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All Journal Monex: Journal of Accounting Research Jurnal Ilmiah Ekonomi Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JMM (Jurnal Masyarakat Mandiri) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL ILMIAH M-PROGRESS Majalah Ilmiah Bijak Cakrawala Management Business Journal SABDAMAS Journal of Research in Business, Economics, and Education Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Abdidas Jurnal Inovasi Penelitian Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services NERACA : JURNAL AKUNTANSI TERAPAN Jurnal Kajian Ilmiah Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Administrasi Kantor Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Mandiri Asian Journal of Community Services (AJCS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmu Manajemen & Ekonomika Journal of Artificial Intelligence and Digital Business Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal Economic Excellence Ibnu Sina Proceeding of International Conference on Entrepreneurship (IConEnt) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI IEFBR: Islamic Economics, Finance, and Banking Review Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Journal of Advanced Studies in Management
Novita Wahyu Setyawati
Universitas Bhayangkara Jakarta Raya
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Journal : Journal of Advanced Studies in Management

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Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product Pantjolo Giningroem, Dewi Sri Woelandari; Setyawati, Novita Wahyu; Navanti, Dovina; Rohaeni, Heni; Yuniati, Triana
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.
Co-Authors ACHMAD FAUZI Achmad Fauzi Adila Rahmawaty Agus Dharmanto Agus Dharmanto Agus Dharmanto Amelia Putri Aryani, Nur Ade Bintang Narpati Bukhari, Eri Cahyadi Husada Cahyadi Husadha Carolus Rizky Aditama Don Jose Wee Clara Agustina Dea wahyuni Dewi Puspaningtyas Dewi Sri Woelandar Dewi Sri Woelandari Dewi Sri Woelandari Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dewi Sri Woelandari PG Dharmanto, Agus Dinda Tiara Eka Martaya Dini Amalia Putri Dwi Putri Aprillia Ery Teguh Prasetyo Fadila Kurniasih Fadilah, Muhammad Ilham Fitri Fajar Riyani Ganiawati Hadi, Handoko Hadita Hadita Hadita Hadita, Hadita Halimatusa’diah Halimatusa’diah Hasanuddin Hasanuddin Hasanuddin Hasanuddin Hasna Dwiyanti Heni Rohaeni Heni Rohaeni Heni Rohaeni Indah Rizki Maulia Indah Rizki Maulia Indra, Christophorus Jumawan, Jumawan Khan, Muhammad Asif Kristhianto, Andreas M Fadhli Nursal Maidani, Maidani Maulia, Indah Rizki Maylinda Wijayanti Muhammad Ilham Fadilah Murthi Wijayanti Navanti, Dovina Nawang Dwi Anjani Ningrum, Endah Prawesti Nur Putri Cahyaningsih Parhusip, Yohannes Nevidelis Pradhana Arief S Rahmadiani, Rani Rianto, Muhammad Richo rifqi galuh putra ramadhan Rifqi Ramadhan Santi Djailani Santi Octavia Santi Octavia Santika, Elsa Saputra, Andhika Budi Sari, Rycha Kuwara Serin Latukau Siti Nur Assyifa Sumantyo, Franciscus Dwikotjo Sri Supriyanto Susilo Utomo Ulmaghfiroh, Nisa Untari, Dhian Tyas Vabiandra Adrell Ravarelly Vikaliana, Resista Wastam Wahyu Hidayat Wijayanti, Murthi Wijayanti, Murti Woelandari P.G, Dewi Sri Woelandari Pantjolo Giningroem, Dewi Sri woelandari PG, Dewi sri Woelandari, Dewi Sri Yohanas, Alicia Angela Yollandha Putri Yuniati, Triana Yunita, Tyna