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All Journal Jurnal Administrasi Publik (JAP) Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa GEMILANG: Jurnal Manajemen dan Strategi Bisnis Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) National Conference on Applied Business, Education & Technology (NCABET) Sinergi: Jurnal Pengabdian Kepada Masyarakat Nomico Journal of Islamic Economy
Pramudi Harsono
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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RKETING FOOD MARKETING STRATEGY TALAS BENENG KHAS PANDEGLANG DISTRICT Suhandi, Suhandi; Hanafiah, Hafidz; Harsono, Pramudi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2875

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional keripik talas beneng khas Kabupaten Pandeglang.Karena selama ini para pelaku usaha keripik talas beneng yang ada di kabupaten Pandeglang masih kesulitan dalam proses pemasaran produknya.Metode yang di gunakan adalah analisis SWOT dengan kekuatan,kelemahan,peluang dan ancaman dari produk keripik talas beneng itu sendiri.Hasil dari penelitian ini menunjukan bahwa proses pemasaran produk keripik talas beneng belum maksimal di Kabupaten Pandeglang.Dengan demikian perlu adanya penerapan bauran pemasaran yaitu : Produk,Harga,Promosi dan Tempat,diharapakan dengan penerpan bauran pemasaran tersebut bisa meningkatkan penjulalan produk keripik talas beneng yang merupakan makanan khas Kabupaten Pandeglang.
Analisis Pengaruh Country of Origin dan Pengetahuan Produk Terhadap Niat Pembelian melalui Evaluasi Produk (Studi Kasus: Distributor Elektronik Maspion) Utomo, Sulistyo Budi; Nurhayaty, Ety; Harsono, Pramudi; Susilo, Edi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1706

Abstract

This research analyzes the impact of Country of Origin (COO) and product knowledge on purchase intentions, with product evaluation as a mediator. A case study was conducted on Maspion brand electronic products with a sample of people selected through purposive sampling. Path analysis is used to test the hypothesis. The research results show that COO has a significant positive effect on purchase intention, while product knowledge has no significant effect on purchase intention. COO also has a significant positive effect on product evaluation, while product knowledge influences product evaluation. Product reviews themselves have a significant positive impact on purchase intention. Product reviews play an important mediating role in linking COO to purchase intention, as well as linking product knowledge to purchase intention. These results highlight the important role of the COO in influencing purchase decisions, as well as demonstrating the importance of product reviews as a mediating link in the influence of these factors. The implications of this study can be used to develop marketing and branding strategies for Maspion brand electronic products.
UPAYA PENINGKATAN KEPEDULIAN KEBERSIHAN PANTAI MELALUI MANAJEMEN EFEKTIF PROGRAM EDUKASI LINGKUNGAN DI PELABUHAN MERAK KOTA CILEGON Tabroni, Tabroni; Bahits, Abdul; Lesmana, Ihwan Satria; Saepudin, Saepudin; Harsono, Pramudi; Yuliah, Yuliah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.128

Abstract

Community service activities with a focus on efforts to increase awareness of beach cleanliness at Merak Harbor, Cilegon City, through effective management of environmental education programs. Evaluation of activities revealed significant problems related to organic waste, especially wood and large tree trunks, at Merak Harbor Beach. As a solution, it is recommended to use heavy equipment in the cleaning process, to achieve optimal effectiveness and efficiency. In addition, the potential for using organic waste as raw material for wooden crafts or as an alternative energy source was also identified. Follow-up implementation of these recommendations can have a positive impact on the sustainability of future beach clean-up efforts. It is hoped that the results of this service activity will not only create environmental awareness, but also provide concrete and sustainable solutions to beach cleanliness problems. Through the integration of these practical suggestions in the next beach clean-up action, it is hoped that the community can be actively involved in maintaining beach cleanliness, while utilizing the positive potential of organic waste for sustainable local economic activities
PENGELOLAAN KEUANGAN YANG EFEKTIF MELALUI BEDAH BUKU MANAJEMEN KEUANGAN DAN PERBANKAN MELALUI ZOOM MEETING Harsono, Pramudi; Triana, Leni; Yuliah, Yuliah; Khaeruman, Khaeruman; Lesmana, Ihwan Satria; Salapudin, Salapudin
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.166

Abstract

The community service activity with the theme of financial and banking management book review which was carried out via Zoom Meeting on March 28 2024 aims to increase participants' understanding and skills in managing personal and business finances. This event presents experienced speakers who discuss key concepts in financial management, accompanied by question and answer sessions and interactive discussions. Evaluation of the activity showed that participants felt more skilled and confident in managing finances after participating in this event. This activity also proves the effectiveness of online learning in increasing financial literacy, with higher accessibility and engagement. Recommendations for future activities include presenting more practical examples and tools that participants can use independently to deepen their understanding of financial management
PENGGUNAAN BOOTH STAND DAN MEMBANGUN EKONOMI DIGITAL BAGI PRODUK MEMBER UKM JASERCO DI KOTA SERANG Hanafiah, Hafidz; Harsono, Pramudi; Chafid, Nurul; Susanto, Budi; Sofian, Ofan
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.926

Abstract

This community service is carried out in order to advance SMEs from Jaserco members so that they are known and build networks at the Jaserco Gathering event carried out by the Jaserco Community, Jaserco Gathering 2023 Committee, representatives of lecturers from Bina Bangsa University and Satya Negara Indonesia University in the form of promoting SMEs and building digital economy in Serang City for Jaserco members who have businesses to be known by other community members. This activity was planned two months in advance with open booth promotions for both SMEs and sponsorships, then a simple booth was created that could be recognized and build a customer network through fellow members of Jaserco community in Serang City. The number of SME members of Jaserco is actually large, but approximately 10 SMEs participated with limited space and time. This activity aims to increase promotion of members who own UKM so that they are better known and build a digital UKM economy. This program will be planned regularly every year so that new SMEs emerge and motivate Jaserco members
UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
Transformation and Innovation in Islamic Economics: Responding to Challenges in the Digital and Globalization Era Saadatirrohmi, Siti Ahdina; Harsono, Pramudi; Bakri, Asri Ady
Journal of Islamic Economy Vol. 1 No. 3 (2024): NOVEMBER-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/m12p3y52

Abstract

The Islamic economy has undergone significant development in recent decades, especially with the digital transformation and globalization affecting various economic sectors. These changes bring new challenges to the sharia economy, but they also open up opportunities for innovation and increased relevance. This research aims to analyze how digital transformation and innovation can help the Islamic economy overcome challenges in the modern era. With the Systematic Literature Review (SLR) approach, this study identifies various strategies and practices that have been implemented to improve the competitiveness of the sharia economy in the midst of global changes. The results of the study show that the integration of digital technology, such as sharia fintech and blockchain, is one of the important factors in encouraging the efficiency and transparency of sharia economic transactions, especially in the context of the global market. In addition, increasing Islamic financial literacy is also the key to ensuring that the public understands and can access financial products in accordance with sharia principles. International collaboration is also needed to create a more inclusive and sustainable sharia economic ecosystem. Overall, this study emphasizes that adaptation to digital technology and increased global collaboration are important steps in maintaining the relevance of the sharia economy in the era of increasingly digital and globalization
The Future of The Green Economy in Indonesia: Challenges and Opportunities in The Energy Transition Judijanto, Loso; Harsono, Pramudi; Rosalia, Olyvia
Nomico Vol. 2 No. 3 (2025): Nomico - April
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/527bww87

Abstract

This study aims to analyze the challenges and opportunities in Indonesia's transition towards a green economy, with a focus on the shift from fossil fuel dependence to renewable energy. As a developing country with abundant natural resource potential, Indonesia faces significant challenges in reducing greenhouse gas emissions and achieving the Net Zero Emission target by 2060. The study finds that although Indonesia has significant renewable energy potential such as solar, wind, and geothermal energy the development of renewable energy infrastructure and technology remains limited. Additionally, resistance from the fossil fuel industry and energy distribution inequality across regions pose obstacles to the implementation of energy transition policies. However, this transition also offers new economic opportunities, including the creation of green jobs and the growth of the green technology sector. Collaboration among the government, private sector, society, and academia is needed to accelerate the transition towards a sustainable green economy.
THE ROLE OF WOMEN'S GROUPS EMPOWERMENT IN STRENGTHENING INDEPENDENT MSMES, BUSINESS UNITS “TELOR ASIN, KERIPIK SINGKONG AND KERUPUK OPAK NASI” IN CIBUNGUR VILLAGE, SUKARESMI REGENCY, PANDEGLANG Harsono, Pramudi; Haerullah, Edi; Maulana, Masdani; Fajri , Ihsan Awalul; Elsabina, Salwa; Simanjuntak, Oktavia Veronika; Sutisna, Nana
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.231

Abstract

This community service activity aims to increase the economic capacity of residents by strengthening independent micro, small, and medium enterprises (MSMEs) based on local potential in Cibungur Village. The program, implemented by Bina Bangsa University's Community Service Program (KKM) students in 2025, focused on training and mentoring in producing salted eggs and rice crackers. A participatory approach was used to build community independence in product processing, marketing, and business management. The activity results showed improved community skills in food processing and entrepreneurial spirit, and the formation of an institutionalized village MSME. This activity demonstrates that university involvement through KKM can strengthen local capacity sustainably.
PERENCANAAN DAN PENERAPAN METODE E-COMMERCE BARU UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM KOTA SERANG BANTEN Harsono, Pramudi; Tabroni, Tabroni; Bahits, Abdul; Romli, Ombi
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.152

Abstract

The aim of this research is to determine the impact of planning and implementing new E-commerce methods on micro, small and medium businesses (MSMEs) in Serang, Banten. In the digital era, MSMEs must adopt online marketing strategies to remain competitive. This research uses surveys and data analysis from MSME owners in Serang City who have implemented online marketing technology. The variables examined include the type of online marketing innovation used, the level of adoption, and its effect on increasing sales. This research aims to provide an in-depth understanding of the contribution of online marketing to the economic growth of MSMEs in the region through collecting data from MSME respondents. Data analysis will identify relationships between the variables investigated, with the hope of providing insight to MSME owners, local governments and other stakeholders about the importance of using online marketing innovation as a strategy to increase MSME sales in Serang, Banten. In addition, it is hoped that this study will become a reference for other researchers who want to explore the potential of online marketing in supporting the growth of MSMEs in various locations
Co-Authors Abdul Said Al Abad Bagas Ariyanto BAHITS, ABDUL Bakri, Asri Ady Budi Susanto Budi Susanto Chafid, Nurul Desiyani, Risma Eka Dewi Asih Dini Martinda Lestari Edi Susilo Elsabina, Salwa Erik Sumantri Ethana Harits Bryano Eva Suhayati Fajri , Ihsan Awalul Fani Oktarianti Putri Rahayu Fatari Filatrovi, Eldes Willy Haerullah, Edi Hafidz Hanafiah Hafidz Hanafiah Indah Ratnawati Iqbal Arraniri Irwan Sapta Putra Irwan Sukmawan Izzuar Akbar Fawzi Jayawarsa, A.A. Ketut Judijanto, Loso Khaeruman Komarudin, Mochamad Fahru Kusuma, Putri Wijayanti Leni Triana LENI TRIANA, LENI Lesmana, Ihwan Satria Listiawati Maharani, Adella Maulana, Masdani Nadila Oktaviani, Nadila Nani Rohaeni Nurhayaty, Ety Nurmalasari Nurmalasari Nurul Chafid Ofan Sofian Retno Wulansari Rika Kartika Roby Muhammad Ihza Romli, Ombi Rosalia, Olyvia Saadatirrohmi, Siti Ahdina Saefullah Saefullah Saepudin Saepudin Salam, Karta Negara Salapudin, Salapudin Salma, Adilla Simanjuntak, Oktavia Veronika Sindi Triyani Siti Mariam Suflani Sugari, Tegar Suhandi Suhandi Suhandi Suhandi, Suhandi Sukmawan, Irwan Supatmin Supatmin Surachman Surachman Surachman Surachman Sutisna, Nana Tabroni Tabroni, Tabroni TATI NURHAYATI Utomo, Sulistyo Budi Wahyu Widodo Yasinta Soo Yuliah, Yuliah