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All Journal JURNAL GIZI INDONESIA Jurnal Kedokteran Diponegoro Jurnal Kesehatan Masyarakat Journal of Biomedicine and Translational Research Paediatrica Indonesiana Jurnal Medika Malahayati Medica Hospitalia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang PROFESI (Profesional Islam): Media Publikasi Penelitian Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Sanskara Pendidikan dan Pengajaran Jurnal Bisnis dan Manajemen West Science Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Science Information System and Technology
Rina Pratiwi
Departments Of Pediatrics, Diponegoro University Medical School/Dr. Kariadi Hospital, Semarang, Central Java, Indonesia.
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Optimizing mompreneurs’ role in promoting family economic independence through bakery businesses Nur, Basyiruddin; Abbas, Yeni Elfiza; Singawinata, Indra Pradana; Mahmud, Gustofan; Asmila, Nur; Pratiwi, Rina
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16021

Abstract

This community service program was implemented to encourage homemakers in the Mandosi Permai Housing Complex, Bekasi, to open sustainable home-based bakery businesses. Using participatory design, 22 participants attended a one-day seminar, workshop, and evaluation meeting. The seminar focused on developing a business model that aligns with women's dual roles of domestic and entrepreneurial activities (mompreneurs), while the workshop provided interactive sessions on bread-making practices and cost monitoring. Results indicated that participants improved their ability to identify business model components, gained interest and practical skills in bread-making, and built confidence in managing a micro-enterprise. The program's participatory design helped convey ownership of the entrepreneurial presentation and maintain a core value proposition consistent with consumer demands for freshness, taste, and value. The program and its research agenda illustrate how academic-community partnerships can connect theory and practice in ways that advance women's economic empowerment and family well-being. Implications and future directions for the expansion and sustainability of such programs are discussed.
Co-Authors Abbas, Yeni Elfiza Adhie Nur Radityo Adhie Nur Radityo Adriyan Pramono Ahlun Ansar Ainil Mardiah Alifiani Hikmah Putranti Amallia Nugettsiana Setyawati Aprilyani, Setya Puspa Dewi Ari Andayani Arismunandar Arismunandar Asmila, Nur Basyiruddin Nur Darmiono, Darmiono Devia, Mutiara Diondra Eka Rizkiawan Dodik Pramono Ekowati, Liana Erna Mirani Farid Agung Rahmadi, Farid Agung Galuh Hardaningsih Galuh Hardaningsih, Galuh JC Susanto Judijanto, Loso Karsam Karsam Kusmiyati Tjahjono Mahmud, Gustofan Maria Mexitalia Muhammad Sholeh Kosim Mulyadi Mulyadi Muslimin Muslimin Ningsih, Dewi Ayuh Nisrina Nur Haniyah Noor Wijayahadi Nyoman Suci Widyastiti Puspita Dewi, Wiwik Puspita Sari, Tria Rahmadiana, Rahmadiana Safrudin Safrudin Sari, Hastuti Indra Sari, Tri Elina Singawinata, Indra Pradana Susilawati, Martvera Tun Paksi Sareharto Utami, Aras Vidya Leliana Wandawari, Andi Wardhani, Utari Christya Yulianti Wulandari