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All Journal Islamic Ecomonics Journal JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Falah : Jurnal Ekonomi Syariah Jurnal Ilmiah Ekonomi Islam Shirkah: Journal of Economics and Business JESI (Jurnal Ekonomi Syariah Indonesia) Journal of Islamic Economics and Finance Studies Journal of Islamic Economics and Philanthropy Journal of Islamic Economics, Management, and Business (JIEMB) Jurnal Algoritma Islamic Economics and Business Review (IESBIR) Ziswaf Asfa Journal Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Al Qardhu Jurnal Ekonomi dan Bisnis Islam Green Economics Review AL-RASYAD Jurnal Hukum dan Etika Bisnis Syariah Value Management Research Journal of Islamic Entrepreneurship and Business Research
Ahmad Lukman Nugraha
STIMIK Bandung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Islamic Marketing Mix: The Strategy on Local Indonesian Halal Products Rekno Juminten; Ahmad Lukman Nugraha
Value Management Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/vmr.v1i2.19

Abstract

This study aims to find out how the marketing strategy applied by CV Yumeda Pangan Sejahtera which is one of the local products from Indonesia in the face of competition in halal food market. This study uses a qualitative and case study with data collection methods by interview, observation and documentation and data analysis using pattern matching and explanation building analysis techniques. The results of the study found that CV Yumeda Pangan Sejahtera in its marketing followed the principles of the Islamic marketing mix such as: 1) the products offered have halal and tayyib quality. 2) The Price Strategy uses Cost of Goods Sold (HPP) and adjusts to the benefits and competitiveness of prices with other products. 3) The Promotional Strategies that have been implemented are very well guarded from some forbidden things, that seen from postings on social media, nothing forbidden is found. And participate in several events that have been facilitated by the Ministry and other events. 4) The distribution strategy that has been implemented is very effective to avoid losses between the two parties and the flow of distributing products to consumers more quickly hammering various services both offline and online.
Optimalisasi Kemampuan Manajerial untuk Meningkatkan Kinerja UMKM Serlina Nur Indriyani; Ahmad Lukman Nugraha
Journal of Islamic Entrepreneurship and Business Research Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/jiebr.v2i1.65

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, contributing significantly to Gross Domestic Product (GDP), employment absorption, and domestic investment. However, MSMEs in Grobogan Regency face declining revenues due to limited managerial capabilities. Managerial skills, including planning, organizing, data-driven decision-making, and supervision, are critical for addressing operational and market challenges. This study aims to optimize MSME managerial capabilities in marketing and financial management to improve business performance. Using a qualitative descriptive approach, data were collected through semi-structured interviews, library research, and observations of MSME actors in Grobogan Regency. The findings indicate that inadequate financial management and the lack of technology-based marketing strategies are major barriers for MSMEs. Practical solutions include financial management training, risk management, digital marketing strategies, and technology adoption. Government support is also crucial in providing training programs, online marketing platforms, and funding schemes. Strengthening managerial competencies is expected to enhance MSME competitiveness and sustainability in Grobogan. This study provides practical recommendations to reinforce MSME existence and contribute to sustainable local economic growth.
Co-Authors Achmad Ridwan Antoni Julian Asri Sundari Asti Meiza Athoillah, Mohamad Anton Ayi Nurbaeti Azizah Zawaj Baehaqi Bunga Wahyu Santika Chaerul Rochman Chaerul Rochman Dewi Malihatul Mawaddah Dian Septi Purnamasari Djayusman, Rayyan Ramdhani Enny Dwi Lestariningsih Firgianti, Shovia Indah G. Gunawan Ismayadi Jubaedah, Dedah Kartaputrra, Dani Pradana Khoirul Umam Kurniawati, Septrida MECHIO LESMANA Miftahul Huda Moh. Fauzan Januri Mohamad Anton Athoillah Mohamad Anton Athoillah Mubarok, Ferry Khusnul Muhammad Abdul Aziz Muhammad Alfan Rumasukun Mustofa Hasan Nur Baiti, Septi Vivia Rayyan Ramdhani Djayusman Rekno Juminten Ridwan , Achmad Ridwan, Ahmad Hasan Royyan Ramdhani Djayusman Ruhendi, Ateng Safei, Abdulah Septi Vivia Nur Baiti Septrida Kurniawati Septrida Kurniawati Serlina Nur Indriyani Setia Mulyawan, Setia Shovia Indah Firgianti Sofian Al Hakim, Sofian Susilo, Adib . Syafei', Rachmat Tyagita Dianingtyas Sudibyo Ubbadul Adzkiya’ Versanika, Dayanni Vera Yadi Janwari Zumrotul Ulya