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All Journal Kajian Bisnis STIE Widya Wiwaha JUKESHUM: Jurnal Pengabdian Masyarakat Prospect: Jurnal Pemberdayaan Masyarakat Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Lingkar Mutu Pendidikan PREVENIRE: Journal of Multidisciplinary Science Indonesia Journal of Social Responsibility Review (IJSRR) Jurnal Riset Manajemen Akuntansi Indonesia ENVIBILITY: Journal of Environmental and Sustainability Studies Jurnal Riset Mahasiswa Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Proceedings of The International Conference on Multidisciplinary Science Jurnal Pengabdian Masyarakat Widya Wiwaha
Wahyu Purwanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Kajian Bisnis STIE Widya Wiwaha

 1 
PENGARUH INTEGRATED MARKETING COMMUNICATIONS (IMC) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FURNITURE DI CV RACAK Damayanti, Dila; Purwanto, Wahyu
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 2 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i2.733

Abstract

The purpose of this study is to determine the impact of Integrated Marketing Communication and product quality on the choice of buying furniture at CV Racak. The consequences of this review can be seen with the t test that the Integrated Marketing Communication variable has a non-significant influence on the purchasing decisions of CV Racak furniture. Evidenced by the value of tcount less thanttable (1.498 less than2.0345) and sig. 0.000 (0.000 less than0.05). The product quality variable influences the decision to purchase CV Racak furniture with tcount greather than ttable (7.060 greather than two.03693) and sig. 0.000 (0.000 less than0.05), whereas in the F test the Integrated Marketing Communication variables and product quality together influence the choice of buying CV Racak furniture with the follow-up effect of the F test Fcount greather than Ftable (89.095 greather than 3.29) and Sig. of 0.000 (0.000 less than0.05).
Co-Authors Adi Suryo Hutomo Afifah, Vika Nur Agung Sutoto Ahmad Rifqi Ak. S.E. Desak Nyoman Sri Werastuti . Akhmad , Jazuli Anindita Paramasatya Anugraheni Utami Aras Mulyadi Ardianto, Ries Assery, Syeh Ayu Septiani Bakhtiar Fahmi Fuadi Balasad, Najibah Cahyo Yudho Wibisono David M Haryanto Diana Vitasari Dila Damayanti Dwi Novitasari Eni Kusuma Hastuti Faiz Salman Ar-rosyid Gama, Heru Satria Ghasani, Anindya Gunardi, Khamim Hasanah Setyowati Irda Aan Setyawan Jannah, Azzahra Raudhatul Joko Santoso Kundala, Manendha Maganitri Linawati Linawati Martanto, Eko Maya Sari, Ira Meidi Syaflan, Meidi Mony, Yasmin Yulianti Muh Arif Romadlon Nugroho, Muhamad Awal Satrio Nugroho, Muhammad Awal Satrio Nur Mashitohiyah Nur Widiastuti Nurhayati, Rosita Nurrohmah, Umul Pana, Valen Priyastiwi, Priyastiwi PUJI LESTARI Purwanti, Tri Raden Rudi Alhempi Rama Sanjaya Reza Amarta Prayoga Riauwanto, Slamet Saddam Husein Safitri, Eva Siti Marfuah, Siti Subandrio, Subandrio Subkhan, Muhammad Suhartono Sulastiningsih Supadi Supadi Sutrichastini, Ary Uswatun, Chasanah Widianingrum, Dian Yulianto, Prafidhya Dwi Yunita Fitri Wahyuningtyas