Ade Yanyan Ramdhani Aditya Wijayanto Afin Prianda Ahmad Adib Masruri Aiza Yudha Pratama Ajeng Sholikhawati Arsita Pinandita ARUM PANGGAYUH, DIKA Damar Tri Afrianto Dwi Mei Laila Nurul Baiti Faila Al Faina Farikhatul Hidayah Feliansyah, Rifal Ferdiansyah, Aldi Ferdinanda Gilang Ramadhan Gladi Pawestri Utami Gusnita Linda Intan Amalia Putri Karima, Halim Qista Mochammad Imron Awalludin Monareh, Marcellino Mutiara, Sekar Neni Triana, Neni Pera, Pera Prayoga Pribadi Raudhatul Jannah, Zahira Riri Irma Suryani Robert Hendra Yudianto Saprudin, Usep Sekar Ayu Pramesty, Faiha Sidiq, Muhammad Fajar Silva Ayu Karimah Tarisa Dinar Alifia Tenia Wahyuningrum Titis Srimuda Pitana