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Foreign Language Capability as a Strategic Resource for Strengthening MSME Marketing Competitiveness Yeni Artanti; Lusi Nurhayati; Sudarmaji Sudarmaji; Nur Hidayanto Pancoro Setyo Putro; Shafira Alyssa Difiputri; Syafina Azalia; Ruth Fenandha Pramasita
JOURNAL OF SOCIETY INNOVATION AND DEVELOPMENT Vol 5 No 2 (2024): JSID: May 2024
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/jsid.v5i2.283

Abstract

Micro, small, and medium enterprises play a central role in fostering inclusive economic growth, yet many continue to face constraints in accessing wider markets. In increasingly globalized and digitalized business environments, limited foreign language capability has emerged as an underexplored barrier that restricts MSME marketing effectiveness and competitiveness. This study aims to examine how foreign language competence, developed through a structured training and mentoring program, contributes to strengthening MSME marketing practices within a community empowerment context. Adopting a qualitative dominant mixed methods design, the study drew data from participating MSME owners across multiple sectors, including interviews, observations, questionnaires, and analysis of marketing materials produced before and after the intervention. The findings reveal that foreign language capability enhanced participants’ confidence, improved the clarity and functionality of marketing communication, and fostered greater strategic awareness in presenting products to broader audiences. Rather than serving merely as a symbolic attribute, foreign language use functioned as an applied strategic resource that supported more professional branding and customer engagement. However, the results also indicate that capability development was gradual and shaped by contextual constraints such as limited time, digital literacy, and concerns over accuracy. The study contributes to literature by positioning language competence as an intangible form of human capital and strategic capability relevant to MSME competitiveness. Practically, the findings suggest that empowerment programs aligned with sustainable development objectives should integrate foreign language training with applied marketing practice and sustained mentoring to achieve meaningful and lasting outcomes.
Bilingualism and multilingualism on pluralism in English Language Teaching (ELT): Bibliometric analysis Fitriyah, Diana Indah; Hamida, Wanda; Afifah, Muthiah; Nurhayati, Lusi
JEES (Journal of English Educators Society) Vol 11 No 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v11i1.2002

Abstract

The appearance of multicultural societies and globalization as the problems in the field of English Language Teaching (ELT). Moreover, pluralism is used in the education system to support the belief that a variety of languages and cultures should be implemented in the teaching and learning process. Despite the growing attention to pluralism, comprehensive bibliometric analysis mapping this research domain remain limited. Therefore, this study conducted a bibliometric analysis, using statistical publication for assessing publications. It presents the most productive authors, countries, sources, and most cited articles. This study analyzed 98 articles, which were guaranteed to be impartial in their interpretive results. The data analysis is collected in Scopus and was analyzed using R.4.4.1 and VOS viewer to get the exact pattern. The results show that the United Kingdom stands as the highest published article, and HO WYJ and FUSTER C are the authors who show the impact leader. In addition, the International Journal of Bilingual Education and Bilingualism had the most publications, closely followed by the International Journal of Multilingualism. Keyword co-occurrence analysis showed that “multilingual” occupies a central position in the network visualization, indicating its pivotal role in pluralism-related research. These findings provide an overview of the state of pluralism studies in ELT and highlight the need for future research that explores specific pedagogical implementations and the role of digital technologies in promoting inclusive and culturally responsive language education. For ELT practitioners in Indonesia, these findings offer practical insights into integrating multilingual and culturally responsive approaches into classroom practices to better address diverse student backgrounds and learning needs.
Effects of Reading Motivation and Cultural Text Types on High School Students’ Inferential Reading Skills Sihombing, Raaomardsingh B; Yulia, Yuyun; Nurhayati, Lusi; Purnawan, Ari
Acuity: Journal of English Language Pedagogy, Literature and Culture Vol. 11 No. 2 (2026): Acuity: Journal of English Language Pedagogy, Literature and Culture
Publisher : LPPM Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35974/af9f6472

Abstract

This study investigates the effects of reading motivation and cultural text types on the inferential reading skills of high school students, as well as the interaction between these two variables. A post-test only quasi-experimental design with a 2×2 factorial arrangement was employed. The population comprised 191 Grade 11 students at SMA Negeri 2 Bantul, from which 80 participants were selected through screening. Instrument validity was established using Pearson Product-Moment correlation, with all calculated r-values exceeding the r-table threshold. Reliability was confirmed through Cronbach's Alpha coefficients above 0.80, indicating strong internal consistency. Data were analyzed using Two-Way ANOVA followed by effect size analysis to determine the magnitude of influence of each independent variable on inferential reading skills. The results revealed that reading motivation did not exert a significant effect on inferential reading skills (p = 0.115; d = 0.347, modest effect), whereas cultural text type had a significant effect (p = 0.016; d = 0.546, moderate effect). Students who read local culture texts achieved higher mean scores than those who read popular culture texts. No significant interaction was found between reading motivation and cultural text type. These findings suggest that culturally relevant text selection plays a meaningful role in developing inferential reading skills among EFL students. Accordingly, the integration of culture-based reading materials into EFL classrooms is recommended as a pedagogical strategy to enhance students' inferential comprehension.
Using Crossword Puzzle to Increase Students’ Vocabulary Mastery in Junior High School Surtiyem, Surtiyem; Nurhayati, Lusi; Yulia, Yuyun
Journal of Science and Education (JSE) Vol. 6 No. 2 (2026): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v6i2.766

Abstract

This study aims to improve students’ vocabulary mastery through the use of crossword puzzles in a classroom action research setting conducted in two cycles. The participants were 25 seventh-grade students at SMP Negeri 2 Karau Kuala, whose initial vocabulary proficiency was identified as low based on the pre-test, with the majority scoring within the fair and poor categories. The intervention involved implementing crossword puzzles as a learning medium designed to enhance students’ engagement, motivation, and retention of vocabulary through active learning strategies. Data were collected through pre-tests, formative tests, post-tests, questionnaires, observations, and field notes. The results of Cycle 1 showed a moderate improvement, with students beginning to demonstrate higher levels of participation and vocabulary recall, although some still struggled with understanding instructions. After revising the lesson plan and improving instructional clarity in Cycle 2, students’ vocabulary mastery increased significantly, as evidenced by the rise in students who achieved ratings of 3 and 4 and the absence of students in the lowest category. Qualitative findings also revealed enhanced confidence, reduced learning anxiety, and more collaborative classroom interactions during the learning process. Overall, the study concludes that crossword puzzles are an effective and engaging medium for improving vocabulary mastery among junior high school students. These findings suggest the need for further exploration of digital crossword tools, long-term retention effects, and the application of similar strategies to other language competencies.
Improving Junior High School Students’ Reading Comprehension Skill through Flipbook Wilia Astuti; Lusi Nurhayati; Yuyun Yulia; Pelin Derinalp
TAMANSISWA INTERNATIONAL JOURNAL IN EDUCATION AND SCIENCE Vol 7 No 2 (2026): April 2026
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/tijes.v7i2.21678

Abstract

Reading is an essential part of the language learning process that enables students to obtain. information and to expand their language knowledge. In the current era of technology, there is a need for learning media that is interesting and effective to improve students’ reading comprehension. Flipbook as one of digital learning media provides many advantages to implement. This study aimed (1) to explain how the use of Flipbook can improve students’ reading comprehension skills and (2) to analyze the changes in students’ reading comprehension after the implementation of Flipbook. Utilizing a cyclical Classroom Action Research (CAR) model, the research was conducted over two cycles involving planning, acting, observing, and reflecting. The research participants were 31 nineth grade students of junior high school. The data were collected and analysed using both qualitative and quantitative methods. The findings demonstrated positive improvement in students’ reading comprehension and engagement after the implementation of Flipbook. Cycle 1 showed that the students felt easier to understand the text using Flipbook. It helped students to visualize the story. Whereas in cycle 2, the positive aspects were identified. Students had better comprehension in reading text on Flipbook. The implementation in cycle 2 was better because it had well-preparation and the text was adjusted to the students’ need and level. This study concluded that Flipbook is an interactive and effective tool to improve reading comprehension in junior high school.
Is It Making the Grade? A Review of Cambridge Global English 4 for Primary Learners Putra, Metria Dicky; Candrawati, Andi Cahyuni; Rumadan, Tuti Alawia; Nurhayati, Lusi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 8, No 2 (2025): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v8i2.105190

Abstract

Buku ajar bahasa Inggris memiliki peran penting dalam mendukung pembelajaran yang sesuai dengan kebutuhan siswa dan tuntutan kurikulum. Penelitian ini bertujuan untuk mengevaluasi Cambridge Global English 4 Learner’s Book berdasarkan kriteria evaluasi buku ajar dari Cunningsworth (1995). Penelitian ini menggunakan metode analisis dokumen dengan mengacu pada delapan aspek evaluasi, termasuk tujuan dan pendekatan, desain, isi linguistik, keterampilan berbahasa, topik, metodologi, buku guru, serta kesesuaian kurikulum. Hasil evaluasi menunjukkan bahwa buku ini mengadopsi pendekatan komunikatif berbasis kompetensi dengan integrasi keterampilan menyimak, berbicara, membaca, dan menulis dalam konteks tematik yang relevan. Buku ini dirancang secara menarik, mengusung nilai global, dan mendorong berpikir kritis serta kreativitas, namun masih kurang dalam representasi budaya lokal dan pendalaman aspek kosakata.Secara keseluruhan, Cambridge Global English 4 merupakan sumber pembelajaran yang komprehensif dan selaras dengan prinsip Kurikulum Merdeka untuk digunakan di sekolah dasar Indonesia.