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Inovasi dalam Proses Seleksi Karyawan Untuk Meningkatkan Kompetitivitas Divisi Marketing PT. Sumber Alfariya Trijaya Tbk. Branch Serang Lesmana, Ihwan Satria; Tabroni, Tabroni; Harsono, Pramudi; Bahits, Abdul
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1904

Abstract

AbstrakPenelitian ini membahas inovasi dalam proses seleksi karyawan untuk meningkatkan daya saing Divisi Marketing di PT Sumber Alfaria Trijaya Tbk Branch Serang. Dengan menggunakan metode kualitatif dan pendekatan penelitian lapangan, data diperoleh melalui wawancara terbuka dengan eksekutif marketing perusahaan. Sebagai entitas perdagangan dan distribusi ritel dengan lebih dari 16.000 cabang di Indonesia, PT Sumber Alfaria Trijaya Tbk memandang kualitas sumber daya manusia sebagai kunci keberhasilan perusahaan. Proses rekrutmen, seleksi, dan penempatan karyawan di Divisi Marketing diangkat sebagai fokus penelitian, menekankan peran kritisnya dalam mencapai kinerja perusahaan yang optimal. Ketersediaan sumber daya berkualitas tinggi merupakan salah satu faktor penentu keberhasilan pelaksanaan tugas pekerjaan internal. Oleh karena itu, untuk memperoleh sumber daya manusia (karyawan) yang berkualitas dan mampu memenuhi kebutuhan perusahaan, maka perlu dilakukan rekrutmen, seleksi, dan penugasan karyawan sesuai dengan divisi dimana mereka berada.Kata Kunci: Inovasi, Seleksi, dan PenempatanAbstractThis research discusses innovation in the employee selection process to increase the competitiveness of the Marketing Division at PT Sumber Alfaria Trijaya Tbk Serang Branch. Using qualitative methods and a field research approach, data was obtained through open interviews with company marketing executives. As a retail trading and distribution entity with more than 16,000 branches in Indonesia, PT Sumber Alfaria Trijaya Tbk views the quality of human resources as the key to the company's success. The recruitment, selection and placement process of employees in the Marketing Division was appointed as the focus of the research, emphasizing its critical role in achieving optimal company performance. The availability of high-quality resources is one of the determining factors in the successful implementation of internal work tasks. Therefore, to obtain quality human resources (employees) who are able to meet the company's needs, it is necessary to recruit, select and assign employees according to the division in which they are located.Keywords: Innovation, Selection, and Placement.
PEMBERDAYAAN UMKM PEDAGANG KAKI LIMA DI SEKITAR KAMPUS KOTA SERANG MELALUI PENDAMPINGAN MANAJEMEN USAHA Asfar, Andi Hasryningsih; Tabroni, Tabroni; Surachman, Surachman; Harsono, Pramudi; Salapudin, Salapudin; Sukmawan, Irwan
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.230

Abstract

This community service activity aims to empower micro, small, and medium enterprises (MSMEs), particularly street vendors operating around university areas in Serang City, through business management assistance. Street vendors play a significant role in supporting local economic activities; however, many of them still manage their businesses in a traditional manner with limited managerial skills, especially in financial management and business planning. The activity was conducted using a participatory and practice-based approach, involving stages of initial needs assessment, business management training, on-site mentoring, and evaluation. The program was implemented over one month in September 2025 and involved street vendors from various business sectors. The results indicate a significant improvement in participants’ understanding of basic business management, including simple financial record-keeping, capital management, and pricing strategies. In addition to increased knowledge, behavioral changes were observed, particularly in the adoption of daily transaction records and the separation of business and personal finances. The campus environment provided a strategic context due to stable market demand and close interaction with the academic community. Overall, the activity demonstrates that continuous and contextual business management assistance can effectively enhance the capacity, independence, and sustainability of street vendor MSMEs. The program also highlights the role of higher education institutions in strengthening local economic development through community-based empowerment initiatives.