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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Jurnal Agripet
Dedi Herdiansah Sujaya
Fakultas Pertanian Universitas Galuh Ciamis
Agriculture, Biological Sciences & Forestry

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Kinerja Kelompok Lumbung Pangan Kabupaten Ciamis Ramdan, Mochamad; Sujaya, Dedi Herdiansah; Pardani, Cecep; Djuliansah, Dedi
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 5 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v5i1.1029

Abstract

Institutional performance is defined as the ability of an institution to use its resources efficiently and produce output that is in line with its objectives and relevant to the needs of its users. The main problems often faced by food barns in Ciamis Regency include weak institutional capacity and low participation, so this research aims to determine the performance of Food Barn Groups in Ciamis Regency. The type of research used in this research is the survey method. The data collected includes primary data and secondary data. Respondents were drawn using a simple random method. The number of respondents was 57. To determine the performance of food barns, they were divided into 3 categories, namely high, medium and low, and descriptive analysis was carried out. The results of the research show that the performance of the Food Granary Group in Ciamis Regency is in the high category. The level of institutional structure, clarity of rules, knowledge and participation of members is included in the high category, while the level of achievement is included in the medium category, this shows that the achievements targeted by the food barn are not optimal. The food barn's target achievement was not optimal due to the food barn members getting harvest results (production) that were less than optimal and the same as the previous year. Production is less than optimal due to pest attacks and erratic rainfall.
Kajian Aspek Reproduksi dan Estimasi Ekonomi pada Ternak Sapi yang di Inovasi Teknologi Reproduksi Mas Yedi Sumaryadi; Dadang Mulyadi Saleh; Budi Haryanto; Dedi Herdiansah; Sudrajat Sudrajat; Chotim A Yasin
Jurnal Agripet Vol 10, No 1 (2010): Volume 10, No. 1, April 2010
Publisher : Agricultural Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agripet.v10i1.601

Abstract

Study of reproduction and economic estimation aspect in cow which innovated of reproduction technologyABSTRACT.Twenty cows head were used in research to know aspect reproduce and economic estimation in cow which innovated by reproduction technology. All of cows in allocated into two groups at random each 10 heads. The first group come from farmer of co-operation member of Ciamis was used as control without innovated by reproduction technology, that mean the cow was naturally of oestrous and inseminated with frozen semen not a result of separation sex. The second group come from farmer group lumba-lumba innovated with oestrous synchronization which was injected prosolvin of 7.5 mg per headl by intramuscular (i.m.) and super ovulated with injected fertagyl of 150 mg per tail by i.m., and then it oestrous was inseminated with frozen semen result of sex separation. Research result indicates that technically there were difference of performance reproduce in cow which is innovated by reproduction technology than control. It concluded that the improvement of reproduction efficiency in cow after innovated by technology of reproduction in term of type of birth in twin and increasing of male sex up to 12 percent. It is in line with the economic estimation of cow which is technological application of reproduction improves generating revenue up to 22.35 percent per month.
PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN ROTI UNYIL DAIRA BAKERY (Studi Kasus pada Agroindustri Roti Unyil Daira Bakery di Kecamatan Kawalu Kota Tasikmalaya) Maharani, Sinta; Isyanto, Agus Yuniawan; Sujaya, Dedi Herdiansah
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.16269

Abstract

Media sosial telah menjadi alat yang penting dalam pemasaran modern, memberikan peluang besar bagi bisnis untuk menjangkau pelanggan melalui platform seperti Instagram. Daira bakery mempunyai kenala dalam memasarkanya seperti persaingan bisnis yang semakin ketat di media sosial dan memiliki kendala dalam kegiatan promosi di offline store. Penelitian ini bertujuan untuk mengetahui 1. Faktor internal dan eksternal apa saja dalam pemanfaatan pemasaran roti unyil melalui media sosial di Daira Bakery 2. Bagaimana strategi pemasaran. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif dan studi kasus, Daira Bakery dipilih sebagai lokasi penelitian dengan menggunakan purposive sampling data dikumpulkan melalui observasi dan wawancara dengan pemilik dan karyawan Daira Bakery. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam pemasaran roti unyil melalui media sosial. Hasil penelitian ini menunjukan pada faktor kekuatan internal  Roti Unyil Daira Bakery Kekuatan yaitu harga dapat bersaing dengan pesaing lain dan kelemahan yaitu respon terhadap pelanggan di media sosial lambat. Faktor eksternal pada Roti Unyil Daira Bakery peluang yaitu dapat menjangkau pasar yang lebih luas, sedangkan ancaman pesaing di media sosial semakin ketat. Dan hasil strategi pemasaran yang baik bagi  Roti Unyil Daira Bakery Strength Opportunity strategi yang menggunakan kekuatan untuk memanfaatkan peluang. Hasil penelitian menunjukkan bahwa Daira Bakery berhasil memanfaatkan media sosial, terutama Instagram, untuk mempromosikan produk mereka. Strategi yang efektif meliputi inovasi produk, mengikuti tren media sosial, dan respons cepat terhadap konsumen.Kata Kunci : Analisis SWOT, Instagram, Media Sosial, Pemasaran, Roti Unyil
SALURAN PEMASARAN MANISAN TERONG UNGU (Studi Kasus Pada UMKM Skala Rumahan Olahan Manisan Terong Ungu di Dusun Cikembang Desa Selamanik Kecamatan Cipaku Kabupaten Ciamis) Dewi, Shelly Museu; Andrie, Benidzar M; Sujaya, Dedi Herdiansah
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.16107

Abstract

Penelitian ini dilaksanakan dengan tujuan untuk mengetahui : (1) Saluran pemasaran Manisan Terong Ungu produk UMKM di Desa Selamanik Dusun Cikembang Kecamatan Cipaku Kabupaten Ciamis (2) Biaya, margin pemasaran, dan keuntungan yang diterima produsen. Metode penelitian  yang digunakan dalam penelitian ini adalah metode studi kasus. Data yang dikumpulkan meliputi data primer dan data sekunder. Teknik penarikan sampel dilakukan dengan cara purposive sampling. Hasil penelitian menunjukan : Saluran pemasaran pada Manisan Terong Ungu terdapat 2 saluran yaitu : Pada saluran 1 : Produsen – Konsumen , saluran 2 : Produsen- Pengecer – Konsumen. Pada saluran 1 besarnya rata-rata marjin pemasaran adalah Rp.60.000 per kilogram tanpa biaya pemasaran sehingga keuntungan pemasaran sebesar Rp. 60.000 per kilogram. Sedangkan pada saluran 2 rata-rata marjin pemasaran adalah sebesar Rp. 50.000 per kilogram dengan biaya pemasaran Rp.25.000. Sehingga rata-rata keuntungan pemasaran sebesar Rp. 50.000 per kilogram. Bagian harga yang diterima produsen (producer’s share) pada saluran 1 adalah 100%, dan pada saluran 2 adalah 80 %. Artinya besarnya bagian harga yang diterima produsen pada saluran 1 lebih tinggi daripada saluran 2 dari harga yang dibayarkan konsumen.
Efisiensi Pemasaran Bunga Mawar Potong (Rosa hybrid) di Desa Kertawangi Hardiyanto, Tito; Sujaya, Dedi Herdiansah
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 5 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v5i2.1355

Abstract

The problems studied in this research are: (1) marketing channels for cut roses, (2) the costs, margins and profits of marketing cut roses, and (3) marketing efficiency based on the percentage of costs of the total production value. The sampling technique for farmers was carried out using the simple random sampling method, while the sample for marketing institutions was taken using Snowball Sampling. The respondents were 30 farmers, 3 collectors, 2 wholesalers and 5 retailers. The data analysis was carried out descriptively quantitatively. The research results show that: (1) There is one marketing channel for cut roses in Kertawangi Village, Cisarua District, West Bandung Regency namely from farmers to collector Ttraders then to wholesalers then to retailers and finally to consumers; (2) The average marketing margin is IDR 2,000 per stalk with an average marketing cost of IDR 153.33 per stalk so the average marketing profit is IDR 1,846.67 per stalk, and (3) Marketing efficiency for collecting traders is 7.32 percent, for wholesalers is 1.00 percent, and for retailers is 3.09 percent, thus the marketing channel for cut roses is an efficient channel because it has an efficiency value of less than 50 percent, the most efficient marketing of cut roses is with wholesalers because the efficiency value is the smallest, namely 1.00 percent.
ANALISIS STRATEGI PEMASARAN GULA AREN (STUDI KASUS PADA AGROINDUSTRI GULA AREN “SARJO MAKMUR” DI DESA TANJUNGSARI KECAMATAN BANJARANYAR KABUPATEN CIAMIS) Setiawan, Anjar; Setiawan, Iwan; Herdiansah Sujoyo, Dedi
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i1.16415

Abstract

Agroindustri di perdesaan memainkan peran penting dalam mendukung ekonomi daerah, salah satunya agroindustri gula aren. Namun, persaingan pasar sesama agroindustri gula aren dan gula lainnya telah menyebabkan harga menjadi fluktuatif dan memicu persaingan tidak sehat, sehingga membutuhkan strategi pemasaran yang tepat. Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal dalam pemasaran gula aren, serta merumuskan strategi pemasaran yang tepat. Penelitian ini di desain secara kualitatif dengan menggunakan metode studi kasus. Wawancara mendalam dan observasi dilakukan pada agroindustri gula aren Sarjo Makmur di Desa Tanjungsari, Kecamatan Banjaranyar, Kabupaten Ciamis. Agroindustri ini dipilih secara sengaja, karena secara historis telah beroperasi sejak tahun 2005. Data yang dikumpulkan dianalisis secara deksriptif dengan menggunakan SWOT analysis. Hasil penelitian menunjukkan bahwa kekuatan agroindustri berasal dari produk tanpa campuran zat kimia dan kelemahan berasal dari lokasi pengambilan bahan baku serta peluang utama adalah agroindutri sudah berdiri sejak lama serta ancaman berupa produksi tidak dapat diprediksi. Skor faktor internal berdasarkan matriks IFAS sebesar 3,2 dan skor faktor eksternal berdasarkan matrik EFAS sebesar 3,1. Berdasarkan diagram SWOT diketahui bahwa titik koordinat strategi berada pada kuadran 1, yang berarti perusahaan memiliki kekuatan dan peluang yang besar. Ada empat strategi agresif yang direkomendasikan: mempertahankan kualitas, menjaga stabilitas harga jual, memanfaatkan hubungan baik dengan konsumen untuk meningkatkan pangsa pasar, dan melakukan promosi melalui media sosial.
Analisis Saluran Pemasaran Serundeng Sapi (Studi Kasus pada Agroindustri Serundeng Sapi Liyan di Kelurahan Kotabaru Kecamatan Cibeureum Kota Tasikmalaya) Sujaya, Dedi Herdiansah; Pardani, Cecep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16848

Abstract

This research aims to determine: (1) The marketing channels for beef serundeng in the Liyan cattle serundeng Agroindustry, (2) The amount of margin, costs and profits of marketing beef serundeng in the Liyan cattle serundeng Agroindustry, (3) The size of the price share received by producers (producer's share) cow serundeng in the Liyan cow serundeng Agroindustry from retail prices. The research method used is a case study. The data obtained consisted of primary and secondary data. The number of respondents in this study was four people, consisting of one manufacturer and three retailers. The research results show that: (1) There are two marketing channels, that was Marketing channels 1: Producer  à  Consumer, and Marketing Channels 2: Producer  à  Traders Retailers à Consumers. (2) In channel 1 there are no margins, profits and marketing costs, because consumers come directly to buy from producers. Meanwhile, in channel 2 the marketing margin is IDR. 5,000,- per piece with marketing costs of Rp. 1,000,- per pc so that the marketing profit is IDR. 4,000,- per pc. (3) The share of the price received by producers (Producer's Share) in marketing channel 1 is 100 percent, and in marketing channel 2 is 75 percent.
Strategi Pengembangan Wana Wisata Kampoeng Ciherang dalam Meningkatkan Pendapatan Masyarakat (Studi Kasus di Desa Cijambu Kecamatan Tanjungsari Kabupaten Sumedang) Ramdan, Mochamad; Sujaya, Dedi Herdiansah; Sukmawati, Dety; Oktaviani, Viona
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14631

Abstract

The Indonesian tourism industry is one of the government's priority programs to improve because tourism has a significant impact on the economy. This research is needed to (1) Find out how the community's income varies around Kampoeng Ciherang tourism (2) Knowing how to measure and analyze the Kampoeng Ciherang tourist attraction development strategy in increasing community income in Cijambu Village, Tanjungsari District, Sumedang Regency. The research population is the people of Cijambu Village, Tourism Managers and Tourists. Sampling was carried out purposively. The research method used in this research is the case study method. The technical analysis used is descriptive analysis with a qualitative approach. Analysis of the data used uses SWOT. Based on the research results, it was concluded that the average income of people selling around Kampoeng Ciherang was IDR. 300,000-500,000. Strategies that can be implemented are (1) Utilizing existing natural potential to empower local communities by making special foods or souvenirs (2) Adding and improving supporting facilities as well as developing and adding interesting and varied rides & photo spots (3) Collaborating with investors to promote tourism and develop concepts tourism by prioritizing elements of local wisdom and upholding uniqueness and attractiveness
Co-Authors A.A. Ketut Agung Cahyawan W Agus Kurniadi Agus Yuniawan Isyanto Ai Indah Perwati Aip Rusdiana Andrie, Benidzar M Asep Oki Basuki Rachmat Budi Haryanto Cecep Pardani Cecep Pardani Cecep Pardani, Cecep Chotim A Yasin Dadang Mulyadi Saleh Dede Kurnia Dedi Djuliansah, Dedi Deni Irawan Dewi, Shelly Museu Didi Kusnadi Eni Edniyanti Fitri Yuroh Fitri Yuroh Gara Nugrahana Hermanto Hermanto Heryana Ariesta Wahyudin Hilman Munawar Husni Khamdan Fariz Irma Fitriani Kusmayadi Iwan Setiawan Lisda Kusmawati Mas Yedi Sumaryadi Mochamad Erwin Firdaus Mochamad Ramdan, Mochamad Mochammad Ramdan Mokhamad Irfan Helmy Muhamad Nurdin Yusuf Nurul Fitry Oktaviani, Viona Reni Herliani Rina Sri Wahyuni Riska Novitasari Roroh Rohmanah Roroh Rohmanah Ruliyandi Ruliyandi Sahira, Gita Sinta Maharani Slamet Budi Wibowo Sudrajat Sudrajat Sukenda Sukenda Sunarti Sunarti Suryana Suryana Susan Irawan Tatang Suryana Teti Tresnaningsih Tito Hardiyanto Tito Hardiyanto Tito Hardiyanto, Tito Tito Herdiyanto Waris Waris Wawan Herliadi Wawat Rahmawati Wiwik Handayani Wiwin Wihastuti Yoga Prasetya Yogi Rosdiawan Zulfikar Noormansyah Zulfikar Noormansyah