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Hambatan Komunikasi Interpersonal Antara Agent Telemarketing Dengan Calon Mahasiswa Baru (Studi Kasus Pada Penggunaan Layanan Omnichannel Di Perguruan Tinggi Swasta) Vernaputri, Acasya Aretta; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

Majunya teknologi di bidang komunikasi, mengubah secara fundamental cara komunikasi antar manusia dapatdilakukan secara multi arah. Salah satu saluran komunikasi yang memungkinkan individu untuk melakukankomunikasi secara multi arah adalah omnichannel. Namun, penggunaan omnichannel sebagai salah satu mediakomunikasi dengan calon mahasiswa baru telah menimbulkan kenaikan sentimen negatif terhadap layanan customercare Universitas Telkom. Berdasarkan observasi yang dilakukan, peneliti melihat adanya hambatan komunikasiinterpersonal yang terjadi antara agent telemarketing dan calon mahasiswa baru ketika berkomunikasi melalui layananomnichannel. Oleh karena itu, peneliti tertarik untuk mengkaji lebih dalam bagaimana hambatan komunikasiinterpersonal yang terjadi pada layanan omnichannel di Universitas Telkom. Adapun metode penelitian yangdigunakan dalam penelitian ini yaitu metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data padapenelitian ini menggunakan teknik wawancara, observasi, dan studi dokumentasi. Informan dalam penelitian ini terdiridari enam orang informan kunci dan dua orang lain sebagai informan pendukung. Dari penelitian yang dilakukan,peneliti menemukan adanya hambatan komunikasi Intepersonal yang terjadi antara Agent Telemarketing dan CalonMahasiswa Baru di Universitas Telkom yang menyebabkan naiknya sentimen negatif. Adapun hambatan-hambatankomunikasi tersebut yaitu hambatan Physical Noise (Gangguan Fisik), Physiological Noise (Gangguan Fisiologis),Psychological Noise (Gangguan Psikologis), dan Semantic Noise (Gangguan Semantik). Kata Kunci-hambatan komunikasi, komunikasi interpersonal, Omnichannel
Communication Barriers and Adjustment Strategies of Foreign Students: A Case Study Analysis in A Private University Ardhana, Mukhammad Rifky; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

The increasing demand for education has led to a rise in foreign students seeking global experiences. However, theyoften face communication barriers in their home universities, including Telkom University. A pre-research interviewat Telkom University exposed a gap between foreign and local students, with little interaction concerning campusorganization and events. This study aimed to identify these communication barriers and examine their adjustmentstrategies. The researcher used a qualitative method and case study methodology to analyze the issues faced by sixforeign students. The findings revealed five distinct communication barriers: assumptions of similarities, languagedifferences, non-verbal misinterpretations, preconceptions and stereotypes, and high anxiety. Factors contributing tothese barriers include cultural differences, media, personal beliefs/values, personal experiences, and historicalbackground. The students implemented a convergence strategy to address these barriers. The study highlights the needfor better communication between foreign and local students at Telkom University. Keywords-foreign students, communication gap, communication barriers, adjustment strategies.
Budaya di Media Siber: Studi Etnografi Virtual Penggunaan Bahasa Gaul Oleh Generasi Z Pada Aplikasi TikTok Nurhayati, Iis Kurnia; Putri, Aliyya Rahma
Jurnal Sosioteknologi Vol. 23 No. 3 (2024): NOVEMBER 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.3.8

Abstract

Generation Z frequently uses slang as a communication medium for daily conversations due to the proliferation of social media. People typically blend various language variations for communication, whether in real-world interactions or in the virtual realm. One such interaction in the virtual world using slang occurs on the TikTok application, both in content creation and in the comment section. This interaction has transformed slang into a cyberculture, facilitating the exchange of identities in cyberspace. This research utilizes a virtual ethnography approach, incorporating four levels of cyber media analysis, to investigate the usage of slang by Generation Z on the TikTok application at various levels. Through observation and interviews with TikTok content creators and Generation Z users, researchers found several types of slang that have become cultural artifacts on the TikTok application, including slang derived from foreign languages, acronyms, abbreviations, and reversed words, as well as slang borrowed from foreign languages. The interactions occurring on the TikTok application also have real-world effects on the informants, such as experiences, relationships, and changes in daily communication habits due to the presence of slang.
Peningkatan Soft Skill Komunikasi Berbahasa Inggris Teknologi VR / AI untuk Masyarakat Sasar Lebaga Kemitraan Kelurahan Tamansari (Kolong Jembatan Pasupati) Iis Kurnia Nurhayati; Yulia Nur Hasanah; Fathah Noor Prawita
Jurnal Abdimas Indonesia Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i3.1845

Abstract

Kelurahan Tamansari, Kota Bandung, memiliki potensi besar dalam sektor jasa, perdagangan, dan industri kreatif, khususnya pariwisata. Namun, keterbatasan dalam kemampuan berbahasa Inggris menjadi tantangan utama bagi masyarakat setempat dalam berinteraksi dengan wisatawan asing dan memperluas peluang usaha berbasis global. Selain itu, kawasan kolong Jembatan Pasopati yang sedang dalam proses penataan memiliki potensi besar untuk dikembangkan sebagai pusat edukasi sosial dan ekonomi kreatif. Untuk menjawab tantangan ini, program Pelatihan Bahasa Inggris Berbasis VR/AI dirancang sebagai bagian dari kegiatan pengabdian masyarakat Telkom University. Pelatihan ini bertujuan untuk meningkatkan keterampilan komunikasi berbahasa Inggris melalui metode berbasis teknologi Virtual Reality (VR) dan Artificial Intelligence (AI). Dengan menggunakan Google Cardboard dan aplikasi pembelajaran ThreeLing, peserta akan mendapatkan pengalaman belajar yang lebih interaktif dan immersive. Pembelajaran mencakup latihan percakapan bisnis, komunikasi dalam industri pariwisata, serta strategi komunikasi efektif untuk pelaku usaha lokal. Diharapkan, program ini dapat meningkatkan kepercayaan diri dan kompetensi komunikasi masyarakat Tamansari, memperkuat daya saing UMKM lokal, serta mendukung pertumbuhan sektor pariwisata berbasis teknologi. Dengan adanya penataan kolong Jembatan Pasopati, kawasan ini dapat menjadi pusat kegiatan ekonomi kreatif yang didukung dengan peningkatan keterampilan berbahasa Inggris masyarakat setempat.
DIALECT VARIATION AS AN ACCOMMODATION STRATEGY IN CULTURAL INTERACTION: A Descriptive Study of Ethnic Javanese – Sundanese in Jatinangor Gartika Rahmasari; Elsa Yuniarti; Iis Kurnia Nurhayati; Iris Fatia Maharani
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 11 No. 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4515

Abstract

Jatinangor, West Java has many transmigrators especially from other parts of Java Island such as Central and East Java. Although living in the same island, Javanese people are different in terms of language and dialect from the native people of Jatinangor, Sundanese. The latter tends to be obstacles when Javanese transmigrators want to make a contact with Sundanese people. In order to make an effective communication, both parties need to perform an accommodation strategy so that they can reach their goals in communication. The present study aims to analyze the accommodation strategies performed by Javanese transmigrators and Sundanese natives in Jatinangor. The present study uses a descriptive qualitative approach by interviewing three respondents. The results of present study suggest a convergence strategy to accommodate the communication between Javanese and Sundanese people in Jatinangor. In this regard, both parties change their dialect so that they can be understood better.
Penerjemahan Kalimat Kondisional Bahasa Indonesia ke dalam Bahasa Inggris: Kajian Sintaksis dan Semantik Nurhayati, Iis Kurnia
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
Publisher : citeus

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Abstract

Unlike English that divides its conditional sentences into open and hypothetical types, there is no division of conditional sentence types in Indonesian. Hence, translating conditional sentences from Indonesian to English is challenging. The purpose of this study was to determine the equivalence of meaning and structure of the conditional sentences in the source language (Indonesian) and the target language (English) in Pramoedya Ananta Toer’s novel, *Gadis Pantai*, and its English translation. As this novel is a literary work, the complexity of the structure of the conditional sentence in this novel is very interesting to study. The method used in this study is comparative descriptive, which was employed to provide clear pictures of the discussed issues. The findings of the study show that in translating the conditional sentence from Bahasa Indonesia into English in the novels, the translator has made some adjustments both in the sentence structure and meaning due to the significant differences of the social-cultural aspect between the source and the target language.
Detecting Language Anxiety in Indonesian Students: Deep Learning and Traditional Classification Methods for English Learning Anxiety Kemas Muslim Lhaksmana; Muhammad Sya’bani Falif; Iis Kurnia Nurhayati; Muhammad Yudhi Rezaldi; Esa Prakasa; Rickman Roedavan
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 10 No 1 (2026): February 2026
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v10i1.7109

Abstract

Mastery of the English language represents a fundamental determinant of professional achievement, particularly for individuals seeking to develop their careers and participate in international contexts. However, when learning a foreign language such as English, Indonesian students may experience language anxiety that cause them to hesitate to practicing English in the class, both in orally and in writing. For English teachers, it is crucial to identify students experiencing language anxiety early on, so that they may provide appropriate teaching strategies and interventions from the first class meeting. To address this issue, this study compares machine learning methods to provide a solution for early detection of students experiencing language anxiety. Furthermore, these methods are classification models, including LSTM, GRU, decision tree, naïve Bayes, logistic regression, and SVM. The implementation of each of these models is combined with different text representation techniques, such as Word2Vec, BERT, FastText, Glove, and TF-IDF. The advantage of our model is that despite the imbalance, limited, and smaller than baseline dataset size, this research finds that GRU with focal loss achieves the highest F1 score of 0.89. This result outperforms our baseline and thus suggests that this method is effective in detecting students who experience language anxiety.
Dekonstruksi Representasi Perempuan dari Sudut Pandang Sutradara Perempuan dalam Film YUNI Yassar Hasan; Roro Retno Wulan; Iis Kurnia Nurhayati
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1245

Abstract

The emergence of female directors in the Indonesian film industry is expected to be able to represent female characters in films based on the perspective of women themselves. However, in the film YUNI by female director Kamila Andini, a scene was found showing the female lead wearing revealing clothing. This is identical to the concept of the male gaze which makes women the object of the gaze and positions women only as complementary objects or inferior groups. Therefore, the author wants to look more deeply at how women are represented in the film using Sara Mills' critical discourse analysis which goes through the stages of analyzing the subject-object position and the audience position. Based on the results of the analysis, Kamila Andini is in the position of a woman who criticizes the issues experienced by women in a unique way, and deconstructs the old representation of women who are considered an inferior group. Meanwhile, to see the public's perception of the image of women, further research is needed that discusses the perception of Indonesian society towards the image or impression of Indonesian women today.