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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Iqtishoduna: Jurnal Ekonomi Islam Jurnal Manajerial International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review Journal of Economics and Business UBS Journal of Community Development Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat International Journal of Management Science and Information Technology (IJMSIT) CONSEN: Indonesian Journal of Community Services and Engagement Revenue Journal: Management and Entrepreneurship IIJSE Jurnal Abdimas Independen Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage ABDIMASTEK Khazanah Sosial
Nursaid Nursaid
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember) Anindya Restu Permana; Toni Herlambang; Abadi Sanosra; Nursaid Nursaid
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2922

Abstract

This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Inge Cellianada Cahyono; Dani Kurniawan; Indri Agustin; Arik Muji Winarni; Setiyo Budi Tripriyono; Maghfur El Muhammady; Nurul Qomariah; Nursaid Nursaid; Mu’ah Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
Brand Communication Ecosystem and Purchase Intention: The Mediating Role of Halal Brand in Islamic Consumer Markets Rusdiyanto; Budi Santoso; Riyanto Setiawan Suharsono; Nursaid; Zainudin bin Hassan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 15 No. 1 (2026): April (on progress)
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v15i1.3451

Abstract

This study aims to examine the effects of firm-created communication and user-generated communication on purchase intention through halal brand among halal product consumers in East Java. A quantitative survey design was employed in this research. The population consisted of halal product consumers in East Java Province, and purposive sampling was applied based on halal consumption experience criteria. A total of 500 eligible respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that firm-created communication and user-generated communication have positive and significant effects on halal brand and purchase intention. Halal brand also positively affects purchase intention and mediates the effects of both communication variables on purchase intention. Practically, these findings highlight the importance of transparent and credible halal communication strategies and digital consumer engagement in strengthening halal brand perception and enhancing consumer purchase intention. Theoretically, this study extends the Theory of Planned Behavior by integrating the perspective of halal consumption behavior, positioning halal brand as a religious trust mechanism in shaping purchase intention. The novelty of this study lies in developing an integrated model that simultaneously examines firm and consumer communication effects on purchase intention through halal brand within the Islamic economics context.
Work environment and work culture on performance through organizational citizenship behavior Awan Sugiarto; Budi Santoso; Riyanto Setiawan Suharsono; Nursaid Nursaid
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10699

Abstract

This study aims to analyze the effect of work environment and work culture on performance with Organizational Citizenship Behavior (OCB) as an intervening variable. The research method used is a quantitative survey. Data were collected via questionnaires distributed by staff in Kaliwates District and analyzed using WarpPLS. The results showed that the work environment and work culture significantly affect employee performance. The work environment and culture also significantly affect OCB. Furthermore, OCB significantly mediates the effect of the work environment and work culture on employee performance. This study recommends that government organizations focus on building a conducive work environment and a positive work culture to improve OCB and employee performance, as a reference for HR development and improving public services.
Manajemen Lingkungan Hidup Melalui Sosialisasi dan Penanaman Pohon Ketapang (Terminalia Catappa) bagi Kesehatan Masyarakat di Klinik dr. Suherman Jember Mu’ah Mu’ah; Mesra Surya Ariefin; Nursaid Nursaid; Nurul Qomariah; Dian Anisa Wulandary; Muhammad Umam Mubarok
ABDIMASTEK Vol. 4 No. 2 (2025): Desember
Publisher : Universitas Muhammadiyah Jember

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Abstract

Lingkungan yang nyaman adalah lingkungan dimana oksigen sangatlah banyak. Banyaknya oksigen hanya ada di lingkungan dimana pohon banyak tumbuh di sekilingnya. Program Kemitraan Masyarakat (PKM) dengan tema “Manajemen Lingkungan Hidup: Sosialisasi Manfaat Penanaman Pohon bagi Kesehatan Masyarakat” dilaksanakan di Klinik dr. Suherman Jember sebagai upaya peningkatan pemahaman masyarakat mengenai peran penting vegetasi dalam menunjang kesehatan dan kualitas lingkungan. Kegiatan ini bertujuan untuk memberikan edukasi tentang fungsi ekologis pohon, seperti peningkatan kualitas udara, pengurangan polusi, penurunan suhu lingkungan, serta kontribusinya terhadap kesehatan fisik dan mental masyarakat. Metode pelaksanaan meliputi sosialisasi, diskusi interaktif, dan demonstrasi penanaman bibit pohon secara langsung. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta mengenai manfaat penanaman pohon, munculnya komitmen masyarakat untuk menjaga lingkungan, serta terbentuknya kesadaran kolektif akan pentingnya ruang hijau di sekitar fasilitas kesehatan dan pemukiman. PKM ini menghasilkan model pemberdayaan masyarakat dalam pengelolaan lingkungan berbasis partisipasi, serta mendukung terciptanya lingkungan hidup yang lebih sehat, bersih, dan berkelanjutan.
Sosialisasi Manajemen Produksi Pada Sekolah Wirausaha Aisyiyah Kabupaten Jember Nursaid; Nurul Qomariah; Eko Budi Satoto; Sofi Aliyah; Mu’ah
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 1 (2026): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i1.4621

Abstract

Dalam perusahaan terdapat 4 (empat bidang) yang selalu mendapat perhatian dan saling membutuhkan. Bidang atau bagian itu antara lain bidang manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran dan manajemen produksi atau operasional. Peran masing-masing bidang sangatlah berarti bagi keberlangsungan usaha. Oleh karena itu tidak bisa saling mengklaim bahwa bidang tertentu yang membawa suksesnya usaha. Salah satu yang perlu mendapatkan perhatian dalam menjalankan usaha apalagi UMKM yaitu bidang produksi. Bidang produksi dalam skala UMKM menangani seluruh proses mulai dari bahan baku, produksi, pengemasan, produk jadi, termasuk pengendalian kualitas, tenaga kerja, alat, dan biaya. Tujuan pelaksanaan pengabdian kepada masyarakat ini adalah untuk melakukan sosialisasi terkait dengan manajemen produksi pada peserta Sekolah Wirausaha Aisyiyah dibawah naungan Majelis Ekonomi dan Ketenagakerjaan Pimpinan Daerah Aisyiyah Kabupaten Jember. Para peserta dalam pelaksanaan pengabdian ini adalah seluruh peserta yang tergabung dalamSekolah Wirausaha Aisyiyah Periode Kedua tahun 2025 yang berjumlah kurang lebih 20 orang. Semua peserta adalah kaum perempuan dimana beberapa perserta sudah ada yang memiliki usaha walau masih skala mikro. Metode pelaksanaan adalah dengan metode ceramah yang kemudian dilanjutkan dengan tanya jawab oleh peserta. Durasi waktu untuk kegiatan ini adalah kisaran 90 menit. Kegiatan dilaksanakan di Kafe Rindang Jalan Kalimantan Jember. Hasil dari pegabdian ini adalah bahwa para peserta mendapatkan pengetahuan terkait dengan manajemen produksi sehingga mempunyai kemandirian dan kepercayaan diri dalam menjalankan usaha. . Berdasarkan pengamatan dari para pelaksana, para peserta sangat antusias sekali dalam memberikan umpan balik berupa pertanyaan kepada pemateri.
Muhammadiyah-Based Community Engagement: Qur’anic Literacy, Worship Discipline, and Financial Empowerment: Keterlibatan Komunitas Berbasis Muhammadiyah: Literasi Al-Qur’an, Disiplin Ibadah, dan Pemberdayaan Keuangan Daryanto Daryanto; Bayu Wijayantini; Taghfirul Azhima Yoga Siswa; Alfi Arif; Nursaid Nursaid; Taufik Sobri; Triawan Adi Cahyanto
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2629

Abstract

This community service program aimed to strengthen Qur'anic literacy, worship discipline, and basic financial literacy among the congregation of Surau Wang Ulu, Kangar, Perlis, Malaysia, through a Muhammadiyah values-based empowerment approach. The ten-week program employed Participatory Action Research (PAR) across five stages: needs assessment, planning, implementation, evaluation, and follow-up. A total of 50 main participants took part, comprising 38 children aged 7–15 and 12 adults, with 25 parents and surau administrators serving as supporting participants. Interventions included talaqqi-based Qur'anic instruction, structured salah simulation, individual mentoring, parental engagement workshops, and basic financial literacy sessions. Data were collected through pre- and post-assessments, observation checklists, attendance records, and participant feedback, and analyzed descriptively. Post-programme assessments showed improvements across all measured indicators: tahsin recitation accuracy (72%), tajwid application (70%), beginner Qur'anic reading progression (65%), salah movement accuracy (68%), congregational prayer participation (75%), and basic financial literacy (60%). Community attendance throughout the programme reached 85%. These findings indicate that an integrated Muhammadiyah-based community service model combining spiritual, worship, and life-skills components can yield measurable improvements across religious and socioeconomic domains.
PEMBERDAYAAN ANAK MUDA MELALUI KEWIRAUSAHAAN UNTUK MENCIPTAKAN SOLUSI INOVATIF Arik Susbiyani; Nursaid Nursaid
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4093

Abstract

 In an increasingly competitive global context, it is important for the younger generation to be equipped with entrepreneurial skills that can drive innovation and economic independence. MA Muhammadiyah I Andongsari is an educational institution that aims to produce a young generation that is not only academically intelligent, but also has practical skills that are relevant to the needs of society. With the shift in the economic paradigm towards entrepreneurship, this educational institution is expected to play an active role in creating innovative young entrepreneurs. The methods used in this empowerment include: Entrepreneurship Training, namely by holding a series of trainings on the basics of entrepreneurship, business management, and product marketing. Providing assistance to implement the ideas generated in the form of business ideas. The results of this activity show that there is an increase in knowledge of skills that include business planning, market analysis, and marketing. Participants succeeded in producing several innovative product ideas, for example handicraft products and processed foods. The creation of an entrepreneurial community among students as a forum for them to share information and ideas for business activities.Keywords: Empowerment, Entrepreneurship, Innovation
Pengaruh Kompetensi Digital, Agile Leadership dan Organizational Citizenship Behavior (OCB) terhadap Kinerja Pegawai Badan Pusat Statistik Kabupaten Jember Tria Fenda Afi Wijaya; Trias Setyowati; Pawestri Winahyu; Nursaid
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 3 No. 3 (2026): Edisi Bulan April
Publisher : Universitas Muhammadiyah Jember

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Abstract

Transformasi digital menuntut peningkatan kinerja pegawai sektor publik, sementara hasil penelitian sebelumnya mengenai faktor penentu kinerja masih menunjukkan perbedaan. Penelitian ini bertujuan menganalisis pengaruh kompetensi digital, agile leadership dan organizational citizenship behavior (OCB) terhadap kinerja pegawai Badan Pusat Statistik Kabupaten Jember. Seluruh pegawai berjumlah 41 orang dijadikan responden dengan teknik sampling jenuh. Data dianalisis menggunakan regresi linier berganda dan uji statistik pendukung. Hasil penelitian menunjukkan bahwa kompetensi digital, agile leadership, dan OCB berpengaruh positif dan signifikan terhadap kinerja pegawai. OCB merupakan variabel yang paling dominan dalam meningkatkan kinerja. Nilai Adjusted R Square sebesar 0,850 menunjukkan bahwa 85% variasi kinerja pegawai dapat dijelaskan oleh ketiga variabel tersebut, sedangkan 15% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Secara teoretis, penelitian ini memperkuat peran kompetensi digital, kepemimpinan adaptif, dan perilaku ekstra-peran dalam meningkatkan kinerja pegawai sektor publik. Secara praktis, instansi perlu meningkatkan kompetensi digital, menerapkan kepemimpinan yang adaptif, dan membangun budaya kerja yang mendorong OCB guna mengoptimalkan kinerja pegawai.
A Pelatihan Pemanfaatan Aplikasi Akuntansi Berbasis Android (SI APIK) Bagi UMKM Di Desa Dukuh Dempok Kecamatan Wuluhan Kabupaten Jember Arik Susbiyani; Nursaid; Rusmiati; Carmanita Aisyah Pandanwangi
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 2 (2023): Agustus : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Pelaksanaan pengabdian ini bertujuan untuk  mengatasi permasalahan yang dihadapi oleh  UMKM diantaranya adalah, yaitu: (1) Kebututah modal meningkat  namun kemampuan mitra dalam melaksanakan pencatatan keuangannya masih rendah (2) Mitra belum menggunakan data keuangan dalam mengendalikan operasioanal usahanya, akibatnya beberapa kebijakan yang diambil berdampak pada menurunnya kinerja usaha. Target dari pengabdian ini mitra mampu menyusun laporan keuangan berbasis android dan memanfaatkan laporan keuangan. Selanjutnya informasi keuangan yang dihasilkan oleh dapat membantu mitra memenuhi syarat dalam pengajuan  pembiayaan kredit usaha kecil. Selanjutnya laporan keuangan yang dihasilkan membantu mitra  dalam menjalankan usahanya, terutama dalam proses pengambilan keputusan yang strategis. Kata Kunci: Laporan Keuangan, UMKM, SI APIK
Co-Authors Abadi Sanosra Abadi Sanosra Abdul Lani Abu Bakar Abdul Rachman Bazed Aditya Madinta Putra Ginting Agung Setiyo Sugroho Ainul Diniah Alfi Arif Aliyatus Syamilah Amelia Putri Maharani Anindya Restu Permana Arik Muji Winarni arik susbiyani Artiantyo Wirjo Utomo Arya Abim Abdillah Arya Asraf Danarkusuma Ashor Labh Awan Sugiarto Ayu Widuri Bayu Wijayantini, Bayu Budi Santoso Carmanita Aisyah Pandanwangi Dani Kurniawan Daryanto Deni Hadiatullah Denny Chandra Irwana Dian Anisa Wulandary Dian Septi Didik Susanto Dino Angga**, Budi Santoso* DWI CAHYONO Eko Budi Satoto Eric Harianto Fareed Hussein Ahmed Ferdianingtyas Ferdianingtyas Feti Fatimah Fikri Budi Berliawan Hanif Mohammad Al Rosyid Heni Rosianti Ibrahim Kamil Indri Agustin Inge Cellianada Cahyono J.E. Sutanto Jekti Rahayu Julaeha Evi Susanti Maghfur El Muhammady Martini, Ni Nyoman Putu Mesra Surya Ariefin Miftahul Jannah Moh. Thamrin Mu'ah Mu'ah Muhammad Falentino Rosy Muhammad Umam Mubarok Mu’ah Mu’ah Mu’ah Ni Nyoman Putu Martini Nurul Qomariah Prijono, Wiwin Puguh Probowulan, Diyah Raihan Zamil Riyanto Setiawan Riyanto Setiawan Suharsono Riyanto Setiawan Suharsono Rohmatul Maula Rosma Hani Febrianti Rusdiyanto Rusmiati Saiful Bahri Setiyo Budi Tripriyono Silatur Rumsiyah Siti Mualfa Sofi Aliyah Soraya Firdausi Nuzzila Sriyaningsih Sriyaningsih Susbiyani, Arik Taghfirul Azhima Yoga Siswa Tasyya Septianna Tatyana Antolyevna Makrina Taufik Sobri Toni Herlambang Tria Fenda Afi Wijaya Trias Setyowati Triawan Adi Cahyanto Winahyu, Pawestri Wiwin Puguh Prijono Yayah Ikhda Nevia Yoangga Muhammad Jakfar Sidik Yulian Budi Laksono Zahrotul Janah Zainudin bin Hassan Zakiyyah, Amalina Maryam