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All Journal Jurnal Pendidikan Ekonomi (JUPE) JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pengabdian Dharma Laksana CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pendidikan dan Kewirausahaan Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Waradin Jurnal Pengabdian Ilmu Kesehatan Jurnal Penelitian dan Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia PRAGMATIS Jurnal Manajemen dan Bisnis Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat JIMEK Jurnal Pengabdian Ilmu Kesehatan
Sholeh, Rachmad
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Factors Employee Performance with Compensation as Moderating Variables Yuli Waluyo, Sugeng Eko; Efendi, Mohamad Johan; Huda, Khasbulloh; Sholeh, Rachmad
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 3 (2024): May 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i3.2759

Abstract

Purpose: The purpose of this study is to investigate the relationship between employee performance and human resource development as well as views of organizational support, with remuneration serving as a moderating factor in the assessment of this relationship. Design/methodology/approach: The investigation will be carried out at PT. International Chemical Industry for the purpose of conducting a case study. Two models are generated by the PLS analysis, which are referred to as the outer model and the inner model. A bootstrapping scenario was used to test the hypothesis, and the results of the t test (t-statistics) were used to interpret the data. PT. International Chemical Industry, which is based in Surabaya, was the location where the research was carried out. Findings: Based on these data, it can be concluded that improvement in human resource management has a favorable and significant impact on employee performance. Based on these data, it can be concluded that the perception of organizational support does not have a positive or statistically significant impact on the performance of employees. Based on these findings, it appears that the provision of money does not have a positive or statistically significant impact on the performance of any employees. According to the findings of this study, human resource development has a considerable detrimental influence on employee performance, which is compensated by increases in wage. The data presented here demonstrates that when salary is taken into consideration, perceived organizational support does not have a statistically significant positive impact on the performance of employees. Practical implications: The findings of this study underline the significance of aligning compensation with the capabilities of employees in order to increase both level of productivity and motivation. It underlines the necessity for organizations to prioritize fair compensation and give sufficient managerial assistance for employee happiness and performance improvement.
Upaya Peningkatan Ketahanan Ekonomi melalui Pendampingan Digital Marketing dan Design Kemasan Produk Olahan Kelor pada Pokdarwis Bahari Kota Mojokerto Mohamad Johan Efendi; Rachmad Sholeh; Poppy Meilina D.H; Yeni Puspita; Reggy Risky Darmawan
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.879

Abstract

This community service program aims to strengthen local economic resilience through digital marketing assistance and packaging design innovation at Pokdarwis Bahari, Pulorejo Village, Mojokerto City. The intervention was designed in stages, including socialization, needs identification (FGD), training, practice/implementation, continuous mentoring, and evaluation. The program focused on strengthening production management (application of modern dryers and vacuum sealers), building digital marketing skills (creating and managing TikTok, Instagram, Facebook accounts, and online shops on Shopee and Tokopedia under the Pokdarwis Bahari brand), and redesigning packaging for kelor-based products (noodles, cakes, kelor sticks) to enhance product differentiation. The results showed significant improvements in members’ capacities: drying time reduced drastically from 2 days to 2 hours, the establishment of active digital accounts and official online stores, and the development of new packaging that is more informative and brand-identified. The direct impact was reflected in increased production efficiency, improved product image, and wider market reach—demonstrating a tangible contribution to local economic resilience and the sustainability of Pokdarwis businesses. Program recommendations include scaling up production technology, advanced training in digital marketing, and strengthening distribution networks to ensure long-term benefits.
Strategi positioning toko madura sebagai market challenger untuk keunggulan kompetitif ditinjau dari risiko dan etika Waluyo, Sugeng Eko Yuli; Ashriana, Ahfi Nova; Sholeh, Rachmad
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n1.p115-125

Abstract

This study analyzes the positioning strategy used by Madura stores to attract consumers to shop there. The positioning strategy employed is that Madura stores are open 24 hours a day and offer lower prices than modern retailers. This qualitative study employed a Systematic Literature Review, a structured research method used to collect, analyze, and identify other research evidence relevant to the author's topic. The results of this study indicate that by choosing a 24-hour positioning, Madura stores can compete with modern retailers such as Indomaret and Alfamart in attracting customers. However, this also increases safety and security risks. In terms of business ethics and risk management, special attention is also needed when a retail store business is only run by a husband and wife working 24 hours non-stop, without an employee recruitment system, shift schedule, wage system, modern bookkeeping, technological support such as CCTV, computerization, networks with several digital payment merchants and ATM machines.
PENERAPAN LEAN SIX SIGMA UNTUK OPTIMASI PEMASARAN : MENINGKATKAN KONVERSI DALAM AFFILIATE MARKETING TIKTOK SHOP Ridha, Mokhammad; Sholeh, Rachmad; Joenarni, Elly; Budiyanto, Fajar
CERMIN: Jurnal Penelitian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v9i2.7286

Abstract

Perkembangan industri kreatif digital yang pesat, terutama melalui platform TikTok, telah menciptakan peluang besar dalam bidang pemasaran afiliasi. Salah satu fitur unggulan yang berkembang adalah TikTok Affiliate, yang memungkinkan kreator memperoleh penghasilan melalui promosi produk. Meskipun demikian, tingkat konversi pada konten afiliasi masih rendah, ditandai dengan nilai click-through rate (CTR) dan conversion rate (CR) yang belum mencapai standar efektivitas industri. Penelitian ini bertujuan untuk menerapkan pendekatan Lean Six Sigma guna meningkatkan performa konten afiliasi melalui optimalisasi proses produksi konten. Metode yang digunakan adalah pendekatan DMAIC (Define, Measure, Analyze, Improve, Control), yang mencakup analisis data performa dari lima konten TikTok. Penyebab utama rendahnya konversi diidentifikasi melalui diagram Pareto dan Fishbone, yang mencakup masalah visualisasi, kurangnya CTA eksplisit, serta durasi konten yang tidak optimal. Perbaikan dilakukan dengan strategi berbasis data seperti penyusunan skrip pendek, penyesuaian waktu unggah, dan optimasi visual. Hasil evaluasi menunjukkan peningkatan signifikan: rata-rata CTR naik dari 0,78% menjadi 1,40% (+84,6%) dan CR dari 1,1% menjadi 2,32% (+111%). Studi ini membuktikan bahwa Lean Six Sigma dapat menjadi kerangka kerja yang efektif untuk meningkatkan efisiensi kampanye afiliasi berbasis konten digital.
Pemeriksaan Kesehatan Serta Sosialisasi Peningkatan Kesehatan Ibu dan Anak untuk Mencegah Stunting Anik Supriani; Nanik Nur Rosyidah; Herlina Herlina; Yulianto Yulianto; Rina Widiyawati; Rachmad Sholeh; Fahrur Rijal Ardiyanto
Jurnal Pengabdian Ilmu Kesehatan Vol. 2 No. 3 (2022): November: Jurnal Pengabdian Ilmu Kesehatan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpikes.v2i3.704

Abstract

Stunting merupakan salah satu kondisi gagal tumbuh pada anak dimana tinggi badan anak <-2SD menurut tabelZ-score WHO. Ada beberapa hal yang menjadi penyebab utama masalah stuntingpada anak, salah satunya yaitu ketidakoptimalan praktik pemberian makan anak. Tujuan Pelaksanaan Pengabdian kepada Masyarakat (PKM) ini yaitu untuk meningkatkan pengetahuan dan ketrampilan ibu tentang pencegahan stuntingmelalui edukasi praktik pemberian makan yang tepat berdasarkan rekomendasi WHO. Sebanyak 40 ibu yang memiliki anak Balita ikut dalam kegiatan PKM. Metode pelaksanaan PKM yaitu sosialisasi yang dikombinasikan dengan survei secara kuantitatif tentang pelaksanaan praktek pemberian yang dilakukan oleh ibu berdasarkan indikator praktik pemberian makan menurut rekomendasi WHO. Hasil PKM menunjukkan terdapat perbedaan yang signifikan antara nilai pre dan posttest peserta setelah diberikan sosialisasi di Dusun Mojoranu, Kecamatan Sooko (P<0,001), 90 % ibu mengalami peningkatan pengetahuan. Pemahaman ibu yang memiliki anak Balita tentang pencegahan stunting melalui pemberian makanan yang tepat dapat menurunkan risiko masalah stunting di Indonesia.
Implementasi Program Penghijauan Melalui Kegiatan Penanaman Pohon di Desa Kalikatir: Studi Partisipatif Mahasiswa KKN Rachmad Sholeh; Angel Adinda Putri Utama; Achmad Dwi Aprillianto; Adimas Indra Putra; Amelia Zahro; Audriandra Risma Kurnia Salsabila; Fathur Rahiman Arif; Fifiana Anjika; Ilham Zakariya; Irma Matus Solikhah; Ivanda Syaikur Rochman; Lailatul Maghfiroh; M. Shieva Renjiro Alfathihah; Marthalia Al Fattah; Mela Dinda Eka Saputri; Melisa Christina Santoso; Mohammad Falah Yoga Aditta Putra; Mohammad Faisal Nur Alfian; Muhammad Arif Mustofa; Natalia Arta Nivia Saputri; Naufal Nur Arifiansyah; Nisaul Maghfiroh; Rangga Lesmana; Risquita Putri Diandra; Rois Dyaksa Abdul Fattah; Satifa Ajeng Listiyonigrum; Icha Cantika; Derry Annas Prakoso
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 2 (2026): April : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i2.3151

Abstract

The greening program is an important effort to improve environmental quality and strengthen community awareness of ecological sustainability. This study aims to describe the implementation of tree-planting activities carried out by university students in Kalikatir Village through a participatory approach. The research employed a qualitative descriptive method, using observation, interviews, and documentation as data-collection techniques. The findings indicate that community participation plays a significant role in the success of the program, particularly in selecting planting locations, providing tools and support, and maintaining the planted trees. The greening activities have produced positive impacts, including increased vegetation cover, a cooler village environment, and stronger community awareness of the importance of green spaces. Moreover, collaboration between students and local residents has enhanced social cohesion and supported the sustainability of environmental initiatives. This study concludes that a participatory approach combined with a qualitative descriptive method is effective in understanding the dynamics of implementing greening programs at the village level.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Elly Joenarni; Mokhammad Ridha; Anna Kridaningsih; Rachmad Sholeh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Co-Authors Achmad Dwi Aprillianto Adimas Indra Putra Agus Sunaryo Amelia Zahro Angel Adinda Putri Utama Anik Supriani Anik Supriani, Anik Anna Kridaningsih Ashriana, Ahfi Nova Audriandra Risma Kurnia Salsabila Derry Annas Prakoso Efendi, Mohamad Johan Eko Yuli Waluyo, Sugeng Elly Joenarni Elly Joenarni Elly Joenarni Elok Cahyaning Pratiwi Fahrur Rijal Ardiyanto Fahrur Rizal Ardianto Fajar Budiyanto Fajar Budiyanto, Fajar Fathur Rahiman Arif Fifiana Anjika Fitriyani, Zenita Afifah Hastuti, Poppy Meilina Dian Herlina Herlina Herlina Herlina Huda, Khasbulloh Icha Cantika Ilham Zakariya Irma Matus Solikhah Ivanda Syaikur Rochman Joenarni, Elly Kridaningsih, Anna Lailatul Maghfiroh M. Shieva Renjiro Alfathihah Marthalia Al Fattah Mela Dinda Eka Saputri Melisa Christina Santoso Miftachulfia, Aulia Wahyu Mochamad Irfan Mohamad Johan Effendi Mohammad Faisal Nur Alfian Mohammad Falah Yoga Aditta Putra Mohammad Johan Effendi Muhammad Arif Mustofa Natalia Arta Nivia Saputri Naufal Nur Arifiansyah Nisaul Maghfiroh Nuraeni, Eny Permatasari, Oktaviani Poppy Meilina D.H Rangga Lesmana Reggy Risky Darmawan Ridha, Mokhammad Risquita Putri Diandra Rois Dyaksa Abdul Fattah ROSYIDAH, NANIK NUR Satifa Ajeng Listiyonigrum Setyaasih Setyaasih Widiyawati, Rina Wikandari, Yunita Dwi Yeni Puspita Yuli Waluyo, Sugeng Eko Yulianto Yulianto Yulianto Yulianto Yusuf Rahman Al Hakim Yuyu Jahratu Noor Santy Zenita Afifah Fitriani Zenita Afifah Fitriyani