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All Journal Indonesian Journal of Conservation Imajinasi Lembaran Ilmu Kependidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Channel : Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Journal of Animation & Games Studies Arty: Jurnal Seni Rupa Catharsis Al Ishlah Jurnal Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmu Komputer dan Desain Komunikasi Visual Ideas: Jurnal Pendidikan, Sosial dan Budaya GETER : Jurnal Seni Drama, Tari dan Musik Visual Heritage: Jurnal Kreasi Seni dan Budaya Journal La Edusci Judikatif: Jurnal Desain Komunikasi Kreatif Wimba: Jurnal Komunikasi Visual INSANIA : Jurnal Pemikiran Alternatif Kependidikan Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pendidikan Terapan Musikolastika: Jurnal Pertunjukan dan Pendidikan Musik Orasi: Jurnal Dakwah dan Komunikasi
Rahina Nugrahani
Desain Komunikasi Visual, Universitas Negeri Semarang
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Perancangan Desain Media Promosi Visual terhadap Brand Mamaju Semarang Zaki Dony Kezia Firmansyah; Rahina Nugrahani; Yon Ade Lose Hermanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9947

Abstract

The increasing competitiveness of the culinary industry requires businesses to adopt effective visual communication strategies capable of establishing a strong and memorable brand identity. However, Mamaju Semarang continues to face challenges due to the limited effectiveness of its existing promotional media in enhancing brand awareness. This study aims to address these challenges through the development of more strategic and communicative promotional media. The research employs the Design Thinking method, consisting of the empathize, define, ideate, prototype, and test stages, while adopting a Design-Based Research (DBR) approach to guide the problem analysis and design process. The resulting promotional media emphasize the visual appeal of the menu as the primary design element and include conventional leaflets, interactive leaflets, and supporting media such as tote bags. The design focuses on creating strong visual communication, maintaining a consistent brand identity, and incorporating interactive media to deliver a more engaging, memorable, and user-centered experience. Beyond serving as informational materials, these promotional media also function as visual communication tools capable of extending promotional reach through indirect engagement. Overall, the proposed design demonstrates significant potential to support promotional activities and strengthen brand awareness through sustained implementation. 
Co-Authors Abdul Rahman Imran Agy Firda Sandi Al Bahtiar, Haidir Alifah Khoirunnisa Arieffian, Danie Febry Arri Novrizal Azzahro, Khoirun Nisa’ Berdinata Massang Diana Diana Eko Sugiarto Emalia Destianti Godham Saputro Gunadi Gunadi Hadi Alhail Hafid Hafid, Hafid Harefa, Mega Suryawan Hasti Rahmaningtyas Hendri Hermawan Adinugraha Hermanto, Yon Ade Lose I Wayan Sudana Idris, Muhammad Zaffwan bin Irene Lidwina Hutahaean Isnawati Mohamad Lesa Paranti Lubis, Maya Ningsih Malarsih Malarsih Muhammad Ariffudin Islam Muhammad Zaffwan Idris, Muhammad Zaffwan Mutiara Chandra Nursobrina Novi Rahmawati Novia Dyah Mahesti Nur Anisah Phakamas Jirajarupat Pratama, Ichsan Ardy Rana Neiva, Lintang Ratih Ayu Pratiwinindya Restu Lanjari Riama Maslan Sihombing Rina Windiarti, Rina Roziani Mohd Nasir S. Suharto Siti Harnina Bintari Stefanny Mersiany Pandaleke Sucihatiningsh Dian Wisika Prajanti, Sucihatiningsh Dian Wisika Sunarto Sunarto Supatmo, Supatmo Susanti, Fitri Indah Susila Lestari Syahrul Syah Sinaga Toto Haryadi Ulaya Ahdiani Urfan Rafif, Musabbihin Wandah Wibawanto Wibowo, Arif Ardy Yasraf Amir Piliang Yasser Awaluddin Zaki Dony Kezia Firmansyah