Articles
<![CDATA[Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan: Survei Pada Karyawan Produksi Lemona Cake & Bakery Tasikmalaya ]]>
<![CDATA[Dhea Aprilyani]]>;
<![CDATA[Barin Barlian]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen dan Ekonomi Syariah ]]>
Publisher : <![CDATA[STAI YPIQ BAUBAU, SULAWESI TENGGARA ]]>
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DOI: 10.59059/maslahah.v1i4.406
<![CDATA[This study aims to determine and analyze the effect of work discipline and work environment on employee performance in the production of Lemona Cake & Bakery Tasikmalaya. The population in this study were production employees at Lemona Cake & Bakery with a survey approach and technical data analysis using multiple linear regression. Based on the data that has fulfilled the validity test, reliability test, and classic assumption test, it is processed to produce a regression equation as follows. The test results show that simultaneously work discipline and work environment have a significant effect on employee performance, while the work environment has no partial effect on employee performance Lemona Cake & Bakery Tasikmalaya.]]>
<![CDATA[Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Dinas Perhubungan Kabupaten Tasikmalaya ]]>
<![CDATA[Fannysa Armalia Triyana]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Arga Sutrisna]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v2i3.862
<![CDATA[This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analysis. Based on the research results, it is known that Work Discipline and Communication simultaneously and partially influence Job Satisfaction. Work Discipline and Communication both have a significant effect on Job Satisfaction. Therefore, it is recommended that companies can improve Work Discipline, Communication and Job Satisfaction so that they can have a positive impact and achieve company goals in the future.]]>
<![CDATA[PENGARUH TEKNOLOGI INFORMASI DAN INOVASI PRODUK TERHADAP DAYA SAING PADA COFFEE SHOP DI KOTA TASIKMALAYA ]]>
<![CDATA[Ajang Muplihin]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v8i11.6052
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh dari teknologi informasi dan inovasi produk terhadap daya saing pada coffee shop di Kota Tasikmalaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei, data diperoleh secara langsung melalui kuisioner kepada 85 responden yang merupakan sampel dari populasi coffee shop di Kota Tasikmalaya. Pengambilan sampel menggunakan cluster sampling, metode analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel teknologi informasi dan inovasi produk dapat meningkatkan daya saing pada coffee shop di Kota Tasikmalaya. Berdasarkan hasil analisis dapat diketahui bahwa teknologi informasi dan inovasi produk secara simultan dan parsial berpengaruh signifikan terhadap daya saing. Kata Kunci : Teknologi Informasi, Inovasi Produk, Daya Saing]]>
<![CDATA[Pengaruh Persepsi Harga, Promosi Online Dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Di Aulia Fashion Tasikmalaya (Survei Pada Konsumen Aulia Fashion Kabupaten Tasikmalaya) ]]>
<![CDATA[Ai Yuni Sobi Baturohmah]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Nita Fauziah Oktaviani]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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<![CDATA[This research aims to analyze how price perceptions, online promotions and product diversity, both simultaneously and partially, can influence purchasing decisions at Aulia Fashion Tasikmalaya. The method used is a quantitative method with a survey approach. The sampling technique uses the Nonprobability Sampling technique with the Purprosive Sampling method, the number of samples used is 100 respondents with the criteria being Aulia Fashion consumers who live in Tasikmalaya and have made purchases at Aulia Fashion Tasikmalaya. The analytical tool used is multiple linear regression with SPSS Version 25 software tools. The research results show that price perceptions, online promotions and product diversity can simultaneously influence purchasing decisions at Aulia Fashion Tasikmalaya significantly, with a large influence. Price perceptions partially have no significant effect on purchasing decisions at Aulia Fashion Tasikmalaya, while online promotions and product diversity partially have a significant effect on purchasing decisions at Aulia Fashion Tasikmalaya.]]>
<![CDATA[Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell) ]]>
<![CDATA[Endah Khoerun Nissa]]>;
<![CDATA[Arga Sutrisna]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): October: Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v2i4.1254
<![CDATA[This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.]]>
<![CDATA[Pengaruh Lokasi dan Kualitas Produk Terhadap Keputusan Pembelian (Survei Pada Konsumen Toko Santi Collection Cikatomas Tasikmalaya) ]]>
<![CDATA[Sendi Muhamad Rizki]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Arif Arif]]>
<![CDATA[ Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): October: Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/manuhara.v2i4.1274
<![CDATA[This study aims to determine the simultaneous and partial influence of location and purchase quality on clothing purchasing decisions at the Sati Collection Store. The method used in this study is a survey method with a quantitative approach. The population studied was 100 respondents. The data collected were primary and secondary data. Data analysis in this study used multiple linear regression analysis using SPSS version 26. The results showed that location and product quality simultaneously had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store. Location partially had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store. Product quality partially had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store.]]>
<![CDATA[Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada ]]>
<![CDATA[Risnaldi Nur Aulia Hikmah]]>;
<![CDATA[H. Ari Arisman]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 3 (2024): September : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) ]]>
Publisher : <![CDATA[FEB Universitas Maritim Semarang ]]>
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DOI: 10.58192/ebismen.v3i3.2491
<![CDATA[This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. The research method used is a quantitative method with a survey approach. The data analysis technique used is Path Analysis with an interval measurement scale. Partial and simultaneous hypothesis testing with a significant level (α= 0.05). The research results show that: (1) Online Customer Reviews, Trust, and purchasing decisions for Erigo products on the Lazada Marketplace are included in the very good category. (2) Online Customer Review has a relationship with Trust in Erigo Marketplace Lazada products. (3) Online Customer Reviews and Trust have a positive and significant effect on Partial Purchase Decisions for Erigo products on the Lazada Marketplace. (4) Online Customer Reviews and Trust have a positive and significant effect on Simultaneous Purchasing Decisions for Erigo products on the Lazada Marketplace.]]>
<![CDATA[Pengaruh Persepsi Harga, Lokasi dan Variasi Produk Terhadap Keputusan Pembelian: Studi Kasus Pada PD. Gudmal Toko Bahan Sandal Kota Tasikmalaya ]]>
<![CDATA[Asep Nizar Assaukani]]>;
<![CDATA[Depy Muhamad Pauzy]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.544
<![CDATA[The purpose of this study was to determine the effect of price perceptions, locations and product variety on purchasing decisions at PD Gudmal Sandal Material Store. The research used is quantitative research with a survey method to 88 respondents of PD Gudmal Sandal Material Store who live in Tasikmalaya city. The types of data used are primary data and secondary data. The data analysis technique uses multiple linear regression analysis.The results of this test prove that simultaneously perceptions of price, locations and product variety have a significant influence. And partially, price perception has a significant effect on purchasing decisions, location has a significant effect on purchasing decisions, and product variety has a significant effect on purchasing decisions at PD Gudmal Sandal Material Store.]]>
<![CDATA[Pengaruh Pengendalian Persedian Bahan Baku dan Proses Produksi terhadap Hasil Produksi: (Survei pada Karyawan Bagian Produksi Konveksi Penjaitan Baju Anak di Cimahi) ]]>
<![CDATA[Suci Aliana Putri]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Arif Arif]]>
<![CDATA[ PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ppiman.v2i4.556
<![CDATA[The aim of this research is to determine the magnitude of the influence of Raw Material Inventory Control on Production Results and the influence of the Production Process on Production Results among employees of the Children's Clothing Tailoring Convection in Cimahi. This research is quantitative research using the causality method with a survey approach. The data source used is a primary data source and the data was collected through questionnaires, interviews and observations. In this research, the analytical tool uses multiple linear regression analysis. In the hypothesis testing process, the F test and t test are used. The results of the research show that control of raw material supplies, production processes and production results at the Children's Clothing Tailoring Convection in Cimahi has a very good rating classification. Control of Raw Material Inventory and Production Process simultaneously has a significant effect on the Production Results of the Children's Clothing Tailoring Convection in Cimahi. Partial control of raw material supplies has a significant effect on the production results of the Children's Clothing Tailoring Convection in Cimahi. The partial production process has a significant effect on the production results of the Children's Clothing Tailoring Convection in Cimahi]]>
<![CDATA[Pengaruh Kompensasi Dan Motivasi Kerja Terhadap Kedisiplinan Pegawai (Divisi Pengujian Kendaraan Bermotor Dinas Perhubungan Kabupaten Ciamis) ]]>
<![CDATA[Rizky Hardi Pratama]]>;
<![CDATA[Mila Karmila]]>;
<![CDATA[Suci Putri Lestari]]>
<![CDATA[ Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/glory.v1i4.311
<![CDATA[The purpose of this research was to determine the effect of compensation and work motivation on employee discipline in the Motorized Vehicle Testing Division of the Ciamis Regency Transportation Service. This research is a quantitative research. The population in this research were employees of the Motor Vehicle Testing Section of the Ciamis Regency Transportation Service. Sampling in this research used a saturated sample of 43 respondents. The analytical method used in this research was multiple linear regression analysis with the help of SPSS 25 software. The results showed that compensation and work motivation simultaneously had an effect on employee discipline. Partially, compensation variables affect employee discipline. Partially, work motivation variables affect employee discipline]]>
