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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmiah Teknologi dan Rekayasa Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Value Added: Majalah Ekonomi & Bisnis JEJAK AGRISE Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jambura Agribusiness Journal Jurnal Hexagro Jurnal Penegakan Hukum dan Keadilan Jurnal Litbang Provinsi Jawa Tengah Jurnal Agristan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sistem Informasi Universitas Dinamika Prosiding Seminar Nasional Program Pengabdian Masyarakat Mediagro VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA IC Tech: Majalah Ilmiah IC Tech: Majalah Ilmiah Agrifarm: Jurnal Ilmu Pertanian
Edy Prasetyo
Program Studi Agribisnis, Departemen Pertanian, Fakultas Peternakan Dan Pertanian,Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Susu Oat Merek Oatside oleh Mahasiswa Universitas Diponegoro Ningrum, Hesty Wahyu; Setiyawan, Hery; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18050

Abstract

Oatside brand oat milk is a plant-based animal product alternatives (PBAPAs) that are still very popular among the public because it offers many benefits for the health of the body and the environment without reducing the delicious taste of consuming milk. This study aimed to analyze the purchasing decision making process that influence of brand equity which includes brand awareness, brand association, quality perception, and brand loyalty on the consumer decision in purchasing Oatside brand oat milk on students university of Diponegoro. This research was conducted from November to December 2024. The research method used was the survey method. The sampling method used was accidental sampling. The sample size was determined using Issac and Michael so that have a 269 respondents were taken. The data collected consisted of primary data through interviews based on G-form questionnaires, meanwhile secondary data were obtained from various relevant literature sources. The data analysis method was descriptive analysis and statistical analysis using logistic regression analysis. The result at this research showed that simultaneously brand awareness, brand associations, perceived quality and brand loyalty have significant effect on purchase decisions. The factors of brand loyalty that have a partially significant effect on purchasing decisions on students university of Diponegoro.
Analisis Trend dan Faktor-faktor yang Memengaruhi Volume Penjualan Produk Benih Kubis Green Nova di PT. Tani Murni Indonesia Baharsyah, Rifky; Prasetyo, Edy; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18683

Abstract

PT. Tani Murni Indonesia is a company engaged in the production, research, breeding, and distribution of high-quality vegetable seeds in Indonesia. The company produces its own hybrid seeds through a Research and Development process, resulting in unique varieties with superior quality. This study aimed to analyze the sales trend of Green Nova cabbage seeds at PT. Tani Murni Indonesia and to examine the influence of selling price, production volume, promotional costs, transportation costs, and planting season on the sales volume of Green Nova cabbage seed products. The research was conducted from January 2025 to February 2025 using a case study method at PT. Tani Murni Indonesia. Primary data were collected through interviews using questionnaires, while secondary data were obtained through literature studies relevant to the research topic. The time series data used in this study covered a period of five years and included data on selling prices, production volumes, promotional costs, transportation costs, and planting seasons. The analytical methods employed in this research were trend analysis and multiple linear regression analysis. The results of the trend analysis, using linear trend analysis, showed a sales forecast of  66,804.366 packs over 24 months, from January 2025 to December 2026. The results of the multiple linear regression analysis indicated that selling price, production volume, transportation costs, and promotional costs had a significant effect on sales volume, while the dummy variable for planting season had no significant effect on sales volume.
Faktor-faktor yang Memengaruhi Keputusan Pembelian Buket Bunga di Pasar Bunga Kalisari Semarang Larasati, Intan; Setiadi, Agus; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12776

Abstract

This research aims to analyze the influence of product quality, service quality, income, price, consumer preferences, and parking location on the decision to purchase flower bouquets at Kalisari Flower Market in Semarang. The research method used is a survey method, and the data collection methods include interviews and observations. Respondents standardized as samples in this study are consumers who have purchased flower bouquets at Kalisari Flower Market in Semarang. The sampling method used is accidental sampling, based on the coincidence of consumers buying flower bouquets at the market location. The calculated sample size using the Lemeshow formula is 100 respondents. The data analysis methods used are descriptive analysis and multiple linear regression analysis. The study indicates that the characteristics of respondents include: on average, consumers are aged 21-30 years, predominantly female, with the dominant highest education being high school, income dominated in the range of IDR 1,500,000 - IDR 2,500,000 per month, and the average consumer purchasing frequency is ≥ 3 times in the last year. Based on the t-test results, product quality and price partially have a significant influence on the decision to purchase flower bouquets, while service quality, income, consumer preferences, and parking location do not significantly affect the decision to purchase flower bouquets at Kalisari Flower Market in Semarang. The product quality variable has the largest contribution to the purchasing decision. This means that better product quality is associated with an increased decision to purchase flower bouquets at Kalisari Flower Market in Semarang. The coefficient of determination (R2) test results yield an Adjusted R Square value of 0.468.
Analisis Pendapatan Usahatani Cabai Merah Keriting di Kecamatan Getasan Kabupaten Semarang Ginting, Namira Widiana; Handayani, Migie; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14099

Abstract

Curly red chili is one type of horticultural plant that has relatively high economic value and has a continuously increasing market potential. Curly red chili farmers utilize this situation to optimize their business income. This research aims to analyze the influence of factors such as land area, seed quantity, fertilizer quantity, pesticide quantity, and labor quantity on the income of curly red chili farming. This research was conducted from October to December 2023 in Batur Village, Getasan District, Semarang Regency. The research location was purposively selected considering that Batur Village is one of the largest curly red chili-producing villages in Getasan District. The research method used was a survey method. The data analysis methods used were production cost analysis, revenue, income, profitability, one sample t-test, and multiple linear regression analysis. The research results show that the production cost, revenue, and income of farming on an average land area of 0.2 hectares were IDR 22,954,245/MT, IDR43,502,604/MT, and IDR 20,548,359/MT respectively. The profitability obtained was 117%. Based on the multiple linear regression analysis results, it is shown that land area, seed quantity, fertilizer quantity, pesticide quantity, and labor quantity simultaneously affect the income of curly red chili farming. Land area, seed quantity, and fertilizer quantity have a significant effect on the income of red curly chili farming, while pesticide quantity and labor quantity partially do not affect the income of curly red chili farming. Variables that have a positive effect on income are land area, seed quantity, pesticide quantity, and labor quantity, while fertilizer quantity has a negative effect on the income of curly red chili farming.
SISTEM DETEKSI KERUSAKAN JARINGAN KOMPUTER SESUAI STANDAR CISCO NETWORKING ACADEMY BERBASIS WEBSITE DI UPT KOMPUTER STMIK WIDYA PRATAMA PEKALONGAN Prasetiono, Slamet Joko; Prasetyo, Edy; Setiawan, Tri Agus
IC Tech: Majalah Ilmiah Vol 14 No 2 (2019): IC Tech: Majalah Ilmiah Volume XIV No. 2 Oktober 2019
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v14i2.176

Abstract

UPT Komputer STMIK Widya Pratama Pekalongan merupakan suatu Unit Pelaksana Teknis yang bertugas melayani mahasiswa pada saat pembelajaran serta bertanggungjawab pada setiap laboratorium komputer. Kendala didalam laboratorium komputer pasti ada salah satunya yaitu tentang kerusakan jaringan komputer, dalam mengatasi kerusakan jaringan di laboratorium tidak semua asisten mengetahuinya. UPT Komputer perlu adanya sistem yang dapat membantu asisten dalam melakukan perbaikan jaringan komputer di laboratorium, Untuk mengatasi hal tersebut dibangun sistem deteksi kerusakan jaringan komputer sesuai standar cisco networking academy berbasis web. Dalam membangun perangkat lunak menggunakan metode pengembangan sistem waterfall, sedangkan untuk pemodelannya menggunakan UML (Unified Modeling Language) dan LKT (Lembar Kerja Tampilan). Teknik pengujian menggunakan pengujian whitebox, blackbox, dan user acceptance test, software yang digunakan Xampp untuk database dan Sublime sebagai editor pemrogramannya. Sistem deteksi kerusakan jaringan komputer menyelesaikan masalah yang terjadi sehingga dapat lebih mudah dengan dibuktikan hasil pengujian UAT. Sistem ini masih memerlukan pengembangan pada segi informasi baik berupa tulisan ataupun grafik serta perlu adanya cetak hasil diagnosa dan sistem ini harus selalu di update jika ada kerusakan baru yang ditemukan.Kata kunci: Sistem Deteksi Kerusakan, Jaringan Komputer
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Merek Bimoli di Pasar Swalayan Kota Semarang Purnamasidhi, Naura Adristy; Mariyono, Joko; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22172

Abstract

This study aims to describe the characteristics of consumers of Bimoli brand cooking oil in supermarkets in Semarang City and analyze the factors that influence their purchasing decisions. The research was conducted from June to August 2025 in five supermarkets representing Semarang City, namely ADA Swalayan Setiabudi, ADA Swalayan Majapahit, Super Indo Imam Bonjol, Super Indo Siliwangi, and Super Indo Sukarno Hatta. The research method used a survey with a quota sampling technique (non-probability sampling) to collect data from 150 Bimoli consumers, with samples taken using a purposive sampling technique. The independent variables included product price (X1), product quality (X2), brand image (X3), packaging (X4), fanaticism (X5), and number of family members (X6), while the dependent variable was purchase decision (Y). Primary and secondary data were analyzed using descriptive analysis and logistic regression with the help of SPSS, including validity and reliability tests, as well as model testing using the Omnibus Test, Likelihood test, Overall Model Fit test, Hosmer and Lemeshow test, coefficient of determination test, and Wald test. The results of the study show that the majority of respondents are women (76%), aged 26-30 years (62%), with a bachelor's degree, working as employees, with a middle income (42%), and purchasing 2 L refills. The results of the logistic analysis reveal that product quality, brand image, packaging, and fanaticism has a significant positive effect on purchasing decisions, while product price and number of family members have no significant effect.
Analisis Risiko Produksi Pupuk Phonska di PT Petrokimia Gresik Jawa Timur Sitinjak, Dewi Elisabeth; Prasetyo, Edy; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22356

Abstract

Phonska fertilizer production at PT Petrokimia Gresik has fluctuated and often failed to meet production targets. This study aims to analyze priority risk sources and analyze effective mitigation strategies to address production risks at PT Petrokimia Gresik. The research location was determined purposively, considering that it is an agro-industrial company with high production capacity. The research was conducted in October-November 2025. The method used in this study was the case study research method. The key persons in this study were determined using the purposive method, and they were production staff. Data collection techniques included observation and interviews. The analysis in this study was conducted using the Coefficient of Variation and HoR (House of Risk) methods. The results of the study indicate a medium level of risk with a CV value of 9%. In addition, the results of HoR phase 1 obtained 22 risk events and 25 risk sources. Fourteen risk sources were identified as priority risks that require the design of a risk management strategy. The results in HoR 2 show 10 management strategies that can be implemented by the company in handling priority risk sources. The risk management strategies are based on the highest to lowest ETD values in sequence, namely cross-checking mechanisms, production rescheduling, team coordination, incoming raw material control, technical skills training, replacement of damaged machine parts, safety stock planning, preventive maintenance, temperature monitoring, and the use of magnetic separators.
Analisis Kesediaan Konsumen Membayar Durian di Gerai Ucok Durian Medan: Analysis of Consumer’ Willingness to Pay for Durian at Ucok Durian Medan Outlet Chintia Damayani P; Titik Ekowati; Edy Prasetyo
Agrifarm : Jurnal Ilmu Pertanian Vol 10 No 2 (2021): Desember
Publisher : Universitas Widya Gama Mahakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/ajip.v10i2.1072

Abstract

Durian is a plant that isn’t always available at all times or called local durian. This condition encourages Ucok Durian outlets to always provide good quality durian. This study aims to describe the characteristic of consumers durian, analyze the average value of maximum that consumers are willing to pay, and determine the factors that influence consumers’ Willingness To Pay (WTP). The research method is the survey method, conducted at the Ucok Durian Medan outlet. The sampling method used accidental purposive sampling and the determination number of samples using quota sampling of 80 respondents. Data analysis used descriptive analysis to explain consumer characteristics, Contingent Valuation Method (CVM) analysis to calculate the value consumers WTP for durian, and logistic regression analysis to analyze the factors that influence consumers’ WTP for durian. The results showed that most of the consumers is male (72.6%), 17-25 years old (38.8%), married status (73.8%), last education is Diploma and S1 (56.2%),the number of family members is 4-6 people (65%), formal work (91.2%) and income> Rp 4,000,000 - Rp 7,000.000/month (38.8%). As many as 86.25% of respondents are willing to pay for durian which is more expensive than the normal price. The average value of the consumer's WTP for durian, respectively, is Rp 50,000 and Rp 75,000, amounting to Rp 53,284.31 and Rp 75,625/piece, with a proportion of 6.57% and 0.83% of the current price. The factors that influence consumers’ WTP for durian are jobs, price, product quality, and lifestyle.
FACTORS AFFECTING CABBAGE PRODUCTION IN MAGELANG REGENCY, INDONESIA Widia Novita Sijabat; Edy Prasetyo; Komalawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19775957

Abstract

Cabbage is a strategic horticultural commodity in Indonesia with high economic value and strong development potential. However, fluctuations in cabbage productivity are often associated with suboptimal allocation of production inputs. This study aims to examine the key factors influencing cabbage production in Magelang Regency, Indonesia. The research was conducted in three districts, Dukun, Pakis, and Ngablak, using a multistage cluster sampling method involving 120 farmers. Data were analyzed using a Cobb-Douglas production function estimated through multiple linear regression. The results indicate that land area, manure, and pesticide use significantly affect cabbage production. These findings highlight the importance of optimizing input allocation and improving farmers’ management practices to enhance agricultural productivity.
ANALYSIS OF RAW MATERIAL INVENTORY CONTROL FOR RUMINANT FEED AT PT ANDINI MEGAH SEJAHTERA, BOYOLALI REGENCY, CENTRA JAVA Aisah Sita Damayanti; Titik Ekowati; Edy Prasetyo
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 1 (2026): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i1.96345

Abstract

Feed is a vital requirement as a means of livestock production to obtain nutrients in the development process. This study aims to analyze the optimal ruminant feed concentrate raw material inventory, reorder point, safety stock and analyze the comparison of the total cost of concentrate feed inventory before and after using the Economic Order Quantity (EOQ) method at PT. Andini Megah Sejahtera. The research method used is a case study. Data analysis is done by quantitative analysis calculating the optimal raw material inventory through the EOQ method, then comparing with actual conditions and calculating the cost efficiency value of raw material inventory. The results showed that the average order quantity of the most optimal and economical raw material was 351 tons with an average order frequency of 6 times a year. The average amount of safety stock is 235.17 tons and the reorder point is 626.86 tons. A significant difference can be seen between the company's actual total inventory cost and the total inventory cost using the EOQ method. Inventory calculations using the EOQ method can achieve an average inventory cost efficiency of 92% with an average savings of IDR 36,551,229,547 per year. The total inventory cost based on the actual conditions of the company is on average Rp39,194,917,257 greater than using the EOQ method with an average of IDR 643,687,710 per year.
Co-Authors - Mukson Agus Setiadi Agustina Rosarinda Yudhi Tungga Dewi Aisah Sita Damayanti Alqarnist, Abdul Waiz Amaludin, Ilham Andhika Ayu Anggrainingrum Anisa Ambarwati Arief Budiono Ashilah Zahra Lubis Atmaja, Ragil Nugroho Danu Baharsyah, Rifky Bambang Mulyatno Setiawan Bambang Mulyatno Setiyawan Bambang Trisetyo Eddy Chintia Damayani P Daud Ananthama Dian Wahyu Harjanti Dila Nurul Aziza Diska Mayangsari, Diska Djuwita Rahmawati Dony Indra Adi Pratama Ekowati, Titik Ewin Rumapea Farah Kamila Farida Rahmawati Ginting, Namira Widiana Hana Hanifah Heri Setiyawan Hermansyah, Dimas Hery Setiyawan Ihsan, Farhan Taufiqul JOKO MARIYONO Komalawati Kustopo Budiharjo Kustopo Budirahardjo Kustopo Budiraharjo Larasati, Intan Lilis Suryani Luluk Parwati Madelin Christin Libriani Sinaga Maruhum Simbolon Mayesti, Reza Tri Migie Handayani Mukson Mukson Mukson Mukson Mukson Mukson N P Cahyaningtyas Nabilla Pratya Augustin Ningrum, Hesty Wahyu Ningsih, Norma Nurfadillah, Suryani Nurlailayah, Prima Diaz Eka Prasetiono, Slamet Joko Purnamasidhi, Naura Adristy Putri Agustina Raras Sekar Kinasih Roessali, Wiludjeng Sari, Risa Hentika Setia Wirawan Sholihah, Bilqis Siswanto I Santoso Siswanto Imam Santoso Sitinjak, Dewi Elisabeth Sonius Luther Oktorio Siahaan Sulistiowati Sulistiowati Sutan Mhd Amin Jamal Sybelle, Jan Alizea Tania Adinda Tika Sukma Wardani Titik Ekowati Tri Agus Setiawan Vinisa Dyah Puspitasari W Sarengat Wahyu Dyah Prastiwi Widia Novita Sijabat Winda Im Muslifah Wiratama, Hanan Kusuma