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ANALISIS PERAMALAN JUMLAH PRODUKSI HIJAB MENGGUNAKAN METODE FORECASTING (Studi Kasus Pada Aliya Hijab Collection Kabupaten Tasikmalaya) Tetin Adawiah; Suci Putri Lestari; Kusuma Agdhi Rahwana
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.609

Abstract

This study aims to determine and predict the optimal amount of production the must be carried out by the company by predicting the data on the amount of production owned by the Aliya Hijab Collection for the period January to December 2021. The data collection method ini this study was by direct observation on the Aliya Hijab Collection, using interview techniques, observation and documentation. The Analytical tools used are forecasting method such as moving average and exponential smoothing. The results of the forecasting analysis show that the 3- month moving average method is better for companies because the forecasting error is smaller. The company should follow the calculation of the 3-month moving average forecasting method so as to be able to predict and determine the optimal amount of production.
PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Produk Bolu CV Yaki Tiga Putri) Derisna Febia Utami; Arga Sutrisna; Suci Putri Lestari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.613

Abstract

The reseach aim to determine the partial and simultaneous influence of the promotion and brand image to the purchasing decision product yaki bread of tasikmalaya city. The methods used in this study is a quantitative methods with a survey.analysis of the data in this study used SPSS Version 26 software. The result showed that the simultaneous promotion and brand image had a significant role in the consumer purchasing decision yaki bread. Partially, the promotion has significant effect on the consumer purchasing decision yaki bread. Partially, the brand image has significant effect on the the consumer purchasing decision of yaki bread.
Pengaruh Positioning Dan Lokasi Terhadap Keputusan Pembelian (Survei Pada Konsumen Kedai Caffee Wartel) Pira Aprilianti; Arga Sutrisna; Suci Putri Lestari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i3.2104

Abstract

This study aims to examine and analyze the effect of positioning and location on purchasing decisions at cafe shops. This study used a sample of 100 respondents from cafe shop consumers. In this study using primary data obtained from distributing questionnaires. The analytical method used in this research is multiple linear analysis. The results of the study show that positioning and location have a positive and significant simultaneous effect on purchasing decisions with an R-Square value of 68%. This shows that when the location and positioning partially effect are good and supportive, it will be able to increase the number of sales.
Pengaruh Work-Life Balance Dan Lingkungan Kerja Terhadap Kinerja Guru: Survei Pada Guru SMPN 1 Kersamanah Fadillah Ahmad Rifa’i; Suci Putri Lestari; Gian Riksa Wibawa
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.81

Abstract

This study aims to determine the effect of work-life balance and work environment simultaneously or partially on the performance of SMPN 1 Kesamanah teachers. survey. With a research sample of 60 teachers as respondents to SMPN 1 Kesamanah based on 60 known population data. The data used is primary data. The analytical tool used in this study is multiple linear regression using the SPSS support application version 25. Simultaneously work-life balance and work environment have a significant effect on teacher performance. Partially, the work-life balance variable has a significant effect on teacher performance, as well as the work environment variable, which partially has a significant effect on teacher performance.
Analisis Pengendalian Kualitas Produk Dengan Metode Statistical Quality Control (SQC) Pada Perusahaan Roti Aldina Bakery Kota Tasikmalaya Lutfiah Sahara; Suci Putri Lestari; Barin Barlian
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.137

Abstract

The bread Company Aldina Bakery is a company that produces white bread. The fundamental problem of this company is damaged products due to a poor quality control system. The purpose of this study is to identify the nature of the damage, analyze the application of the Statistical Quality Control (SQC) method and recommend actions. The steps include filling out research forms, making histograms, making Pareto charts, making and calculating Pareto charts, and making cause and effect diagrams. The results showed that there were three types of damage, namely scorched defects, size defects and flaking skin defects. The results of the analysis using a causal diagram show that the causes of poor light bread are labor, methods, materials and machines. The Pareto diagram shows that the type of product damage is more dominant in scaly shell damage in one year to 3,296 units. The results of the control chart analysis show that Aldina Bakery's quality control is still not under control. The next step to reduce the risk of defects in the product is to make a Standard Operating Procedure (SOP), modify the oven by adding a timer and temperature, make molds according to standards by considering raw bread ingredients, and coat the molds with margarine evenly to prevent sticking
Pengaruh Brand trust dan Brand image terhadap Keputusan Pembelian pada Konsumen Produk Somethinc di Kota Tasikmalaya Siti Nurlela; Suci Putri Lestari; Evilia Sri Yuniar
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2339

Abstract

This study aimed to analyze the influence of brand trust and brand image on the purchase decisions of Somethinc products in Tasikmalaya City. The research employed a survey method with a quantitative approach and involved 100 respondents who had used Somethinc products. Path analysis was used to examine the simultaneous and partial effects of brand trust and brand image on purchase decisions, as well as the role of brand trust as a mediator. The results indicated that brand trust and brand image simultaneously had a significant effect on purchase decisions. Partially, brand trust and brand image also had a positive and significant influence on purchase decisions. Brand trust influenced the purchase decision through the brand image of Somethinc products in Tasikmalaya. It was suggested that companies strengthen brand trust and brand image by conducting periodic evaluations of the effectiveness of their strategies and monitoring the development of brand trust and brand image and their impact on purchase decisions.
Halal Labels and Buyer Decisions: Roland Barthes’ Semiotics Sumarna, Imam Budi; Milki Rijal Ashari; Suci Putri Lestari
JOMANTARA Vol. 6 No. 01 (2026): Vol. 6 No. 1 January 2026
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jijac.v6i01.40640

Abstract

The influence of halal labels on consumer purchasing decisions from the semiotic perspective of Roland Barthes. Halal labels, which are often found on food and beverage products, have a significant role in shaping consumer perceptions, especially among Muslim consumers. Through Barthes' semiotic approach, the halal label is understood as a sign consisting of two elements: signifier and signified. The signifier is a physical label displaying halal certification, while the signified includes the meaning of halal, hygiene, quality, and religious identity. This analysis is conducted by distinguishing two levels of meaning: denotative and connotative. Denotatively, the halal label indicates that the product meets halal standards. However, at the connotative level, the label relates to broader values, such as trust, safety, health, and compliance with Islamic law. The results show that the connotative meaning of the halal label has a strong influence on the purchasing decisions of Muslim consumers, who often see this label as a representation of Islamic identity and lifestyle. The halal label not only serves as a product information tool, but also plays an important role in shaping purchasing preferences and decisions through cultural and religious meanings.
Pengaruh Kualitas Bahan Baku dan Proses Produksi Terhadap Kualitas Produk di Elvan Fashion Production Erik Nurjaman Sidik; Suci Putri Lestari; Depy Muhamad Pauzy
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.652

Abstract

This study aims to determine the effect of the quality of raw materials and production processes on product quality (Case Study on Elvan Fashion Production). The method used in this study is causality through a survey approach. With a research sample of 100 labor of Elvan Fashion Production. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the quality of Elvan Fashion Production's raw materials had good criteria. The production process at Elvan Fashion Production has good assessment criteria, Elvan Fashion Production Product Quality has good criteria. Taken together the Quality of Raw Materials and Production Processes have a significant influence on Product Quality. Partially the Quality of Raw Materials has a significant influence on Product Quality. Partially, the production process has a positive and significant effect on product quality.