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All Journal TERAPUTIK: Jurnal Bimbingan dan Konseling JOURNAL OF SCIENCE AND SOCIAL RESEARCH Psychology, Evaluation, and Technology in Educational Research JURNAL LENTERA BISNIS Psychocentrum Review ProGCouns: Journal of Professionals in Guidance and Counseling Jurnal Ilmiah Kampus Mengajar Jurnal Pendidikan Indonesia (Japendi) TERAPUTIK: Jurnal Bimbingan dan Konseling Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Business Inflation Management and Accounting Buletin Konseling Inovatif Jurnal Kajian Bimbingan dan Konseling
Dany Moenindyah Handarini, Dany Moenindyah
Universitas Negeri Malang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH CITRA SEKOLAH DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN ORANG TUA MEMILIH SEKOLAH DENGAN WORD OF MOUTH (WOM) SEBAGAI VARIABEL INTERVENING PADA SMP BRUDER PONTIANAK Syamsiar, Benus; Pradiani, Theresia; Handarini, Dany Moenindyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4242

Abstract

Abstract: This study aims to analyze the influence of school image (brand image) and service quality on parents’ decision to choose a school, with word of mouth (WOM) as an intervening variable, in the context of SMP Bruder Pontianak as an educational institution for their children. The background of this research is a positive phenomenon: despite the growing number of private schools in Pontianak City, each offering various strengths, SMP Bruder Pontianak continues to gain the trust of parents in enrolling their children at the institution. The school consistently meets its target of admitting seven classes annually. Based on preliminary interviews during the student admission process (PPDB) and field observations prior to the study, three main factors emerged as key considerations for parents: school image (brand image), service quality, and word of mouth as an intervening factor.This research adopts a quantitative method with a survey approach, involving 157 randomly selected parents of seventh-grade students. The data were analyzed using regression techniques to test the relationships between independent variables (school image and service quality), the dependent variable (parents’ decision to choose the school), and the intervening variable (word of mouth), with data processing conducted through SPSS 27.The results reveal that school image (brand image) significantly influences word of mouth, but does not directly affect the decision-making process. Service quality, on the other hand, has a positive and significant effect both on word of mouth and on the decision to choose the school. These findings suggest important implications for SMP Bruder Pontianak: to enhance its school image so it becomes a more decisive factor in parents’ school selection, and to optimize service quality to ensure that all stakeholders—especially parents—receive standardized, high-quality services. Additionally, word of mouth serves as a mediating influence through interactions among parents, friends, family members, and others. Keywords: School Image, Brand Image, Service Quality, Word Of Mouth, Decision-                Making In School Selection Abstrak: Penelitian ini bertujuan untuk menganalisa pengaruh citra sekolah (brand image), kualitas pelayanan, terhadap keputusan orang tua memilih sekolah dengan WOM sebagai intervening pada SMP Bruder Pontianak sebagai sebuah Lembaga Pendidikan bagi anak-anak mereka. Penelitian ini memiliki latar belakang atau fenomena objek yang positif dimana dengan banyaknya jumlah sekolah swasta di Kota Pontianak dengan berbagai keunggulan masing-masing, namun SMP Bruder Pontianak tetap mendapat kepercayaan dari masyarakat untuk menyekolahkan anaknya pada lembaga ini. Target penerimaan sebanyak tujuh kelas selalu terpenuhi. Berdasarkan hasil wawancara sederhana pada saat Penerimaan Peserta Didik Baru (PPDB) dan hasil pengamatan dilapangan dan pra penelitian dilakukan, didapatkan ada tiga faktor yang menjadi pertimbangan bagi orang tua yaitu citra sekolah (brand image), kualitas pelayanan, dan word of mouth sebagai intervening. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei yang melibatkan 157 orang tua kelas tujuh dengan teknik acak (random). Data analisis menggunakan regresi untuk menguji hubungan antar variabel bebas (citra sekolah dan kualitas pelayanan) dengan variabel terikat (keputusan orang tua memilih sekolah) dan word of mouth (intervening) dengan pengolahan data menggunakan SPSS 27. Hasil Penelitian menunjukan bahwa Citra Sekolah (brand image) memiliki pengaruh signifikan terhadap word of mouth. Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap word of mouth dan terhadap keputusan memilih sekolah. Citra sekolah memiliki pengaruh namun tidak signifikan terhadap keputusan memilih sekolah. Temuan ini memunculkan implikasi bagi SMP Bruder Pontianak untuk meningkatkan citra sekolah agar citra sekolah mampu menjadi salah satu faktor keputusan bagi orang tua memilih sekolah, selain itu memaksimalkan kualitas pelayanan agar semua warga sekolah atau orang tua mendapatkan pelayanan standar yang diberikan. Selain itu Word of Mouth telah berperan sebagai mediasi antar orang tua, teman, keluarga dan orang lain. Kata Kunci: Citra Sekolah, Brand Image, Kualitas Pelayanan, Word Of Mouth,                     Keputusan Memilih
Pengaruh Citra Sekolah dan Kualitas Pelayanan Terhadap Keputusan Orang Tua Memilih Sekolah Dengan Word of Mouth (WOM) Sebagai Variabel Intervening pada SMP Bruder Pontianak Syamsiar, Benus; Pradiani, Theresia; Handarini, Dany Moenindyah
Journal of Business Inflation Management and Accounting Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6768

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh citra sekolah (brand image), kualitas pelayanan, terhadap keputusan orang tua memilih sekolah dengan WOM sebagai intervening pada SMP Bruder Pontianak sebagai sebuah Lembaga Pendidikan bagi anak-anak mereka. Penelitian ini memiliki latar belakang atau fenomena objek yang positif dimana dengan banyaknya jumlah sekolah swasta di Kota Pontianak dengan berbagai keunggulan masing-masing, namun SMP Bruder Pontianak tetap mendapat kepercayaan dari masyarakat untuk menyekolahkan anaknya pada lembaga ini. Target penerimaan sebanyak tujuh kelas selalu terpenuhi. Berdasarkan hasil wawancara sederhana pada saat Penerimaan Peserta Didik Baru (PPDB) dan hasil pengamatan dilapangan dan pra penelitian dilakukan, didapatkan ada tiga faktor yang menjadi pertimbangan bagi orang tua yaitu citra sekolah (brand image), kualitas pelayanan, dan word of mouth sebagai intervening. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei yang melibatkan 157 orang tua kelas tujuh dengan teknik acak (random). Data analisis menggunakan regresi untuk menguji hubungan antar variabel bebas (citra sekolah dan kualitas pelayanan) dengan variabel terikat (keputusan orang tua memilih sekolah) dan word of mouth (intervening) dengan pengolahan data menggunakan SPSS 27. Hasil Penelitian menunjukan bahwa Citra Sekolah (brand image) memiliki pengaruh signifikan terhadap word of mouth. Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap word of mouth dan terhadap keputusan memilih sekolah. Citra sekolah memiliki pengaruh namun tidak signifikan terhadap keputusan memilih sekolah. Temuan ini memunculkan implikasi bagi SMP Bruder Pontianak untuk meningkatkan citra sekolah agar citra sekolah mampu menjadi salah satu faktor keputusan bagi orang tua memilih sekolah, selain itu memaksimalkan kualitas pelayanan agar semua warga sekolah atau orang tua mendapatkan pelayanan standar yang diberikan. Selain itu Word of Mouth telah berperan sebagai mediasi antar orang tua, teman, keluarga dan orang lain.
Promoting students' tolerance awareness in the context of peace education through Wayang Golek Harjianto, Feri Henri; Handarini, Dany Moenindyah; Setiyowati, Arbin Janu
ProGCouns: Journal of Professionals in Guidance and Counseling Vol. 2 No. 2 (2021): ProGCouns: Journal of Professionals in Guidance and Counseling
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.504 KB) | DOI: 10.21831/progcouns.v2i2.43223

Abstract

Tolerance awareness is one of important aspect to realizing peace education that train students to avoid of using violence. This study aims to represent the results of the tolerance awareness training guide using "wayang golek" as a media to realize peace education by using indigenous heritage that has been tested for acceptability standards.  Research and development model used in this study which has been modified according to the needs and deficiency of researchers in the field, so that it consists of six stages: preliminary study, planning, product making, product testing, product revision, and final product. The assessment that used in this study was adjusted to "Standards for Evaluation of Educational Programs, Projects, and Materials by the joint committee" which involves two experts in the field of guidance and counseling as well as practitioners in the field. The result shows that the guide of tolerance awareness training using "wayang golek" as a media fulfilling the acceptability standards. Recommendation for further researchers to test the effectiveness of the product using experimental method.
Meningkatkan Kesadaran Respek Siswa Sekolah Dasar dengan Biblioedukasi Safitri, Innaha Fahrish; Handarini, Dany Moenindyah; Mappiare-AT, Andi
Buletin Konseling Inovatif Vol. 1, No. 1
Publisher : citeus

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Abstract

Respect contributes to restraining the frequently occur acts of violence. Biblio education belongs to one of the means to establish respect. This study aims to investigate the efficacy of Biblio Education in improving elementary students' awareness of respect. This quantitative study employs an equivalent time-series design with ten subjects from State Elementary School of Gadingkasri, selected through purposive sampling. It used Biblio Education treatment in eight meetings. A validated and reliable respect awareness scale was used as the measuring instrument. The data were analyzed using non-parametric data analysis of the Wilcoxon Signed Rank Test. The results reveal that the 1-4 treatments carry no effect on students' awareness of respect. Its impact on students' awareness of respect is observed in treatments 5-8. Comprehensively, Biblio Education is sufficient to enhance elementary school students' awareness of respect.
PENGEMBANGAN PANDUAN PELATIHAN CREATIVE PROBLEM SOLVING UNTUK MENCEGAH BULLYING DI SMP Sukarno, Triwibowo Probo; Handarini, Dany Moenindyah
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

This research aims to developing the creative problem solving manual for preventing bullying among junior high school students which acceptable on accuracy, utility, and implementatively. This research method is adapted from procedural research and development Borg & Gall model (1983). Expert and prospective user analyzed by inter-rater agreement (Grinnell, 1988). Agreement result of 3 guidance and counseling experts from accuracy aspect is high, utility is high, and implementatiely is very high. Agreement of 3 prospective users from accuracy is high, utility is high, and implementatively is very high. The conclusion of the test is, this training guide product acceptable.
HUBUNGAN ANTARA KONSEP DIRI AKADEMIK, EFIKASI DIRI AKADEMIK, HARGA DIRI DAN PROKRASTINASI AKADEMIK PADA SISWA SMP NEGERI DI KOTA MALANG Khotimah, Rahmawati Husnul; Radjah, Carolina Ligya; Handarini, Dany Moenindyah
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

This study aims to determine the relationship between academic self-concept, academic self-efficacy, self-esteem and academic procrastination. To achieve these goals, used a correlational study design. The population used in the study are students of Junior High School in Malang, the sample totaled 393 students obtained through a multistage random sampling method of sampling. To measure academic self-concept, academic self-efficacy, self-esteem and academic procrastination, use a scale of academic self-concept, academic self-efficacy scale, the scale of self-esteem and academic procrastination scale that has been tested for validity and reliability. The results showed that each variable that academic self-concept, academic self-efficacy and self-esteem negatively related to academic procrastination and together these three variables affect the academic procrastination.
Pengembangan Panduan Pelatihan Keterampilan Mengelola Emosi sebagai Upaya Preventif Perilaku Bullying Siswa Sekolah Menengah Pertama Irani, Luthfita Cahya; Handarini, Dany Moenindyah; Fauzan, Lutfi
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

This study aims to develop a training guide in emotion management skills to prevent bullying behavior for junior high school students. The method used is the research and development model. The trial subjects in this study included guidance and counseling experts, psychology experts, educational technology expert, and school counselors. Instruments used are the scale of emotion management skills for students, expert assessment instruments and counselors assessment instruments. Data from the assessment of guidance and counseling experts, psychology experts, educational technology expert, and three school counselors from three different schools in Malang showed that the developed product is acceptable and feasible to be used for the improvement of emotion management skills as a preventative effort of bullying behavior for junior high school students.
Pengembangan Panduan Pelatihan Empati Menggunakan Teknik Sinema Edukasi untuk Mencegah Perilaku Bullying Siswa Sekolah Menengah Pertama Cahyaningrum, Vesti Dwi; Handarini, Dany Moenindyah; Simon, Irene Maya
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

This study aimed to develop a training guide of empathy attitude skills as prevention of bullying behavior on junior high school students. The method was a research and development model. The subjects of the research were guidance and counseling experts; educational technology expert; and school counselors. The instrument was the empathy attitude skill scale for students; expert assessment instruments and counselor assessment instruments. Data from the assessment results of guidance and counseling expert; educational technology expert; and three school counselors in three different schools in Malang City showed that the developed products were acceptable and feasible to be used to improve empathy skills as prevention of bullying behavior of junior high school students.
Keefektifan Achievement Motivation Training untuk Meningkatkan Motivasi Berprestasi Siswa Sekolah Menengah Pertama Putra, Edwindhana Mareza; Handarini, Dany M.
Jurnal Kajian Bimbingan dan Konseling
Publisher : citeus

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Abstract

The particular study aimed to determine the effectiveness of achievement motivation training (AMT) in increasing the achievement motivation of junior high school students. The study used an interrupted time-series design which conducted on an intact group consisting of eight subjects. Data measurements carried out three times in the pre-test and post-test conditions with six forms of achievement motivation scale. The AMT intervention in the psychoeducation frame consists of two strategies, namely achievement thinking and action strategies which are carried out in 12 sessions. The results showed that there is a difference between achievement motivation scores before and after AMT interventions.
PENGARUH KUALITAS PELAYANAN AKADEMIK DAN FASILITAS TERHADAP LOYALITAS ORANGTUA MELALUI KEPUASAN DI SD BATARI MEDAN Parapat, Aghata Chrisye; Pradiani, Theresia; Handarini, Dany M.
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4166

Abstract

Abstract: This study was designed to evaluate the impact of academic service quality and the availability of school facilities on parental loyalty, with parental satisfaction serving as a mediating variable in the context of school selection at SD Batari Medan. Given the increasingly competitive landscape among private schools, it is essential for educational institutions to understand the key factors that drive parental loyalty as part of their sustainability strategy. This research employed a quantitative approach and was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data were collected from 70 respondents who had more than one child enrolled at Batari School Medan through an online questionnaire. The findings revealed that both academic service quality and school facilities significantly enhance parental satisfaction. This satisfaction, in turn, has a significant effect on loyalty and acts as a crucial mediator between service quality, facilities, and loyalty. However, the direct effects of academic service quality and facilities on parental loyalty were found to be insignificant. Therefore, parental satisfaction proves to be a key variable in fostering loyalty, indicating that schools must consistently improve academic quality and learning facilities to strengthen parents’ trust and long-term commitment. Keywords: Academic service quality, facilities, satisfaction, loyalty Abstrak: Penelitian ini dirancang untuk mengevaluasi dampak dari kualitas pelayanan akademik dan ketersediaan fasilitas sekolah terhadap loyalitas orang tua, di mana kepuasan orang tua berfungsi sebagai variabel mediasi dalam konteks pemilihan SD Batari Medan. Mengingat persaingan di antara sekolah swasta yang semakin kompetitif, penting bagi institusi pendidikan untuk memahami faktor-faktor kunci yang mendorong loyalitas orang tua sebagai bagian dari strategi keberlangsungan. Penelitian ini menggunakan pendekatan kuantitatif dan dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Data diperoleh dari 70 responden yang memiliki lebih dari satu anak di Batari School Medan melalui pengisian kuesioner daring. Temuan penelitian menunjukkan bahwa kualitas pelayanan akademik dan fasilitas sekolah secara signifikan meningkatkan kepuasan orang tua. Kepuasan ini selanjutnya memberikan pengaruh signifikan terhadap loyalitas dan menjadi penghubung penting dalam hubungan antara kualitas pelayanan dan fasilitas terhadap loyalitas. Namun, pengaruh langsung dari kualitas pelayanan akademik dan fasilitas terhadap loyalitas orang tua tidak signifikan. Oleh karena itu, kepuasan orang tua terbukti menjadi variabel kunci dalam membangun loyalitas, sehingga sekolah perlu secara konsisten meningkatkan kualitas akademik dan sarana pembelajaran demi memperkuat kepercayaan dan komitmen jangka panjang dari para orang tua. Kata kunci: Kualitas pelayanan academic, fasilitas, kepuasan, loyalitas
Co-Authors Adi Atmoko Agustina, Tin Andi Mappiare-AT Andi Mappiare-AT, Andi Andrey Triwidya Putra Arbin Janu Setiyowati, Arbin Bashirudin Debipriamuda Budi Purwoko Carolina Ligya Radjah, Carolina Ligya Edwindhana Mareza Putra, Edwindhana Mareza Fathorrahman Fiki Prayogi Friska Putrisari Harjianto, Feri Henri I M Hambali IM. Hambali Imelda Utama Innaha Fahrish Safitri Inta Elok Youarti Irene Maya Simon, Irene Jaisah, Jaisah Johana E. Prawitasari Johana Endang Prawitasari Kurniawan, Hernita Lutfi Fauzan Luthfita Cahya Irani M. Ramli Miftahus Surur Mufied Fauziah Muhammad Farid Ilhamuddin Muslihati Novi Rosita Rahmawati Parapat, Aghata Chrisye Putrisari, Friska Rahmawati Husnul Khotimah Rahmawati Husnul Khotimah, Rahmawati Husnul Safitri, Innaha Fahrish Shophia Terry Kurniawati Simanjuntak, Mariati Sisi Septiani Putri Sitorus, Hana Flowerens Suryaputra, Ronald Suyono Suyono Syamsiar, Benus Theresia Pradiani Tin Agustina Karnawati Tin Agustina Karnawati Tin Agustina Karnawati Triwibowo Probo Sukarno Triwibowo Probo Sukarno, Triwibowo Probo Triyono Triyono Vesti Dwi Cahyaningrum Wa Ode Saktila Mayang Sari Wagimin Wagimin