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All Journal ETTISAL Journal of Communication JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Avant Garde PERSPEKTIF G-Couns: Jurnal Bimbingan dan Konseling Nivedana : Jurnal Komunikasi dan Bahasa Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Signal Majalah Ilmiah Inspiratif Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Jurnal Ilmiah Multidisiplin Indonesia ARKANA: Jurnal Komunikasi dan Media Journal of Innovative and Creativity Finance Proceedings Series of Educational Studies Journal of Social Humanities and Education: Scripta Humanika
Ike Desi Florina
Universitas Pancasakti Tegal
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Social Sciences Other

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PENGARUH KUALITAS LAYANAN DAN INFORMASI INSTAGRAM TERHADAP KEPUASAN PENGUNJUNG PERPUSTAKAAN DAN KEARSIPAN KABUPATEN TEGAL Deswa Fairysa Zahra; Sarwo Edy; Ike Desi Florina
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2764

Abstract

This study is motivated by the importance of improving the quality of services and information dissemination via Instagram to meet the needs of library visitors, as well as the gap between the services provided and visitor satisfaction levels. This study aims to analyze the influence of service quality and Instagram information on the satisfaction of library visitors in Tegal Regency. This study uses a quantitative approach to test the relationship between variabels. The study population consisted of 5,045 people, with a sample size of 98 respondents, determined using the Solvin formula at a 10% error rate. Data collection was conducted through the direct distribution of questionnaires to library visitors using a Likert scale as the measurement tool. Data analysis was performed using multiple linear regression with the assistance of SPSS version 22 software. Prior to analysis, instrument validation tests including validity, reliability, and classical assumption tests were conducted to ensure the model’s suitability. The results of the study indicate that the quality of service and information on Instagram have a positive and significant effect on visitor satisfaction simultaneously. This suggests that the better the quality of service provided and the more optimal the delivery of information via Instagram, the higher the level of visitor satisfaction. A coefficient of determination of 52.1% indicates that both independent variabels contribute. Keywords: Instagram information, satisfaction of library, service quality.
Co-Authors Almas Aqil Gusni Rahmana Aminah Ummul Kamal Andre Aditriyanto Arini Okta Ramadanti Arini Sakinati Deswa Fairysa Zahra Devia Tantri Rachmani Dian Septiani Didi Permadi Dini Septiana Candra DIRYO SUPARTO Dwi Rizqi Mulyani Endang Listiani Erny Rosyanti Fajar Maulana Iqbal Fika Febri Eristiani Fita Yauma Sabita Galuh Setyawan Putra Herlambang Hendrayana Hendrayana Hijrah Eko Putro Imaniar Dwi Retno Pangesti Inas Sany Muyassaroh Itsna Hidayatul Khusna Izatul Amalia Khafidhu Robi Kireina Putri Dyasari Laelatul Najma Maharani Azzahra Laelia Nurpratiwiningsih Lita Gunawan Lutri Bunga Lestari Maulina Azahra Oemi Hartati Rendy Setya Nugroho Sarwo Edy Sarwo Edy, M.I.Kom Sesya Dias Mumpuni Sri Adi Nurhayat Sri Adi Nurhayati Sri Mulyani Yulia Faramudita Zasqia Dwi Apriliani Zidan Rahmatullah