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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Media Agribisnis (MeA) Abditani : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Agribis Jurnal Agriculture Nabatia Mestaka: Jurnal Pengabdian Kepada Masyarakat Journal of Agrosociology and Sustainability Jurnal Inspirasi Peternakan GEMBIRA (Pengabdian Kepada Masyarakat) AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Yawahar, Jon
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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PELATIHAN MEMBANGUN WEBSITE MENGGUNAKAN CANVA DI LKSA ‘AISYIYAH KASIH IBU Hikmah, Mutiara; Feni, Rita; Wijaya, Ardi; Mulyadi, Maheran; Yawahar, Jon
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 05 (2024): OKTOBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Website sangat dibutuhkan baik untuk promosi, berkomunikasi maupun sebagai sumber  informasi karena terhubung dengan internet dan dapat dengan mudah diakses orang banyak . Tujuan dari pengabdian yang dilakukan oleh penulis adalah agar peserta dapat membuat website tanpa harus  mempelajari pemprograman yang sulit. Sasaran dari pengabdian yaitu anak-anak SMA dan Pengurus di LKSA  ‘Aisyiyah Kasih Ibu. LKSA  ‘Aisyiyah Kasih Ibu Bengkulu yang berada di Kelurahan Kampung Bali menyadari pentingnya penggunaan website, namun terhambat karena minimnya pengetahuan di bidang IT. Metode dalam pengabdian ini menggunakan metode pelatihan yang  meliputi persiapan  materi pelatihan, tahapan pengenalan aplikasi canva, tahapan  praktek  langsung pembuatan website dan evaluasi kegiatan melalui google form untuk mengetahui hasil dari pelatihan. Hasil pengabdian ini menunjukan bahwasannya peserta sudah mampu menggunakan aplikasi canva secara umum dan mampu membuat website. Selain itu peserta mendapat kemampuan baru dan dapat mengembangkan diri salah satunya dapat membuat website portofolio.
Study On The Revenue And Income Of Mungkus Fish Catchers In Padang Guci Hulu District, Kaur Regency Feni, Rita; Feriady, Anton; Kurniati, Novitri; Yawahar, Jon; Mutmainah, Elni; Saputra, Riko
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.7133

Abstract

Purpose: This research aims to determine the amount of revenue and income of mungkus fish finders in Padang Guci Hulu District, Kaur Regency. Method: The research method used in this research is the census method and questionnaires as data collection tools. The respondents in this study were 33 people looking for mungkus fish. Result: The results of the research show that the income of mungkus fish finders in Padang Guci Hulu District is IDR 530,652 per month, with an average income reaching IDR 869,394 per month and an average total cost of IDR 338,742 per month. With an average income of IDR 869,394 per month and an average total cost of IDR 338,742 per month, the income of mungkus fish finders is profitable, This research shows that the subject has not been widely researched and is cost efficient. Findings: This study also highlights a subject that is still under-researched as well as cost-efficient. Novelty: This research provides new insights into the natural resource potential associated with mungkus fish. Originality: This study offers an analysis of the revenue and income of mungkus fish seekers in Kaur Regency. Conclusion: The income earned by mungkus fish seekers is not only profitable, but also serves as an additional source of income to meet family needs. Type of paper : Empirical Research Article
Kajian agro sosiologi dan potensi metabolit sekunder bunga telang (Clitoria ternatea) sebagai peningkat imunitas tubuh Putri, Anita Hazimah; Yawahar, Jon
Journal of Agrosociology and Sustainability Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jassu.v1i1.2023.57

Abstract

In the context of agro-sociology, butterfly pea (Clitoria ternatea) is studied as one of the plants with high economic, health, and environmental value. Flower can be used as a raw material of herbal medicines that can improve human health, primarily in terms of immunity. The processing of secondary metabolites can help increase the added value of the pond farm itself. Some of the secondary metabolite compounds in strawberries that potentially boost the immune system among others are flavonoids, alkaloids and polyphenols. Flavonoid compounds including anthocyanins can help protect body cells from free radical damage and increase the production of white blood cells. Gulf flowers also contain alkaloids such as clitorine and cyanidine that have antimicrobial and antioxidant properties, thus helping inhibit the growth of bacteria and viruses that cause infections and diseases. Gulf flowers also contain polyphenols such as caffeic acid and chlorogenic acid that have anti-inflammatory and anti-cancer properties. With the potential of this secondary metabolite, the sustainable farming of strawflower continues to float in Indonesia, along with the awareness of a healthy lifestyle and back to nature of society.
Marketing Mix Strategy On The Purchase Decision Of Kuritos Crackers Feni, Rita; Feriady, Anton; Lestari, Indah Ayu; Mutmainnah, Elni; Mulyadi, Maheran; Yawahar, Jon; Marwan, Edy
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 1 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i1.8271

Abstract

Purpose: This study aims to analyze the impact of marketing strategies on consumer decisions in purchasing octopus cracker products produced by Kuritos Home Business in Linau Village, Kaur Regency. Methodology: The method used is a quantitative approach with a nonprobability sampling technique. Data were collected through questionnaires distributed to 100 respondents, and analyzed using multiple linear regression. Results: The results show that the variables price (t = 7.106), place (2.455), promotion (3.918), process (4.386), and physical evidence (2.492) have a significant effect on purchasing decisions. Meanwhile, the product (-0.269) and people/employees (-0.189) variables do not show a significant effect. The calculated F value of 59.906 and R² of 0.806 indicate a high predictive power of the model. Findings: The main findings indicate that of the seven marketing mix elements, five have a significant effect, with price as the most dominant factor. This study presents novelty by highlighting local products based on marine products in the context of marketing in household businesses in coastal areas. Novelty: This study presents novelty by highlighting local products based on marine products in the context of marketing in household businesses in coastal areas. Originality: The uniqueness of this study lies in its focus on micro-businesses based on regional specialties that are still rarely studied and a comprehensive approach in examining marketing elements towards consumer decisions. Conclusion: Marketing strategy is very important in influencing purchasing decisions. Kuritos is advised to focus on elements that have been proven to have an effect on increasing sales. Type of Paper : Empirical research article.
Analisis Kepuasan Konsumen Terhadap Oleh Oleh Khas di Sentra Toko Oleh Oleh Anggut Atas Kota Bengkulu Mutmainnah, Elni; Firmansyah, Trio Epan; Mulyadi, Maheran; Yawahar, Jon
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.211

Abstract

The development of various industries, especially small and medium enterprises, provide business opportunities for the community. However, the emergence of many new businesses has made competition fiercer. Therefore, a good strategy is needed to compete in the market. This research aims to 1) determine the level of consumer satisfaction towards typical souvenirs of Bengkulu, 2) identify the attributes that consumers consider when buying typical souvenirs at the Anggut Atas souvenir center in Bengkulu city. The method used in this research is a survey method involving 100 respondents who purchased souvenirs at the Anggut Atas souvenir  center in Bengkulu city by using accidental sampling. The analysis used a combination of Costumer Satisfaction Index (CSI) And Importance Performance Analisis (IPA). The results showed that the level of consumer satisfaction with souvenir products was 77.87, which falls into the category of consumers feeling satisfied whit the service provided. The IPA testing results identified attributes falling into Quadrant I (Priority) for development, including affordability, discounts, security, visitor parking, employee tidiness, store decoration, payment process, and adequate transportation.
Pengaruh Customer Experience, Kualitas Produk dan Inovasi Produk terhadap Repurchase Intention pada Wanita Pengguna Hijab Produk Rabbani Hasanawi, Hasanawi; Fadilah, Kartika Nurul; Yuliawati, Yupi; Yawahar, Jon; Mulyadi, Maheran
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1238

Abstract

The development of the fashion world makes women who wear hijabs can appear fashionable and trendy. It is not surprising that hijab entrepreneurs compete to make hijabs with product designs and product quality that are in accordance with fashion trends and competitive prices. Currently, there are many entrepreneurs who sell hijab products with various brands, one of which is Rabbani. Rabbani is one of the first instant headscarf companies in Indonesia to release flagship products in the form of instant headscarves and various other Muslim products. This study aims to determine the effect of customer experience, product quality, and product innovation on repurchase intention in women who use Rabbani hijab products. This study uses a quantitative method with a descriptive and verification approach. The primary data collection technique by distributing questionnaires developed based on research variable indicators to a sample of 385 respondents. Data were analyzed using descriptive and verification methods. The results of the study above indicate that respondents' assessments of customer experience, product quality, product innovation, and repurchase intention are in the high category, meaning that respondents agree with the positive statements on each indicator in each variable. The results of the verification analysis indicate that the variables of customer experience, product quality, and product innovation have a positive and significant effect on repurchase intention in women who use Rabbani hijab products, both partially and simultaneously. The magnitude of the influence of the variables of customer experience, product quality, and product innovation on repurchase intention is 61% and the remaining 39% is influenced by other variables not examined in this study.
Co-Authors Anita Hazimah Putri Anton Anton Anton Feriady Ardi Setiyanto Dienti, Arlita Dwi Fitriani Edi Efrita Edi Marwan Edwar Triadi Edy Marwan Edy Marwan Edy Marwan Elni Mutmainnah Eva Oktavidiati Fadilah, Kartika Nurul Feni, Rita Firmansyah, Trio Epan Fitria Ningsih Hasanawi Hasanawi, Hasanawi Indah Ayu Lestari, Indah Ayu Jafrizal Jafrizal Kurniati, Novitri Maheran Mulyadi Maheran Mulyadi Maheran Mulyadi Maheran Mulyadi Marwan, Edy Mira Lisnawati Mulyadi, Maheran Mutiara Hikmah Mutmainah, Elni Neti Kesumawati, Neti Ningsih Riani Kurnia Podesta, Fiana Putri, Anita Hazimah Rena Wati Ririn Harini Rita Feni Rita Feni Rita Hayati Saputra, Riko Siswanto Sofyan Efendi Sunita Mardianti Suryadi, Suryadi Usman Usman Wempy Nugroho Wijaya, Ardi Yukiman Armadi Yuliawati, Yupi