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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal Bisnis dan Ekonomi Dinamika Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Abdimas Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Mirai Management Proceedings Education and Language International Conference EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Journal of Management and Bussines (JOMB) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan)
Rokh Eddy Prabowo
Fakultas Ekonomika Dan Bisnis Universitas Stikubank Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Persepsi Harga, Promosi, Dan Brand Image Terhadap Keputusan Pembelian Smartphone Samsung di Kota Semarang Amalia Vivian Hadi; Rokh Eddy Prabowo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2280

Abstract

Abstrak Tujuan penelitian ini untuk menganalisis pengaruh dari persepsi harga, promosi, dan brand image terhadap keputusan pembelian. Populasi dalam penelitian ini yaitu pembeli smartphone Samsung di Kota Semarang dengan sempel sebanyak 96 responden dan ditentukan menggunakan teknik non probability sampling. Data primer dikumpulkan menggunakan kuesioner dan data skunder menggunakan studi Pustaka. Berdasarkan hasil uji SPSS versi 22 diperoleh hasil, bahwa uji instrument penelitian menunjukan semua indikator valid dan semua variabel reliabel. Berdasarkan uji F semua variabel bebas secara simultan berpengaruh terhadap keputusan pembelian. Berdasarkan hasil koefisien regresi dan uji t menunjukan, bahwa varibel persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, variabel promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, dan variabel brand image berpengaruh positif dan signifikan terhadap keputusan pembelian Kata Kunci: Persepsi Harga, Promosi, Brand Image dan Keputusan Pembelian Abstract The purpose of this study is to analyze the influence of price perception, promotion, and brand image on purchasing decisions. The population in this study was Samsung smartphone buyers in Semarang City with a total of 96 respondents and determined using a non-probability sampling technique. Primary data using questionnaires and skunder data using Literature studies. Based on the results of the SPSS version 22 test, the results were obtained, that the research instrument test showed all indicators were valid and all variables were reliable. Based on the F test all free variables simultaneously affect purchasing decisions. Based on the results of the regression coefficient and t-test, it shows, that the variability of price perception has a positive and significant effect on purchasing decisions, promotion variables have a positive and significant effect on purchasing decisions, and brand image variables have a positive and significant effect on purchasing decisions Keywords: Price Perception, Promotion, Brand Image and Purchasing Decision
Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian (Studi di Antariksa Kopi Semarang) Bagus Kapirossi; Rokh Eddy Prabowo
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.929

Abstract

Coffe Shop or a coffee shop is a place whose main focus is selling various types of coffee-based drinks. In Semarang there are many coffee shops, one of the many that needs to be researched is Antariksa Kopi. The purpose of this study was to analyze the effect of each independent variable, namely product quality, price perception, and brand image on purchasing decisions at Semarang Kopi Semarang. The method used is quantitative method. The number of samples in this study were 97 respondents who were determined by the technique purposive sampling. The data analyzed were primary data collected using a questionnaire and processed using the SPSS version 26 program. Based on data processing, the following results were obtained, the instrument test stated that all indicators were valid and all variables were declared reliable. The test results of the coefficient of determination (R2) shows, the ability of the independent variable to explain the dependent variable is 65.5 percent. The results of the F test of all independent variables simultaneously influence purchasing decisions. The results of the regression coefficient and t test show that the variables of product quality, price perception, and brand image have a positive and significant effect on purchasing decisions at Antariksa Kopi Semarang.
THE INFLUENCE OF LOCATION, SERVICE QUALITY AND PRICE PERCEPTION ON WORKSHOP CUSTOMER SATISFACTION (Study on SBR AC/Audio Kendal Workshop) Adi Rahman Prasetya; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this study was to analyze the effect of location, service quality, and price perceptions on customer satisfaction in Kendal's SBR AC/AUDIO workshop. The method used is a quantitative research method. The population in this study were all consumers who had Kendal AC/AUDIO repair services. The number of samples is 72 respondents determined by accidental sampling technique. The data analyzed were primary data collected by questionnaire and processed using SPSS version 22. Based on data processing, the following results were obtained: The instrument was declared valid and reliable. The results of the test for the coefficient of determination (R2) show that the ability of the independent variables to explain the dependent variable is 0.849 percent. The results of the t test show that the location variable has a significant effect on customer satisfaction, service quality has no significant effect on customer satisfaction, and price perceptions have a significant effect on customer satisfaction. The results of the regression coefficients of all independent variables were positive. Thus the results of the study indicate that location and price perceptions have a positive and significant effect on consumer satisfaction. And service quality is not significant to customer satisfaction.
Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian Sepatu Galih Hilmy Pratama; Rokh Eddy Prabowo
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4769

Abstract

Tujuan Penelitian ini untuk menganalisis pengaruh masing-masing variable bebas: kualitas produk, persepsi harga, dan citra merek terhadap keputusan pembelian sepatu Vans di toko sepatu Feel Branded. Sample yang diteliti sebanyak 97 responden, dengan menggunakan Teknik purposive sampling. Data primer dikumpulkan dengan menggunakan kuesioner sedangkan, data sekunder dikumpulkan dari Pustaka. Berdasarkan pada hasil uji instrumen diperoleh informasi, bahwa semua indikator valid dan semua variabel reliabel. Berdasarkan pada koefesien regresi dan uji t penilitian ini menyimpulkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Kualitas Produk, Persepsi Harga, Citra Merek, Keputusan Pembelian Abstract The purpose of this study was to analyze the effect of each independent variable: product quality, perceived price, and brand image on the decision to purchase Vans shoes at the Feel Branded shoe store. The sample studied was 97 respondents, using a purposive sampling technique. Primary data was collected using a questionnaire, while secondary data was collected from the library. Based on the results of the instrument test, information is obtained that all indicators are valid and all variables are reliable. Based on the regression coefficient and t-test, this study concluded that product quality has a positive and significant effect on purchasing decisions, price perceptions have a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions. Keywords: Product Quality, Perceived Price, Brand Image, Purchase Decision
BRAND IMAGE MEDIATES BETWEEN K-POP CELEBRITY ENDORSEMENTS IN SOCIAL MEDIA ADS AND THE PURCHASE INTENTION OF GEN Z CONSUMERS Ajeng Aquinia; Bambang Sutejo; Rokh Eddy Prabowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The rapid movement of technology is growing significantly, especially in the smartphone industry. The number of several new brands of smartphones appearing in Indonesia makes tight competition between the previous smartphones brand. This phenomenon makes the fast movement to a brand by making great ads, especially in social media, and using celebrity endorsement as one of their strategy to attract new customers and boost the sales. This research is to find out that these strategies are still relevant to increase the sales of smartphones. The respondent of this research was generation Z who lived in Semarang and is currently active in using social media. The result of this research indicates that celebrity endorsement does play a significant role in effected brand image positively, but on the other hand celebrity endorsement does not influence purchase intenton. Brand image has a positive and significant effect on purchase intention. Brand image is capable to mediate between celebrity endorsement and purchase intention.
IBM KELOMPOK KULINER PESISIR DESA KARTIKA JAYA, KECAMATAN PATEBON, KABUPATEN KENDAL Rokh Eddy Prabowo; Sri Mulyani
Jurnal Abdimas Vol 19, No 2 (2015): December 2015
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v19i2.4714

Abstract

Tujuan Ipteks bagi masyarakat (IbM) adalah untuk meningkatkan kualitas tampilan fisik dan jumlah kerupuk Mangrove dan kerupuk Bandeng yang diproduksi oleh Mitra, meningkatkan keterampilan mencatat transaksi keuangan sekaligus menyusun laporan keuangan berstandar akuntansi, dan meningkatkan penjualan melalui pemasaran on line. Metode yang digunakan untuk mewujudkan tujuan-tujuan tersebut adalah dengan kaji tindak partisipatif antara lain melalui Forum Group Discusion (FGD). Luaran IbM dalam kegiatan ini berupa barang dan jasa. Luaran yang berupa barang adalah alat pemotong lontongan adonan kerupuk dan draf artikel publikasi ilmiah melalui jurnal nasional. Alat pemotong adonan kerupuk dibuat dengan kapasitas = 83 keping kerupuk per satu kali potong. Adapun luaran yang berupa jasa adalah pendidikan dan pelatihan mengoperasionalkan alat, pencatatan transaksi keuangan sekaligus penyusunan laporan keuangan sesuai dengan standar akuntansi berbasis program exel, dan pemasaran kerupuk dengan program WEB.Kata kunci: Kerupuk, Mangrove, Bandeng, Keuangan, Produktivitas.
Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Konsumen Indihome PT. Creative Widya Nusantara Yuli Krisma Wati; Rokh Eddy Prabowo
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6190

Abstract

This research aims to analyze the influence of product quality and price perception on consumer purchasing decisions of IndiHome PT. Creative Widya Nusantara. The method used is a quantitative research method. The population in this research are all consumers of IndiHome PT. Creative Widya Nusantara. The total sample was 97 respondents determined using purposive sampling technique. The data analyzed is primary data collected using a questionnaire and processed using SPSS version 24. The research results, the results of the coefficient of determination (R2) test, show that the ability of the independent variable to explain the dependent variable is 54.7 percent. The t test results show that all independent variables are declared significant. The results of the regression coefficients for all independent variables are declared positive. Conclusion, that the independent variables, namely product quality and price perception, partially or simultaneously have a positive and significant effect on consumer purchasing decisions of IndiHome PT. Creative Widya Nusantara. Keywords: IndiHome, Purchase Decision, Product Quality, Price Perception
Kualitas Produk, Persepsi Harga dan Online Customer Review terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Semarang Ashila Choirunnida; Rokh Eddy Prabowo
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8986

Abstract

This research aims to partially analyze the influence of product quality, price perceptions and online customer reviews on purchasing decisions. The research population was Shopee e-commerce users in Semarang City with a sample of 96 respondents who were determined using a purposive sampling technique. Primary data was obtained through a questionnaire, then processed with the help of the SPSS 23 program. The research results showed that the research instrument was declared valid and reliable. The coefficient of determination test (R2) was 41.8, which means that simultaneously the ability of the independent variables to influence purchasing decisions was 41.8 percent. The F test results were 23.703 with a significance level of 0.000 < 0.05, which means that this research model is feasible and can be analyzed further. Conclusion, that product quality has a positive and significant effect on purchasing decisions on Shopee e-commerce. Price perception has a positive and significant effect on purchasing decisions on Shopee e-commerce. Keywords: Product Quality, Online Customer Reviews, Price Perception
Bimbingan Teknis Peningkatan Produksi Krupuk dan Kripik dengan Mesin Pengiris Bagi Usaha Mikro di Kota Semarang Eddy Prabowo, Rokh; Yunianto , Askar; Fauzan , Muhammad; Anggana L, Gregorius
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 2 (2024): Agustus 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i2.447

Abstract

In general, home industries face similar problems, such as soybean sago tempeh craftsmen, cracker and various chip craftsmen in the city of Semarang. Problems faced include low production volumes, high operational costs. Currently, cracker and chip craftsmen still use simple tools, so production is less than optimal. Apart from that, there is the problem of difficulty in accessing financial resources and expensive slicing machines. The aim of this service program is to provide training to increase the quantity and quality of chip and cracker production. The stages of this service program include needs analysis, design, assistance and implementation, and evaluation. The targeted chip and cracker craftsmen were given training. The result of this activity is to increase the production of chips and crackers both in terms of product quantity and quality. Another result is that craftsmen can calculate the cost of purchasing a slicing machine.
SOSIALISASI MANAJEMEN DAN BAURAN PEMASARAN BAGI IBU-IBU PKK KELURAHAN TAMBAKREJO KECAMATAN GAYAMSARI KOTA SEMARANG Soliha, Euis; Mansyur, Anwar; Prabowo, Rokh Eddy
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.2971

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kelurahan Tambakrejo, Kecamatan Gayamsari, Kota Semarang. Objek dari kegiatan ini adalah Ibu-Ibu PKK yang secara khusus dapat membantu ekonomi keluarga melalui usaha rumahan yang berpotensi untuk dijalankan dan meningkatkan usaha yang sedang mereka jalankan. Kegiatan ini dilaksanakan di sela-sela rapat koordinasi bulanan Ibu-Ibu PKK. Materi yang disampaikan dalam kegiatan sosialisasi ini terkait dengan manajemen pemasaran, khususnya strategi produk, distribusi, harga dan promosi, yang secara teoritis biasa dikenal dengan istilah bauran pemasaran. Materi sosialisasi pada dasarnya masih mengupas secara umum, sehingga disarankan agar kegiatan pengabdian kepada masyarakat berikutnya pada objek ini, dapat dilakukan pelatihan pembuatan kemasan yang menarik, membuat media promosi yang tepat sesuai dengan target pasar, dan atau membuat inovasi produk yang sesuai dengan kebutuhan pasar yang dituju.
Co-Authors 10.05.51.0125 Lia Widyayanti 14.05.51.0097, 14.05.51.0097 Adi Rahman Prasetya Agus Murdiyanto Ajeng Aquinia Amalia Vivian Hadi Anggana L, Gregorius Ashila Choirunnida Avitrain Hali Wiedyani, 15.05.51.0231 Bagus Kapirossi Bambang Sutejo Bambang Sutejo, Bambang Dania Ayu Rahmawati, 14.05.51.0003 Dewi, Nia Safitri Dewi, Nia Safitri Euis Soliha Fadila Dona Febriana Fajrin, Meida Rachmawati Fauzan , Muhammad Finna Azhara Jelita Fitriana, Indah Galih Hilmy Pratama Gregorius Masdjojo Indra Alvin Widyanto Kis Indriyaningrum Luluk Santika, 14.05.51.0097 Mansyur, Anwar Moh Firman Subekti, 13.05.51.0210 Moh Firman Subekti, 13.05.51.0210 Muhammad Farikhin Nia Safitri Dewi, 11.05.51.0062 Nia Safitri Dewi, 11.05.51.0062 Putri Tiara Indah Sari Rizkia Nada Laeli Rohyadi, Pingkan Ayu Anandhita Setyani, Anggita Dian Sri Isnowati Sri Mulyani Sri Mulyani Ustazah, Rona Primada Wiedyani, Avitrain Hali Windi Nova Dayanti, 15.05.51.0015 Yonanda Cambogie Army Maulana, 14.05.51.0101 Yuli Krisma Wati Yulianto, Alilham Yudha Yunianto , Askar