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All Journal Jurnal Bahasa dan Sastra Jurnal Kesehatan Masyarakat PROMUSIKA: Jurnal Pengkajian, Penyajian, dan Penciptaan Musik J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung JURNAL GOVERNANSI JURNAL KOMUNIKATIO Media Bahasa, Sastra, dan Budaya Wahana Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Politea : Jurnal Politik Islam Coverage: Journal of Strategic Communication SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Karimah Tauhid Jurnal Intelek Insan Cendikia HUMANUS : Jurnal Sosiohumaniora Nusantara
Setiawan, Koesworo
Universitas Djuanda
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Bahasa dan Sastra

 1 
Humanitarian Calls For Blood Donation: Construction of Binary Message on @pmikotabogor Koesworo Setiawan
Jurnal Bahasa dan Sastra Vol 11, No 1 (2023)
Publisher : Faculty of Languages and Arts, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jbs.v11i1.122521

Abstract

The blood stock of the Indonesian Red Cross (PMI) is running low due to restrictions on community activities during the Covid-19 pandemic. The decline in stock was exacerbated by the public's view that the transfusion process had been contaminated with the virus. The study used Ferdinand de Saussure's semiotic analysis to examine the structure of messages on @pmikotabogor. During 2020, there were posted 896 contents. Through the categorization process, 22 relevant content (graphic) posts were obtained answering research questions, which two of them became the unit of analysis. Content as a sign was constructed through Saussure's binary opposition principal which are selection (paradigmatic axis) and combinations (syntagmatic axis). The results showed, to deal with a critical situation, PMI Bogor City conveys a “humanity call” to the public through two types of messages, namely “call for blood donors” and “safety” during blood transfusions. 
Co-Authors Adisti, Esty Agnesha, Nova Agung Muhamad Budiarsyah Agustin, Sri Ayu Agustina Multi Purnomo Agustini Agustini Agustini Agustini, Agustini Alfadila, Mutia Ali Alamsyah Kusumadinata Alif, Qori Aliffiani Andreansyah, Rafli Anita Anwar, Muhammad Rasyid Apriliani, Afmi Aryatama, Mohammad Dika Atikah, Ike AYU LESTARI Bagoes Arya Zyawahir Suharto Bilqis, Tri Dewi Dede Syahrudin Denny Hernawan Desi Hasbiyah Desi Hasbiyah Euis Salbiah Fahriza Permana, Muhammad Fanny Aulia Rachmah Fauzan, Dhafa farchan Febriadha, Marshela Febrian, Yandi Febriyanti, Aulia Adhinia Gotfridus Goris Seran Hakim, Muhammad Fadly Hasbiyah, Desi Isaak, Laureen Leony Jayanti Magdalena Isa Juantara, Muhammad Aziz Karim, Moh Syifaatul Khaerani, Nurlatifah Lutfie, Muhammad Luthfie, Muhammad Maria Fitriah Maulana, Mochamad Fajar Muhammad Fauzi muhammad luthfie Nabilah Fitria Anisa Said Nur Afifah, Kamilia Nurani, Sifa Nurhaepi, Harum Dwi Nuryana Pangestu, Dimas Ahmad Permana, Muhamad Fahriza R. Akhmad Munjin Radja Salafy, Radja Raka, Muhammad Reza Kurniawan Rizki, M. Robby Firliandoko Ruhimat Ruhimat, Ruhimat Sa'diah, Halimatu Sabarudin, Audra Putra Saepudin Salsabila, Vidya Zahra Sari, Ika Rosdiana Sigalingging, Luthfiah Hayati Siti Nurul Hikmah Siti Zulfa Fauziah Subekti, Eki Agustio Sukarelawati Sumarso, Diana Perwitasari Supriatno, Muhammad Suryatana, Undang Wardani, Zahara Eka Wati, Sukarela Wiratama, Gio