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Strategi Komunikasi Program CeWoli Jawara Dinas Kesehatan Kota Bandung dalam Penyebaran Nyamuk Saputro, Nugroho Piter; Nurhayati, Iis Kurnia
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.3955

Abstract

Dengue fever (DHF) remains a major health problem in Bandung City, with Ujungberung Sub-district being one of the areas with the highest number of cases. The Bandung City Health Office launched the CeWoli Jawara program (Cegah DBD, Wolbachia Jagi Wargi Bandung Juara) as a communication strategy to enhance public understanding of Wolbachia mosquitoes in DHF prevention. This study aims to analyze the communication strategy implemented in disseminating information related to Wolbachia. The research employed a qualitative approach with a case study method, collecting data through in-depth interviews, observations, and document analysis from social media and official publications. The results indicate that the communication strategy of the Bandung City Health Office involved selecting credible communicators (cadres, community leaders, health workers), utilizing various communication channels (social media, leaflets, direct socialization), and conducting periodic evaluations of community understanding. The program has been effective in increasing community awareness and participation, although challenges remain in combating misinformation. Recommendations include strengthening interpersonal communication and diversifying communication media to improve community acceptance of health innovations.
Women on the screen: A comparison of gender representation in Indonesian cinema Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia; Sintowoko, Dyah Ayu Wiwid
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.58206

Abstract

Background: The emergence of Indonesian female directors is expected to be able to represent female characters in films based on the perspective of women themselves. However, in one film directed by a female director, a scene was found showing the female lead wearing revealing clothing that is identical to the concept of the male gaze. Purpose: This study aims to see whether the director's gender influences the depiction of female characters in the films they direct. Methods: Therefore, an analysis was conducted on four films directed by two male directors and two female directors to see how the representation of female characters in films is based on the director's gender using Sara Mills' critical discourse analysis. Results: Several contrasting differences were found between male and female directors in depicting female characters in films, especially in the four films analyzed, namely 27 Steps of May, Imperfect (by male directors), and Marlina si Pembunuh dalam Empat Babak, Yuni (by female directors), which can be seen in the aspects of characterization, location setting, explanations regarding the fate of predators, and a number of issues touched upon. Conclusion: Based on the comparative results, it was found that the director's gender influences the representation of women in films. Implications: Indonesian filmmakers, especially women, are expected to utilize the mass media of film to correct various stigmas and problems that tend to marginalize women in order to create a social and work environment that is free from gender-based discrimination.