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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Dharma Laksana CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pendidikan dan Kewirausahaan Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Ilmu Kesehatan Jurnal Penelitian dan Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat JIMEK
Sholeh, Rachmad
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi Strategi Pemasaran Modern Bagi Pelaku Usaha Kecil Menengah Produk Makanan Berbahan Dasar Singkong di Kelurahan Blooto Kota Mojokerto Rachmad Sholeh; Setyaasih Setyaasih; Fajar Budiyanto; Sugeng Eko Yuli Waluyo
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i1.112

Abstract

The abundance of crops, especially cassava in the Blooto sub-district, has made many people sell processed food products made from cassava. However, due to a lack of information about marketing strategies, SMEs products from the Blooto sub-district can only be sold in the local market. Even then, they must compete with products from outside which are the result of large-scale industrial factories with well-known brands. This community service report tries to provide the best solution on modern digital marketing promotion strategies by utilizing social media to help SMEs market their products so they can penetrate regional, national and even foreign markets. Of course this is also balanced with attractive product innovations as well as support from the government as regulatory policy makers.
Kampanye Pengelolaan Sampah dalam Program Lomba Bank Sampah Fitriyani, Zenita Afifah; Santy, Yuyu Jahratu Noor; Wikandari, Yunita Dwi; Sholeh, Rachmad
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.26057

Abstract

Sampah merupakan masalah lingkungan yang masih terjadi sampai sekarang. Bank sampah menjadi salah satu upaya pemberdayaan masyarakat untuk peduli terhadap pengolahan sampah. Bank sampah yang baik memiliki badan hukum, sistem administrasi, nasabah, dan kepengurusan atau penanggung jawab. Dinas Lingkungan Hidup Kabupaten Mojokerto sebagai penggagas lomba bank sampah bertujuan untuk penyemangat bagi kader lingkungan di Kabupaten Mojokerto agar kinerja dan semangatnya meningkat dalam menjaga kelestarian lingkungan. Pelaksanaan kegiatan dilakukan selama 5 bulan yaitu bulan Maret sampai Juli 2022, dimana Tim Pengabdian Masyarakat Universitas Mayjen Sungkono bekerjasama dengan Tim Dinas Lingkungan Hidup Kabupaten Mojokerto. Rangkaian pelaksanaan kegiatan yaitu technical meeting, penjurian 6 besar, wawancara online dan penjurian 3 besar, serta verifikasi lapangan untuk menentukan pemenang. Kegiatan ini diharapkan dapat meningkatkan jumlah nasabah, dan memberikan inspirasi bagi masyarakat untuk memunculkan bank sampah baru di wilayah yang saat ini masih belum ada bank sampah ataupun yang bank sampahnya sudah non aktif.
Metode Economic Value Added Untuk Menganalisis Kinerja Keuangan Bank Umum Pemerintah Miftachulfia, Aulia Wahyu; Sholeh, Rachmad
PRAGMATIS Vol 3, No 2 (2022): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v3i2.3867

Abstract

An assessment of a bank's financial performance can interpret the actual condition of the bank. The concept of Economic Value Added (EVA) is an appropriate and effective alternative to be used in measuring bank performance where the focus of performance assessment is on the creation of bank value. The purpose of this study is to determine the financial performance of Government Commercial Banks using the Economic Value Added (EVA) method. The technical analysis used in this study is a descriptive quantitative analysis, where the data used is secondary data obtained from the official website of the Indonesia Stock Exchange—methods of collecting documentation data and literature research. The sampling technique in this study was taken by purposive sampling. The research sample of Government Commercial Banks consists of Bank Mandiri, BNI, BRI, and BTN. Analysis of research results based on the calculation steps of Economic Value Added (EVA). The results of this study show that (1) NOPAT values fluctuate and tend to be negative. (2) The value of Invested Capital fluctuates due to the unstable amount of bank equity, (3) The value of WACC has a negative tendency in each year of the study, (4) Capital Charges also fluctuate even though there are some positive values, (5) The Economic Value Added (EVA) results have only one positive result, namely Bank BTN (Persero) Tbk. This shows that Bank BTN can create added value maximize income and minimize bank expenses.
Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Joenarni, Elly; Ridha, Mokhammad; Kridaningsih, Anna; Sholeh, Rachmad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Strategi Peningkatan Purchase Intention dengan Diferensiasi, Diversifikasi Produk dan Positioning pada Pabrik Roti PT Ramayana Mojokerto Sugeng Eko Yuli Waluyo; Khasbulloh Huda; Mohamad Johan Efendi; Rachmad Sholeh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5943

Abstract

This study is to measure the extent to which consumers' intention to make purchase intention or repurchase of bakery products produced by Ramayana bakery. By using three independent variables, namely differentiation, product diversification and positioning, it is expected to be able to analyze the company's ability to win the competition so that it is able to re-attract consumer interest in making repeat purchases. The sample used in this study was 100, using the accidental sampling technique which is a direct sampling technique without any planning. Instrument testing with validity and reliability tests. While hypothesis testing with t-test and F-test. To test the data in this study using the jamovi application. We found that partially the variables Differentiation (X1), Product Diversification (X2) and Positioning (X3) have a significant influence on Purchase Intention (Y). While simultaneous analysis of the influence of differentiation (X1), product diversification (X2), and positioning (X3) on purchase intention (Y) shows that these three variables collectively play a crucial role in shaping consumer purchase intention.
Sosialisasi Pengoptimalan dan Revitalisasi Potensi Wisata Berbasis Masyarakat Untuk Peningkatan Perekonomian Desa Di Desa Mojogebang Kecamatan Kemlagi Kabupaten Mojokerto Sugeng Eko Yuli Waluyo; Setyaasih Setyaasih; Mohamad Johan Efendi; Khasbulloh Huda; Rachmad Sholeh
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 2 (2024): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i2.190

Abstract

This community service article aims to optimize and revitalize the various tourism potentials of Mojogebang village, especially the potential for community-based tourism to improve the economy of village residents. The efforts made are through formal outreach as well as ongoing direct approaches and guidance to village residents in realizing Mojogebang village as a community-based tourism village. Our findings in the field are that there are several tourism potentials that have not been explored and have not received optimal attention from policy makers, namely the local government. By involving Bumdes and Pokdarwis as well as the private sector and the wider community who are concerned about tourism potential, we are trying to involve active community participation to jointly realize the optimization and revitalization of village potential that has not been explored and touched by community creativity. The result of this community service is the emergence of awareness from all parties about the importance of exploring tourism potential in the village, and realizing it in concrete form regarding various superior village tourism which is able to make Mojogebang village one of the tourist village destinations.
Pelatihan Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM di Desa Mojorejo Nuraeni, Eny; Sunaryo, Agus; Hastuti, Poppy Meilina Dian; Sholeh, Rachmad
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.350

Abstract

This community service activity aims to increase the capacity of MSMEs in utilizing digital marketing to expand the market and increase income. The methods used include interactive training, mentoring, and evaluation based on surveys and case studies. The activity was implemented on November 18 - December 23, 2024. The results showed an increase in understanding of digital marketing, the use of social media as a promotional tool, and an increase in participant turnover. However, obstacles such as limited access to technology and inconsistent strategies still require ongoing mentoring. The main recommendation is integration with local stakeholders to build a digital ecosystem that supports MSMEs sustainably
Faktor-Faktor Yang Mempengaruhi Perilaku Impulsive Buying Pada Platform E-Commerce Shopee Sholeh, Rachmad; Huda, Khasbulloh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3874

Abstract

The shopping behavior of customers worldwide has changed from offline shopping to online shopping thanks to technological advances. This research aims to determine the influence of discounts, ranting, and online customer reviews on impulsive buying, both partially and simultaneously, and determine which variables have the most significant impact. This research uses quantitative research, using a Population of students at Mayjen Sungkono University, Mojokerto, Faculty of Economics, semester 3. This research uses multiple linear regression with the t-test and F-test to see the hypothesis results. The results of this study show that partially the variables of discount, branch and online customer review on impulsive buying have a positive and significant influence in this case can be proven by the test results at the P-value <0.001 for discount, 0.002 for branch and online customer review of <0.001 which has a value of <0.005, and for simultaneous testing also has a positive and significant influence as evidenced by the results of the P-Value of <0.001 which is smaller than 0.005. While the value of the influence on each discount variable is 0.367, the branch variable is 0.268, and the online customer review variable is 0.372. from these results the variable that has the greatest influence is the online customer review variable.
Determination Of Debt Covenant, Leverage , Financial Distress Against Accounting Conservatism Efendi, Mohamad Johan; Huda, Khasbulloh; Sholeh, Rachmad; Waluyo, Sugeng Eko Yuli
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2584

Abstract

The objective of this research is to examine the impact of financial hardships, debt covenants, and leverage on accounting conservatism in a partial and simultaneous manner. The analysis focuses on firms operating in the industrial and consumer products sectors, which are listed on the Indonesia Stock Exchange (IDX) during the period from 2016 to 2020. This particular research methodology employs quantitative techniques to investigate a predefined population or sample. The samples were obtained using a purposive sampling strategy, which included selecting individuals based on preset criteria. This study uses data regression analysis as a method of data analysis, using the SPSS software. The findings indicated that accounting conservatism was only partly unaffected by financial troubles. Debt covenants have a partial influence on accounting conservatism, while leverage partly has a notable impact on accounting conservatism. Furthermore, accounting conservatism is significantly affected by a combination of financial challenges, debt covenants, and leverage.
Co-Authors Agus Sunaryo Anik Supriani Anik Supriani, Anik Ashriana, Ahfi Nova Efendi, Mohamad Johan Eko Yuli Waluyo, Sugeng Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Fahrur Rijal Ardiyanto Fahrur Rizal Ardianto Fajar Budiyanto Fajar Budiyanto, Fajar Fitriyani, Zenita Afifah Hastuti, Poppy Meilina Dian Herlina Herlina Herlina Herlina Huda, Khasbulloh Joenarni, Elly Kridaningsih, Anna Miftachulfia, Aulia Wahyu Mochamad Irfan Mohamad Johan Effendi Mohammad Johan Effendi Nuraeni, Eny Permatasari, Oktaviani Poppy Meilina D.H Reggy Risky Darmawan Ridha, Mokhammad ROSYIDAH, NANIK NUR Setyaasih Setyaasih Widiyawati, Rina Wikandari, Yunita Dwi Yeni Puspita Yuli Waluyo, Sugeng Eko Yulianto Yulianto Yulianto Yulianto Yusuf Rahman Al Hakim Yuyu Jahratu Noor Santy Zenita Afifah Fitriani Zenita Afifah Fitriyani