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Analisis Konsep Pemasaran Melalui Fitur TikTok Go dalam Perspektif Ekonomi Syariah Zaenal Abidin, Muhammad; Cahyono, Eko Arief; Zakariya, Muhammad
Al-Mizan Vol 12 No 2 (2025): Al-Mizan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam (IAI) Al-Aziziyah Samalanga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54621/jiam.v12i2.1130

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran dari konvensional menjadi berbasis media sosial. Salah satu inovasi yang banyak menarik perhatian adalah fitur TikTok Go, yang memadukan unsur hiburan, interaksi sosial, dan sistem hadiah berupa diskon bagi pengguna. Fenomena ini melahirkan bentuk baru strategi pemasaran yang berorientasi pada partisipasi dan keterlibatan audiens. Penelitian ini bertujuan untuk menganalisis konsep pemasaran yang digunakan dalam fitur TikTok Go berdasarkan prinsip-prinsip Ekonomi Syariah. Metode Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi pustaka (library research) yang dipadukan dengan pendekatan fenomenologis konseptual. Hasil penelitian menunjukkan bahwa sistem pemasaran TikTok Go pada dasarnya memiliki potensi sebagai media promosi yang efektif dan menjadi instrumen ekonomi yang inklusif. Akad yang digunakan antara pemilik usaha dengan pembuat konten TikTok Go adalah akad ju‘ālah. Dalam praktiknya, pembuat konten TikTok Go perlu memenuhi unsuk kepatuhan syariah seperti kejujuran (shidq), keadilan (‘adl), dan tanggung jawab (amanah), sementara potensi unsur gharar dan maysir perlu dihindari. Kesimpulannya, TikTok Go dapat dimanfaatkan sebagai sarana pemasaran yang bernilai Islami apabila dilakukan dengan kepatuhan terhadap syariah. Penelitian ini merekomendasikan pentingnya pengawasan konten serta konsistensi nilai komisi agar strategi pemasaran digital tetap sejalan dengan syariah.
SISTEM OPERASIONAL LEMBAGA KEUANGAN SYARIAH DAN KONTRIBUSINYA TERHADAP PEMBERDAYAAN UMAT Silvia, Sindy Wahyu; Eko Arief Cahyono; Indri Putri Pratiwi
EKSYA : Jurnal Ekonomi Syariah Vol 6 No 2 (2025): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article examines the implementation of the operational systems of Islamic Financial Institutions (LKS) and their contribution to enhancing community empowerment. LKS represents an alternative financial system based on Sharia principles, including the prohibition of usury (riba), uncertainty (gharar), and speculation (maisir). This study employs a qualitative approach, utilizing a literature review method to analyze various scholarly sources and official documents. The findings indicate that LKS carries out fund collection and distribution through Sharia-compliant contract schemes such as mudharabah, musyarakah, murabahah, ijarah, salam. These operations are supervised by the Sharia Supervisory Board (DPS), the Financial Services Authority (OJK), and the National Sharia Council – Indonesian Ulema Council (DSN-MUI) to ensure full compliance with Islamic principles. Furthermore, LKS integrates Sharia-based financial technology (fintech) to promote inclusive financial services and innovation. From a social perspective, LKS plays a significant role in supporting micro, small, and medium enterprises (MSMEs), providing Sharia-compliant financing, managing Islamic social funds—such as zakat, infak, sedekah, and waqf—productively, and enhancing public awareness of Islamic financeThese findings confirm that LKS serves not only as a financial intermediary but also as a catalyst for community empowerment, contributing to the development of a just and sustainable economic system.
Pendampingan Anti-Bullying di Pondok Pesantren Manba’ul Ulum Klepek sebagai Upaya Pencegahan Kekerasan dan Membentuk Pesantren Ramah Anak Silvina, Anida Ulya; Cahyono, Eko Arief; Mutiah, Mutiah; Habibullah, Hakim Mustofa; Rosidin, Mohammad; Khoir, Ahmad Misbakhul
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v6i1.3737

Abstract

Bullying masih menjadi permasalahan serius di lingkungan pendidikan, termasuk pondok pesantren yang memiliki sistem kehidupan berasrama dan relasi senioritas yang kuat. Budaya senioritas yang tidak dikelola secara bijak berpotensi melahirkan praktik perundungan yang dinormalisasi sebagai bagian dari tradisi pendisiplinan santri. Berdasarkan observasi awal di Pondok Pesantren Manbaul Ulum Klepek, Sukosewu, ditemukan praktik bullying verbal berupa ejekan dan julukan merendahkan, bullying sosial berupa pengucilan, serta perilaku senioritas kepada santri junior. Kondisi tersebut berdampak pada tekanan psikologis santri dan menghambat terwujudnya lingkungan pesantren ramah anak. Kegiatan pengabdian masyarakat ini bertujuan untuk mencegah praktik bullying serta membangun kesadaran dan empati santri melalui program pendampingan anti-bullying. Pendampingan dilaksanakan pada 2 November 2025 dengan melibatkan 25 santri tingkat SMP menggunakan pendekatan Participatory Action Research. Metode yang digunakan meliputi ceramah interaktif, diskusi, studi kasus, serta penggunaan media PowerPoint. Hasil kegiatan menunjukkan adanya peningkatan pemahaman santri terhadap konsep, bentuk, dan dampak bullying. Santri mampu mengidentifikasi perilaku perundungan di lingkungan pesantren serta berpartisipasi aktif dalam merumuskan upaya pencegahan. Pendampingan ini berkontribusi dalam menumbuhkan kesadaran, empati, dan sikap preventif santri terhadap praktik bullying di pesantren.
Sharia Economic Perspective on The Improvement of Community Economy Through Joint Business Groups Farida Isroani; Munir Munir; Eko Arief Cahyono
JOURNAL OF SHARIA ECONOMICS Vol. 4 No. 2 (2022): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v4i2.441

Abstract

Indonesia is a country with the 4th largest population in the world. If the population size is large, if it is not followed by an increase in the quality of the population, it will certainly have an impact on poverty. Talking about the problem of poverty in Indonesia has decreased since 1976. There are two objectives of this study, the first is to determine the effect of economic growth on reducing poverty in Indonesia. And the second objective is to determine the effect of financial sector growth on poverty reduction in Indonesia. This study uses the VAR method with estimated data from 2000 to 2012. This reduction in poverty can occur as a result of economic growth and growth in the financial sector, which have increased every year. The results of this study indicate that economic growth has a negative and significant effect on poverty. The research also shows that the growth of the financial sector has an insignificant effect on poverty reduction.
“Gerobak Online”: A Model of Community Economic Empowerment During the Covid 19 Pandemic Based on a Mosque via the Zakat Collection Unit of the Al Fatah Mosque in Pacul Village, Bojonegoro Regency Eko Arief Cahyono; Lisa Aminatul Mukaromah; Agil Mutiara Nurjanah; Yulia Indahsari; Khurul Anam
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.563

Abstract

Zakat Collection Unit (UPZ) Masjid is one of the institutions assisting Baznas in optimizing zakat administration and distributing zakat to mustahiq in line with zakat beneficiaries' asnaf. In accordance with the applicable legislation, UPZ mosques are granted the authority and responsibility as a unit or extension of the district Baznas in helping the administration of zakat, infaq, and alms, as well as their usage to promote the welfare of the people, particularly the congregation. mosque from underprivileged households. This research employs a qualitative methodology, which provides a thorough, precise, and in-depth account of events, people's actions, or locations. This study employs a qualitative methodology to provide a comprehensive explanation of Online Cart: A Model for Developing the Economic Potential of the People in a Pandemic Period Based on the Zakat Collection Unit (UPZ) at the Al Fatah Mosque in Pacul Village, Bojonegoro Regency. Researchers employed ethnographic approaches to determine the economic issues facing the community, particularly those experienced by the mosque congregation. This research was undertaken at the Al Fatah Mosque in Pacul Village, Bojonegoro District, since its administration is deemed competent of handling zakat and bolstering the mosque congregation's finances.. This study demonstrates the effectiveness of zakat management in empowering and enhancing the economy of mosque congregations through the Zakat Collecting Unit (UPZ) in the Online Cart program, as proven by the operation of mustahiq small enterprises owned by empowered individuals. Where about five individuals are empowered in this program and have their own superior items. In this initiative, UPZ Masjid Al Fatah Pacul receives help and supervision in the form of training in digital marketing, packaging, and production of new goods, as well as partnering with Baznas Bojonegoro and the Bojonegoro Department of Industry and Manpower to build mustahiq capabilities.
Pendampingan Budidaya Alpukat Menuju Santripreneur GO GREEN di PONPES Irsyaduth Tholabah Padangan Fauziyah, Ririn; Cahyono, Eko Arief; Zaenal Abidin, Muhammad; Dyana, Burhanatut
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 2 (2026): April 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i2.4604

Abstract

Abstract: The problem faced by Ponpes Irsyaduth Tholabah Padangan is the limited knowledge and skills of the students in efficient and environmentally friendly avocado cultivation. Many students are not familiar with sustainable farming methods, so they still rely on traditional ways that are less efficient and potentially harmful to the environment. In addition, the lack of understanding of agricultural business management and digital marketing is also another problem in optimizing agricultural yields. This activity aims to increase the entrepreneurial capacity of the students through avocado cultivation as an environmentally friendly and sustainable economic potential. This program is implemented at Ponpes Irsyaduth Tholabah, Padangan, Bojonegoro Regency, with a participatory and educational approach. The main focus of the mentoring includes the transfer of knowledge about avocado cultivation techniques, agribusiness management, and the strengthening of entrepreneurial spirit based on Islamic values. Through a series of training and field practice, the students not only gain technical skills in planting avocados, but are also able to design business models that support the go green principle. The steps of activity implementation are as follows: a) Activity location survey, b) Pre-Test, c) Avocado Cultivation and Digital Marketing Training, d) Post-Test. The results of the activities show an increase in students' understanding of sustainable farming concepts and the emergence of small business initiatives based on agricultural products. This program is expected to become the embryo for producing a generation of students who are economically independent and concerned about environmental sustainability. Keywords: avocado farming; go green; santripreneur; sustainable economy Abstrak: Permasalahan yang dihadapi oleh Ponpes Irsyaduth Tholabah Padangan adalah terbatasnya pengetahuan dan keterampilan santri dalam budidaya alpukat yang efisien dan ramah lingkungan. Banyak santri yang belum terbiasa dengan metode pertanian yang berkelanjutan, sehingga masih mengandalkan cara-cara tradisional yang kurang efisien dan berpotensi merusak lingkungan. Selain itu, kurangnya pemahaman tentang manajemen usaha pertanian dan pemasaran digital juga menjadi permasalahan lain dalam mengoptimalkan hasil pertanian. Kegiatan ini bertujuan untuk meningkatkan kapasitas kewirausahaan santri melalui budidaya alpukat sebagai potensi ekonomi yang ramah lingkungan dan berkelanjutan. Program ini dilaksanakan di Pondok Pesantren Irsyaduth Tholabah, Padangan, Kabupaten Bojonegoro, dengan pendekatan partisipatif dan edukatif. Fokus utama pendampingan mencakup transfer pengetahuan tentang teknik budidaya alpukat, pengelolaan agribisnis, serta penguatan semangat kewirausahaan berbasis nilai-nilai keislaman. Melalui serangkaian pelatihan dan praktek lapangan, santri tidak hanya mendapatkan keterampilan teknis dalam menanam alpukat, tetapi juga mampu merancang model usaha yang mendukung prinsip go green. Langkah-langkah pelaksanaan kegiatan sebagai berikut: a) Survey lokasi Kegiatan, b) Pre-Test, c) Pelatihan Budidaya Alpukat dan Pemasaran Digital, d) Post-Test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman santri terhadap konsep pertanian berkelanjutan dan munculnya inisiatif usaha kecil berbasis hasil pertanian. Program ini diharapkan menjadi embrio lahirnya generasi santri yang mandiri secara ekonomi dan peduli terhadap kelestarian lingkungan. Kata kunci: budidaya alpukat; ekonomi berkelanjutan; go green; santripreneur
Optimalisasi Pengelolaan Zakat Produktif Baznas Bojonegoro melalui Program Ekonomi Kreatif Z-Chicken sebagai Sistem Pengendali Kemiskinan Eko Arief Cahyono; Dery Ariswanto; Muhammad Zaenal Abidin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.6288

Abstract

The Baznas of Bojonegoro Regency plays a role in assisting poverty control and empowering the community through innovative programs that utilize productive zakat schemes. The Z-Chiken program is an innovation for empowering the less fortunate by providing business mentoring in the field of crispy chicken culinary. This research aims to assess and formulate the optimization of Baznas' role through the utilization of productive zakat to control poverty in Bojonegoro Regency, with the presence of the Z-Chiken program. This study employs qualitative research methods, aiming to elucidate the utilization of zakat funds in Baznas of Bojonegoro Regency, which has a positive impact by providing greater benefits to the less fortunate in improving family economics, and to determine the extent of Baznas' contribution to poverty control in Bojonegoro Regency.The results of this study show that the active recipients of Z-Chicken assistance in this case, which amounted to 28 mustahik people, consisted of 19 mustahik who had a family income above the Poverty Line, 8 mustahik who had a family income above Had Kifayah, and 1 mustahik who had a family income above Nisab Zakat. These business activities generate average sales of 200 kg of chicken per week. The average mustahik income increased by 105.03%, namely from the initial average of Rp790,263 to Rp1,620,176 and the highest reached 280.61% or reached Rp3,007,216. So that the optimal management of productive zakat can control the poverty rate at the individual to group level through the Z-Chicken creative economy program implemented by Baznas Bojonegoro Regency.
Default in Ijarah Contracts For MUA Services: A Sharia Economic Law Perspective Mubarokah, Nazilatul; Cahyono, Eko Arief; Anang, Arif Al
Al-Risalah VOLUME 26 NO 1, MAY (2026)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-risalah.vi.66253

Abstract

This study analyzes the practice of default in the ijarah contract for Make Up Artist (MUA) services in Maibit Village and assesses its compliance with Islamic economic law principles. Employing an empirical legal approach (socio-legal research) with qualitative methods including in-depth interviews, field observations, and literature review of muamalah jurisprudence this study examines the forms, causes, and implications of contractual violations in village-based creative services. The findings reveal that MUA service contracts in Maibit Village are predominantly oral, lacking adequate written documentation, which leads to defaults in the form of delayed or reduced wage payments and uncompensated additional services. These practices violate the principles of justice ('adl), trust (amanah), and contractual fulfillment (wafā' bil 'uqūd) in Islamic economic law. The novelty of this study lies in its empirical analysis of ijarah defaults in micro creative services at the village level, positioning service providers—rather than consumers as the primary subject of legal protection under sharia economic law. This study contributes to the literature by extending ijarah contract analysis from the formal sector to the informal creative economy and recommends the adoption of detailed service agreements, simple written documentation, and advance payment ('urbun) mechanisms to strengthen contractual commitment and safeguard service providers' economic rights.
Revitalisasi Sampah Organik Menjadi Kompos dan Ecobrik: Upaya Pemberdayaan Komunitas Saka Kalpataru di TPA Banjarsari Trucuk Bojonegoro Sabilla Putri Khairunisa; Eko Arief Cahyono; Sindy Wahyu Silvia; Ria Ardaniatus Sholikhah; Mira Putri Agestina; Faisal Kusumo
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i2.5322

Abstract

Waste management continues to be a critical environmental issue, including in Bojonegoro Regency, particularly in the Banjarsari Landfill (TPA) area, Trucuk District. The increasing volume of organic and inorganic waste that has not been managed effectively highlights the urgent need for sustainable waste management strategies involving active community participation. This Community Service Program was conducted to enhance the knowledge, skills, and environmental awareness of Saka Kalpataru Scout members through activities focused on converting organic waste into compost and utilizing plastic waste to produce ecobricks. The program employed the Asset-Based Community Development (ABCD) approach, which emphasizes the utilization of existing community assets, resources, and capacities. The implementation consisted of two main stages: educational sessions on sustainable waste management and practical assistance in composting and ecobrick production, supported by training in basic business management and product marketing. The results of the program indicated a significant improvement in participants’ understanding, as reflected in the increase in the average knowledge score from 45.79 before the training to 76.84 after the training. In addition, 80% of participants reported being highly interested, while 20% stated that they were interested in applying composting and ecobrick production in their daily activities. The program also encouraged greater community participation and transformed participants’ perceptions of waste, which was no longer regarded merely as refuse but as a valuable resource with economic potential. Furthermore, the program contributed to reducing the volume of waste disposed of at the landfill while simultaneously promoting environmental awareness and supporting the development of sustainable green entrepreneurship.
Pengembangan Katalog Digital untuk UMKM Berbasis Bambu untuk Meningkatkan Pemberdayaan Ekonomi Lokal: Studi Kasus di Desa Sugihwaras, Indonesia Mohammad Anshori; Eko Arief Cahyono; Muhammad Arifin; Umma Shofiatuz Zuhroh; Eva Pitri Dispayanti
Dharmakayana Vol 3 No 1 (2026): Mei : Dharmakayana: Journal of scientists, engineers, educators and scientific ac
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v3i1.48998

Abstract

This study aims to enhance the competitiveness of bamboo-based micro, small, and medium enterprises (MSMEs) through the development of a digital product catalog in Sugihwaras Village, Indonesia. The program was conducted using the Asset-Based Community Development (ABCD) approach, which emphasizes local potential and community participation. The intervention included product documentation, digital catalog creation, and training in digital marketing and product photography. A total of 15 MSME actors participated in the program. Quantitative findings indicate a 70% increase in participants’ understanding of digital marketing concepts and a 60% expansion in product promotion reach through online platforms. In addition, the number of product inquiries increased by approximately 45% within one month after catalog dissemination. The results demonstrate that digital catalog implementation significantly improves marketing effectiveness and strengthens business networking among MSMEs. Furthermore, this initiative contributes to sustainable local economic development by integrating community assets with digital technology. This study highlights the importance of digital transformation in empowering rural MSMEs and can serve as a replicable model for similar communities.