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All Journal Jurnal Ilmu Manajemen (JIMMU) Jambura Journal of Educational Management Journal of Research in Business, Economics, and Education Jurnal Administrasi dan Kesekretarisan Journal of Economics and Business Letters Indonesian Journal of Networking and Security - IJNS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Administrasi Kantor Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Comprehensive Science Priviet Social Sciences Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development Journal of Management and Informatics Journal of Technology Informatics and Engineering Jurnal Media Akademik (JMA) Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Isyana Emita
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Management and Informatics

 1 
Analysis of Price and  Product Perceived Bolster Purchase Decision: Study Case in Fast Food Restaurant in East Bekasi Area Rahadjeng , Indra Riyana; Handoko, Melyani; Indrarti, Wahyu; Shaura, Rizkiana Karmelia; Rafik, Ahamd; Daniel; Emita, Isyana; Anwar, Dian Mohamad
Journal of Management and Informatics Vol. 4 No. 2 (2025): August Season | JMI : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i2.202

Abstract

The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.
Impact of Liquidity and Sales Growth on Company Value: A Case Study of Telecommunications Firms on the Indonesian Stock Exchange Rahadjeng , Indra Riyana; Melyani, Melyani; Anwar, Dian Mohamad; Rafik, Ahmad; Emita, Isyana; Indrarti, Wahyu; Sari, Dian Indah
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.196

Abstract

This study investigates the impact of liquidity and sales growth on company value within the Indonesian telecommunications sector from 2020-2024. Grounded in Signaling Theory, this research employs a quantitative panel data regression on a saturated sample of five IDX-listed firms. Using the Price-to-Book Value ratio as a proxy for company value, the analysis tests the influence of the Current Ratio (liquidity) and annual sales growth. The selected Fixed Effect Model reveals that both liquidity and sales growth have a significant positive effect, confirming they act as credible signals influencing investor valuation.
Co-Authors A.A. Ketut Agung Cahyawan W Agustin, Nanda Ayu Andrie Kurniawan Asadul Usud Boyratan Boyratan, Asadul Usud Bramana Syaputro Firdaus Christina Christina Daniel Daniel Daniel Desri Yani Dessy Suryani Dian Indah Sari Dian Mohamad Anwar Eneng Iviq Hairo Rahayu Faif Yusuf Faradila, Nurul Handoko, Melyani Henny Armaniah Indra Riyana Rahadjeng Irwin Sukrisno Sugeng Maemunah Maemunah Maria, Ana Melyani Melyani, Melyani Mufid, Zainul Nikmah, Wasilatun Nurmala Agustina Otto Siregar Raden Mohamad Herdian Bhakti Rafik, Ahamd Rafik, Ahmad Rahadjeng , Indra Riyana Rahayu Ningsih Rizkiana Karmelia Shaura Silvy Amelia Sinta Rukiastiandari Sonny Fransisco Suhardoyo Syamsudin Syamsudin Trisna Fajar Prasetyo Wahyu Indrarti Yoraeni, Ani Zoelfa, Vivi Alayda