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All Journal JURNAL KEBANGSAAN Holistic Journal Of Management Research Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management JURNAL PENDIDIKAN TAMBUSAI At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) (JRAMB) Jurnal Riset Akuntansi Mercu Buana DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Ekonomi Manajemen Enrichment : Journal of Management BASKARA: Journal of Business and Entrepreneurship Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia
Dede Jajang Suyaman
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Alignment: Journal of Administration and Educational Management

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Strategi Pengembangan Inovasi Bisnis pada Optik Aletalens untuk Meningkatkan Daya Saing Patricia Gunadhi, Leony; Sri Ayu Lestari; Danang Kusnanto; Rabhi Fathan Muhammad; Dede Jajang Suyaman
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rv25c230

Abstract

This study aims to analyze Optik Aletalens' business innovation development strategy to enhance its competitiveness amidst the increasingly competitive and digitalized optical industry. The research method used was a qualitative approach with a descriptive case study design. Data collection techniques included in-depth interviews, direct observation, and documentation. These data were analyzed using thematic analysis and comparative Business Model Canvas (BMC) mapping before and after the innovation development. The results indicate that the innovations implemented included strengthening digital marketing through social media and WhatsApp Business, improving customer experience-based service quality with the support of modern eye examination equipment, and developing partnership strategies and customer loyalty programs that expand market segments and enhance customer interaction. The study's conclusions confirm that an integrated, customer-value-oriented business model transformation can strengthen the value proposition, diversify distribution channels and revenue sources, and build a sustainable competitive advantage for Optik Aletalens.   Keywords: Business Model Innovation, Business Model Canvas, Competitiveness, Digital Transformation  
Co-Authors Abd. Rasyid Syamsuri Abdilah Zulkarnaen Afifah Fauziyyah Agustin, Ricky Agustin, Ricky Denis Ahmad Almaududi Nur Ahmas Andrianto, Muhammad Rizky Asep M, Aripin Ayudia, Selly Bambang Setiawan Banuara Nadaek Banuara Nadeak Budi Rahayu, Budi Cucun Cunayah Cunayah, Cucun Dede Ratnaningrum Dekky SI Efendi Dewi Juniar Dewi Nuzila Ramadanita Dewi Puspasari Didit Supriadi Dion Alan Nugraha Edi Suswardji Edi Suswardji Nugroho Eka Alfaridzi Erica Julianthi Priatna Evi Fitri Andriani Hartelina Hendra Susila Hermawan, Hendra Hersona Sonny Hersona, Sonny Hussayna, Adnan Gristian Ila Karmila Irma, Nuri Junjun Sirojudin Kusmayadi, Odang KUSNANTO, DANANG Lestari, Nurmala Suci Lina Sukmasari Maula, Kholida Atiyatul Moch Fachrizal Nurhanansyah Muhamad Ari Maulana Muhamad Guntar Suryaatmaja Muhamad Natsir Muhammad Adhimawan Wijaya Muhammad, Rabhi Fathan Nadeak, Banuara Nelly Martini Nunung Nurhasanah Nunung Nurhasanah Nurhanansyah, Moch Fachrizal Patricia Gunadhi, Leony Piantara, Seia Puspitaloka, Nina Putri, Maysa Rewandi Putri, Selviana Junaedi Rabhi Fathan Muhammad Rahma Suryani Rahmi Amalia Seia Piantara Solehudin Solehudin, Solehudin Sonny Hersona Sonny Hersona Sonny Hersonna Sony Hersona Sophira Alifiana Sri Ayu Lestari Sukron Suprapti, Heni Sutarjo Syamsul Huda Tati Yulianti Widianto Widi Widiarti Widiarti Widiarti Widiarti Yeni Yulianti, Tati Zaelani, Ahmad Zahra, Syifa Zahra, Syifa Nida