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Pengaruh Customer Experience, Kualitas Produk dan Inovasi Produk terhadap Repurchase Intention pada Wanita Pengguna Hijab Produk Rabbani Hasanawi, Hasanawi; Fadilah, Kartika Nurul; Yuliawati, Yupi; Yawahar, Jon; Mulyadi, Maheran
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1238

Abstract

The development of the fashion world makes women who wear hijabs can appear fashionable and trendy. It is not surprising that hijab entrepreneurs compete to make hijabs with product designs and product quality that are in accordance with fashion trends and competitive prices. Currently, there are many entrepreneurs who sell hijab products with various brands, one of which is Rabbani. Rabbani is one of the first instant headscarf companies in Indonesia to release flagship products in the form of instant headscarves and various other Muslim products. This study aims to determine the effect of customer experience, product quality, and product innovation on repurchase intention in women who use Rabbani hijab products. This study uses a quantitative method with a descriptive and verification approach. The primary data collection technique by distributing questionnaires developed based on research variable indicators to a sample of 385 respondents. Data were analyzed using descriptive and verification methods. The results of the study above indicate that respondents' assessments of customer experience, product quality, product innovation, and repurchase intention are in the high category, meaning that respondents agree with the positive statements on each indicator in each variable. The results of the verification analysis indicate that the variables of customer experience, product quality, and product innovation have a positive and significant effect on repurchase intention in women who use Rabbani hijab products, both partially and simultaneously. The magnitude of the influence of the variables of customer experience, product quality, and product innovation on repurchase intention is 61% and the remaining 39% is influenced by other variables not examined in this study.
The Effect of Kind of Manure with Stale Rice and Onion Extra Biovactors on Growth and Production of Waxy Purple Corn (Zea mays var. ceratina Kulesh): Pengaruh Macam Kotoran Ternak dengan Bioaktivator Nasi Basi dan Ekstrak Bawang Merah Terhadap Pertumbuhan dan Hasil Jagung Pulut Ungu (Zea mays var. ceratina Kulesh) Nugroho, Wempy; Podesta, Fiana; Suryadi, Suryadi; Fitriani, Dwi; Yawahar, Jon
Nabatia Vol 10 No 2 (2022): Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/nabatia.v10i2.1616

Abstract

This study aimed to find out the interaction and effect of various kinds of manure with stale rice bioactivator and red onion extract. This study was conducted in Tanjung Perdana Village, Pondok Kubang District, Central Bengkulu Regency, Bengkulu Province. The design used was Completely Randomized Design (RAK) treatment 1, which was manure with stale rice bioactivator A0 (Control), A1 (Chicken Manure), A2 (Goat Manure), A3 (Cow Manure). The second treatment was red onion extract B0 (Control), B1 (0.75 ml/l), B2 (1.5 ml/l), B3 (2.25 ml/l). Each treatment was repeated 3 times in order to obtain 48 experimental units with 3 plants in each experimental unit so that 144 plants were obtained. The result indicated that various types of manure treatment with stale rice bioactivator had no significant effect of all abserved parameters. The treatment red onion extract had a very significant effect on cob length and significantly effected stem diameter 56 DAP, plant wet weight, and plant dry weight. Meanwhile, in this study, there was no interaction between various types of manure treatment with stale rice bioactivator and red onion extract on all observed parameters.
Effects of Local Microorganisms and Variety Interaction on Growth, Yield, and Fruit Quality of Melon (Cucumis melo L.) Anita Hazimah Putri; Jon Yawahar
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 24 No 1 (2026): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v24i1.5445

Abstract

The increasing demand for melons has not been accompanied by a proportional increase in production. This study was conducted from January to April 2024 in Kandang Limun, Bengkulu, Indonesia, and aimed to evaluate the most suitable melon varieties and types of local microorganisms (MOL) to improve plant growth, yield, and fruit quality. The experiment was arranged in a factorial Completely Randomized Design (CRD) with two factors: three melon varieties (Gracia, Sonya, and Tavia) and four MOL treatments (MOL from stale rice, papaya MOL, bamboo shoot MOL, and a control without MOL). These factors produced 12 treatment combinations, each replicated three times, resulting in 36 experimental units and a total of 108 plants. The results showed a significant interaction between melon varieties and MOL types on fruit diameter, sweetness, and hardness. The largest fruit diameter (15,2 cm) was obtained from the Tavia variety treated with papaya MOL. The highest fruit sweetness (11,9 oBrix) was observed in the Sonya variety with papaya MOL, while the highest fruit hardness (3,2 kg cm-2) was recorded in the Gracia variety without MOL. Overall, the Tavia variety exhibited the best performance in terms of growth, yield, and fruit quality. Among the treatments, papaya MOL showed the most favorable effect, particularly in enhancing fruit diameter and sweetness.
Study On The Revenue And Income Of Mungkus Fish Catchers In Padang Guci Hulu District, Kaur Regency Rita Feni; Anton Feriady; Novitri Kurniati; Jon Yawahar; Elni Mutmainah; Riko Saputra
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7133

Abstract

Purpose: This research aims to determine the amount of revenue and income of mungkus fish finders in Padang Guci Hulu District, Kaur Regency. Method: The research method used in this research is the census method and questionnaires as data collection tools. The respondents in this study were 33 people looking for mungkus fish. Result: The results of the research show that the income of mungkus fish finders in Padang Guci Hulu District is IDR 530,652 per month, with an average income reaching IDR 869,394 per month and an average total cost of IDR 338,742 per month. With an average income of IDR 869,394 per month and an average total cost of IDR 338,742 per month, the income of mungkus fish finders is profitable, This research shows that the subject has not been widely researched and is cost efficient. Findings: This study also highlights a subject that is still under-researched as well as cost-efficient. Novelty: This research provides new insights into the natural resource potential associated with mungkus fish. Originality: This study offers an analysis of the revenue and income of mungkus fish seekers in Kaur Regency. Conclusion: The income earned by mungkus fish seekers is not only profitable, but also serves as an additional source of income to meet family needs. Type of paper : Empirical Research Article
Marketing Mix Strategy On The Purchase Decision Of Kuritos Crackers Rita Feni; Anton Feriady; Indah Ayu Lestari; Elni Mutmainnah; Maheran Mulyadi; Jon Yawahar; Edy Marwan
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8271

Abstract

Purpose: This study aims to analyze the impact of marketing strategies on consumer decisions in purchasing octopus cracker products produced by Kuritos Home Business in Linau Village, Kaur Regency. Methodology: The method used is a quantitative approach with a nonprobability sampling technique. Data were collected through questionnaires distributed to 100 respondents, and analyzed using multiple linear regression. Results: The results show that the variables price (t = 7.106), place (2.455), promotion (3.918), process (4.386), and physical evidence (2.492) have a significant effect on purchasing decisions. Meanwhile, the product (-0.269) and people/employees (-0.189) variables do not show a significant effect. The calculated F value of 59.906 and R² of 0.806 indicate a high predictive power of the model. Findings: The main findings indicate that of the seven marketing mix elements, five have a significant effect, with price as the most dominant factor. This study presents novelty by highlighting local products based on marine products in the context of marketing in household businesses in coastal areas. Novelty: This study presents novelty by highlighting local products based on marine products in the context of marketing in household businesses in coastal areas. Originality: The uniqueness of this study lies in its focus on micro-businesses based on regional specialties that are still rarely studied and a comprehensive approach in examining marketing elements towards consumer decisions. Conclusion: Marketing strategy is very important in influencing purchasing decisions. Kuritos is advised to focus on elements that have been proven to have an effect on increasing sales. Type of Paper : Empirical research article.
Analysis Of Factors Influencing The Conversion Of Rubber Land Into Oil Palm Plantations In Tengah Padang Village, Central Bengkulu Regency Anton Feriady; Maheran Mulyadi; Rita Feni; Jon Yawahar; Elni Muthmainah; Edy Marwan
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 2 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i2.8310

Abstract

Purpose : To identify the factors influencing the conversion of rubber plantations into oil palm plantations in Tengah Padang Village, Talang Empat District, Central Bengkulu Regency. Methodology: The research employed a survey method with a sample of 30 rubber farmers who had converted their plantations into oil palm. Data were analyzed descriptively and through multiple linear regression analysis with independent variables including farmer’s age, experience, number of family members, education, and rubber farming income. Results: Simultaneously, all independent variables significantly affected the converted land area, with an F-value of 66.592 and a significance level of 0.000 (<0.05). Partially, only the variable of rubber farmers’ income had a significant effect on land conversion decisions. This indicates that economic factors are the main drivers influencing farmers’ decisions to convert rubber plantations into oil palm, as lower rubber income encourages them to seek more profitable alternatives, namely oil palm. Findings: These results are important as inputs for local governments in formulating sustainable policies for plantation land-use management and control. Novelty: The study provides direct empirical data from farmers, offering a real picture of the socio-economic dynamics influencing land-use change in Central Bengkulu Regency. Originality: This research was specifically conducted in Tengah Padang Village and used direct samples from farmers who converted rubber plantations into oil palm plantations.Conclusion: Simultaneously, the factors of age, experience, education, number of family members, and rubber farmers’ income significantly influence the extent of land conversion to oil palm. However, partially, only rubber farmers’ income has a significant effect. Article Type: Research Article.
ANALISIS USAHA PENANGKARAN BURUNG MURAI BATU DI KOTA BENGKULU: Analysis of The Murai Batu Bird Breeding Business in The City of Bengkulu Muhammad Fakhrurozi; Muhammad Taufiqurrahman Syah; Cendi Herlin Daya Sirsan; Evon Tri Oktami; Reflis; Yuwana; Indra Cahyadinata; Irnad; Edi Efrita; Edy Marwan; Maheran Mulyadi; Jon Yawahar
Jurnal AGRIBIS Vol. 19 No. 1 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i1.9613

Abstract

Burung Murai Batu (Copsychus malabaricus) banyak dipelihara orang, memiliki nilai ekonomis yang tinggi, usaha penangkarannya menguntungkan, dan modalnya cepat kembali. Penurunan harga anakan hasil tangkaran menyebabkan usaha penangkarannya perlu dianalisis kembali. Tujuan penelitian ini adalah untuk menganalisis pendapatan, pendapatan keluarga, efisiensi dan kelayakan usaha penangkaran burung Murai Batu di Kota Bengkulu. Penelitian menggunakan metode survei dan dengan teknik sampling snowball. Data diperoleh dari mewawancarai 15 orang responden. Pendapatan usaha penangkaran burung Murai Batu adalah sebesar Rp1.141.977,57/indukan betina/tahun, dan pendapatan keluarga Rp3,883,992.75/indukan betina/tahun. Usaha tersebut telah efisien dengan rasio R/C 1,17 tetapi dalam jangka panjang tidak layak diusahakan dengan rasio R/C 0,17, sehingga usaha penangkaran burung Murai Batu di Kota Bengkulu perlu ditinjau ulang. Kata Kunci: Keuntungan, family income, efisiensi, kelayakan, penangkaran burung Murai Batu.
ANALISIS USAHA PENGGILINGAN PADI DI KECAMATAN PINO KABUPATEN BENGKULU SELATAN Muhammad Taufiqurrahman Syah; Muhammad Fakhrurozi Abdurrahman Syah; Cendi Herlin Daya Sirsan; Evon Tri Oktami; Reflis; Yuwana; Indra Cahyadinata; Irnad; Edi Marwan; Edi Efrita; Maheran Mulyadi; Jon Yawahar
Jurnal AGRIBIS Vol. 19 No. 1 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i1.9676

Abstract

Usaha penggilingan padi membutuhkan biaya produksi yang tinggi untuk bisa beroperasi. Biaya produksi yang tinggi inilah menyebabkan usaha penggilingan padi perlu untuk dianalisis kembali. Penelitian ini bertujuan untuk menganalisis usaha penggilingan padi di Kecamatan Pino Kabupaten Bengkulu Selatan. Penelitian mengunakan metode survei dengan teknik penarikan sampel purposive. Penelitian dilakukan di wilayah administrasi Kecamatan Pino Kabupaten Bengkulu Selatan. Data diperoleh dari mewawancarai 5 orang responden. Data yang digunakan yaitu data primer dan data sekunder. Data dianalisis menggunakan analisis keuntungan, efisiensi, dan kelayakan. Hasil penelitian menunjukan keuntungan usaha penggilingan padi sebesar Rp3.790.858/Bulan, rasio R/C 2,05, dan rasio B/C 1,05. Usaha penggilingan padi di Kecamatan Pino Kabupaten Bengkulu Selatan perlu melakukan efisiensi biaya produksi, diversifikasi layanan, pembelian gabah, dan pemanfaatan limbah sekam untuk memperoleh keuntungan yang lebih besar.
STRUKTUR SALURAN, MARGIN, DAN EFISIENSI PEMASARAN IKAN TONGKOL DARI TPI KE PASAR PANORAMA KOTA BENGKULU Rita Feni; Joliyusham Pako; Jon Yawahar; Anton Feriady; Maheran Mulyadi; Edy Marwan; Edi Efrita
Jurnal AGRIBIS Vol. 19 No. 2 (2026): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v19i2.10786

Abstract

Penelitian ini bertujuan untuk mengetahui saluran pemaran, margin pemasaran dan efisiensi pemasaran ikan tongkol dari TPI hingga pasar Panorama kota Bengkulu. Metode penelitian yang digunakan adalah metode penelitian deskriptif dengan menggunakan data kuantitatif dan kualitatif. Responden dalam penelitian ini adalah pedagang ikan tongkol yang ada di daerah penelitian yaitu dari TPI hingga pasar Panorama kota Bengkulu. Pengumpulan data menggunakan metode wawancara dengan bantuan kuisioner. Jenis data yang digunakan adalah data primer dan data sekunder. Data primer adalah data yang dikumpulkan langsung melalui wawancara ke pedagang ikan tongkol, sedangkan data sekunder adalah data yang berasal dari instansi atau lembaga terkait dengan penelitian. Analisis data yang digunakan menggunakan rumus analisis margin dan efisiensi pemasaran. Metode pengambilan sampel yang digunakan pada penelitian ini adalah metode purposive sampling. Hasil dari penelitian ini menunjukkan bahwa saluran pemasaran ikan tongkol mulai dari nelayan ke TPI kemudian ke pedagang pengumpul setelah itu ke pedagang pengecer hingga kemudian dijual konsumen. Margin pemasaran ikan tongkol dari TPI ke pasar Panorama kota Bengkulu adalah sebesar Rp 17.000, dimana margin pemasaran dari pedagang pengumpul ke pedagang pengecer sebesar Rp.7000 dan dari pedagang pengecer ke konsumen adalah Rp. 10.000. Efisiensi pemasaran ikan tongkol sebesar 11,16 persen dan nilai fisherman’s share adalah sebesar 43,33%.
PEMBUATAN COCOPEAT SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH SABUT KELAPA Anton Feriady; Edi Efrita; Jon Yawahar
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 3 No. 3 (2020): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sabut kelapa sudah lama dimanfaatkan masyarakat untuk kerajinan tangan seperti keset, tali, sikat, sapu dan alat rumah tangga lainnya.  Akan tetapi produk dari sabut tersebut sudah kurang diminati mayarakat karena ada produk sejenis yang terbuat dari plastik yang lebih tahan dan ekonomis.  Oleh karena itu perlu diupayakan peningkatan nilai tambah sabut menjadi produk yang lebih menguntungkan Salah satu produk sabut kelapa yang sekarang ini prospektif dan menguntungkan untuk diusahakan adalah cocopeat. Cocopeat sering pula disebut coco fiber (serat sabut) atau coco coir (serbuk sabut).  Cocopeat dapat dimanfaatkan di sektor pertanian sebagai kompos atau media tanam untuk tanaman hortikultura seperti sayur, bunga atau buah-buahan dalam pot atau sebagai media tanam hidroponik sebagai pengganti media tanah.  Di bidang industri, cocopeat dapat dimanfaatkan sebagai absorben (Wiryanta, 2007., Dianawati, 2014. dan Pratiwi dkk., 2017).  Harga cocopeat berkisar Rp. 2.000 sampai dengan 4.000/kg tergantung kualitasnya. Untuk membuat cocopeat adalah dengan mendekortasikan atau memisahkan sabut menjadi serat dan cocopeat.  Untuk itu diperlukan mesin decorticating, akan tetapi harga mesin tersebut cukup mahal.  Untuk itu diperlukan metode dekortasi yang lebih murah, ekonomis, praktis dan menguntungkan.Dengan melihat sumber bahan baku yang melimpah dan belum termanfaatkan secara optimal tersebut, hal inilah yang melatarbelakangi diadakannya pelatihan dan sosialisasi pada Kelompok Wanita Tani “Rafflesia” di Desa Kungkai Baru Kecamatan Air Periukan Kabupaten Seluma. Pelatihan dan sosialisasi ini dilakukan dengan metode ceramah dan praktek langsung, sehingga peserta dapat menerima dan memahami tentang materi yang disampaikan oleh tim pengabdian kepada masyrakat.