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Unpacking Impulsive Buying in Tiktok Live Shopping: The Roles of Influencer Attributes, Interaction Strategies, and Parasocial Relationships Arum Puspaningtyas; Gancar Candra Premananto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11125

Abstract

The rise of live commerce through TikTok Shop has transformed consumer behavior patterns, particularly by triggering impulsive purchases through real-time interactions between influencers and audiences. This study aims to analyze the influence of influencer attributes and interaction strategies on parasocial relationships and their impact on perceived quality uncertainty, perceived fit uncertainty, and impulsive buying within the context of TikTok Shop Live. A quantitative research design using Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, involving 100 active TikTok Shop Live users as respondents. The results show that influencer attributes and interaction strategies significantly affect the formation of parasocial relationships. Parasocial relationships were also found to reduce perceived quality uncertainty and perceived fit uncertainty, while exerting a strong direct influence on impulsive buying. Additionally, both forms of uncertainty negatively affect impulsive buying, highlighting the cognitive role of consumers in spontaneous purchase decisions. The proposed model explains 67 percent of the variance in impulsive buying, indicating strong predictive power.
Enhancing Risk Management Maturity in an Indonesian Government Organization: Strategic Approaches for Enterprise Risk Management Adoption Simanjuntak, Ria Anggraini; Premananto, Gancar Candra
Coopetition : Jurnal Ilmiah Manajemen Vol. 17 No. 1 (2026): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/hvgvj296

Abstract

This research aims to develop strategic recommendations to enhance the risk management maturity of XYZ, an Indonesian government organization in the process of implementing the Enterprise Risk Management (ERM) approach. A qualitative case study method is employed in this research. Findings from interviews and documentation reveal that XYZ still applies a traditional, non-comprehensive approach to risk management. The Risk Management Index (RMI) analysis identified sixteen key improvement areas, especially for organizations transitioning from traditional to ERM implementation. The proposed strategies include finalizing the ERM policy, integrating risk management performance indicators into the organization's strategic plan, activating the risk management structure, strengthening employees’ risk management competencies, and developing risk management automation.