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Consumer Purchase Decision on Chicken-Nugget Purchasing Behavior in Semarang City Tania Adinda; Mukson Mukson; Edy Prasetyo
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 3 (2021): Vol.15, No.3, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i03.p16

Abstract

Today, the level of processed-food consumption is significantly increasing. It is causing a high supply of this food by some business enterprises and tense competition between them. This study aimed to analyze the chicken-nugget consumer purchase decision-making, factors affected the purchase decision and the effect of those factors on the consumer purchase decision in Semarang City. This study employed a case-study method and involved 120 respondents aged ?17 years old who purchase chicken-nugget products selected by accidental sampling technique. The descriptive, factor, and multiple linear regression analyses were used to analyze the study data. Results revealed that the chicken-nugget purchase decision process consisted of some steps: need identification, finding adequate information, alternative evaluation, purchase decision, and evaluation after product purchasing. This purchase-decision was simultaneously affected by cultural, social, personal, psychological, product, price, location, and promotion factors. Cultural, personal, psychological, product, and promotion factors partially affected the consumer purchase decision.
ANALYSIS OF COMPETITIVENESS AND EXPORT TRENDS OF INDONESIAN COCOA TO THE FIVE DESTINATION COUNTRIES FOR 2010-2019 Nabilla Pratya Augustin; Edy Prasetyo; Siswanto Imam Santoso
Agricultural Socio-Economics Journal Vol 21, No 3 (2021): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2021.021.3.6

Abstract

This study aims to analyze the competitiveness of Indonesian cocoa exports to five destination countries, namely China, Germany, Malaysia, Singapore, and USA and to analyze the trend of Indonesian cocoa exports for the forecasting of the next 5 years. The data source used is secondary data in the form of export value and volume from 2010-2019 which is sourced from uncomtrade. Data analysis methods used are RCA, EPD, and linear trend analysis. The results showed that the comparative analysis of the RCA method for the commodities of Indonesian cocoa beans, cocoa butter, cocoa paste, cocoa powder in 2010-2019 has an RCA > 1 which means that it is competitive and has a comparative advantage in destination countries. Based on a competitive analysis using the EPD method, the commodity of Indonesian cocoa beans, cocoa butter, cocoa paste, and cocoa powder in 2010-2019 have EPD retreat and falling star values. Based on linear trend analysis, the export value of Indonesian cocoa beans in 2020-2024 is predicted to continue to decline, cocoa butter and cocoa powder in 2020-2024 is predicted to continue to increase, and cocoa paste in 2020-2024 is predicted to increase and later decrease.
Visitors’ satisfaction and development strategy of agrotourism: evidence from Semarang, Indonesia Raras Sekar Kinasih; Wiludjeng Roessali; Edy Prasetyo
JOURNAL OF SOCIOECONOMICS AND DEVELOPMENT Vol 3, No 2 (2020): October
Publisher : Publisher of Widyagama University of Malang (UWG Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsed.v3i2.1450

Abstract

Visitor satisfaction is fascinating to learn because this is always a significant positioning in developing tourism destination.This study aims to analyze visitor satisfaction and formulate the agrotourism development strategy. The research survey was conducted in Purwosari Agrotourism, Mijen District, Semarang City, Indonesia.  A total of 100 visitors and 20 people were purposively selected to address research objective. Visitor satisfaction is evaluated using the 7P marketing mix approach. The analysis method uses the Importance Performance Analysis and Customer Satisfaction Index to analyze visitor satisfaction; and Strength, Weakness, Opportunity, and Threat (SWOT) analysis to formulate development strategy. The results showed the location, transportation, promotion, and physical evidence (parking area, toilets, and information boards) are the main priority attributes of improvement. The response of visitors was in the satisfied category with a total Satisfaction Index of 73.39%. The development strategy of Purwosari Agrotourism shows the SO (strength and opportunity) strategy approach, which means being in a favorable position with aggressive strategy recommendations.  The strategy includes the innovation of tourism products, collaboration with other tourism objects to create tour packages, and expand product marketing networks.JEL Classification: Q13; R58; Z32
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Susu Sapi Pasteurisasi di Kabupaten Boyolali Daud Ananthama; Edy Prasetyo; Mukson Mukson
Jurnal Agristan Vol 4, No 1 (2022): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v4i1.4463

Abstract

Penelitian ini bertujuan untuk menganalisis proses pengambilan keputusan pembelian susu sapi pasteurisasi di Kabupaten Boyolali dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian susu sapi pasteurisasi di Kabupaten Boyolali. Penelitian dilakukan di 10 tempat penjual susu pasteurisasi, pada bulan Januari – Februari 2021. Metode penelitian yang digunakan yaitu metode survei dengan alat bantu kuesioner. Pengambilan sampel menggunakan metode accidental sampling dengan jumlah sampel sebanyak 100 konsumen susu pasteurisasi sebagai responden. Penentuan jumlah responden berdasarkan pada sampel data yang terdistribusi normal dengan tingkat keyakinan yang dibutuhkan sebesar 95% / Z = 1,98. Data dianalisis secara deskriptif dan analisis regresi logistik menggunakan software SPSS versi 23. Hasil penelitian menunjukkan bahwa proses keputusan pembelian terdiri beberapa tahap yaitu pengenalan kebutuhan, pencarian informasi, keputusan pembelian dan evaluasi pasca pembelian dengan hal yang penting karena dilihat dari manfaatnya untuk memenukhi kebutuhan gizi dan vitamin keluarga, serta dari sumber informasi berasal dari pribadi seperti dari keluarga, teman dan kerabat. Konsumen susu sapi pasteurisasi lebih banyak yang membeli disebabkan keadaan situasi tanpa terencana serta konsumen yang mempunyai keinginan membeli kembali stelah pasca pembelian juga lebih besar daripada yang tidak ingin membeli. Faktor dari variabel gaya hidup, sikap, kualitas, harga, pendapatan, peranan anggota keluarga dan lokasi secara serempak mempunyai pengaruh signifikan terhadap keputusan pembelian susu dan secara parsial faktor gaya hidup, kualitas, harga, dan pendapatan mempunyai pengaruh signifikan terhadap keputusan pembelian susu di Kecamatan Boyolali.
ANALISIS KOMPARASI USAHATANI PADI SEMI ORGANIK DAN NON ORGANIK DI KECAMATAN UNDAAN KABUPATEN KUDUS Dony Indra Adi Pratama; Bambang Mulyatno Setiyawan; Edy Prasetyo
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 2, No 1 (2018): Mei 2018
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.496 KB) | DOI: 10.14710/agrisocionomics.v2i1.1329

Abstract

Penelitian ini bertujuan mengidentifikasi komponen dan kuantitas faktor produksi yang digunakan pada usahatani padi semi organik dan non organik, menganalisis perbandingan produksi, biaya produksi, dan pendapatan pada usahatani padi semi organik dan non organik. Lokasi penelitian di Kecamatan Undaan Kabupaten Kudus. Penelitian dilakukan menggunakan metode survei. Pengambilan responden dilakukan secara acak untuk responden petani padi non organik dan sensus untuk responden petani padi semi organik. Responden petani padi non organik diambil sebanyak 41 orang dari populasi sebanyak 410 orang dan semi organik 15 orang. Alat analisis yang digunakan adalah analisis pendapatan (finansial usaha) dan uji beda independent sampel t-test. Hasil penelitian menunjukkan bahwa komponen faktor–faktor produksi yang digunakan pada usahatani padi semi organik maupun non organik adalah luas lahan, benih,  pupuk, pestisida, dan tenaga kerja. Perbedaan komponen faktor produksi usahatani padi semi organik dan non organik yang paling menonjol adalah terletak pada penggunaan jenis pupuk dan pestisida, dimana jenis pupuk dan pestisida yang digunakan pada usahatani padi semi organik sebagian besar menggunakan bahan-bahan organik namun masih dipadu dengan bahan non organik (kimia). Jenis pupuk dan pestisida yang digunakan pada usahatani padi non organik sepenuhnya menggunakan bahan-bahan non organik (kimia). Tingkat signifikansi perbandingan kuantitas faktor produksi lahan, benih,  pupuk, dan tenaga kerja (orang) usahatani padi semi organik dan non organik berturut-turut adalah 0,417; 0,283; 0,609; 0,000; 0,012 dan 0,668. Berdasarkan nilai tersebut menunjukkan bahwa kuantitas rata-rata faktor produksi lahan, benih,  pupuk, dan tenaga kerja (HKP) tidak ada perbedaan nyata. Tingkat signifikansi perbandingan antara produksi, biaya produksi, penerimaan dan pendapatan usahatani padi semi organik dan non organik berturut-turut adalah 0,108; 0,000; 0,020; dan 0,606. Berdasarkan nilai tersebut menunjukkan bahwa terdapat perbedaan yang signifikan untuk biaya produksi dan penerimaan pada usahatani padi semi organik dan non organik, sedangkan untuk produksi dan pendapatan tidak terdapat perbedaan yang signifikan.Kata Kunci: usahatani; padi; organik; faktor produksi
THE EFFECT OF AGRIBUSINESS SYSTEM IMPLEMENTATION TO DAIRY CATTLE FARMS PRODUCTIVITY IN SEMARANG REGENCY Edy Prasetyo; Titik Ekowati; Dian Wahyu Harjanti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 4, No 2 (2020): November 2020
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v4i2.7216

Abstract

The purposes of study were to examine the agribusiness system implementation of the dairy cattle farms; the average productions of dairy cattle and to analyse the effect of agribusiness system implementation on dairy cattle farm productivity. The study used survey methods and as elementary units were the dairy cattle farmers. The sample was determined by the Purposive quota sampling method towards 69 dairy cattle farmers. Data collected were primary and secondary data. Data were analysed using qualitative descriptive, quantitative descriptive, and inferencial statistic methods (multiple linear regression). The result showed that: (i) the agribusiness implementation system was in good category with score 3.97; (ii) the average business scale of dairy cattle farms was 3.74 head/farmer with composition of lactation dairy cattle and non-lactation dairy cattle was 42.25% and 57.75% respectively, and the milk productivity was 9.05 lt/head/day; (iii) Simultaneously, agribusiness subsystem was significant influenced to cow's milk productivity, while in partial term, the preproduction subsystem, agribusiness support access subsystem, and agribusiness planning were a significant effect on the productivity of dairy cattle farms, while the livestock business management subsystem was no significant effect. 
FACTOR ANALYSIS OF PRODUCTION AND ITS EFFICIENCY OF PASTEURIZED MILK PRODUCTION AT CV CITA NASIONAL, SEMARANG REGENCY Sonius Luther Oktorio Siahaan; Edy Prasetyo; Bambang Mulyatno Setiawan
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9505

Abstract

The milk pasteurization process at CV Cita Nasional requires raw milk, sugar, and flavors with an optimum formulation, as well as efficient and effective human resources. How to obtain the formulation optimum and allocative efficiency from the use of production factors of fresh milk, sugar, flavor, and human resources on the amount of pasteurized milk production? The research objectives were to analyze the influence of production factors of raw milk, sugar, flavor, and human resources toward the amount of pasteurized milk production and to analyze the allocative efficiency of the use of production factors. The research method used was secondary data analysis of pasteurized milk production records using daily time series data for ninety-one days. Data analysis was performed using multiple linear regression and calculation of the level of production allocative efficiency. The results showed that raw milk had a significant influence, while sugar and flavor did not have a significant influence. However, all independent variables had an influence on pasteurized milk production. The allocative efficiency of the raw milk production factor was 4.10, sugar was -0.10, and food flavor was - 1.53. This result shows that the raw milk and flavor production factors did not meet the allocative efficiency, while the sugar was not allocative efficient. Dynamic production requires the management of human resources to obtain an effective and efficient job distribution.
ANALISIS EFISIENSI EKONOMI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHATANI TEMBAKAU DI KECAMATAN GETASAN KABUPATEN SEMARANG Hana Hanifah; Bambang Mulyatno Setiawan; Edy Prasetyo
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 1, No 1 (2017): Mei 2017
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.735 KB) | DOI: 10.14710/agrisocionomics.v1i1.1644

Abstract

Tujuan penelitian ini adalah (1) menganalisis pengaruh penggunaan faktor produksi berupa luas lahan, jumah benih, tenaga kerja, pupuk kandang, pupuk ZA, pupuk NPK, pupuk KNO3 dan pestisida terhadap jumlah produksi usahatani tembakau dan (2) menganalisis tingkat efisiensi penggunaan faktor produksi usahatani tembakau secara ekonomi. Penelitian dilaksanakan pada bulan Desember 2016 di Kecamatan Getasan Kabupaten Semarang. Penelitian menggunakan metode survei dengan jumlah responden sebanyak 100 petani. Metode yang digunakan dalam pengambilan sampel adalah metode sensus. Analisis yang digunakan adalah regresi berganda dengan fungsi produksi model Cobb-Douglas dan perhitungan efisiensi ekonomi. Penelitian menunjukkan bahwa faktor produksi luas lahan, tenaga kerja dan pupuk NPK berpengaruh nyata terhadap produksi tembakau. Penggunaan faktor produksi tenaga kerja secara ekonomi belum efisien. Penggunaan faktor produksi luas lahan, jumlah benih, pupuk kandang, pupuk ZA, pupuk NPK, pupuk KNO3 dan pestisida secara ekonomi tidak efisien. Kata Kunci : efisiensi; produksi; faktor produksi; tembakau; usahatani
INSTITUTIONAL FARMERS' LAND TO INCREASE FARMER'S PRODUCTION, PRODUCTIVITY AND INCOME Titik Ekowati; Edy Prasetyo; Bambang Trisetyo Eddy
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 4, No 1 (2020): Mei 2020
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.327 KB) | DOI: 10.14710/agrisocionomics.v4i1.7069

Abstract

Farm land management institutional in term of consolidation and corporate farming programs are the management of farm land especially wet rice field to fulfill the optimum farm scale that manage by farmer’s group and to get the value for farmers. Research was aimed to develop the farmer’s institutional by land consolidation and corporate farming approach. Survey method was used for research. Dalangan Village, Tawangsari District and Dukuh Village, Mojolaban District were determined for research location by purposive method based on the farm institutional. Simple random sampling was used to get 40 respondents who joined the institutional program and 40 respondents who were not affiliated with land institutions. Data were analyzed by descriptively. The research was held by farmer’s empowerment and assistance at the farmers group to make use of innovation technology. Result of research showed that 28 ha wet rice field was integrated to the program of 4 farmer’s groups.  The implementation of program answered the scarcity of land and labor and it can be easily to manage the production factors. The impact of the programs were increasing paddy production, prodoctivity, cost production effiecientcy by IDR  374.643,56/ha,/period increasing the usage of farm equipment, the created of the opportunity for employment, especially for women, to create the seedling and increasing the income of IDR 3.185.241.56/ha/period.   
ANALISIS SIKAP KONSUMEN PADA PEMBELIAN BERAS DI KOTA SALATIGA Farah Kamila; Edy Prasetyo; Wiludjeng Roessali
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 3, No 1 (2019): Mei 2019
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.325 KB) | DOI: 10.14710/agrisocionomics.v3i1.2980

Abstract

Tujuan penelitian adalah untuk menganalisis sikap konsumen terhadap atribut yang paling mempengaruhi pembelian beras dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian beras organik dan non organik di Kota Salatiga. Penelitian dilaksanakan pada bulan Januari 2018 di Kelurahan Kutowinangun Lor, Kelurahan Kalibening, Kelurahan Tegalrejo dan Kelurahan Cebongan, Kota Salatiga. Metode penelitian yang digunakan adalah survei. Pengambilan sampel menggunakan metode multistage cluster sampling. Penentuan jumlah responden menggunakan metode quota sampling dengan responden sebanyak 100 orang. Analisis data menggunakan model multiatribut fishbein dan regresi logistik biner. Hasil penelitian menunjukkan bahwa responden beras di Kota Salatiga lebih menyukai beras non organik. Secara serempak variabel jenis kelamin, umur, pendapatan, jumlah anggota keluarga, ketersediaan beras non organik dan harga beras non organik berpengaruh signifikan terhadap keputusan pembelian beras. Secara parsial, variabel pendapatan dan ketersediaan beras non organik berpengaruh signifikan terhadap keputusan pembelian beras, sedangkan variabel jenis kelamin, umur, jumlah anggota keluarga dan harga beras non organik tidak berpengaruh terhadap keputusan pembelian beras di Kota Salatiga.