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All Journal Jurnal Ilmu Manajemen (JIM) Among Makarti Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Petra International journal of Business Studies (IJBS) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Manajemen Universitas Bung Hatta Journal Informatic, Education and Management (JIEM) Jurnal Ekuilnomi Bisnis Net : Jurnal Ekonomi dan Bisnis Abimanyu: Journal of Community Engagement International Journal of Humanities Education and Social Sciences Sisfo: Jurnal Ilmiah Sistem Informasi Nomicpedia: Journal of Economics and Business Innovation Journal of Management and Creative Business JPNM : Jurnal Pustaka Nusantara Multidisiplin Sharia Economic and Management Business Journal (SEMBJ) Journal of Digital Business and Innovation Management
Muhammad Fajar Wahyudi Rahman
UNIVERSITAS NEGERI SURABAYA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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PENGARUH BRAND IMAGE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER PREFERENCE PADA LAYANAN OJEK ONLINE (STUDI KASUS: GOJEK DAN GRAB) Nadiah Syarifatustsania; Desinta Riski Azhari; Khusnul Khotimah; Cahaya Alya Rizkiya; Samuel Domatius Surya Putra; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Ika Diyah Candra Arifah
Among Makarti Vol 18 No 2 (2025): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v18i2.874

Abstract

ABSTRACT : This study applies a quantitative method through a cross-sectional survey design that aims to examine the influence of brand image and customer experience on customer preference for online motorcycle taxi services (Gojek and Grab). Primary data were collected directly from 200 respondents using an online questionnaire (Google Forms), while secondary data was sourced from scientific articles and related journals. The target population consists of students and workers who use online motorcycle taxi applications in Indonesia on a daily basis. This study uses the S-O-R (Stimulus Organism Response) theory, which states that brand image and customer experience act as external behavioral stimuli (S) that influence the internal processes of individuals (O) through consumer preference responses (R). Sampling was conducted using purposive sampling (non-probability). Data analysis from the Likert questionnaire was performed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) on the SmartPLS 3.0 software. The research findings reveal that brand image and customer experience have a significant positive influence on customer preference for Gojek and Grab transportation service.ABSTRAK : Studi ini menerapkan metode kuantitatif melalui desain survei cross-sectional yang bertujuan untuk mengkaji pengaruh brand image dan customer experience pada customer preference layanan ojek online (Gojek vs Grab). Data primer dikumpulkan secara langsung dari 200 responden menggunakan kuesioner online (Google Forms), sementara data sekunder bersumber dari artikel ilmiah dan jurnal terkait. Target populasi terdiri dari pelajar dan pekerja yang kesehariannya menggunakan aplikasi ojek online di Indonesia. Studi ini menggunakan teori S-O-R (Stimulus Organism Response) bahwa brand image dan customer experience bertindak sebagai stimulus perilaku eksternal (S) yang memengaruhi proses internal pribadi mereka organisme (O) melalui preferensi konsumen response (R). Pengambilan sampel dilakukan dengan teknik purposive sampling (non-probabilitas). Analisis data yang dikumpulkan menggunakan kuesioner Likert dilakukan melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS) pada software SmartPLS 3.0. Temuan penelitian mengungkapkan bahwa brand image dan customer experience berpengaruh positif secara signifikan terhadap customer preference pada layanan transportasi Gojek dan Grab. 
PERAN DIGITAL SOCIAL CAPITAL DALAM PENGEMBANGAN KARIER KARYAWAN INDUSTRI PERHOTELAN: STUDI KASUS HOTEL LA LISA SURABAYA Yusuf Bagus Ardhiasa; Muhammad Fajar Wahyudi Rahman
Bisnis-Net Jurnal Ekonomi dan Bisnis Vol 9 No 2: SEPTEMBER 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/r1hw8106

Abstract

Perkembangan teknologi digital telah mengubah cara individu membangun jaringan profesional, termasuk di kalangan karyawan industri perhotelan. Penelitian ini bertujuan mengeksplorasi peran digital social capital dalam pengembangan karier karyawan Hotel La Lisa Surabaya dengan fokus pada pemanfaatan platform digital sebagai media pembangunan relasi profesional. Pendekatan kualitatif dengan metode studi kasus digunakan melalui wawancara mendalam terhadap empat informan yang dipilih secara purposive sampling, terdiri dari dua Head of Department dan dua karyawan berpengalaman minimal lima tahun. Data dianalisis menggunakan thematic analysis. Hasil penelitian mengidentifikasi empat tema utama, yaitu pemanfaatan platform digital untuk kepentingan profesional, pembangunan dan jenis relasi digital, peran jaringan digital dalam mobilitas karier, serta manfaat dan tantangan digital social capital. Temuan menunjukkan bahwa WhatsApp menjadi platform yang dominan dalam jaringan profesional, sementara Instagram dimanfaatkan untuk membangun personal branding. Informan manajerial cenderung memanfaatkan jaringan secara proaktif dan strategis, sedangkan informan operasional lebih reaktif dan berbasis kedekatan. Keduanya memperoleh manfaat melalui akses informasi, rekomendasi, dan peluang profesional. Relasi weak ties juga berperan sebagai jalur akses terhadap peluang karier, sementara relasi digital dan offline saling melengkapi. Penelitian ini memperkuat relevansi teori weak ties dan konsep bonding-bridging social capital serta mengimplikasikan pentingnya literasi digital profesional dalam strategi manajemen sumber daya manusia.
Does Emotional Intelligence Reduce Problematic Social Media Use and Procrastination Through Self-Control Among Generation Z? A Gender-Based Multi-Group Analysis Sabrina Alfania Subandi; Muhammad Fajar Wahyudi Rahman
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 21 No 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.29928

Abstract

Problematic social media use and procrastination have become major behavioural challenges among Generation Z students. However, previous studies have primarily focused on the direct effects of Emotional Intelligence, while the psychological mechanism underlying these relationships remains insufficiently understood. This study aims to examine the effects of emotional intelligence on problematic social media use and procrastination, investigate the mediating role of self-control, and compare the structural relationships between male and female students using Multi-Group Analysis (MGA). A quantitative explanatory approach was employed using data collected from 226 Generation Z respondents through a structured questionnaire. The proposed model was analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and MGA. The findings indicate that emotional intelligence does not significantly reduce problematic social media use but significantly reduces procrastination behaviour and positively influences self-control. Furthermore, self-control significantly reduces both problematic social media use and procrastination behaviour and mediates the relationships between emotional intelligence and both behavioural outcomes. This study contributes to the literature by demonstrating that self-control serves as an underlying psychological mechanism linking emotional intelligence with adaptive digital behaviour among Generation Z. The findings provide practical implications for educational institutions to strengthen emotional intelligence and self-control in promoting digital well-being.
Co-Authors Achmad Kaustar Achmad Kautsar Alan Iksan Ilyasa Alya Na’imatur Rosyidah Anang Kistyanto Asep Mulyana Cahaya Alya Rizkiya Dana Azizah Rahmat Dendra Aptanata Nugraha Dendy Maulana Yusuf Desinta Riski Azhari Dhiyan Septa Wihara Dwi Wahyuni Faila Sufa Arum Agustina Firza Oktavia Nurul Kumala Fresha Kharisma Grace Tofer Claudius Close One Prinsen Wahyudiono Hisbulloh Edgaritoh Hujjatullah Fazlurrahman I Gusti Bagus Prabu Vedayana Priharta Ika Diyah Candra Arifah Kezia Anatasya Caroline Manalu Khusnul Khotimah Lingga Sundagumilar Abqari Mohammad Nurul Ulin Nuha Mohammad Rafli Muhammad Athaya Aryasatya Muhammad Febrilian Dwi Syahputra Muhammad Rizky Nur Hafidhi Nabil Zidane Al-Munir Nadiah Syarifatustsania Natasya Zulfia Abriani Pradipta Agung Wahyu Pratama Ratih Amelia Ratna Tri Hikmatus Zurro Rayhan Aimar Nawawi Riska Dhenabayu Sabrina Alfania Subandi Samuel Domatius Surya Putra Setianto, Diki Putra Tri Okta Ramadhini Wisnuwardhana Surya Adriansyach Yunizar Yunizar Yusuf Bagus Ardhiasa Zidan Sundavalensa Rahmani