Article Per Year (5 Year)
p-Index From 2021 - 2026
1.556
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Jasmani Indonesia Medikora: Jurnal Ilmiah Kesehatan Olahraga Jurnal Keolahragaan Majalah Kulit, Karet, dan Plastik Jurnal Kesehatan Ibu dan Anak JES (Jurnal Ekonomi STIEP) Majalah Ilmiah Olahraga (MAJORA) Jurnal Ilmu Pekerjaan Sosial Pubmedia Social Sciences and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Eddy Purnomo
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Custemer Value, Custemer Relationship Management, serta Custemer Experience terhadap Custemer Loyalty Debitur Lending yang terdapat di Bank OCBC NISP Cabang Purwakarta Purnomo, Eddy; Hartelina, Hartelina; Nadeak, Banuara
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3225

Abstract

This research aims to analyze the influence of customer value on customer loyalty, determine and analyze the influence of customer relationship management on customer loyalty, and determine and analyze the influence of customer experience on customer loyalty for lending debtors. The method used in this research is descriptive verification. With this type of associative research. The population used in this research is Bank OCBC NISP Purwakarta branch customers. The results of this research show that customer value influences the loyalty of lending debtors. Customer relationships influence loyal customers of lending debtors, customer experience has an influence on customer loyalty of lending debtors at OCBC NISP bank.
Co-Authors A.M. Bandi Utama Awalia Ratu Budi Koestoro Esterilita, Mari Farida Mulyaningsih Fauzi Fauzi Feriansyah, Feriansyah Hartelina Hermansyah Hermansyah Herpratiwi Herpratiw Indriarti, Meynanda Kombong, Yuli Kuntoro Boga Andri M. Saeri Mari Esterilita Meiyanti Meiyanti, Meiyanti Mirdan Kurniawan, Mirdan Nadeak, Banuara Naviri, Sinta Pangarsa, Nugraha Puspawati, Cok lstri Putri Prigita Puspitasari Nurul Darojati Prayoga Ries, Francis Rini, Riza Galih Mustika Sapala, Silpanus Dian Setia Armawati Sugeng Supriadi, Sugeng Sumarah Sumarah Trustisari, Hastin Virama, La Ode Adhi Zulimi, Zulimi