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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Bisnis dan Kewirausahaan Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality Journal of Business on Hospitality and Tourism
I Gusti Agung Mas Krisna Komala Sari
Politeknik Negeri Bali
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali Ni Komang Nova Ari Susanti; I Gusti Agung Mas Krisna Komala Sari; Tyas Raharjeng Pamularsih
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.2032

Abstract

Purpose: This study examines the influence of internet marketing and direct marketing on room occupancy at Ayodya resort Bali in the period 2017 to 2019. It also finds out which variable has the most dominant influence. Research methods: This research used a mixed methodology of qualitative and quantitative. The data source used are primary data collected from observations and interview and secondary data in the form of room night and occupancy. The data obtained will be processed using multiple linear regression analysis techniques to determine the improvements offered by internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali. Results and discussion: The results show that variable internet marketing has positive and significant influences partially with significance value 0.000 and direct marketing with significance value 0.000 to the room occupancy at Ayodya resort Bali. The effective contributions obtained indicate that internet marketing provides a very good contribution reached 56 percent than direct marketing only gives a small effect only reached 33.83 percent. The total effect of independent variables reaching 90.3 percent on room occupancy that’s mean both of them have a positive and strong partial relationship with a partial correlation analysis. Conclusion: In order to increase the effect of direct marketing, the hotel needs to improve cooperation with offline travel agents from various types of existing markets therefore Ayodya Resort Bali remains a priority.
MOTIVATION GUEST SERVICE AGENT IN CONDUCTING UP SELLING IN FRONT OFFICE DEPARTMENT TO INCREASE REVENUE AT HILTON GARDEN INN BALI I Wayan Ade Ardiana; I Gusti Agung Mas Krisna Komala Sari; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.209 KB) | DOI: 10.31940/jasth.v3i1.1770

Abstract

This research discussed about the motivation of guest service agents in conducting upselling using Maslow's theory hierarchy of needs. This research aims to find out what are the motivations of Guest Service Agents in conducting upselling conducted at the Front Office Department at Hilton Garden Inn Bali and to find out how much motivation Guest Service Agent in conducting upselling programs to increase hotel revenue at the Hilton Garden Inn Bali. The data collection methods used in this study are questionnaires, interviews, observation, documentation and literature study methods. The researcher used simple descriptive statistical data analysis techniques, in this research to calculate the mean and percentage. Results of the respondent's questionnaire answers, tabulation of data, calculating percentages, looking for the dominant variable from Maslow's theory and interpreting the results. The results of the research showed that the main needs are social needs with a total value of 20.87%. The second is the self esteem needs with a total value of 20.78%. The third is self-actualization needs with a value of 20.60%. The fourth is safety needs with a value of 20.47% and the fifth is physiological needs with a total value of 17.29%, so these five needs are motivated by guest service agents in conducting upselling at Hilton Garden Inn Bali hotels so they can increase revenue at Hilton Garden Inn Bali hotels every month.
FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT Kadek Mega Amelia Nuka; Ni Nyoman Sri Astuti; Gede Ginaya; I Gusti Agung Mas Krisna Komala Sari; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.356 KB)

Abstract

This study aims at determining factors and the dominant ones that affect customers’ loyalty in Inaya Putri Bali. The data was collected by applying purposive sampling method, with customer criteria which is long stay guests and guests’ repeaters as well as using questionnaires. Having been collected the questionnaires, it was obtained 100 respondents in Inaya Putri Bali. The data was analyzed using the method of factor analysis in SPSS 22 software with 20 items of questions. The result of factor analysis reveals that there are 5 factors influencing loyalty in Inaya Putri Bali, namely (a) guest satisfaction, (b) service quality, (c) product quality, (d) price and (e) brand. These five factors that are considered to be the service endeavor of every hotel employees involved which is affected significantly the customers’ loyalty due to an excellent performance of the employees. As a result, the customers are willing to return staying at Inaya Putri Bali for their next holiday in Bali.
Factors Affecting Tourist’s Decision to Stay at The Sakala Resort Bali Nanda Pebri Prasetia; I Gusti Agung Mas Krisna Komala Sari; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1944

Abstract

This research aims to determine the right strategy based on factors analysis to attract tourists to stay at The Sakala Resort Bali. The problem of this research is to find out the factors attracting tourist to stay at The Sakala Resort Bali and the strategy to improve number of tourists. Sample selection of 91 respondents with probability sampling technique using simple random. Data processing was done by SPSS software version 23.0 for Windows. Analysis techniques used are factor analysis. The results showed that there are five factors affecting the decision of tourists to stay at The Sakala Resort Bali. These factors are branding, guarantee, environment, service quality, and expectation factor. The cumulative of the 5 factors is 64.616% and the accuracy of the model obtained by 43.0% with the residual 57%. The most dominant factor affects the level of customer satisfaction is the branding factor that has the highest total variant consisting of 5 variables such as the hotel name is well known, various room types, hotel has swimming pool & supporting facilities, affordable room rates, competitive room rates, and Information from the website is quite comprehensive. The strategy that can be implemented was based on the variables and each factor.
The application of hotel strategies based on factor analysis to improve the number of events at The Trans Resort Bali I Putu Yana Arya Kusuma; I Nyoman Rajin Aryana; I Gusti Agung Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 4 No 1 (2021): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v4i1.2085

Abstract

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.
ANALISIS KEPUASAN PELANGGAN TERHADAP PRODUK KOPI BIJI SALAK Ni Wayan Dewinta Ayuni; I Made Anom Adiaksa; I Gusti Agung Mas Krisna Komala Sari
Jurnal Bisnis dan Kewirausahaan Vol 13 No 2 (2017): JBK- Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.189 KB) | DOI: 10.31940/jbk.v13i2.702

Abstract

Kopi adalah salah satu jenis minuman yang sangat digemari masyarakat. Salah satu inovasi dalam minuman kopi adalah bahan baku biji kopi yang digunakan. Dewasa ini berkembang suatu bahan baku pengganti biji kopi dengan biji salak. Penelitian ini bertujuan untuk mengetahui indeks kepuasan pelanggan (customer satisfaction index) dari produk kopi biji salak. Beberapa atribut yang diuji dalam penelitian ini adalah aroma, acidity, body, flavor, aftertaste, sweetness, conformance, aesthetic, dan inovasi yang dianalisis dengan metode customer satisfaction index (CSI) dengan memperhitungkan perbandingan tingkat performance dan importance dari masing-masing atribut. Hasil menunjukkan bahwa terdapat beberapa atribut yang memiliki tingkat performance lebih besar dibandingkan tingkat importance nya, yaitu . Indeks kepuasan konsumen terhadap produk kopi biji salak sebesar 75.35% atau pada level puas.
Faktor-Faktor Yang Mempengaruhi Keputusan Wisatawan untuk Menginap di Green Hotel di Kabupaten Badung Bali I Gusti Agung Mas Krisna komala Sari; Ayu Dwi Yulianthi; I Gde Agus Jaya Sadguna
Jurnal Bisnis dan Kewirausahaan Vol 16 No 2 (2020): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v16i2.1852

Abstract

Perkembangan responsible tourism salah satunya yaitu kencenderungan wisatawan dalam memanfaatkan produk pariwisata yang bersifat ramah lingkungan. Menurut survey tahun 2012 oleh TripAdvisor, hampir 60% dari wisatawan lebih memilih untuk memilih hotel yang eco friendly dan green hotel. Trend ini menjadi dorongan bagi beberapa hotel untuk membuat green hotel dan hotel eco-friendly yang memenuhi kebutuhan dan keinginan konsumen dalam mendukung isu tersebut. Penelitian ini dilakukan untuk mengetahui faktor apa saja yang mempengaruhi keputusan wisatawan untuk menginap di green hotel di kabupaten Badung Bali. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Penelitian ini mengambil lokasi di hotel –hotel yang berkonsep green hotel di Kabupaten Badung Bali. Sumber data pada penelitian ini adalah data primer di mana peneliti langsung mengumpulkan data dari objek yang bersangkutan dengan menggunakan questioner. Populasi pada penelitian ini adalah wisatawan yang menginap di green hotel di kabupaten Badung, Bali dan sampel yang diteliti sebanyak 100 wisatawan. Teknik pengambilan sampel pada penelitian ini menggunakan teknik purposive sampling yaitu dengan memilih wisatawan yang menginap di green hotel. Analisis yang digunakan dalam penelitian ini adalah analisis faktor.Analisis faktor merupakan suatu teknik untuk menganalisis mengenai hubungan saling ketergantungan antara beberapa variabel secara simultan. Adapun tujuan dari analisis faktor adalah untuk menyederhanakan bentuk hubungan antara beberapa variabel yang diteliti menjadi sejumlah faktor yang lebih sedikit. Hasil analisis menunjukkan bahwa terdapat empat faktor internal dan dua faktor eksternal yang mempengaruhi keputusan wisatawan menginap di Green hotel di Kabupaten Badung. Faktor internal tersebut adalah Green Opinion; Green Hotel Knowledge; Green Practice; serta Environmental Awareness. Sedangkan faktor eksternal yang dimaksud adalah Kelas Sosial serta keluarga dan orang terdekat.
Model Penerapan Akuntansi Lingkungan Sebagai Bentuk Tanggung Jawab Perusahaan di Era Green Tourism Accounting Ayu Dwi Yulianthi; I Gusti Agung Mas Krisna Komala Sari; I Gusti Putu Fajar Pranadi Sudhana
Jurnal Bisnis dan Kewirausahaan Vol 14 No 3 (2018): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.621 KB) | DOI: 10.31940/jbk.v14i3.1194

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Industri akomodasi harus mulai mengembangkan usaha berkelanjutan dan ramah lingkungan. Jika hal ini diabaikan maka akan ada kemungkinan terjadi kerusakan alam yang semakin parah. Bidang akuntansi punturut berperan dalam upaya pelestarian lingkungan, yaitu melalui pengungkapan sukarela dalam laporankeuangan terkait dengan biaya lingkungan. Sistem akuntansi yang didalamnya terdapat akun-akun yang terkaitdengan biaya lingkungan ini disebut dengan akuntansi lingkungan atau green accounting. Akuntansi lingkungandidasari oleh konsep externalities yakni sebuah konsep atau teori ekonomi yang mengkhususkan pada telaahmengenai dampak aktivitas ekonomi yang seharusnya dihitung dan dibukukan dalam catatan keuangan baikkeuangan sebuah perusahaan maupun instansi pemerintah. Tujuan utama dari penelitian ini adalah untukmengkaji bagaimana pengungkapan dan penilaian komponen akuntansi lingkungan yakni biaya lingkungandalam laporan keuangan perusahaan dalam hal ini hotel yang berada di bawah naungan Hilton PropertyKabupaten Badung dan disusunnya model penerapan akuntansi lingkungan yang dapat diterapkan di hotel padaera green tourism accounting. Teknik analisis yang digunakan adalah teknik analisis kualitatif. Adapun hasil daripenelitian ini adalah Hilton Property secara umum sudah mengungkapkan dan menilai biaya lingkungan dalamlaporan keuangannya secara memadai dan sudah tersusun sebuah model penerapan akuntansi lingkungan.
Cleanliness, Health, Safety, and Environment Sustainability (CHSE) Implementation in Housekeeping Department Ni Kadek Anik Evryastuti; I Gusti Agung Mas Krisna Komala Sari; I Ketut Suarja; I Ketut Suja; Ni Made Sudarmini
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.957 KB) | DOI: 10.56743/ijothe.v1i1.6

Abstract

ABSTRACT Purpose: This study was conducted to determine the application of SOP (standard operating procedures) in the Housekeeping Department before the Covid-19 pandemic and after being certified CHSE (cleanliness, health, safety, and environmental sustainability at the Renaissance Bali Uluwatu Resort & Spa Hotel, Bali, Indonesia. Research methods: The study uses a qualitative descriptive method using narrative analysis of data sources. The interviews and the informants are addressed were executive housekeepers, housekeeping supervisors, and housekeeping staff at the Renaissance Bali Uluwatu Resort & Spa Hotel. Results and discussion: There was a significant difference between the application of SOP in the Housekeeping Department (room attendant, public area attendant, and laundry station) before the covid-19 pandemic and after being certified CHSE at the Renaissance Bali Uluwatu Resort & Spa Hotel. Implication: There are significant differences in the application of SOP at the Renaissance Bali Uluwatu Resort & Spa Hotel after being certified CHSE in the room. Keywords: standard operating procedures, CHSE, housekeeping department.
Recreational Activities Program as a Complimentary to Hotel Guests Ni Luh Putu Sri Sartika Wati; Lien Darlina; I Gusti Agung Mas Krisna Komala Sari; Ni Made Ernawati; Ni Made Rai Sukmawati; Ni Wayan Wahyu Astuti
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1009.643 KB) | DOI: 10.56743/ijothe.v1i2.13

Abstract

ABSTRACT Purpose: The purpose of this study was to determine the interest of guests in the recreation activities program as a complimentary to guests staying at a 5-star hotel in Ungasan, Bali, Indonesia, and to find out which recreation activities were most in demand by guests at the hotel. Research methods: Data collection methods used are observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis technique and descriptive statistics. Results and discussion: The study shows that the TTH (The Tree House) Activities that were most attractive to guests in 2019 were art & craft (5.48%), painting (5.40%), nature painting (4.68%), learning Balinese (4.46%), Balinese dance (4, 46%). The year 2020 is a temple tour (4.77%), hotel tour (4.72%), clay making (4.31%), painting and gardening (4.19% each), and music class (3.91 %). Implication: The guests’ interest in the recreation activities program is very good, which can be seen in the percentage of guests participating in the recreation activities program of 35.8% of the total number of guests at the hotel in 2019 and 2020. Keywords: recreation activities, interested activities, spa & recreation department.
Co-Authors Agus Adi Putrawan Ayu Dwi Yulianthi Dewa Made Suria Antara Elvira Septevany Gede Ginaya I Gde Agus Jaya Sadguna I Gusti Putu Fajar Pranadi Sudhana I Ketut Budarma I Ketut Suarja I Ketut Suarta I Ketut Suja I Made Anom Adiaksa I Made Bayu Kusuma I Nyoman Rajin Aryana I Nyoman Winia I Putu Yana Arya Kusuma I Wayan Ade Ardiana Kadek Hindra Wijaya Putra Kadek Intan Diastari Dewi Kadek Mega Amelia Nuka Kanah Kanah Komang Krishna Darmawan Lien Darlina Luh Linna Sagitarini Monika Aprilia Wulandari Nanda Pebri Prasetia Ni Kadek Anik Evryastuti Ni Ketut Bagiastuti Ni Komang Nova Ari Susanti Ni Luh Eka Armoni Ni Luh Putu Sri Sartika Wati Ni Made Ernawati Ni Made Rai Sukmawati Ni Made Rian Juniari Putri Ni Made Sintya Rani Ni Made Sudarmini Ni Made Wirasyanti Dwi Pratiwi Ni Nyoman Harini Puspita Ni Nyoman Sri Astuti Ni Putu Wiwiek Ary Susyarini Ni Wayan Dewinta Ayuni Ni Wayan Wahyu Astuti Putu Indah Ciptayani Tyas Raharjeng Pamularsih