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All Journal Jambura Science of Management Jurnal Akuntansi dan Bisnis Krisnadwipayana Ilomata International Journal of Social Science Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Unram Journal of Community Service (UJCS) Jurnal PKM Manajemen Bisnis Applied Business and Administration Journal (ABAJ) Sinergi Akademisi dan Masyarakat Alamtana
Diajeng Reztrianti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Paid vs. Organic in Sustainability Performance: Which Approach Delivers Greater Long-Term Value? Reztrianti, Diajeng; Abdullah, Muhamad Al Faruq; Juanna, Andi; Ferry, Setyo; Wibowo
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.209

Abstract

Digital transformation has driven fundamental changes in marketing practices, compelling companies to shift their focus beyond economic gain toward broader sustainability goals. Paid advertising and organic reach represent two primary approaches in digital marketing, each with distinct strategic advantages. The objective of this study is to compare the effectiveness of these two approaches in supporting sustainability performance, while also exploring the potential for their integration into a sustainability-oriented hybrid strategy. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analysed from Scopus-indexed databases. The findings indicate that paid advertising is highly effective in achieving rapid reach and initial conversions, while organic reach is more effective in fostering long-term engagement and customer loyalty. The hybrid strategy is shown to be the optimal approach, combining the strengths of both methods in a synergistic manner. The present study makes a conceptual contribution to the field of sustainable digital marketing by offering a novel framework for industry practitioners to design strategies that balance operational efficiency with long-term sustainability objectives.
Pemberdayaan Pengelola Kawasan Bumi Perkemahan Taman Bincarung melalui Pendekatan Arsitektur Ekologis dan Manajemen Berbasis Digital Khumaidi, Ali; Reztrianti, Diajeng; Khuluk, Nazaruddin
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 3 (2023): Edisi Desember 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i3.1964

Abstract

Bumi Perkemahan Taman Bincarung merupakan kawasan hutan milik Perum perhutani yang dikelola oleh Kelompok Usaha Perhutani Sosial (KUPS) Taman Bincarung. Walaupun sudah lama keberadaannya namun jumlah pengunjung belum berkembang secara optimal, selain permasalahan akses jalan juga disebabkan kurangnya marketing, pengelolaan yang kovensional, dan lainnya. Pada kegiatan pemberdayaan berbasis masyarakat ini diusulkan pengelolaan kawasan bumi perkemahan melalui pendekatan arsitektur ekologis dan manajemen berbasis digital. Kegiatan yang dilakukan meliputi pelatihan 6 modul yang meliputi manajemen operasional dan tata kelola, manajemen keuangan, digital marketing, capacity bulding, penggunaan aplikasi desain, dan character building. Pembuatan dan pelatihan tiga aplikasi yang terdiri dari website, aplikasi manajemen Buper dan keuangan. Serta konsultasi dalam desain rencana pengembangan Buper. Kegiatan ini telah memberikan pemahaman dan keterampilan dalam tata kelola, dokumentasi dan digital marketing sehingga diharapkan segera berdampak pada kemajuan bumi perkemahan Taman Bincarung.
Co-Authors Abdullah, Muhamad Al Faruq Achmad Sulistyono Ahmadi Putri, Alifah ali khumaidi, ali Andi Juanna Antasti, Erico Arief Rachmawan Assegaf Arry Dwi Syahputra Aulia Anwar, Naia Ayu Puspitaningtyas Budhi Suparningsih Dhistianti Mei Rahmawantari Fajar Cahyo Utomo Ferry, Setyo Gustinya, Diana Guswandi, Guswandi Haykal, Azzahra Putri Herbayu, Tatag Irfan Hidayat, Irfan Junitasari, Septi Khuluk, Nazaruddin Loen, Mishelei Maulana, M. Kausar Mishelei Loen Muhammad Firizki Arief Muhammad Harri Nuridin Nuridin Pratama, Muhammad Daffa Rejeki, Dewi Riski, Pernanda Rosdiana Rosdiana Safrianto, Arief Syaf Saleh, Nino Nopriandi Setyo Ferry Wibowo Uyun, Aep Saepul Wibowo Willyam, Nico Yuaniko Paramitra