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Dampak Transformasi Digital pada Kinerja UMKM di Indonesia Adi Pradana, Muhammad Rafieq; Parela, Epi; Pramana Putra, Nanda; Junaidi
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 8 No 1 (2024): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v8i1.112

Abstract

This research examines the impact of digital transformation on the performance of MSMEs in Indonesia through secondary data analysis from various published studies. Digital transformation, which includes the use of digital technology to change business processes and interactions with customers, has become the key to maintaining the competitiveness of MSMEs in the digital era. Analysis was carried out on the factors that influence the success of digital transformation and its impact on MSME performance. The main findings of this research show that leadership behavior and formality have a significant influence on the use of digital media, while entrepreneurial leadership directly and indirectly influences the performance of MSMEs. Digital marketing and marketing capabilities have also been proven to improve MSME performance. In addition, digital literacy plays an important role in supporting digital transformation and the competitiveness of micro and small businesses. The COVID-19 pandemic has accelerated the adoption of digital technology by MSMEs, which has had a positive impact on their performance. Digital transformation models adapted to the specific conditions of MSMEs during the pandemic have proven effective in accelerating the transformation process and improving performance. Ecosystem-based digital platforms help MSMEs integrate strategic knowledge sources and respond to dynamic environmental changes, increasing their innovation and competitiveness in the global market
Manajemen Pembangunan Kota Pintar: Sinergi Teknologi, Kebijakan Publik, dan Kearifan Lokal Pradana, Muhammad Rafieq Adi; Putra, Nanda Pramana
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 8 No 2 (2024): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v8i2.157

Abstract

The development of smart cities is a crucial strategy for improving urban governance efficiency through the utilization of information and communication technology (ICT). However, its implementation in Indonesia still faces various challenges, particularly related to digital infrastructure readiness, unintegrated regulations, and social disparities due to digital transformation. This study aims to analyze the management of smart city development by highlighting the synergy between technology, public policy, and local wisdom as key factors for its success. This research employs a qualitative method with a secondary data analysis approach. The findings indicate that some cities, such as Yogyakarta and Semarang, have successfully adopted smart city concepts based on local wisdom, while other cities, such as Palangkaraya and Tanjung Pinang, still struggle with policy integration and infrastructure challenges. The study emphasizes that an effective smart city development strategy should include clear regulations, enhanced digital literacy among citizens, and collaboration between the government, private sector, academia, and local communities. The integration of technology with social and cultural values is key to achieving an inclusive and sustainable smart city implementation
Pelatihan Implementasi Teknologi Informasi Untuk Menangkap Peluang Usaha Bagi Generasi Muda Rozanna, Mira; Putra, Nanda Pramana; Fatiya, Nanda; Yuliansyah, Yuliansyah
Jurnal Pemberdayaan Ekonomi Vol. 4 No. 1 (2025): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v4i1.4751

Abstract

Purpose: This community service program aimed to enhance the capacity of youth in Gadingrejo District by equipping them with knowledge and practical skills in utilizing information technology to identify and seize business opportunities. This initiative focused on addressing the digital literacy gap and promoting digital entrepreneurship as a strategy for local economic empowerment. Methodology: The activity was conducted through an interactive seminar and hands-on training. This approach involves multimedia presentations using LCD projectors, real-time demonstrations of digital tools, and active discussions. Participants were engaged in practical sessions to apply the concepts learned with guidance from the community service team. Results/Findings: The program successfully attracted enthusiastic participation from the youth, as evidenced by their active involvement in discussions, demonstrations, and question-and-answer sessions. Participants gained foundational knowledge about digital platforms such as e-commerce, social media, and digital financial tools and demonstrated an increased awareness of the potential of digital business models. Conclusions: The training created an inclusive, participatory learning environment that empowered the youth to view information technology as a critical asset for business innovation. This initiative served as a starting point for building a digitally competent entrepreneurial ecosystem at the local level. Limitations: The short duration of training limited the depth of technical skill development across all the digital tools introduced. The diversity in digital literacy among participants also presents challenges in delivering uniformly paced content. Contributions: This program contributes to digital inclusion by providing a replicable model of community-based ICT training targeted at youth entrepreneurship.
Effect of Supervision on Teacher Performance in PAUD Groups Playing Kasih Bunda, East Lampung Maharani, Rahi Tyas; Yahya , Yahya; Putra, Nanda Pramana; Pramono, Arief
Jurnal Humaniora dan Ilmu Pendidikan Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jahidik.v4i2.5449

Abstract

Purpose: This study aimed to examine the effect of supervision on teacher performance in the PAUD Kasih Bunda Playgroup in East Lampung. This study seeks to identify the extent to which supervision enhances teacher productivity and learning quality. Research methodology: A quantitative descriptive approach was applied with a total population sample of 21 teachers. Data were collected through questionnaires, interviews, observations, and document analysis. The validity and reliability of the instruments were tested using SPSS 21, and regression analysis was employed to measure the effect of supervision on teacher performance. Results: The findings revealed a strong correlation (r = 0.732) between supervision and teacher performance, with a determination coefficient (R²) of 53.6%. Regression analysis indicated that supervision significantly affected teacher performance, with every one-point increase in supervision associated with a 0.505-point improvement in teacher performance. Conclusions: Effective supervision positively influences teacher performance, highlighting its importance in improving the planning, implementation, and evaluation of learning. Regular supervisory visits, constructive feedback, and collaborative guidance can enhance the quality of teaching and foster better student outcomes. Limitations: This study focused on only one institution with a relatively small sample size, limiting the generalizability of the findings. It also does not account for other influencing factors, such as work motivation, leadership, or organizational culture. Contribution: This study provides empirical evidence of the critical role of supervision in strengthening teacher performance in early childhood education. This study contributes to the literature on educational management and offers practical insights for school leaders, supervisors, and policymakers to enhance teacher quality through structured supervision.
Representasi Fear of Missing Out (FOMO) dalam Strategi Promosi Umrah Suryawan, Ryan Firdiansyah; Madjid, Suharto Abdul; Pahala, Yosi; Kamsariaty, Kamsariaty; Putra, Nanda Pramana
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4956

Abstract

Purpose: This study aims to explore the influence of Fear of Missing Out (FoMO)-based marketing strategies on Umrah consumer decision-making in the digital era. FoMO as a psychological phenomenon that develops due to the use of social media has been shown to influence consumption behavior widely, including in the context of religious travel. Methodology/approach: The approach used in this study is qualitative with a literature study method, examining relevant research results from internationally reputable journals for the last five years. Previous research has shown that FoMO correlates positively with purchase intent, especially through temporary marketing content and the role of social media influencers. Results/findings: In the context of Umrah, a promotional strategy that emphasizes quota limitations, departure times, and testimonials from previous pilgrims is able to create a perception of urgency and emotional attachment of potential consumers. This study concludes that FoMO can be an important variable in crafting marketing strategies that are more effective and relevant to today's digital Muslim generation. Conclusion: FoMO significantly shapes consumer behavior in umrah travel, where urgency-based marketing and digital content enhance purchase intention. However, its application should be sensitively aligned with spiritual values and community togetherness, not merely emotional pressure. Limitations: Limited to only variables FOMO, Marketing Strategy, Promotion, Consumer, Umrah, Qualitative Studies with the results. Contribution: The contribution of this research lies in the integration of digital psychology perspectives, religious consumer behaviuor, and ethical marketing strategies, as well as providing direction for further research and practical implications for the Umrah travel service industry players.