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All Journal Jurnal Komunikasi Human Care Journal Prosiding Seminar Nasional Multidisiplin Ilmu Akrab Juara : Jurnal Ilmu-ilmu Sosial Inteligensi : Jurnal Ilmu Pendidikan juremi: jurnal riset ekonomi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Bisnis, Manajemen, dan Keuangan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ilmiah Research Student Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Akuntansi, Perpajakan dan Auditing PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Manajemen dan Akuntansi Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain Jejak digital: Jurnal Ilmiah Multidisiplin Benefit: Jurnal Manajemen dan Bisnis
Santi Susanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

 1 
Strategi Komunikasi dan Pemasaran Digital dalam Pelestarian Batik Sukapura Santi Susanti; Muhammad Rifki Adinur Zein
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6219

Abstract

Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.
Penggunaan Mise-En-Scene pada Penyutradaraan Video Feature Berdaya, Berkarya, Bermakna bagi Disabilitas Ridha Rizqiyanty Robina; Santi Susanti; Rinda Aunillah Sirait
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5158

Abstract

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.
Penyutradaraan Video Feature “Kabaret Bandung: Seni Berbicara, Bahasa Berkarya” dengan Penerapan Gaya Eksposisi Moch Fadly Renaldi Arifin; Santi Susanti; Teddy Kurnia Wirakusumah
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5220

Abstract

This final project is a video feature focusing on cabaret as a platform for developing language and artistic expression among its members. The video presents several interviewees as the primary content, offering insights into their experiences. In its creation, the directing process plays a crucial and inseparable role. This video feature applies a directing concept that significantly influences the production process, resulting in a well-structured piece. In general, directing is the process of translating a script into a visual form that aligns with the creative vision. The purpose of this report is to explain the directing concept applied in the making of the video, covering the video feature style, the chosen approach, and the structure of its presentation. The director holds a central role in overseeing all stages of production—pre-production, production, and post-production. The directing style used in this video adopts an expository approach, aiming to convey the story and message through voice-over narration and interviews with key sources. The video feature “Kabaret Bandung: The Art of Speaking, the Language of Creation” successfully implements key directing principles, both in terms of style and approach. The application of these concepts allows the video to be crafted in line with the director's vision and the intended target audience.
Co-Authors ACHMAD FAUZI Almira Gitta Novika Ati Sumiati Destya Fitryana DEWI SETYANINGSIH Dian Puspita Sari Dinda Yuliana Erika Takidah Febry Anggraeni Septariani Fitri Perdana Henny Noor Wijayanti Heru Ryanto Budiana Hidayatul Fateha Anni’Mah Ichsan Fauzi Rachman Iis Tri Utami Indi Widiyanti Iwan Koswara Kismiyati El Karimah Mardi Mardi Marsofiyati Marsofiyati Marsofiyati Melania Wahyuningsih Moch Fadly Renaldi Arifin Muhammad Rifki Adinur Zein Pandu Watu Alam Qintari Setyaningrum Rachmaniar Rachmaniar Ratna Sariningsih Ridha Rizqiyanty Robina Ridhlo Sakti Utomo Rinda Aunillah Sirait Roselina Ramadhini Hasby Safa Putri Nurfitrialin Septi Lis Anandita Sri Zulaihati Suka Esih Susi Indriani Syahrul R, Syahrul Syaiful Najib Talytha Anastasya Teddy Kurnia Wirakusumah Tifani Nur Fadilah Yusuf Syaifulloh Zata Yumna Zhilan Dzulfiqar Sailan