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All Journal Indonesian Journal of Conservation Imajinasi Lembaran Ilmu Kependidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Channel : Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Journal of Animation & Games Studies Arty: Jurnal Seni Rupa Catharsis Al Ishlah Jurnal Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmu Komputer dan Desain Komunikasi Visual Ideas: Jurnal Pendidikan, Sosial dan Budaya GETER : Jurnal Seni Drama, Tari dan Musik Visual Heritage: Jurnal Kreasi Seni dan Budaya Journal La Edusci Judikatif: Jurnal Desain Komunikasi Kreatif Wimba: Jurnal Komunikasi Visual INSANIA : Jurnal Pemikiran Alternatif Kependidikan Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Pendidikan Terapan Catharsis Musikolastika: Jurnal Pertunjukan dan Pendidikan Musik Orasi: Jurnal Dakwah dan Komunikasi
Rahina Nugrahani
Desain Komunikasi Visual, Universitas Negeri Semarang
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengembangan Media: Data Tekstual Sejarah Dan Fenomena Kaligrafi Islam Menjadi Seni Komunikasi Visual Berupa Poster Untuk Generasi Z Hadi Alhail; Suharto Suharto; Rahina Nugrahani; Susila Lestari; Nur Anisah
Visual Heritage: Jurnal Kreasi Seni dan Budaya Vol 8, No 1 (2025): Visual Heritage: Jurnal Kreasi Seni Dan Budaya
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/vh.v8i1.11194

Abstract

Menurunnya tingkat daya tarik membaca bagi generasi z terhadap informasi berupa tekstual menjadi urgensi dan tantangan yang dihadapi oleh sejarawan yang secara khusus ingin memperkenalkan dan mengedukasi sejarah kaligrafi Islam beserta dengan fenomena yang dialami saat ini berdasarkan hasil temuan riset. Gen z memiliki kecenderungan suka terhadap informasi yang instan dengan konten yang mendalam dan berdasar melalui komunikasi visual, salah satunya adalah desain poster. Sehingga penelitian ini bertujuan untuk mengeksplorasi fenomena kaligrafi Islam secara empiris melalui data temuan tekstual dan mengkonversikannya menjadi karya seni visual, khususnya adalah desain poster yang berfokus pada pengembangan display informasi dengan mengubah media untuk menstimulus respon generasi Z terhadap seni kaligrafi Islam. Penelitian berlokasi di Galery Pesantren Kaligrafi Islam LEMKA Sukabumi. Penelitian berlangsung selama 3 bulan sejak 23 Januari-April 2024 dengan menerapkan metode Research and Development (R&D) model 4D dalam 4 agenda bertahap yakni: define, design, develop, dan disseminate. Pendekatan yang dilakukan adalah pendekatan longitudinal yaitu pendekatan yang dilakukan secara kontinyu dan berkala pada tahap pengembangan produk dalam lingkup disiplin ilmu desain komunikasi visual dengan menggunakan teori desain. Hasil pengembangan media berupa 4 desain poster berukuran A2 yang dibuat menggunakan softwere Photoshop CS6 dan Powerpoint 2016. Pengembangan media dilakukan dengan mempertimbangkan teori desain grafis, psikologi warna dan materi. Setiap poster memiliki topik yang beragam diantaranya: sejarah kaligrafi Islam, potret manajemen dan penta helix sanggar kaligrafi Islam kota Medan, ideologi dan kepemimpinan Didin Sirojuddin AR, dan manajemen dan penta helix pesantren kaligrafi Islam LEMKA Sukabumi. Hasil uji validitas membuktikan 4 poster pengembangan telah lolos uji, layak baca, dan layak publikasi.
Perbandingan Persepsi Pemilik Jenama terhadap Desain Identitas Visual hasil Generative AI dan Desainer Manusia Mutiara Chandra Nursobrina; Rahina Nugrahani; Muhammad Ariffudin Islam
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9297

Abstract

Generative Artificial Intelligence (AI) has revolutionized visual design, yet its capability in creating brand identities remains questioned. This study analyzes brand owners' perceptions of logo designs produced by generative AI versus human designers based on an identical design brief. Employing a qualitative approach with a controlled experimental design, this research involved the owner of Cataleya Kitchen, a gluten-free culinary MSME in Semarang, Indonesia. Blind evaluation and post-disclosure reflection sessions were used to assess four logo stimuli: two created by a professional designer and two generated via AI prompting on Adobe Firefly. Data were evaluated using thematic analysis across five dimensions: simplicity, legibility, clarity, brand fit, and memorability. The results indicated that human-designed logos achieved superior ratings in all dimensions, driven by the designer's grasp of color semantics, composition, and emotional resonance. Conversely, generative AI showed significant limitations in cultural contextual understanding, particularly regarding Indonesian culinary culture. This study concludes that the Human-in-the-Loop (HITL) approach offers the optimal strategy for MSMEs seeking authentic visual identities despite resource constraints.
Perancangan Desain Media Promosi Visual terhadap Brand Mamaju Semarang Zaki Dony Kezia Firmansyah; Rahina Nugrahani; Yon Ade Lose Hermanto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9947

Abstract

The increasing competitiveness of the culinary industry requires businesses to adopt effective visual communication strategies capable of establishing a strong and memorable brand identity. However, Mamaju Semarang continues to face challenges due to the limited effectiveness of its existing promotional media in enhancing brand awareness. This study aims to address these challenges through the development of more strategic and communicative promotional media. The research employs the Design Thinking method, consisting of the empathize, define, ideate, prototype, and test stages, while adopting a Design-Based Research (DBR) approach to guide the problem analysis and design process. The resulting promotional media emphasize the visual appeal of the menu as the primary design element and include conventional leaflets, interactive leaflets, and supporting media such as tote bags. The design focuses on creating strong visual communication, maintaining a consistent brand identity, and incorporating interactive media to deliver a more engaging, memorable, and user-centered experience. Beyond serving as informational materials, these promotional media also function as visual communication tools capable of extending promotional reach through indirect engagement. Overall, the proposed design demonstrates significant potential to support promotional activities and strengthen brand awareness through sustained implementation. 
Co-Authors Abdul Rahman Imran Agy Firda Sandi Al Bahtiar, Haidir Alifah Khoirunnisa Arieffian, Danie Febry Arri Novrizal Azzahro, Khoirun Nisa’ Berdinata Massang Diana Diana Eko Haryanto Eko Sugiarto Emalia Destianti Godham Saputro Gunadi Gunadi Hadi Alhail Hafid Hafid, Hafid Harefa, Mega Suryawan Hasti Rahmaningtyas Hendri Hermawan Adinugraha Hermanto, Yon Ade Lose I Wayan Sudana Idris, Muhammad Zaffwan bin Irene Lidwina Hutahaean Isnawati Mohamad Lesa Paranti Lubis, Maya Ningsih Malarsih Malarsih Muhammad Ariffudin Islam Muhammad Zaffwan Idris, Muhammad Zaffwan Mutiara Chandra Nursobrina Novi Rahmawati Novia Dyah Mahesti Nur Anisah Phakamas Jirajarupat Pratama, Ichsan Ardy Rana Neiva, Lintang Ratih Ayu Pratiwinindya Restu Lanjari Riama Maslan Sihombing Rina Windiarti, Rina Roziani Mohd Nasir S. Suharto Septiana, Wilujeng Eky Siti Harnina Bintari Slamet Haryono Stefanny Mersiany Pandaleke Sucihatiningsh Dian Wisika Prajanti, Sucihatiningsh Dian Wisika Sunarto Sunarto Supatmo, Supatmo Susanti, Fitri Indah Susila Lestari Sutarjo, Johan Syahrul Syah Sinaga Tjetjep Rohendi Rohidi Toto Haryadi Ulaya Ahdiani Urfan Rafif, Musabbihin Wandah Wibawanto Wibowo, Arif Ardy Widodo Widodo Yasraf Amir Piliang Yasser Awaluddin Zaki Dony Kezia Firmansyah