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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal Bisnis dan Ekonomi Dinamika Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Abdimas Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Proceedings Education and Language International Conference EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Journal of Management and Bussines (JOMB) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan)
Rokh Eddy Prabowo
Fakultas Ekonomika Dan Bisnis Universitas Stikubank Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BEDAK PADAT PRODUK INEZ KOSMETIK Dania Ayu Rahmawati, 14.05.51.0003; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The aim of this research is to find out the effect of each independent variable: the product quity, brand image, price perception and promotion toward decision making in the process of purchasing Ines cosmetic powdery product. The population of this research was the buyer of Inez cosmetic powdery product, meanwhile 100 people was taken as the sample. The primary data was processed using SPSS 19. The result showed that all the indicators were valid and all the variable were reliable. Each of the variable positively and significantly influenced to the customer’s decision making in the process of purchasing Ines cosmetic powdery product. Those four variables influence 85,3 percent of the customer’s decision making in the process of purchasing Inez cosmetic powdery product. Another variable which influences the customer’s decision making is product design, product, brand loyality, and location. Keywords: product quaity, brand image, price perception, promotion, and customer’s decision making
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PENGGUNA SEPEDAMOTOR SKUTIK HONDA SCOOPY DI SEMARANG Yonanda Cambogie Army Maulana, 14.05.51.0101; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study analyzes the effect of product quality, price perception, and brand image on consumer satisfaction. The population in this study were users of Honda Scoopy scooter motorcycle in Semarang with a sample of 100 people. Primary data is processed with the help of the SPSS version 19 application program. The test results show that there is a positive and significant influence on product quality variables on consumer satisfaction and price perception on consumer aging, while brand image does not affect consumer satisfaction, because the positive is not significant. The ability of the three variables in explaining the customer satisfaction of users of Honda Scoopy scooter motorcycle is only 10.6 percent, the rest is determined by other variables such as service quality, trust, etc. Keyword : product qulality, price perception, brand image, and consumer satisfaction
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SKUTIC BEAT DI DAELER JAYA ABADI BOJA KABUPATEN KENDAL 14.05.51.0097, 14.05.51.0097; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of each product quality variable, brand image, and price perception on the process of purchasing decisions of a Honda skutic motorcycle at Daeler Jaya Abadi Boja, District Kendal, Province Jateng. The population in this study are all buyers of Honda Skutic Beat motorcycle with a sample of 100 people. Primary data is processed using SPSS version 19 program. The results of the data show that all indicators are valid and reliable. Each variable positively and significantly affect the purchasing decision process of Honda Skutic beat motorcycle. Ability of the four variables in explaining the decision to buy a motorcycle Skutic Honda only 67.8 percent, the rest is determined by other variables such as promotion. Keywords: product quality, brand image, price perception, purchasing decision process
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SKUTIC BEAT DI DAELER JAYA ABADI BOJA KABUPATEN KENDAL PROVINSI JATENG Luluk Santika, 14.05.51.0097; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the effect of each product quality variable, brand image, and price perception on the process of purchasing decisions of a Honda skutic motorcycle at Daeler Jaya Abadi Boja, District Kendal, Province Jateng. The population in this study are all buyers of Honda Skutic Beat motorcycle with a sample of 100 people. Primary data is processed using SPSS version 19 program. The results of the data show that all indicators are valid and reliable. Each variable positively and significantly affect the purchasing decision process of Honda Skutic beat motorcycle. Ability of the four variables in explaining the decision to buy a motorcycle Skutic Honda only 67.8 percent, the rest is determined by other variables such as promotion. Keywords: product quality, brand image, price perception, purchasing decision process
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUASAN PENUMPANG KERETA API ARGO MURIA JURUSAN SEMARANG TAWANG-GAMBIR(JAKARTA) (Studi pada Penumpang Kereta Api Argo Muria di Stasiun Semarang Tawang) Avitrain Hali Wiedyani, 15.05.51.0231; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to analyze the effect of service quality, price perception, and confidence in the satisfaction of passengers of the Argo Muria Railway in Semarang Tawang-Gambir (Jakarta) (Study on Argo Muria Train passengers at Semarang Tawang Station). The relationship of influence between variables is explained by using the method of multiple regression analysis. The results showed that, service quality has a positive and significant effect on customer satisfaction, price perception has a positive and significant effect on customer satisfaction and trust has a positive and significant effect on satisfaction of passengers of the Argo Muria Railway in Semarang Tawang-Gambir (Jakarta).
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Windi Nova Dayanti, 15.05.51.0015; Prabowo, Rokh Eddy
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the effect of each independent variable on price, service quality, and location perceptions of Semarang Roru Cake product purchasing decisions. The population in this study were all Semarang Roru Cake product buyers in the Semarang Regency region with a sample of 96 people. Research data is processed using the help of SPSS version 19. The results of data processing indicate that all indicators are valid and all variables are reliable. Variable perceptions of price, service quality, and location significantly influence the purchasing decisions of Semarang Roru Cake products.
IBM KELOMPOK KULINER PESISIR DESA KARTIKA JAYA, KECAMATAN PATEBON, KABUPATEN KENDAL Prabowo, Rokh Eddy; Mulyani, Sri
Jurnal Abdimas Vol 19, No 2 (2015)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M), Universitas Negeri Semarang

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Abstract

Tujuan Ipteks bagi masyarakat (IbM) adalah untuk meningkatkan kualitas tampilan fisik dan jumlah kerupuk Mangrove dan kerupuk Bandeng yang diproduksi oleh Mitra, meningkatkan keterampilan mencatat transaksi keuangan sekaligus menyusun laporan keuangan berstandar akuntansi, dan meningkatkan penjualan melalui pemasaran on line. Metode yang digunakan untuk mewujudkan tujuan-tujuan tersebut adalah dengan kaji tindak partisipatif antara lain melalui Forum Group Discusion (FGD). Luaran IbM dalam kegiatan ini berupa barang dan jasa. Luaran yang berupa barang adalah alat pemotong lontongan adonan kerupuk dan draf artikel publikasi ilmiah melalui jurnal nasional. Alat pemotong adonan kerupuk dibuat dengan kapasitas = 83 keping kerupuk per satu kali potong. Adapun luaran yang berupa jasa adalah pendidikan dan pelatihan mengoperasionalkan alat, pencatatan transaksi keuangan sekaligus penyusunan laporan keuangan sesuai dengan standar akuntansi berbasis program exel, dan pemasaran kerupuk dengan program WEB.Kata kunci: Kerupuk, Mangrove, Bandeng, Keuangan, Produktivitas.
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIK DI KOTA TEGAL Moh Firman Subekti, 13.05.51.0210; Eddy Prabowo, Rokh
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to determine the influence of each variable of product quality, service quality, and brand image of the purchasing decision process of Honda Matic motorcycle in Tegal City.The data used in this study is the primary data, with the questionnaire as a research instrument, which is then processed with the calculation of SPSS (StatisticalProductand Solutions) version 19. Population in this study are consumers who purchase motorcycles Honda Matic in Tegal City, which amounted to 100 respondents . Sampling technique in this research use purposive sampling that is intentional sampling according to requirement of sample which needed. Analyzer used is multiple linear regression.The results of this study indicate that each variable of product quality, service quality, and brand image have a positive and significant impact on the purchasing decision process of Honda Matic motorcycle in Tegal City. Keywords: Product quality, service quality, brand image, purchasing decision processDaftar PustakaAaker, David A. and Kevin Lane Keller (1990). ConsumerEvaluations of BrandExtensions. Journal of Marketing 54. Aeker, 1991., ManagingBrandEquity: Capitalizing on theValue of a BrandName. Aaker&Stayman, (1992)., Dimensions of BrandPersonalityJournal of Marketing Research, Vol.XXXIV (August).Aaker, David A. 2013. Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta. Ali M.B., Saidur R., Hossain M.S., 2007, A Review on Emission Analysisin Cement Industries, Journal Renewable and Sustainable Energy Reviews 15, Elsevier. Amrullah, ArtikaRomal dan SasiAgustin, 2016., Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Honda Beat, Jurnal Ilmu dan Riset Manajemen : Volume 5, Nomor 7, Juli 2016. Antyadika, 2012., Analisis Lokasi, Harga, dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Wong ArtBakery&Café Semarang). Skripsi Fakultas Ekonomi dan Bisnis Universitas Diponegoro Semarang. AR, Rao dan Ruekert W (1994)., Brandalliance as signal of productquality. SloanManagRev 36 (fall):87–89. Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press. Atik,dan ratminto. 2005. Manajemen Pelayanan, disertai dengan pengembangan model konseptual, penerapan citizen’scharter dan standar pelayanan minimal. Yogyakarta: Pustaka Pelajar Atmawati, Rustika dan M. Wahyuddin, 2008. “Analisis Pengaruh Kualitas PelayananTerhadap Kepuasan Konsumen Pada Matahari DepartementStore di Solo GrandMall.” Program Pascasarjana Universitas Muhammadiyah Surakarta. BasuSwasthaDharmmesta, T. Hani Handoko, 2000, Manajemen Pemasaran “ Analisa perilaku konsumen “. Edisi pertama cetakan ketiga. BPFEYogyakarta, Yogyakarta Beladin, Muhammad Igor dan Bambang MunasDwiyanto, 2013., Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Konsumen (Studi pada Pengguna Sepeda Motor Merek Yamaha dari Kalangan Mahasiswa Universitas Diponegoro Semarang; Diponegoro Journal of Management, Volume 2, Nomor 2. Buchari Alma.,2005. Manajemen Pemasaran dan Manajemen Jasa. Cetakan 5 Bandung: CV Alfabeta Daniel dkk 1998., Kecerdasan Emosional (edisi bahasa indonesia), Jakarta; PT. Gramedia. Daryanto, 2014. Pembelajran Tematik, Terpadu, Terintegrasi (Kurikulum 2013). Jogjakarta: Gava Media Davis, 2000., Perilaku Dalam Organisasi, Edisi ketujuh, Jakarta; Penerbit Erlangga. Euis Soliha. 2017. Kualitas Produk, Citra Merek dan Persepsi Harga terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Jurnal Manajemen Teori dan Terapan Tahun 10. No. 1, April 2017 Ferdinand, 2006., Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang; Universitas Diponegoro. Garvin, 1998. ManagingQuality, , The New: Free Press. Gaspersz, Vincent. 2002. Pedoman Implementasi Program Six SigmaTerintegrasi dengan ISO 9001 : 2000 MBNQA dan HCCP. Jakarta : PT Gramedia PustakaUtama. Ghozali, 2005., Aplikasi Analisis Multivariate dengan program SPSS, Semarang; Badan Penerbit Universitas Diponegoro. Ghozali, Imam. (2011). Aplikasi AnalisiMultivarite Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro. Ghozali, Imam, 2006. Aplikasi Analisis Multivarite dengan SPSS, Cetakan keempat, Badan Penerbit Universitas Diponegoro, Semarang. Hasan, 2002., Pokok-pokok Materi Metodologi Penelitian dan Aplikasinya. Bogor; Ghalia Indonesia. Indriantoro, Nur dan Bambang Supomo, 1999, metodologi Penelitian Bisnis Untuk Akutansi Dan Manajemen, Yogyakarta : BPFE, 1999. Kotler, 2000, Manajemen Pemasaran, Edisi Milenium, Jakarta; Prehallindo. Kotler, 2001. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi, dan Kontrol. Jakarta; PT. Prehallindo. Kotler 2003. “Dasar – dasar Pemasaran, Jilid 1, Edisi Kesembilan” Jakarta : Indeks Gramedia Kotler, 2004., Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta; Penerbit PT. Prenhallindo. Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT. Prenhallindo. Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler dan Amstrong. 2008. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler dan Amstrong. 2009. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler, Philip dan Gary Armstrong, 2009, Prinsip-prinsip Pemasaran, Edisi 12, Jilid 2, Jakarta: Erlangga Lupiyoadi dan Hamdani, 2006. Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta: Salemba Empat Musay, Fransisca Paramitasari. 2012. Pengaruh BrandImage terhadap Keputusan Pembelian (Survey pada Konsumen KFC Kawi Malang). Jurnal. Malang : Universitas Brawijaya. Mowen, dan Michael Minor, 2002., Perilaku Konsumen. Jilid Kedua. Jakarta; Erlangga. Parasuraman, Valerie A. Zeithaml. Leonard Berry. (1985). A Conceptual Model Of Service Quality And ItsImplication For Future Research. Journal Of Marketing, Volume 49. Philip Kotler, 2005. Manajemen Pemasaran, Jilid I dan II, Edisi kesebelas, PT. Indeks, Gramedia, Jakarta Priadi, Noval Agus S.E., 2014., Kajian Tentang Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Motor Matic di Kecamatan Glenmore, Jurnal Ekonomi dan Bisnis, Volume 1, Nomor 1. Purwantidkk 2012., “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Motor Honda MaticBeat”.Jurnal Ekonomi dan Informasi Akuntansi (Jenius) vol, 2 No. 3 : 260 – 277. Rofiah, Patricia Dhiana Paramita, Aziz Fathoni. Pengaruh Product Quality, Service Quality dan Customer Perceived Value Terhadap Customer Loyalty Dengan Dimeiasi Trust Pelanggan Pada Mini Market Alfamart Boja Kendal. Universitas Pandanaran Semarang 2015. Singarimbun, Masri. 1995. Metode Penelitian Survey. Jakarta: LP3ES Sugiyono. 2008. Metode Penelitian Bisnis. Alfabeta : Bandung. Sunyoto, D. 2012. Manajemen Sumber Daya Manusia. Yogyakarta : CAPS Tjiptono, Fandy 1996, Manajemen Jasa, Yogyakarta; Penerbit Andi. Tjahjaningsih, Endang dan MaurineYuliani. 2009. Analisis Kualitas Produk dan Citra Merek dalam Mempengaruhi Keputusan Pembelian dan Dampaknya Terhadap Loyalitas Merek HP Nokia. Vol.6. edisi 2, September 2009. Tjiptono, Fandy (2011)., Pemasaran Jasa,  Malang; Bayumedia. Tjiptono, 2012, Pemasaran Strategi. Yogyakarta. ANDI Yesenia, Edward H Siregar,(2014). Pengaruh Kualitas Layanan dan Produk terhadap Kepuasan serta Loyalitas Pelanggan Kentucky FriedChicken di Tangerang Selatan. 
PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIK DI KOTA TEGAL Moh Firman Subekti, 13.05.51.0210; Eddy Prabowo, Rokh
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of each variable of product quality, service quality, and brand image of the purchasing decision process of Honda Matic motorcycle in Tegal City.The data used in this study is the primary data, with the questionnaire as a research instrument, which is then processed with the calculation of SPSS (StatisticalProductand Solutions) version 19. Population in this study are consumers who purchase motorcycles Honda Matic in Tegal City, which amounted to 100 respondents . Sampling technique in this research use purposive sampling that is intentional sampling according to requirement of sample which needed. Analyzer used is multiple linear regression.The results of this study indicate that each variable of product quality, service quality, and brand image have a positive and significant impact on the purchasing decision process of Honda Matic motorcycle in Tegal City. Keywords: Product quality, service quality, brand image, purchasing decision processDaftar PustakaAaker, David A. and Kevin Lane Keller (1990). ConsumerEvaluations of BrandExtensions. Journal of Marketing 54. Aeker, 1991., ManagingBrandEquity: Capitalizing on theValue of a BrandName. Aaker&Stayman, (1992)., Dimensions of BrandPersonalityJournal of Marketing Research, Vol.XXXIV (August).Aaker, David A. 2013. Manajemen Pemasaran Strategi. Edisi kedelapan. Salemba Empat. Jakarta. Ali M.B., Saidur R., Hossain M.S., 2007, A Review on Emission Analysisin Cement Industries, Journal Renewable and Sustainable Energy Reviews 15, Elsevier. Amrullah, ArtikaRomal dan SasiAgustin, 2016., Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Honda Beat, Jurnal Ilmu dan Riset Manajemen : Volume 5, Nomor 7, Juli 2016. Antyadika, 2012., Analisis Lokasi, Harga, dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Wong ArtBakery&Café Semarang). Skripsi Fakultas Ekonomi dan Bisnis Universitas Diponegoro Semarang. AR, Rao dan Ruekert W (1994)., Brandalliance as signal of productquality. SloanManagRev 36 (fall):87–89. Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press. Atik,dan ratminto. 2005. Manajemen Pelayanan, disertai dengan pengembangan model konseptual, penerapan citizen’scharter dan standar pelayanan minimal. Yogyakarta: Pustaka Pelajar Atmawati, Rustika dan M. Wahyuddin, 2008. “Analisis Pengaruh Kualitas PelayananTerhadap Kepuasan Konsumen Pada Matahari DepartementStore di Solo GrandMall.” Program Pascasarjana Universitas Muhammadiyah Surakarta. BasuSwasthaDharmmesta, T. Hani Handoko, 2000, Manajemen Pemasaran “ Analisa perilaku konsumen “. Edisi pertama cetakan ketiga. BPFEYogyakarta, Yogyakarta Beladin, Muhammad Igor dan Bambang MunasDwiyanto, 2013., Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan dan Citra Merek terhadap Kepuasan Konsumen (Studi pada Pengguna Sepeda Motor Merek Yamaha dari Kalangan Mahasiswa Universitas Diponegoro Semarang; Diponegoro Journal of Management, Volume 2, Nomor 2. Buchari Alma.,2005. Manajemen Pemasaran dan Manajemen Jasa. Cetakan 5 Bandung: CV Alfabeta Daniel dkk 1998., Kecerdasan Emosional (edisi bahasa indonesia), Jakarta; PT. Gramedia. Daryanto, 2014. Pembelajran Tematik, Terpadu, Terintegrasi (Kurikulum 2013). Jogjakarta: Gava Media Davis, 2000., Perilaku Dalam Organisasi, Edisi ketujuh, Jakarta; Penerbit Erlangga. Euis Soliha. 2017. Kualitas Produk, Citra Merek dan Persepsi Harga terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Jurnal Manajemen Teori dan Terapan Tahun 10. No. 1, April 2017 Ferdinand, 2006., Metode Penelitian Manajemen: Pedoman Penelitian untuk skripsi, Tesis dan Disertai Ilmu Manajemen. Semarang; Universitas Diponegoro. Garvin, 1998. ManagingQuality, , The New: Free Press. Gaspersz, Vincent. 2002. Pedoman Implementasi Program Six SigmaTerintegrasi dengan ISO 9001 : 2000 MBNQA dan HCCP. Jakarta : PT Gramedia PustakaUtama. Ghozali, 2005., Aplikasi Analisis Multivariate dengan program SPSS, Semarang; Badan Penerbit Universitas Diponegoro. Ghozali, Imam. (2011). Aplikasi AnalisiMultivarite Dengan Program IBM SPSS 19 (edisi kelima.) Semarang: Universitas Diponegoro. Ghozali, Imam, 2006. Aplikasi Analisis Multivarite dengan SPSS, Cetakan keempat, Badan Penerbit Universitas Diponegoro, Semarang. Hasan, 2002., Pokok-pokok Materi Metodologi Penelitian dan Aplikasinya. Bogor; Ghalia Indonesia. Indriantoro, Nur dan Bambang Supomo, 1999, metodologi Penelitian Bisnis Untuk Akutansi Dan Manajemen, Yogyakarta : BPFE, 1999. Kotler, 2000, Manajemen Pemasaran, Edisi Milenium, Jakarta; Prehallindo. Kotler, 2001. Manajemen Pemasaran. Analisis, Perencanaan, Implementasi, dan Kontrol. Jakarta; PT. Prehallindo. Kotler 2003. “Dasar – dasar Pemasaran, Jilid 1, Edisi Kesembilan” Jakarta : Indeks Gramedia Kotler, 2004., Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta; Penerbit PT. Prenhallindo. Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasi dan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT. Prenhallindo. Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Jakarta. Kotler dan Amstrong. 2008. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler dan Amstrong. 2009. Prinsip-prinsip Pemasaran. Jilid 1 dan 2.Edisi 12. Jakarta: Erlangga. Kotler, Philip dan Gary Armstrong, 2009, Prinsip-prinsip Pemasaran, Edisi 12, Jilid 2, Jakarta: Erlangga Lupiyoadi dan Hamdani, 2006. Manajemen Pemasaran Jasa. Edisi Kedua. Jakarta: Salemba Empat Musay, Fransisca Paramitasari. 2012. Pengaruh BrandImage terhadap Keputusan Pembelian (Survey pada Konsumen KFC Kawi Malang). Jurnal. Malang : Universitas Brawijaya. Mowen, dan Michael Minor, 2002., Perilaku Konsumen. Jilid Kedua. Jakarta; Erlangga. Parasuraman, Valerie A. Zeithaml. Leonard Berry. (1985). A Conceptual Model Of Service Quality And ItsImplication For Future Research. Journal Of Marketing, Volume 49. Philip Kotler, 2005. Manajemen Pemasaran, Jilid I dan II, Edisi kesebelas, PT. Indeks, Gramedia, Jakarta Priadi, Noval Agus S.E., 2014., Kajian Tentang Kualitas Produk, Harga, dan Citra Merek Terhadap Keputusan Pembelian Motor Matic di Kecamatan Glenmore, Jurnal Ekonomi dan Bisnis, Volume 1, Nomor 1. Purwantidkk 2012., “Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Motor Honda MaticBeat”.Jurnal Ekonomi dan Informasi Akuntansi (Jenius) vol, 2 No. 3 : 260 – 277. Rofiah, Patricia Dhiana Paramita, Aziz Fathoni. Pengaruh Product Quality, Service Quality dan Customer Perceived Value Terhadap Customer Loyalty Dengan Dimeiasi Trust Pelanggan Pada Mini Market Alfamart Boja Kendal. Universitas Pandanaran Semarang 2015. Singarimbun, Masri. 1995. Metode Penelitian Survey. Jakarta: LP3ES Sugiyono. 2008. Metode Penelitian Bisnis. Alfabeta : Bandung. Sunyoto, D. 2012. Manajemen Sumber Daya Manusia. Yogyakarta : CAPS Tjiptono, Fandy 1996, Manajemen Jasa, Yogyakarta; Penerbit Andi. Tjahjaningsih, Endang dan MaurineYuliani. 2009. 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Co-Authors 10.05.51.0125 Lia Widyayanti 14.05.51.0097, 14.05.51.0097 Adi Rahman Prasetya Agus Murdiyanto Ajeng Aquinia Amalia Vivian Hadi Anggana L, Gregorius Ashila Choirunnida Avitrain Hali Wiedyani, 15.05.51.0231 Bagus Kapirossi Bambang Sutejo Bambang Sutejo, Bambang Dania Ayu Rahmawati, 14.05.51.0003 Dewi, Nia Safitri Dewi, Nia Safitri Euis Soliha Fadila Dona Febriana Fajrin, Meida Rachmawati Fauzan , Muhammad Finna Azhara Jelita Fitriana, Indah Galih Hilmy Pratama Gregorius Masdjojo Indra Alvin Widyanto Kis Indriyaningrum Luluk Santika, 14.05.51.0097 Mansyur, Anwar Moh Firman Subekti, 13.05.51.0210 Moh Firman Subekti, 13.05.51.0210 Muhammad Farikhin Nia Safitri Dewi, 11.05.51.0062 Nia Safitri Dewi, 11.05.51.0062 Putri Tiara Indah Sari Rizkia Nada Laeli Rohyadi, Pingkan Ayu Anandhita Setyani, Anggita Dian Sri Isnowati Sri Mulyani Sri Mulyani Ustazah, Rona Primada Wiedyani, Avitrain Hali Windi Nova Dayanti, 15.05.51.0015 Yonanda Cambogie Army Maulana, 14.05.51.0101 Yuli Krisma Wati Yulianto, Alilham Yudha Yunianto , Askar