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All Journal Jurnal Ilmiah Komunikasi Makna MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Parole: Journal of Linguistics and Education Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi ProTVF PRofesi Humas Nyimak: Journal of Communication JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) urnal Interaksi: Jurnal Ilmu Komunikasi SEIKO : Journal of Management & Business JURNAL HERITAGE JEMPER (Jurnal Ekonomi Manajemen Perbankan) TEKNOSASTIK Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Journal of Media and Communication Science (JcommSci) JALL (Journal of Applied Linguistics and Literacy) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya English Journal Literacy Utama eProceedings of Management
Iis Kurnia Nurhayati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Use of Local Language as an Intercultural Communication Model in K-Pop Fanbase Mutiara Syifa Amartya Rachman; Iis Kurnia Nurhayati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6448

Abstract

The Covid-19 pandemic requires human especially in Indonesia to carry out Work from Home (WFH) and maintain distance between individuals. With the occurrence of WFH, resulting in human dependence on the internet. On the other hand, this dependence on the internet is really being used by the Kpop (Korean Pop) Industry to further strengthen its existence in Indonesia. This was marked by the official presence of the SM Entertainment representative office in Jakarta. SM entertainment then brought NCT in 2019 to take over the Indonesian market by presenting content about Indonesia. Therefore, this study aims to discuss how NCT applies this intercultural communication to their market in Indonesia and how the role of the Indonesian language used by NCT can strengthen loyalty and enlarge its fanbase. The theory used in this research is the Intercultural Communication Model theory from Gudykunst and Kim. In-depth interviews were conducted using qualitative case study methods, which resulted in question indicators from the Intercultural Communication Model such as culture, socio-culture, psycho-culture and the environment. The results of the study stated that the Intercultural Communication Model according to Gudykunst and Young was applied in the communication between NCT and these fans. Culture, Socio-culture, and Psychoculture are the most effective approaches to communicate with Indonesian fans. NCT's communication through Indonesian culture and language also affects the tourism aspect which increases NCTzens as domestic tourists who visit places that NCT has visited while in Indonesia as the effect of their loyalty as NCTzens.
DIALECT VARIATION AS AN ACCOMMODATION STRATEGY IN CULTURAL INTERACTION Gartika Rahmasari; Elsa Yuniarti; Iis Kurnia Nurhayati; Iris Fatia Maharani
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 11 No 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4515

Abstract

Jatinangor, West Java has many transmigrators especially from other parts of Java Island such as Central and East Java. Although living in the same island, Javanese people are different in terms of language and dialect from the native people of Jatinangor, Sundanese. The latter tends to be obstacles when Javanese transmigrators want to make a contact with Sundanese people. In order to make an effective communication, both parties need to perform an accommodation strategy so that they can reach their goals in communication. The present study aims to analyze the accommodation strategies performed by Javanese transmigrators and Sundanese natives in Jatinangor. The present study uses a descriptive qualitative approach by interviewing three respondents. The results of present study suggest a convergence strategy to accommodate the communication between Javanese and Sundanese people in Jatinangor. In this regard, both parties change their dialect so that they can be understood better.
Pengaruh Penggunaan Branding Asing Dalam Iklan Produk Lokal Erigo di Instagram Reels Terhadap Persepsi Remaja Gabriella Christina T Parera; Iis Kurnia Nurhayati
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.3050

Abstract

Abstrak Penelitian ini ditujukan dalam rangka mengidentifikasi hasil dari pengaruh penggunaan branding asing dalam iklan produk lokal erigo di instagram reels Terhadap Persepsi Remaja, dalam penelitian ini ingin meneliti tentang sebuah brand yang mengiklankan produk-produknya di manca negara dengan mengikuti acara internasional.m Penelitian ini, menggunkan metode kuantitatif dan teknik analisis regresi linier sederhana, dalam penelitian ini memakai sampel non-probality sampling berikut penggunaan teknik sampling purposive sampling. Dari hasil analisis deskriptif hasil tanggapan resonden menunjukan bahwa semakin baik branding asing pada iklan lokal ertigo di Instagram reels, maka akan semakin meningkatkan persepsi yang baik/tinggi pada remaja pada brand erigo. Pengunaan branding asing di Iklan Produk Lokal Erigo di Instagram Reels sudah cukup baik, namun managemen perlu menambahkan konten yang unik agar para konsumen mengingat erigo. Kata kunci: Pemasaran, branding asing, persepsi remaja
Artikula Takrif dan Taktakrif dalam Bahasa Inggris (Kajian Sintaksis dan Semantik) Iis Kurnia Nurhayati
PAROLE: Journal of Linguistics and Education Volume 3 Nomor 1 April 2013
Publisher : Master Program in Linguistics, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.455 KB) | DOI: 10.14710/parole.v3i1 April.21-31

Abstract

The research is to discuss definiteness in English. The method used is analytical descriptive. For the analysis, substitution technique as one of the distributional methods is used. The data sources are non-fiction papers in English magazines and newspapers. The results show that the noun phrase having an article and followed by a post-modification can be formed in various constructions based on the type of nouns as the head of NP and the type of post-modifications that complete the phrase. In addition, some factors determining the choice of the articles in NP are based on the type and the number of the noun, and the knowledge of speakers and hearers about the noun.   Penelitian ini untuk membahas ketakrifan dalam bahasa Inggris. Metode yang digunakan adalah deskriptif analitis. Untuk menganalisis, teknik substitusi sebagai salah satu metode distribusional digunakan. Sumber data adalah tulisan nonfiksi yang terdapat dalam majalah dan surat kabar berbahasa Inggris. Hasilnya menunjukkan bahwa frase nomina yang memiliki artikula dan diikuti oleh post modification dapat dibentuk dalam konstruksi yang berbeda tergantung pada jenis nomina yang menjadi frasa benda ini dan jenis postmodifikator yang melengkapi frasa itu. Di samping itu, beberapa faktor yang menentukan pilihan artikula dalam frase nomina didasarkan pada jenis dan jumlah nomina, serta pengetahuan penutur dan mitra tuturnya tentang nomina itu.
Rethinking National Identity Construction Through Independent Films In Indonesia Creative Industry Idola Perdini Putri; Ellisha Nasruddin; Juliana Abdul Wahab; Iis Kurnia Nurhayati
ProTVF Vol 7, No 2 (2023): September 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i2.41905

Abstract

Background: The creative industry in Yogyakarta, since the post-reformation era, specifically the independent film industry, has been producing films that challenge the meaning and interpretation of national identity in its society. Yogyakarta independent films offer different discourses concerning the constructions of national identity. Thus, within this current context of the post-reformation era, the notion of national identity needs proper scrutiny. Purpose: The main purpose of this study is to define and understand the manifestations of Indonesian national identity as depicted in independent films during the post-reformation era within Yogyakarta’s creative city, utilizing Benedict Anderson’s (2006) imagined community concept. Methods: This study conducted a qualitative research methodology using the text analysis of four selected independent films and in-depth interviews with 27 informants located in Yogyakarta. The primary source of the data collected in this study were the textual analyses and the in-depth interviews. Results: The results of this study indicate that within the horizontal comradeship dimension, the notion of multiple interpretations of national identity was highlighted through the issues on the diversity of ethnic identity, modernization, Islamic fundamentalist organization, the promotion of local language, and community attachment to the nation’s symbols. Meanwhile, in the context of the geographical boundaries dimension, the regional attachment within the territory where the communities live implied the important role of the Yogyakarta Monarchy system and as a sovereign power of a Special Region in influencing the diverse interpretations of national identity. Implications: The findings indicated that the past historical meaning of Pancasila, which underscored a requirement for homogeneous identities within the society, contrasted with the evidence found, which demonstrated the evidence of diversity or heterogeneous identity.
Teknologi Realitas Virtual (RV) dalam Pelatihan Bahasa Asing untuk Pelaku UMKM Indonesia Iis Kurnia Nurhayati; Yulia Nur Hasanah; Nia Kurniasih; Fathah Noor Prawita
Jurnal Sosioteknologi Vol. 22 No. 3 (2023): NOVEMBER 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.3.2

Abstract

This article evaluates the integration of virtual reality (VR) technology in foreign language training for SMEs in Indonesia using the Kirkpatrick Model. The study involved SME actors from various industries who participated in a tailored VR language training program. Surveys and interviews were conducted to assess participants' reactions, perceptions, and relevance to language learning goals. The evaluation measured learning outcomes such as improved language proficiency and increased confidence in using foreign languages in business settings. The study also investigated behavioral changes resulting from VR training, including language skills application in daily business activities and communication strategies with international partners or customers. The overall impact of the program on SMEs' competitiveness, market expansion, and international collaboration was evaluated. The findings indicate that the VR training program was effective, with positive reactions, learning outcomes, and behavioral changes in business activities. The study emphasizes the importance of measuring reactions and suggesting improvements in training materials and implementation schedules based on participant feedback. The VR-based language training program holds promise for enhancing SMEs' language skills, competitiveness, and internationalization efforts.
Presentasi Diri Brand Lokal Melalui Penggunaan Bahasa Asing di Media Sosial Maulida, Aulia; Nurhayati, Iis Kurnia
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.14658

Abstract

Media sosial menjadi media yang digunakan para brand lokal untuk mempresentasikan diri mereka, salah satu caranya melalui penggunaan bahasa asing. Tujuan penelitian ini adalah untuk mengetahui bagaimana presentasi diri brand lokal ketika menggunakan bahasa asing di aktivitas media sosial mereka. Penelitian ini menggunakan pendekatan kualitatif dengan studi Dramaturgi  kepada lima brand  lokal yakni Hijack, Byadeliasafira, Nappa Milano, Eotes dan Sch. Pengumpulan data dilakukan dengan wawancara, observasi dan studi literatur. Hasil penelitian menunjukkan bahwa kelima informan menggunakan bahasa asing pada aktivitas media sosial mereka untuk menciptakan kesan brand yang mendunia dan memiliki keunggulan tersendiri dengan cara konsisten menggunakan bahasa asing pada konten dan fitur-fitur di media sosial sebagai panggung depan (front stage). Pada panggung belakang (back stage) mereka menjalankan peran aslinya terlepas dari ekspektasi atau harapan dari audiens. Peneliti menyarankan untuk penelitian selanjutnya, untuk memilih brand di bidang yang lebih bervariasi dengan jumlah followers yang beragam sebagai parameter pembanding.
PENGARUH IKLAN YOUTUBE EKA GUSTIWANA VERSI AYO INDONESIA BISA TERHADAP CITRA MEREK SAMPO CLEAR Pradana Adi Purnama; Iis Kurnia Nurhayati

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v8i1.1847

Abstract

Youtube adalah salah satu media sosial berupa web video sharing yang sering digunakan sebagai media periklanan. PT. Unilever Indonesia adalah sebuah perusahaanyang menggunakan Youtube sebagai media periklanan dan produk yang diiklankan adalah sampo Clear. Perusahaan ini bekerjasama dengan seorang Youtuber Indonesia yang bernama Eka Gustiwana. Iklan yang peneliti gunakan dalam penelitian ini adalah iklan Youtube Eka Gustiwana versi Ayo Indonesia Bisa yang di upload pada 13 April 2018. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh iklan Youtube Eka Gustiwana versi Ayo Indonesia Bisa terhadap citra merek sampo Clear. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan analisis deskriptif dan analisis regresi linear sederhana. Dalam penelitian ini data primer diperoleh dengan menyebarkan kuesioner kepada 100 responden yang pernah menonton iklan Youtube Eka Gustiwana versi Ayo Indonesia Bisa. Hasil penelitian menunjukkan bahwa tanggapan responden terhadap variabel iklan Youtube sebesar 74,5% dan 77,32% terhadap variabel citra merek. Dari perhitungan koefisien determinasi didapatkan hasil sebesar 61,8% sebagai pengaruh iklan Youtube terhadap citra merek. Dapat disimpulkan bahwa iklan Youtube Eka Gustiwana versi Ayo Indonesia Bisa memiliki pengaruh yang signifikan terhadap citra merek sampo Clear.
Dekonstruksi Representasi Perempuan dari Sudut Pandang Sutradara Perempuan dalam Film YUNI Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1245

Abstract

The emergence of female directors in the Indonesian film industry is expected to be able to represent female characters in films based on the perspective of women themselves. However, in the film YUNI by female director Kamila Andini, a scene was found showing the female lead wearing revealing clothing. This is identical to the concept of the male gaze which makes women the object of the gaze and positions women only as complementary objects or inferior groups. Therefore, the author wants to look more deeply at how women are represented in the film using Sara Mills' critical discourse analysis which goes through the stages of analyzing the subject-object position and the audience position. Based on the results of the analysis, Kamila Andini is in the position of a woman who criticizes the issues experienced by women in a unique way, and deconstructs the old representation of women who are considered an inferior group. Meanwhile, to see the public's perception of the image of women, further research is needed that discusses the perception of Indonesian society towards the image or impression of Indonesian women today.
Strategi Komunikasi Program CeWoli Jawara Dinas Kesehatan Kota Bandung dalam Penyebaran Nyamuk Saputro, Nugroho Piter; Nurhayati, Iis Kurnia
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.3955

Abstract

Dengue fever (DHF) remains a major health problem in Bandung City, with Ujungberung Sub-district being one of the areas with the highest number of cases. The Bandung City Health Office launched the CeWoli Jawara program (Cegah DBD, Wolbachia Jagi Wargi Bandung Juara) as a communication strategy to enhance public understanding of Wolbachia mosquitoes in DHF prevention. This study aims to analyze the communication strategy implemented in disseminating information related to Wolbachia. The research employed a qualitative approach with a case study method, collecting data through in-depth interviews, observations, and document analysis from social media and official publications. The results indicate that the communication strategy of the Bandung City Health Office involved selecting credible communicators (cadres, community leaders, health workers), utilizing various communication channels (social media, leaflets, direct socialization), and conducting periodic evaluations of community understanding. The program has been effective in increasing community awareness and participation, although challenges remain in combating misinformation. Recommendations include strengthening interpersonal communication and diversifying communication media to improve community acceptance of health innovations.
Co-Authors Alila Pramiyanti Ardhana, Mukhammad Rifky Asep Jamaludin Della Fauziah Ratna Puspita Dyah Ayu Wiwid Sintowoko Ellisha Nasruddin Elsa Yuniarti Fathah Noor Prawita Fiananda Setiadinanti Gabriella Christina T Parera Gartika Rahmasari Gartika Rahmasari, Gartika Hasan, Yassar Idola Perdini Putri Iis Kurnia N Iris Fatia Maharani Juliana Abdul Wahab Kartika Sari Kiemas Dita Anugrah Susetya Maulida, Aulia Muhamad Fachmi Hidayat Mutiara Syifa Amartya Rachman Nabila Amira Novia Dianita Andiny Nur Putri Anjung Sari Pradana Adi Purnama Pratiwi, Diana Aprilia Putri, Aliyya Rahma Putu Feby Sukma Yanti Putu Krisdiana Nara Kusuma Refi Rifaldi Windya Giri Roro Retno Wulan Saputro, Nugroho Piter Sharen Gifary Vernaputri, Acasya Aretta Yulia Nur Hasanah Yuliani Rachma Putri