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All Journal Journal of Accounting and Investment SIGMA: Jurnal Pendidikan Matematika Jurnal Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Humanities and Social Studies INSIST (International Series on Interdisciplinary Research) M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Gema Wiralodra Amalee: Indonesian Journal of Community Research & Engagement Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal Corner of Education, Linguistics, and Literature Jurnal Ekonomi Indo-MathEdu Intellectuals Journal Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka TOFEDU: The Future of Education Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Cendekia Ilmiah
Nandang Nandang
Universitas Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Marketing Promotion Finance and Accounting System in Banana Chip and Peel Community Micro Business Bandung Sari, Nur Zeina Maya; Kanya, Nita; Kamil, Indriyati; Nandang, Nandang
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.5904

Abstract

The banana chip and peel community micro business in Bandung needs help in marketing promotion and financial management despite the high nutritional potential of banana peels. This initiative aims to enhance local micro-businesses' marketing strategies and financial practices by empowering community members with the necessary skills and knowledge. Utilizing a community-based research (CBR) method, the project involved focus group discussions, interviews, and marketing training seminars to identify obstacles and promote product innovation. Participants were taught effective marketing techniques and financial accounting practices, including cash flow management and profit-loss reporting. The results demonstrated a significant improvement in business stability and sales performance, with participants adopting diverse product offerings such as cheese and chocolate-flavored chips. Community engagement played a crucial role, ensuring strategies were culturally relevant and fostering a sense of ownership among participants. In conclusion, this initiative successfully applied theoretical frameworks to enhance the economic viability of local micro-businesses. By integrating effective marketing, sound financial management, and community participation, the program empowered entrepreneurs to innovate and sustain their enterprises, ultimately contributing to the region's economic development. Future efforts should build on these principles to support local businesses further.
Pengaruh Pelatihan Kewirausahaan dan Motivasi Berwirausaha terhadap Niat Berwirausaha bagi Penyandang Disabilitas di Yayasan Teman Hebat Berkarya Jakarta Dewi, Repita; Nandang, Nandang; Ismail Yusup
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11367

Abstract

This research is motivated by the limited employment opportunities for people with disabilities, making entrepreneurship training and entrepreneurial motivation crucial factors in increasing entrepreneurial intentions. The purpose of this study was to determine the perceptions of entrepreneurship training, entrepreneurial motivation, and entrepreneurial intentions, and to determine whether there is an influence between entrepreneurship training and entrepreneurial motivation on entrepreneurial intentions among people with disabilities at the Yayasan Teman Hebat Berkarya in Jakarta. The research method used was quantitative with a descriptive and verification approach. Based on the results of classical assumption tests and hypothesis testing, entrepreneurship training and entrepreneurial motivation had a positive effect on entrepreneurial intentions among people with disabilities at, amounting to 74.4%, while the remaining 25.6% was influenced by other variables not discussed in this study. The inconsistency of the training curriculum with the participants' actual needs, as well as low expectations and motivation for entrepreneurship, resulted in people with disabilities being less prepared to start businesses, resulting in underutilization of the skills acquired from the training.
Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Kewirausahaan (Survey Pada Siswa SMA IT Qoshrul Muhajirin Kelas XII Tahun Ajaran 2023/2024) Silvia Fajari Rasyieda; Nandang, Nandang; Ismail Yusup
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.12125

Abstract

Rendahnya tingkat kewirausahaan di kalangan generasi muda menjadi tantangan dalam mencetak wirausahawan baru. Peran Pendidikan kewirausahaan dinilai mampu menumbuhkan intensi berwirausaha siswa. Penelitian ini bertujuan untuk meneliti hubungan Pendidikan Kewirausahaan dengan Intensi berwirausaha siswa, kegiatan ini telah memberikan gambaran awal mengenai potensi siswa dalam mengembangkan keterampilan kewirausahaan melalui pemahaman siswa terhadap konsep dan mekanisme praktik maupun pembelajaran di kelas yang dihasilkan melalui sosialisasi sekolah. Studi ini menerapkan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Sampel ditentukan dengan teknik sampling jenuh, melibatkan seluruh siswa kelas XII di SMA IT Qoshrul Muhajirin. Data dikumpulkan melalui kuesioner yang telah dianalisis dan memastikan validitas dan reliabilitasnya serta diuji melalui SPSS versi 29 dengan Proses analisis melibatkan uji asumsi klasik dan uji hipotesis. Hasil uji penelitian memperlihatkan Pendidikan kewirausahaan memiliki dampak signifikan pada intensi berwirausaha peserta didik. Temuan ini mendukung pentingnya integrasi praktik kewirausahaan dalam pembelajaran.
The Role of Training and Mentoring on Entrepreneurial Behavior Through the Entrepreneurial Intention Approach (A Case Study of the Vocational Training Center in Tasikmalaya Regency) Fadila, Aldia; Nandang, Nandang; Rachmani , Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.953

Abstract

Training and mentoring play an important role in shaping entrepreneurial behavior. This study aims to describe training, mentoring, entrepreneurial intention, and entrepreneurial behavior to determine the extent to which training and the impact of mentoring through entrepreneurial intention affect entrepreneurial behavior among alumni of training participants at the Vocational Training Center (BLK) in Tasikmalaya Regency. The research method used is quantitative with a descriptive approach and path analysis. The population in this study consists of 88 participants, with the same number of 88 samples selected through Saturated Sampling. Data collection was carried out using a questionnaire in the form of a Google form, and the analysis was conducted using Structural Equation Modeling (SEM).
The Impact of the Marketing Mix on Consumer Purchasing Decisions at Dapoer Uni Elvy Catering in Bandung Raihan, Muhammad; Nandang, Nandang; Yusuf, Ismail
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.997

Abstract

This study aims to analyze the impact of the marketing mix on consumer purchasing decisions at Dapoer Uni Elvy Catering, located in Bandung. In recent years, the company has experienced a significant decline in the number of orders, which is suspected to be due to weak marketing strategies and price competition from competitors. This research applies a quantitative approach using a descriptive method. Purchasing decision is the dependent variable, while product, price, and promotion are the independent factors. A questionnaire was distributed to 108 active consumers over the past year. This study can help SMEs develop more effective marketing strategies to compete and retain customers.
Peningkatan Literasi Keuangan dan Tata Kelola Desa Wisata Melalui Program Pendampingan Masyarakat di Desa Wisata Plosokuning, Kabupaten Sleman, Yogyakarta Fauziyah, Azizah; Kurnia, Dede; Nandang, Nandang; Yusup, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.598

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan dan kapasitas tata kelola pada pengelola Desa Wisata Plosokuning, Kabupaten Sleman, Indonesia. Kegiatan dilatarbelakangi oleh rendahnya keterampilan manajemen keuangan yang menyebabkan pengelolaan dana desa wisata belum berjalan optimal. Metode pelaksanaan menggunakan pendekatan partisipatif melalui empat tahapan, yaitu persiapan, pelaksanaan, evaluasi, dan tindak lanjut. Tahap pelaksanaan mencakup pelatihan literasi keuangan dasar, pendampingan hybrid penerapan pencatatan keuangan sederhana, serta sosialisasi kolaboratif dengan pemangku kepentingan desa. Hasil kegiatan menunjukkan adanya peningkatan rata-rata pengetahuan peserta sebesar 40% serta perubahan perilaku dalam penerapan pencatatan kas dan perencanaan anggaran. Kendala utama meliputi perbedaan tingkat literasi keuangan peserta dan keterbatasan sarana teknologi, namun diatasi dengan penyusunan materi bertahap dan penyediaan alternatif buku kas manual. Secara keseluruhan, program ini berhasil memperkuat transparansi dan akuntabilitas pengelolaan keuangan desa wisata, sekaligus menjadi model replikasi bagi desa wisata lain di Indonesia.
The Marketing Strategy Analysis in Local Films: A Case Study of the Macan dalam Toples Serial Film by Creative Economy Actors in Tasikmalaya Regency Ramdani, Dwi; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.959

Abstract

This research is motivated by the importance of the creative economy in enhancing regional competitiveness, particularly in the film subsector in Tasikmalaya Regency. The serial film Macan dalam Toples (MDT) by Layar Lokal is an example of the contribution of local creators, but it still faces challenges in audience retention and market expansion. The aim of the study is to analyze the marketing strategy of MDT through the 4P marketing mix (product, price, place, promotion) and a holistic marketing approach. The method used is qualitative, case study, including in-depth interviews, observations, and literature review. The results show that MDT builds emotional closeness with the local audience, but the inconsistent storyline lowers retention. The free pricing strategy is effective in reaching audiences, but it has not yet generated revenue. Distribution is through YouTube, but irregular release schedules weaken enthusiasm. Promotion via social media effectively reaches communities, but it is limited in expanding exposure. The holistic marketing analysis identifies four main constraints: 1) internal marketing is hindered by resource limitations, 2) relationships have not been optimized, 3) integrated marketing is weak, and 4) performance marketing is underutilized and difficult to measure for optimization. Based on these findings, it can be seen that the 4P strategy is strong but not yet optimal in increasing viewers and revenue. The application of holistic marketing offers a framework to improve content, distribution, and promotion.
Aktivitas Pemasaran Media Sosial untuk Keberlanjutan Usaha Melalui Co-creation pada Merek Fashion Ecinos Astuti, Agustina Tri; Nandang, Nandang; Rahmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7896

Abstract

Dalam penelitian ini bertujuan untuk menguji dampak yang ditimbulkan pada aktivitas pemasaran media sosial terhadap keberlanjutan usaha melalui variabel co-creation. Co-creation yang melibatkan kolaborasi antara perusahaan dan konsumen dalam menciptakan nilai bersama, merupakan aspek krusial dalam pemasaran modern. Co-creation dapat membantu perusahaan dalam membangun hubungan yang lebih baik dengan pelanggan dan memenuhi kebutuhan mereka secara lebih tepat. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling untuk memilih sampel yang terdiri dari para followers potensial dan pelanggan yang telah mengikuti Instagram Ecinos. Sebanyak 100 responden telah terlibat dalam penelitian ini. Data dikumpulkan melalui kuesioner yang dibagikan dengan menerapkan Skala Likert dan dianalisis dengan metode Partial Least Square (PLS) menggunakan SmartPLS 4.0 sebagai alat bantu. Hasil penelitian menunjukkan bahwa setiap variabel dalam penelitian ini signifikan dan memediasi pengaruh antar variabel. Secara khusus, aktivitas pemasaran media sosial yang dilakukan pada akun instagram Ecinos telah terbukti efektif dalam meningkatkan jangkauan dan memperkuat keterlibatan konsumen dengan menggabungkan prinsip-prinsip Co-creation.
Keputusan Pembelian Merchandise K-Pop Ditinjau dari Promosi Pada Online Shop Sunfloca di Media Sosial Twitter Fadhilah, Annisa Nur; Nandang, Nandang; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7910

Abstract

K-Pop sukses menyita perhatian global. Agensi K-Pop memanfaatkan momentum ini dengan merilis merchandise resmi. Penelitian ini berfokus untuk menguji pengaruh promosi terhadap keputusan pembelian merchandise K-Pop di media sosial Twitter (studi kasus Sunfloca). Data untuk penelitian ini dikumpulkan menggunakan survei yang diselesaikan oleh 120 responden. Penelitian ini menerapkan metode kuantitatif dan didukung oleh pendekatan deskriptif dan verifikatif untuk menganalisis dan mengkonfirmasi temuan. Pengikut twitter Sunfloca menjadi populasi dalam penelitian ini. Teknik pengumpulan data menggunakan data primer dengan menyebarkan kuesioner dalam format google form yang disebar secara online. Temuan penelitian mengungkapkan bahwa promosi di media sosial mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian merchandise K-Pop. Urgensi dari penelitian ini adalah memberikan wawasan yang dapat membantu Sunfloca dan bisnis sejenisnya dalam merancang, mengoptimalkan, dan meningkatkan strategi promosi yang dilakukan sehingga meningkatkan penjualan.
PENGEMBANGAN GAME MONOPOLI BERBASIS RME UNTUK MENINGKATKAN KEMAMPUAN KONEKSI MATEMATIS DAN MINAT BELAJAR SISWA PADA MATERI BARISAN ARITMATIKA Nandang, Nandang; Lestari, Wiwit Damayanti; Fikri, Hidayatul
SIGMA: JURNAL PENDIDIKAN MATEMATIKA Vol. 16 No. 2: Desember 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/sigma.v16i2.15929

Abstract

Penelitian ini bertujuan mengembangkan media game monopoli berbasis Realistic Mathematics Education untuk meningkatkan kemampuan koneksi matematis dan minat belajar siswa. Metode yang digunakan dalam penelitian ini adalah metode penelitian pengembangan dengan model pengembagan 4-D. Analisis data yang digunakan dalam penelitian ini adalah menggunakan atlast-I, uji aiken v, dan Uji t satu sampel. Berdasarkan hasil analisis data penelitian, proses pengembangan media game monopoli berbasis Realistic Mathematics Education, hasil uji validasi menunjukkan bahwa semua butir dinyatakan valid, rerata dari semua butir adalah 0,88, nilai V > 0,8 artinya sangat valid. Hal tersebut dapat dinyatakan bahwa media game monopoli berbasis Realistic Mathematics Education layak untuk digunakan. Berdasarkan uji efektivitas media melalui tes kemampuan koneksi matematis siswa menggunakan uji t satu sampel diperoleh tobs = 1,550 dan tk = 0,182. Karena tobs > tk artinya media game monopoli berbasis Realistic Mathematics Education dapat meningkatkan kemampuan koneksi matematis siswa pada materi barisan aritmatika. Selanjutnya uji efektivitas media melalui angket minat belajar siswa menggunakan uji t satu sampel diperoleh tobs = 1,675 dan tk = 0,155. Karena tobs > tk artinya media game monopoli berbasis Realistic Mathematics Education dapat meningkatkan minat belajar siswa pada materi barisan aritmatika. Sehingga pengembangan media game monopoli berbasis Realistic Mathematics Education dapat meningkatkan kemampuan koneksi matematis dan minat belajar siswa.
Co-Authors Agung Cahyo Nugroho Aldi, Deni Leo Apriani, Zenita Aprilia, Elpa Astuti, Agustina Tri Azizah Fauziyah Clymenia, Agripina Damayanti Lestari, Wiwit Dede Kurnia, Dede Denni Ismunandar Dewi, Repita Dwi Handayani, Riska Endrian, Muhammad Eryanti, Eryanti Evi Kurniawati, Evi Fadhilah, Annisa Nur Fadila, Aldia Fathurrahman, Hanif Zirly Fauzi, Rizki Fauziah, Ershi Hidayanti Fikri, Hidayatul Ghia Ghaida Kanita, Ghia Ghaida Gultom, Juniar Pratiwi Gumelar, Bagja Hakam, Fikri Hartono, Muhammad Fauzan Harun Basalamah, Salma Hendi, Ujang Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismunandar, Denni Jamaludin, Asep Juliyano, Irvan Kamil, Indriyati Kemal, Ramdhia Lesmana, Gilang Lestari, Wiwit Damayanti Maya Sari, Nur Zeina Maydah, Sinta Rhaudatul Miftahul Jannah Mubaroq*, Rama Husni Mughni, Fauzan Dhanie Muhammad Ikhwan Mulyana, Diki Namaradzani, Fiqri Ikbal Nita Kanya Nofisks, Dara Jingga Puti Novie Indrawati Sagita Nugraha, Riky Nurfitriya, Mira Nurhayani, Siti Nurhidayat, Pimas Rajab Panuli, Ari Perdiana, Rizal Hendri Persada, Citra Pranata, Rengga Madya Prasetyo, Kukuh Wahyu Pratami, Anggiet Rachmatya Puri, Ita Duhita Rachmani, Nizza Nadya Rachmawati, Siti Dewi Rahmani, Nizza Nadya Rahmawati, Linda Raihan, Muhammad Ramadhani, Dimas Bagus Ramdani, Dwi Riswanto, Tiyo Rizky Maulana, Rizky Rosalia, Indah Silvia Fajari Rasyieda Siti Rohmah Susanti, Ela Taufan, Mochammad Tri Prasetyo Utari, Reka Tri Wanta, Wanta Wildan Hilmi Zuliyantini, Zuliyantini