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All Journal Jurnal Ilmiah Komunikasi Makna MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Parole: Journal of Linguistics and Education Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi ProTVF Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) PRofesi Humas Nyimak: Journal of Communication JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) urnal Interaksi: Jurnal Ilmu Komunikasi SEIKO : Journal of Management & Business JURNAL HERITAGE JEMPER (Jurnal Ekonomi Manajemen Perbankan) TEKNOSASTIK Jurnal Riset Komunikasi Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Journal of Media and Communication Science (JcommSci) JALL (Journal of Applied Linguistics and Literacy) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal bahasa, sastra, seni, dan pengajarannya English Journal Literacy Utama eProceedings of Management
Iis Kurnia Nurhayati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Women on the screen: A comparison of gender representation in Indonesian cinema Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia; Sintowoko, Dyah Ayu Wiwid
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.58206

Abstract

Background: The emergence of Indonesian female directors is expected to be able to represent female characters in films based on the perspective of women themselves. However, in one film directed by a female director, a scene was found showing the female lead wearing revealing clothing that is identical to the concept of the male gaze. Purpose: This study aims to see whether the director's gender influences the depiction of female characters in the films they direct. Methods: Therefore, an analysis was conducted on four films directed by two male directors and two female directors to see how the representation of female characters in films is based on the director's gender using Sara Mills' critical discourse analysis. Results: Several contrasting differences were found between male and female directors in depicting female characters in films, especially in the four films analyzed, namely 27 Steps of May, Imperfect (by male directors), and Marlina si Pembunuh dalam Empat Babak, Yuni (by female directors), which can be seen in the aspects of characterization, location setting, explanations regarding the fate of predators, and a number of issues touched upon. Conclusion: Based on the comparative results, it was found that the director's gender influences the representation of women in films. Implications: Indonesian filmmakers, especially women, are expected to utilize the mass media of film to correct various stigmas and problems that tend to marginalize women in order to create a social and work environment that is free from gender-based discrimination.
Verbal Violence In Picky Picks Youtube Channel Pratiwi, Diana Aprilia; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Abstract

The internet is employed as a community communication tools, along with the emergence of new media as a communication medium in today’s global society. In recent years, Indonesia have been more interested in using the internet. According to databoks.katadata.co.id, there were 204.7 million internet users in Indonesia in Januari 2022. Social media has become an indispensable tool for carrying out daily tasks. Social media is utilized as a place to express oneself in addition to being an important platform for business and marketing. YouTube is one of the social media that offers a video gateway as an alternative for the public to watch internet-based digital shows. The purpose of this study was to find out representation verbal violence in reaction content on video on YouTube channel Picky Picks. The research method used in this study is a quantitative research techniques. The researcher used two coders to ensure objectivity in coding and data collecting. Two encoders are used to assess the authenticity of the data collected and determine the correctness of the data using a reliability tet is utilized to determine the data’s accuracy. The results show The intensity of verbal violence in the promotional video on the Picky Picks YouTube channel shows a significant amount. From the entire sample of videos studied, the euphemism category ranks first as verbal violence that appears most often in Picky Picks video with 33 times or 39,1%. Therefore, most verbal violence contained in the video on Picky Picks YouTube channel is a euphemism. In the second position, the verbal violence often used by Picky Picks’s video is dysphemism. The conclusion of this study shows for the government should be more active in controlling YouTube channels that have similar content with research, by blocking and ensnaring channel creators on YouTube who have harmful content, with the previously discussed law, namely the ITE Law (Information and Electronic Transactions). To prevent the proliferation of these Youtube channels which can damage the morale of society. For readers, with the research that has been made, hopefully, it will be an additional insight and prefer the Youtube channel as entertainment. Keywords-verbal violence, reaction content, YouTube
Hambatan Komunikasi Interpersonal Antara Agent Telemarketing Dengan Calon Mahasiswa Baru (Studi Kasus Pada Penggunaan Layanan Omnichannel Di Perguruan Tinggi Swasta) Vernaputri, Acasya Aretta; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

Majunya teknologi di bidang komunikasi, mengubah secara fundamental cara komunikasi antar manusia dapatdilakukan secara multi arah. Salah satu saluran komunikasi yang memungkinkan individu untuk melakukankomunikasi secara multi arah adalah omnichannel. Namun, penggunaan omnichannel sebagai salah satu mediakomunikasi dengan calon mahasiswa baru telah menimbulkan kenaikan sentimen negatif terhadap layanan customercare Universitas Telkom. Berdasarkan observasi yang dilakukan, peneliti melihat adanya hambatan komunikasiinterpersonal yang terjadi antara agent telemarketing dan calon mahasiswa baru ketika berkomunikasi melalui layananomnichannel. Oleh karena itu, peneliti tertarik untuk mengkaji lebih dalam bagaimana hambatan komunikasiinterpersonal yang terjadi pada layanan omnichannel di Universitas Telkom. Adapun metode penelitian yangdigunakan dalam penelitian ini yaitu metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data padapenelitian ini menggunakan teknik wawancara, observasi, dan studi dokumentasi. Informan dalam penelitian ini terdiridari enam orang informan kunci dan dua orang lain sebagai informan pendukung. Dari penelitian yang dilakukan,peneliti menemukan adanya hambatan komunikasi Intepersonal yang terjadi antara Agent Telemarketing dan CalonMahasiswa Baru di Universitas Telkom yang menyebabkan naiknya sentimen negatif. Adapun hambatan-hambatankomunikasi tersebut yaitu hambatan Physical Noise (Gangguan Fisik), Physiological Noise (Gangguan Fisiologis),Psychological Noise (Gangguan Psikologis), dan Semantic Noise (Gangguan Semantik). Kata Kunci-hambatan komunikasi, komunikasi interpersonal, Omnichannel
Communication Barriers and Adjustment Strategies of Foreign Students: A Case Study Analysis in A Private University Ardhana, Mukhammad Rifky; Nurhayati, Iis Kurnia
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

The increasing demand for education has led to a rise in foreign students seeking global experiences. However, theyoften face communication barriers in their home universities, including Telkom University. A pre-research interviewat Telkom University exposed a gap between foreign and local students, with little interaction concerning campusorganization and events. This study aimed to identify these communication barriers and examine their adjustmentstrategies. The researcher used a qualitative method and case study methodology to analyze the issues faced by sixforeign students. The findings revealed five distinct communication barriers: assumptions of similarities, languagedifferences, non-verbal misinterpretations, preconceptions and stereotypes, and high anxiety. Factors contributing tothese barriers include cultural differences, media, personal beliefs/values, personal experiences, and historicalbackground. The students implemented a convergence strategy to address these barriers. The study highlights the needfor better communication between foreign and local students at Telkom University. Keywords-foreign students, communication gap, communication barriers, adjustment strategies.
Budaya di Media Siber: Studi Etnografi Virtual Penggunaan Bahasa Gaul Oleh Generasi Z Pada Aplikasi TikTok Nurhayati, Iis Kurnia; Putri, Aliyya Rahma
Jurnal Sosioteknologi Vol. 23 No. 3 (2024): NOVEMBER 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.3.8

Abstract

Generation Z frequently uses slang as a communication medium for daily conversations due to the proliferation of social media. People typically blend various language variations for communication, whether in real-world interactions or in the virtual realm. One such interaction in the virtual world using slang occurs on the TikTok application, both in content creation and in the comment section. This interaction has transformed slang into a cyberculture, facilitating the exchange of identities in cyberspace. This research utilizes a virtual ethnography approach, incorporating four levels of cyber media analysis, to investigate the usage of slang by Generation Z on the TikTok application at various levels. Through observation and interviews with TikTok content creators and Generation Z users, researchers found several types of slang that have become cultural artifacts on the TikTok application, including slang derived from foreign languages, acronyms, abbreviations, and reversed words, as well as slang borrowed from foreign languages. The interactions occurring on the TikTok application also have real-world effects on the informants, such as experiences, relationships, and changes in daily communication habits due to the presence of slang.
Detecting Language Anxiety in Indonesian Students: Deep Learning and Traditional Classification Methods for English Learning Anxiety Lhaksmana, Kemas Muslim; Falif , Muhammad Sya’bani; Nurhayati, Iis Kurnia; Rezaldi, Muhammad Yudhi; Prakasa, Esa; Roedavan, Rickman
Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Vol 10 No 1 (2026): February 2026
Publisher : Ikatan Ahli Informatika Indonesia (IAII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29207/resti.v10i1.7109

Abstract

Mastery of the English language represents a fundamental determinant of professional achievement, particularly for individuals seeking to develop their careers and participate in international contexts. However, when learning a foreign language such as English, Indonesian students may experience language anxiety that cause them to hesitate to practicing English in the class, both in orally and in writing. For English teachers, it is crucial to identify students experiencing language anxiety early on, so that they may provide appropriate teaching strategies and interventions from the first class meeting. To address this issue, this study compares machine learning methods to provide a solution for early detection of students experiencing language anxiety. Furthermore, these methods are classification models, including LSTM, GRU, decision tree, naïve Bayes, logistic regression, and SVM. The implementation of each of these models is combined with different text representation techniques, such as Word2Vec, BERT, FastText, Glove, and TF-IDF. The advantage of our model is that despite the imbalance, limited, and smaller than baseline dataset size, this research finds that GRU with focal loss achieves the highest F1 score of 0.89. This result outperforms our baseline and thus suggests that this method is effective in detecting students who experience language anxiety.
DIALECT VARIATION AS AN ACCOMMODATION STRATEGY IN CULTURAL INTERACTION: A Descriptive Study of Ethnic Javanese – Sundanese in Jatinangor Gartika Rahmasari; Elsa Yuniarti; Iis Kurnia Nurhayati; Iris Fatia Maharani
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 11 No. 2 (2022): MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v11i2.4515

Abstract

Jatinangor, West Java has many transmigrators especially from other parts of Java Island such as Central and East Java. Although living in the same island, Javanese people are different in terms of language and dialect from the native people of Jatinangor, Sundanese. The latter tends to be obstacles when Javanese transmigrators want to make a contact with Sundanese people. In order to make an effective communication, both parties need to perform an accommodation strategy so that they can reach their goals in communication. The present study aims to analyze the accommodation strategies performed by Javanese transmigrators and Sundanese natives in Jatinangor. The present study uses a descriptive qualitative approach by interviewing three respondents. The results of present study suggest a convergence strategy to accommodate the communication between Javanese and Sundanese people in Jatinangor. In this regard, both parties change their dialect so that they can be understood better.
Co-Authors Alila Pramiyanti Ardhana, Mukhammad Rifky Asep Jamaludin Della Fauziah Ratna Puspita Dyah Ayu Wiwid Sintowoko Ellisha Nasruddin Elsa Yuniarti Esa Prakasa, Esa Falif , Muhammad Sya’bani Fathah Noor Prawita Fiananda Setiadinanti Gabriella Christina T Parera Gartika Rahmasari Gartika Rahmasari, Gartika Hasan, Yassar Idola Perdini Putri Iis Kurnia N Iris Fatia Maharani Juliana Abdul Wahab Kartika Sari Kemas Muslim Lhaksmana Kiemas Dita Anugrah Susetya Maulida, Aulia Muhamad Fachmi Hidayat Muhammad Yudhi Rezaldi, Muhammad Yudhi Mutiara Syifa Amartya Rachman Nabila Amira Novia Dianita Andiny Nur Putri Anjung Sari Pradana Adi Purnama Pratiwi, Diana Aprilia Putri, Aliyya Rahma Putu Feby Sukma Yanti Putu Krisdiana Nara Kusuma Refi Rifaldi Windya Giri Roedavan, Rickman Roro Retno Wulan Saputro, Nugroho Piter Sharen Gifary Vernaputri, Acasya Aretta Yulia Nur Hasanah Yuliani Rachma Putri