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Analisis Kekerasan Verbal dalam Program Indonesia’s Next Top Model Cycle 2 Triadnyani, Cantika; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Indonesia's Next Top Model Cycle 2 is a reality show program with an R13+ rating and aired during prime time, but this program has verbal violence in it. This study aims to describe the verbal violence displayed in Indonesia's Next Top Model Cycle 2. This qualitative research using John Fiske's semiotic analysis focuses on episodes 1, 32, and 38. Based on the results of the research, the dominant verbal violence seen is 1) cursing with harsh expressions/yelling with a high tone of voice, 2) insulting/mocking, 3) demonizing someone behind, and 4) humiliating/cornering in front of others. At the level of reality, verbal violence is seen in dialog, expressions, and the environment. Verbal violence is also highlighted in the aspects of camera, sound, editing, and lighting. Furthermore, individualism is seen as an ideology of the way to winning and self-defense in competition. Keywords: John Fiske Semiotic Analysis, Verbal Violence, Reality Show
Analisis Resepsi Mahasiswa Universitas Udayana Terhadap Lirik Lagu “Diri” Karya Tulus Wangge, Katarina Miratriana Devi Gayatri; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Songs are a kind of mass communication where messages are sent one-way from performers to listeners. The song Diri by Tulus was released on March 3, 2022 and occupied the 3rd trending on March 9, 2022 in Youtube. The meaning of self-acceptance motivation, or liking yourself, is contained in the song Diri. This research find out the meaning of the message received by Udayana University students by the lyrics of the song Diri by Tulus. The analysis used is Reception Analysis with Stuart Hall's Encoding/Decoding Theory. Descriptive qualitative research methodology is employed. As a result, informants now occupy a more dominant position. Two informants were in the dominating position because they fully agreed with the meaning included in the preferred reading. The positions of the remaining three informants are mixed, namely dominat-position and oppositional-position because the majority agree and reject one meaning contained in the preferred reading. Keywords: Stuart Hall's Reception Analysis, "Diri" Song Lyrics by Tulus, Self-Acceptance Motivation, Encoding/Decoding Theory
ANALISIS FRAMING PEMBERITAAN KASUS ‘BJORKA’ DI CNN INDONESIA PADA 12 SEPTEMBER Gunther, Evangelin Baliata; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Cases of data breaches have occurred several times in Indonesia. One of the cases that is in the public spotlight is the data leak case carried out by a figure named “Bjorka”. This anonymous figure has carried out a series of data breaches involving public data and the personal data of state officials. The issue of data leakage then grew, and both print and online media outlets covered it extensively. This study tries to ascertain how the "Bjorka" case was covered by CNN Indonesia on September 12, 2022. In this study, the framing analysis technique developed by Robert N. Entman is used in a qualitative descriptive approach. On September 12, 2022, CNN Indonesia's online news service served as the research's data source. According to the study's findings, CNN Indonesia separated the three main concerns it used to shape the public's perceptions of the Bjorka case into three categories.
Strategi Komunikasi Pemasaran Terpadu UMKM Agung Konfeksi dalam Meningkatkan Brand Awareness Puspitaningrum, Putu Maharani; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Agung Konfeksi is one of the MSME (Micro, Small and Medium Enterprises) located in Denpasar, Bali. Founded in 2016, it has a tagline, namely Work Hard Pray Hard. The existence of the Covid-19 pandemic is a big challenge for Agung Konfeksi to survive, therefore, the implementation of an integrated marketing communication strategy is very important. The purpose of this study is to find out how the integrated marketing communication strategy of Agung Konfeksi MSMEs in increasing brand awareness. This study uses a descriptive qualitative approach with a post-positivism paradigm. The informant determination technique used in this study, namely purposive and snowball techniques. Data obtained from in-depth interviews, documentation and literature study. The results of this study indicate that Agung konfeksi uses an integrated marketing communication strategy that applies the 4P marketing mix concept, namely product, price, place, promotion, and a promotional mix consisting of 8 elements, namely advertising, sales promotion, public relations, personal selling, interactive marketing and direct marketing. Keywords: Agung Konfeksi, Integrated Marketing Communication, brand awareness
Pengaruh Brand Ambassador Lee Min Ho Terhadap Brand Image Azarine Cosmetic Octaviani, Cindy; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Azarine Cosmetic is a local brand skincare that was established in 2002 from Sidoarjo, East Java. Azarine Cosmetic appointed Lee Min Ho, an actress from South Korea, as their Brand Ambassador to promote its products to reach the market more widely and made a good image. The final of this study is to describe the influence of Brand Ambassador Lee Min Ho affect to Brand Image Azarine Cosmetic. This study using S-O-R theories as well as explanative quantitative methods by survey and measuring up to 70 respondents. The data analysis using simple linear regression analysis with SPSS 26. The result shows the impact of Brand Ambassador Lee Min Ho's affect Brand Image Azarine Cosmetic at 40%. There is a significant influence between a Brand Ambassador Lee Min Ho and the Brand Image Azarine Cosmetic.
Strategi Public Relations Yayasan Bina Wisata Kelurahan Ubud dalam Mewujudkan Pariwisata Ubud yang Berkelanjutan Widiarta, Kadek Dharmayeni Putri; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Ubud area is a world-class tourism destination, which in its sustainability and development requires support from all aspects of stakeholders. This study aims to analyze the public relations strategy that has been implemented by the Bina Wisata Kelurahan Ubud Foundation as a social institution in Ubud Village area which historically played a strategic role in the direction and development of tourism in Ubud. The research method used is descriptive qualitative research. Data collection techniques using interviews and observation. The results showed that, it has implemented a public relations strategy in the foundation's activities and the General Chairperson acts as a communication facilitator in public relations. The public relations strategy is carried out through the foundation's communication program which focuses on public relations activities; 1) Relationship with Other Publics, Community Relations, Government Relations, and Industrial Relations; 2) Investor Relations; and 3) Miscellaneous Activities and needs to expand public relations activities, especially increasing publications and public opinion research. Keywords: Public Relations Strategy, Public Relations, Bina Wisata Kelurahan Ubud Foundation, Sustainable Tourism.
POLA KOMUNIKASI KOMUNITAS PELESTARI REOG PONOROGO DALAM MEMPERTAHANKAN SOLIDARITAS ANGGOTANYA Indriyanti, Laras; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ABSTRACT This study aims to explain and find out the communication patterns carried out by the Reog Sardulo Mbalelo Bali community in increasing the solidarity of its members. This study uses a qualitative descriptive approach with purposive sampling informant determination technique. Data obtained from interviews, observations, documentation and literature study. The analytical technique used in this research is qualitative data analysis. The results showed that the Reog Sardulo Mbalelo Bali community used three communication patterns, namely the wheel communication pattern and the Y pattern in formal activities and the star communication pattern in informal activities. The star's communication pattern further strengthens their solidarity. Keywords: Communication Pattern, Reog Sardulo Mbalelo Bali Community, Member Solidarity
Motif Menonton Youtube Nihongo Mantappu Di Kalangan Remaja Kota Denpasar Pramudita, Galuh; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Youtube nihongo mantappu is a content creator making videos about educations and entertainment vlogs. This study aims to determine the motives for watching youtube nihongo mantappu among teenagers in Denpasar city. The reason Dennis McQuail suggested as a reason for media consumption is the reason used in this study. The theory of uses and gratifications, which employs quantitative descriptive methodologies, is the one applied in this study. In this study, a likert scale was employed to distribute questionnaires and gather data, and a purposeful sampling technique was used for the sample approach. The descriptive analysis method that was employed revealed that teens in Denpasar City watch YouTube nihongo mantappu for entertainment reasons by examining the average score of motives.
KRITIK BAHAYA SAMPAH PLASTIK DALAM MURAL “SILENT” DI KULIDAN KITCHEN SPACE KARYA DJAMUR KOMUNITAS (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE) Ganeshwara, I Komang Bayu; Purnawan, Ni Luh Ramaswati; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Djamur Komunitas is an art community that based in Bali established in 2007. Their members spread in almost all the districts in Bali. Most of their artworks speak about criticism, especially for environmental issues. One of their art work, titled “Silent”, can be found in Kulidan Kitchen Space. That mural can be seen in an area on its backyard wall. Mural “Silent” drew in an event named TrashStock Festival 2017. This study used descriptive qualitative research with a constructivist paradigm. The data collecting used some techniques, such as interview, observation, documentation, literature study and analysis of symbols. The result shows that the mural “Silent” contains messages for Balinese people to be more aware and more careful about environmental sustainability, so Bali’s nature is not damaged due to the construction of tourism facilities. This is reinforced by a statement from the painter directly who stated that each symbol in the “Silent” mural has its own meaning, which serves to convey the criticism. Keywords: Representation, Mural, Community Djamur, Plastic Waste.
Strategi Komunikasi Pemasaran Terpadu Orlenalycious dalam Meningkatkan Brand Awareness Sebagai Cake Brownies Premium Pada Masyarakat di Kota Denpasar Wulandari, Putri Cening; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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Orlenalycious is a brand that was established in 2018. Orlenalycious focuses on cake brownie products. Business competition in the culinary field is a challenge for Orlenalycious to maintain its existence. So, implementing the right marketing communication strategy is very necessary. The purpose of this study is to explain the integrated marketing communication strategy used by Orlenalycious to increase Brand Awareness. Using descriptive qualitative research methods and determining informants with purposive sampling techniques. Data obtained through interviews and documentation. The results of this study show that the strategy used by Orlenalycious uses two concepts, namely the marketing mix consisting of 7P product, place, price, promotion, people, process, physical evidence and IMC elements which consist of 8 elements, namely Advertising, Sales Promotion, Interactive Marketing, Direct Marketing, Personal Selling, Public Relations, Events, Word of Mouth. Marketing communication strategies have important influence on increasing Brand Awareness for Orlenalycious, namely interactive marketing and advertising. Keywords: Brand Awareness, Integrated Marketing Communication, Marketing Mix, Orlenalycious.
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made