Article Per Year (5 Year)
p-Index From 2020 - 2025
6.505
P-Index
This Author published in this journals
All Journal Indonesian Journal of Geography Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) E-Jurnal Medium MUDRA Jurnal Seni Budaya International Journal of Community Service Learning Jurnal Profetik SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Komunikasi Indonesia Jurnal Kawistara
Ni Luh Ramaswati Purnawan
Program Studi Ilmu Komunikasi, FISIP, Universitas Udayana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 6   7   8   9   10 
PAKET WISATA EDUKASI SUBAK UPAYA MENJAGA KEBERLANJUTAN POTENSI PERTANIAN DAN PARIWISATA BERBASIS BUDAYA DI BALI Ni Luh Ramaswati Purnawan; I Ketut Sardiana
Jurnal Kawistara Vol 7, No 3 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1604.255 KB) | DOI: 10.22146/kawistara.27879

Abstract

Tourism and agriculture are leading sectors of development in Bali Province. Before Bali’s economy relies heavily on tourism sector, agriculture was a major driver of economic growth. However, with so many challenges of land adjustment and use, and the increase tendency of agricultural land conversion into non-agricultural purpose, the growth of the agricultural sector gradually decreased. Declining of agriculture domain might cause a challenge for Bali because agriculture is not just an activity of land cultivation, but it has related more as spirit or the essential substances of Balinese cultural identity. One of the agricultural universal icons is the Subak system, which has named as world cultural heritage by UNESCO in 2012. Thus, to ensure the sustainability of the agricultural and tourism in Bali, the effort to combine both fields through development of Subak educational tourism becomes relevant. This idea is based on the perspectives that agricultural and tourism areas are interrelated systems. Tourism in Bali is counting on how Bali can preserve its natural and cultural attractions, this include the agrarian culture and lifestyle. The emergence of knowledge-based society, that encourage travellers to be actively involved and participate to fulfill their desire of learning and understanding others culture, has greatly contributed to development of this special interest tourism. Study indicated that Subak educational tourism can be applied toward sustainability as it incorporated the aspect of natural and socio-cultural conservation and could offer economic benefits for the well-being of the local community.
Analysis of Spatial Data Infrastructure (SDI) to Support Tourism Village Promotion in Badung Regency, Bali, Indonesia I Ketut Sardiana; Ni Luh Ramaswati Purnawan; Putu Perdana Kusuma Wiguna; R. Suyarto; Tati Budi Kusmiyarti
Indonesian Journal of Geography Vol 53, No 2 (2021): Indonesian Journal of Geography
Publisher : Faculty of Geography, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijg.52556

Abstract

Indonesia’s Tourism Law No. 10 of 2009 states that tourism development needs to integrate diversity, culture and nature uniqueness, and demands. As a popular tourist destination, Badung Regency (Bali, Indonesia) shows similar tourism development across its tourist attractions. Therefore, it is necessary to make a breakthrough in alternatives, including a tourist village. This study aimed to analyze the Spatial Data Infrastructure (SDI), including data, standards, policies, technology, and human resources, to promote tourism villages in the area. The WebGIS-based Tourism Geoportal is a technology built to inform tourists, local communities, tourism associations, and local governments. The results showed that, as yet, the Badung Regency Government was not entirely ready to implement SDI to promote tourism villages. Overall, no standards and policies are governing SDI. In addition, the human resources are limited and not specially trained to organize and operate SDI. The available data are relatively complete but are missing metadata and lacking information on attribute data. Testing of the geoportal as a promotional tool for the tourism villages resulted in an agreement on the benefits of SDI to support the development of tourist villages and the importance of establishing local regulations and standards and improving the quality of human resources. 
Community-based Ecotourism in Tenganan Dauh Tukad: An Indigenous Conservation Perspective I Ketut Sardiana; Ni Luh Ramaswati Purnawan
Jurnal Kajian Bali (Journal of Bali Studies) Vol 5 No 2 (2015): BALI DIASPORA DAN KEARIFAN LOKAL
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (616.835 KB)

Abstract

AbstractCommunity-based ecotourism involves conservation, business, and community development. It is a subset of nature-based tourism that are owned and managed by the community and used to improve the well-being of its community members. Research conducted in Indigenous Tenganan Dauh Tukad Village, Bali. This paper examines the linkage of community participation in ecotourism with the conservation practices and perspectives. This study revealed that there is a positive linkage between community participation to their practices and perspective of conservation. This includes conservation of biodiversity environment and cultural heritage of the local community.
Storynomics Bali Aga: Pemanfaatan Cerita Rakyat untuk Promosi Desa Wisata Sidetapa, Kabupaten Buleleng Ida Ayu Laksmita Sari; I Nyoman Darma Putra; Ni Luh Ramaswati Purnawan; I Wayan Suardiana
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p18

Abstract

Stories about tourist attractions can add dimensions to the quality of the attraction and the tourist experience. This article analyzes the benefits of folklore in improving the quality of tourist attractions in Sidetapa Tourism Village, Banjar District, Buleleng Regency. The village, which is classified as an ancient Balinese village, has begun to develop itself as a tourist village and has a tourist attraction related to the village’s folklore. This qualitative research begins with identifying folklore and selecting those related to tourist attractions in Sidetapa Village. By using the storynomics approach, the selected stories are then arranged in two forms, namely the complete form and the concise form. This story is prepared for tourism-awareness groups that can be used as material in guiding tours. This article contributes to showing the reciprocal benefits of folklore and tourist attraction, in terms of the role of folklore to increase the dimensions of the quality of tourist attraction and the benefits of tourism activities in preserving folklore by introducing them to the public and tourists. Keywords: folklore, storynomics, Sidetapa Tourism Village, tourist attraction, tourist experience
The Effect of Online Game Violence Exposure on Teenagers’ Aggressive Behaviour Aurora Simanjuntak; Ramaswati Purnawan; Ade Devia Pradipta
Soshum: Jurnal Sosial dan Humaniora Vol 11 No 1 (2021): March 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v11i1.2265

Abstract

This reseacrh aims to analyze the correlation between the exposures of violent scenes in Grand Theft Auto V towards aggressive behavior in teenagers, by posing a central question: how does violence scenes in this game relate to aggressive behavior in teenagers? By using associative quantitative research methods, this research is done through literature study and collecting data in the form of questionnaires. A total of 150 participants who aged 17 to 19 years old and have played Grand Theft Auto V agreed to participate as a respondent. Based on the research, the media exposure dimensions that have been formulated are Frequency, Duration, and Intensity. Aggressive behavior as a form of a teenager’s response to violent scenes has four dimensions: physical aggression, verbal aggression, anger, and hostility. The results of this research indicate that there is a correlation between the exposure Grand Theft Auto V violent scenes towards aggresive behavior in teenagers, with a correlation value of 0.386 which is classified as low. Through this, it can be interpreted that exposure towards Grand Theft Auto V violent scenes contributed 38.6% to aggressive behavior in teenagers.
Cultural Landscape: Brand Knowledge Wisatawan tentang Bali dalam Online Travel Review Communication Platform Ramaswati Purnawan; I Gede Pitana; I Nyoman Darma Putra
Mudra Jurnal Seni Budaya Vol 36 No 2 (2021): Mei
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v36i2.1200

Abstract

Kebudayaan Bali memiliki peran penting bagi citra dan competitiveness Bali dalam industri pariwisata global dan unsur-unsur budaya telah digunakan sebagai ikon pemasaran pariwisata. Namun demikian, dalam perjalanan kepariwisataan di Bali, motivasi wisatawan berkunjung beragam karena banyaknya alternatif aktivitas wisata ditawarkan di Bali. Di sisi lain, perkembangan teknologi komunikasi merubah trend wisatawan mempersiapkan perjalanan wisata melalui pencarian informasi dengan merujuk ke rekomendasi dari sosial media secara online, salah satu yang populer adalah travel review forum. Tulisan ini bertujuan untuk mengetahui brand knowledge wisatawan tentang Bali melalui mediasi online travel review platform. Penelitian ini merupakan penelitian kuantitatif. Pengumpulan data dilakukan melalui survey dengan kuesioner online sebagai instrument penelitian. Analisis data dilakukan menggunakan metode Spearman Rank Correlation. Hasil penelitian menunjukkan bahwa eWOM, khususnya online travel review memiliki hubungan yang kuat dan positif terhadap brand knowledge wisatawan bahwa Bali merupakan destinasi wisata alam. Sebaliknya, hubungan yang lemah dan negatif terjadi antara eWOM terhadap brand knowledge wisatawan tentang Bali sebagai destinasi wisata budaya.
VARIETY OF “KOPIKO” PRODUCT PLACEMENT IN VINCENZO'S KOREAN DRAMA ON TELEVISION: WHAT ARE THE ETHICS? Ni Made Ras Amanda Gelgel; I Gusti Agung Ayu Rahma Praminia; Ni Luh Ramaswati Purnawan
Profetik: Jurnal Komunikasi Vol 15, No 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i2.2562

Abstract

Product placement or embedded marketing is a marketing technique that unites products or brands in activation or program, such as television programs, events, sports, video games, or movies. This technique is now often found on the screen of Sinetron in Indonesia. For this reason, this study aims to identify the variety of product placement in Sinetron Indonesia to be studied from the perspective of broadcasting ethics in Indonesia. The object of this research is the Korean drama Vincenzo. The concept of product placement used in this research is according to d'Astous and Sequin and Přikrylová dan Jahodová. The research method is descriptive qualitative with a study of visual data documentation on these four episodes of the Korean drama Vincenzo. The research found that the variety of product placement used is Integrated Explicit Product Placement. The actor plays an active role in the scene and is expressed formally in the program or plot. The main star clearly shows the attributes and benefits of the central hat. This product placement is no longer implicit or sponsorship but more open. Ethically this can psychologically impact the audience that this is not part of an advertisement but a Sinetron scene. This strategy does not protect the audience. It is because the message is disguised not as an advertisement but as a persuasion function.
Kampanye #Berkaingembira Dalam Membangun Kesadaran Generasi Z Akan Budaya Berkain Putu Cemerlang Santiyuda; Ni Luh Ramaswati Purnawan; Ni Made Ras Amanda Gelgel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.7365

Abstract

Globalisasi dan digitalisasi membuat perkembangan arus informasi menjadi cepat dan masif. Salah satunya yaitu, masuknya produk budaya asing melalui media sosial. Generasi Z yang merupakan digital native adalah kelompok usia yang paling banyak terpapar hal tersebut. Diperlukan transfer pengetahuan tentang warisan budaya lokal kepada generasi Z melalui kampanye digital di media sosial. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kampanye #BerkainGembira membangun kesadaran generasi Z akan budaya berkain. Kampanye #BerkainGembira merupakan salah satu kampanye digital di media sosial yang bertujuan untuk mentransfer pengetahuan tentang budaya lokal salah satunya, budaya berkain. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara daring, observasi daring , dan studi dokumentasi terhadap konten yang dibuat oleh subjek penelitian. Hasil penelitian menunjukkan bahwa kampanye #BerkainGembira dapat membangun kesadaran Generasi Z akan budaya berkain. Kampanye #BerkainGembira dilakukan melalui media sosial yaitu Instagram, TikTok, Youtube, dan Discord melalui creative content sharing dan hashtag atau tagar yang menjadi trend di kalangan generasi Z dan membentuk jaringan komunitas. Keterlibatan public figure dan influencer dalam kampanye #BerkainGembira juga menarik perhatian khalayak khususnya generasi Z terhadap kampanye ini. Diharapkan kampanye ini semakin berkembang dalam menyasar generasi yang lebih muda (generasi Alpha).
Pengaruh Penggunaan Akun Twitter @collegemenfess Terhadap Minat Mahasiswa Mengikuti Kegiatan Kampus Merdeka Maharani, Wanda Erika; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the development of Twitter, there is an autobase that have a functions as an intermediary medium for Twitter users. @collegemenfess is the largest autobase account that share information based on the needs of students and disseminating about Kampus Merdeka activities. The purpose of this study is to describe whether there is an effect of using Twitter @collegemenfess on students' interest in participating in Kampus Merdeka activities. This study using uses and effect theories as well as explanative quantitative methods by survey and measuring up to 100 respondents. The data analysis used simple linear regression analysis with SPSS 26. The result of the study shows the impact of @collegemenfess' twitter account on the interest of university students following 58% of Kampus Merdeka activities. There is a positive and unionized influence on the use of twitter account @collegemenfess on the interest of students attending free Kampus Merdeka Keywords: Social Media, Twitter @collegemenfess, Kampus Merdeka, Interest
Pembentukan Personal Branding (@nagotejena) Sebagai Psikolog Di Media Sosial Twitter Cahyani, Ni Luh Putu Ika Putri; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Twitter is one medium that can be used to build broader personal branding. Nago Tejena and his account owner @nagotejena is a psychologist who actively writes educational tweets related to mental health issues. This research uses a qualitative approach with a descriptive research type to explain how the creation of Nago Tejena's personal branding as a psychologist on Twitter social media using Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept. The results showed that Nago Tejena creates personal branding on Twitter social media as an educative psychologist by sharing insightful tweets with the audience, and Nago Tejena has a sense of concern for mental health issues so that she consistently shares educative tweets. This research also shows that Nago Tejena has complied with Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept as the base for personal branding formation. Keeyword : Personal branding, Psychologist, Criteria for Effective Authentic Personal Branding, Twitter.
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made