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All Journal Jurnal Manajemen Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Attadib: Journal of Elementary Education Journal of Empowerment Community JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Fokus Manajemen Jomantara International Journal of Art and Culture Jurnal Ekonomi, Bisnis dan Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Management and Social Sciences Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Journal of Management and Creative Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Global Leadership Organizational Research in Management Jurnal Cendekia Ilmiah Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Indonesian Management
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Halal Labels and Buyer Decisions: Roland Barthes’ Semiotics Sumarna, Imam Budi; Milki Rijal Ashari; Suci Putri Lestari
JOMANTARA Vol. 6 No. 01 (2026): Vol. 6 No. 1 January 2026
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jijac.v6i01.40640

Abstract

The influence of halal labels on consumer purchasing decisions from the semiotic perspective of Roland Barthes. Halal labels, which are often found on food and beverage products, have a significant role in shaping consumer perceptions, especially among Muslim consumers. Through Barthes' semiotic approach, the halal label is understood as a sign consisting of two elements: signifier and signified. The signifier is a physical label displaying halal certification, while the signified includes the meaning of halal, hygiene, quality, and religious identity. This analysis is conducted by distinguishing two levels of meaning: denotative and connotative. Denotatively, the halal label indicates that the product meets halal standards. However, at the connotative level, the label relates to broader values, such as trust, safety, health, and compliance with Islamic law. The results show that the connotative meaning of the halal label has a strong influence on the purchasing decisions of Muslim consumers, who often see this label as a representation of Islamic identity and lifestyle. The halal label not only serves as a product information tool, but also plays an important role in shaping purchasing preferences and decisions through cultural and religious meanings.
Pengaruh Kualitas Bahan Baku dan Proses Produksi Terhadap Kualitas Produk di Elvan Fashion Production Erik Nurjaman Sidik; Suci Putri Lestari; Depy Muhamad Pauzy
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.652

Abstract

This study aims to determine the effect of the quality of raw materials and production processes on product quality (Case Study on Elvan Fashion Production). The method used in this study is causality through a survey approach. With a research sample of 100 labor of Elvan Fashion Production. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the quality of Elvan Fashion Production's raw materials had good criteria. The production process at Elvan Fashion Production has good assessment criteria, Elvan Fashion Production Product Quality has good criteria. Taken together the Quality of Raw Materials and Production Processes have a significant influence on Product Quality. Partially the Quality of Raw Materials has a significant influence on Product Quality. Partially, the production process has a positive and significant effect on product quality.
The Effect Of Product Quality And Packaging On Brand Image (Survey On Consumers Crispy Baby Fish Mr. O Tasikmalaya) Ajeng Kurniasari; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management Vol. 2 No. 3 (2022): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.927

Abstract

This study aims to determine the effect of product quality and packaging on brand image on crispy baby fish Mr.O Tasikmalaya'sThe method used in this research is a quantitative approach with a survey method. The population in this study is unknown and the sample is taken using Nonprobability Sampling. While determining the number of respondents (samples) using the Incidental Sampling method as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used.  The results showed that product quality and packaging simultaneously had a significant effect on brand image. Partially product quality has a significant influence on brand image. Partially, packaging has a significant effect on brand image.
Co-Authors Ai Yuni Sobi Baturohmah Ajang Muplihin Ajeng Kurniasari Andika Agung S Anggi Nuraeni Amini Annisa Fitriyani Arga Sutrisna Ari Arisman Arif Arif Asep Nizar Assaukani Ayu Khoerun Nisa Barin Barlian Depy Muhamad Pauzy Derisna Febia Utami Destia Agrisna Utami Dhea Aprilyani Dini Lestari Dudu Risana Endah Khoerun Nissa Erik Nurjaman Sidik Evilia Sri Yuniar Fadillah Ahmad Rifa’i Fahmi Abdul Azis Fannysa Armalia Triyana Gian Riksa Wibawa H. Ari Arisman Indah Lupitasari Irsan Furqon Rakasiwi Kamil Abdul Hamid Kusuma Agdh R Kusuma Agdhi Rahwana Lutfiah Sahara Melinda Tiarasari Mila Karmila Milki Rijal Ashari Moch Faisal Akbar Muhamad Edwin Juwana Muhammad Denden Ramdani Nita Fauziah Oktaviani Pira Aprilianti Rangga Koswara Restu Pertiwi Rina Erliyana Risnaldi Nur Aulia Hikmah Rita Tri Yusnita Rizky Hardi Pratama Sendi Muhamad Rizki Silvi Nurul Fauziah Siti Aisyah Nurfadilah siti nurlela Siti Zulfah Syahidah Sobur Sobirin Suci Aliana Putri Sumarna, Imam Budi Tetin Adawiah Titin Patimah Tommy Ariestia Suhendra Tee Ulfah Fitriyyah Untung Novianto Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yudi Sujudi Zaki Abdussalam ```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````Depy Muhamad ``````````````````````````````````````````````````````````````