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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Manajerial International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review Journal of Economics and Business UBS Journal of Community Development International Journal of Management Science and Information Technology (IJMSIT) IIJSE Jurnal Abdimas Independen Jurnal Pengabdian Masyarakat Manage Khazanah Sosial
Nursaid Nursaid
Universitas Muhammadiyah Jember
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember) Anindya Restu Permana; Toni Herlambang; Abadi Sanosra; Nursaid Nursaid
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2922

Abstract

This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Inge Cellianada Cahyono; Dani Kurniawan; Indri Agustin; Arik Muji Winarni; Setiyo Budi Tripriyono; Maghfur El Muhammady; Nurul Qomariah; Nursaid Nursaid; Mu’ah Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
Co-Authors Abadi Sanosra Abdul Lani Abu Bakar Abdul Rachman Bazed Aditya Madinta Putra Ginting Agung Setiyo Sugroho Ainul Diniah Aliyatus Syamilah Amelia Putri Maharani Anindya Restu Permana Arik Muji Winarni arik susbiyani Artiantyo Wirjo Utomo Arya Abim Abdillah Arya Asraf Danarkusuma Ayu Widuri Budi Santoso Dani Kurniawan Deni Hadiatullah Dian Septi Didik Susanto Dino Angga**, Budi Santoso* DWI CAHYONO Eko Budi Satoto Eric Harianto Fareed Hussein Ahmed Ferdianingtyas Ferdianingtyas Fikri Budi Berliawan Hanif Mohammad Al Rosyid Ibrahim Kamil Indri Agustin Inge Cellianada Cahyono J.E. Sutanto Jekti Rahayu Maghfur El Muhammady Miftahul Jannah Moh. Thamrin Muhammad Falentino Rosy Mu’ah Mu’ah Ni Nyoman Putu Martini G Nurul Qomariah Prijono, Wiwin Puguh Probowulan, Diyah Riyanto Setiawan Riyanto Setiawan Suharsono Rosma Hani Febrianti Saiful Bahri Setiyo Budi Tripriyono Silatur Rumsiyah Soraya Firdausi Nuzzila Sriyaningsih Sriyaningsih Susbiyani, Arik Tasyya Septianna Tatyana Antolyevna Makrina Toni Herlambang Trias Setyowati Wiwin Puguh Prijono Yayah Ikhda Nevia Yoangga Muhammad Jakfar Sidik Yulian Budi Laksono Zahrotul Janah Zakiyyah, Amalina Maryam