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Felga Zulfia Rasdiana
Jurusan Teknologi Hasil Pertanian, Fakultas Teknologi Pertanian, Universitas Andalas
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PEMBERDAYAAN MASYARAKAT MELALUI PROMOSI DIGITAL DAN PERENCANAAN PROGRAM BERKELANJUTAN DI NAGARI SIPADEH KECAMATAN SANGIR KABUPATEN SOLOK SELATAN Amsal, Ares Albirru; Lailaturrahmi, Lailaturrahmi; Rasdiana, Felga Zulfia
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 2 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i2.390

Abstract

In Indonesia, including in West Sumatra, red ginger drinks are very popular among the people. Development activities in this field deserve more attention. Therefore, this activity aims to support the business development of Nagi Sipadeh, a producer of red ginger drink which is popular in West Sumatra, Indonesia. The main goal is to increase Nagi Sipadeh's visibility in cyberspace by creating attractive promotional videos and providing business development guidelines for the next five years. The activity method was carried out in several stages, namely observation and structured interviews to identify the main problems of Nagi Sipadeh, designing and producing a promotional video highlighting their ginger powder production process, as well as preparing business development guidelines based on findings from observations, interviews and comprehensive market analysis. The result of this activity is the successful production and distribution of promotional videos to various digital platforms such as YouTube, Instagram, WhatsApp, and Facebook, which has significantly increased Nagi Sipadeh's visibility in cyberspace. Business development guidelines up to 2025 have also been prepared, providing solid guidance for Nagi Sipadeh's future business development. The discussion underlined the importance of digital marketing in supporting business growth, as well as the role of partners and training in overcoming the problems faced by Nagi Sipadeh. Recommendations for further activities are to continue continuous monitoring and evaluation, deepen training in digital marketing, explore more innovative product development opportunities, and expand partner networks to support sustainable business growth.
Co-Authors Abdul Mutolib Adytama, Alhamdy Aisman Aisman Ali Rahmat Amsal, Ares Albirru Bastian Nova Cesar Welya Refdi Daimon Syukri Dian Ferinda Diana Sylvi Diana Sylvi Fadhillawati Fri Asma Fauzan Azima Fauzi, Yusma Resti Hasbullah Hasbullah Hasbullah Hasbullah Heni Pujiastuti Hidayat, Danny Iresha, Fajri Mulya Ismed Ismed Ismed Ismed Jefril Rahmadhoni Kasam Kasam, Kasam Lailaturrahmi Lailaturrahmi Lailaturrahmi, Lailaturrahmi Lidya Nora Linda Wati Luthan, Luciana Muliantino, Mulyanti Roberto Novelina Novizar Nazir Permata, Putri Indah Prima Yaumil Fajri Purnama Dini Hari Rahmadoni, Jefril Reni Koja Rika Sarfika Rina Yenrina Rini B Rini Rini RINI RINI Risa Meutia Fiana Risti Kurnia Dewi Rizkyanto, Ridwan Rofiqul Umam Roma Kyo Kae Saniro Salsabila, Unik Hanifah Sayuti, Kesuma Suryani, Indah Permata Syarifatun Nisa Sylvi, Diana Tama, Duma Putri Tuty Anggraini Ufa Aurora Guciano Ulfatmi Hanifa Viska Rahma Puspita Wellyalina, Wellyalina Welya Refdi, Cesar Yusma Resti Fauzi Yusma Resti Fauzi Zulfitri, Amelia