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Empowering youth as vaccine advocates: Harnessing the power of educational videos Ida, Rachmah; Kinasih, Sri Endah; Febriyanti, Syafrida Nurrahmi; Puspa, Ratih; Romadhona, Mochamad Kevin; Kim, Seokkyu
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 1 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i1.21423

Abstract

This community service program aims to empowering youth to build awareness to the comunity. This community service using service learning methods. The Various efforts have been made by the Government and society to deal with the COVID-19 pandemic, starting from maintaining distance, using masks, and washing hands to vaccination programs. Even so, public acceptance of COVID-19 vaccination is not always positive. There are still people who refuse to be vaccinated for various reasons, such as doubts about the effectiveness of vaccines, distrust of vaccines, concerns about side effects, and even religious reasons or the halalness of vaccines. This form of public resistance to vaccines does not only circulate in whispers between residents and other private spheres but also circulates through social media and WhatsApp groups. This community service is carried out by providing training in making educational videos to young people in Benowo District, Surabaya. the selection of teenage participants the main consideration is that teenagers are the most active social media users so with the training in making educational videos, it is hoped that teenagers can become peer educators who provide positive messages to their peers and older or younger people using -creative and innovative ways.
Diffusion of artificial intelligence across Indonesia: Digital disparities, local contexts, and policy implications Aziz, Muhajir Sulthonul; Subiakto, Henri; Puspa, Ratih
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 3 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I32025.276-292

Abstract

Digital literacy across the urban–rural divide in Indonesia plays a significant role in the adoption/implementation of AI. This study attempts to investigate the principal factors behind AI introduction within a descriptive qualitative study and collaborative case study design. The current study is qualitative, using semi-structured interviews with 180 informants conducted in 36 communities from eight key islands during the period of October to December 2024. The findings indicate that rural areas lag behind urban areas in terms of infrastructure, digital literacy readiness and perceived technological complexity, whereas urban areas benefit from the vibrant ecosystems, institutional support as well as accumulation of training programs. Any vision for digital transformation should be joined up and include increased infrastructure investment, investment in community based digital literacy programs as well as development of AI applications that are locally relevant and culturally sensitive. These results elaborate on the Diffusion of Innovations Theory as articulated by Rogers, showing how infrastructural and sociocultural contexts interact in the adoption of technology, while also offering new perspectives for policy and practice in contrasting low and middle-income contexts.
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Suteja, Rani Sukma Ayu; Rahayu, Titik Puji; Wahyudi, Irfan; Widodo, Suko; Septiani, Dina; Isnaini, Santi; Fitranisa, Intan; Puspa, Ratih
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
BUMDES COMMUNICATION STRATEGY TRAINING FOR VILLAGE OFFICIALS IN SOKET LAOK VILLAGE, BANGKALAN REGENCY, MADURA: PELATIHAN STRATEGI PENYUSUNAN BUMDES UNTUK PAMONG DAN PENGURUS DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Prawadika Aji, Angga; Puspa, Ratih; Puji Rahayu, Titik; Ida, Rachmah; Wahyu Izzati Surya, Yuyun; Ilahiati, Nisa Kurnia
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 5 No. 2 (2023): DECEMBER 2023
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V5.I2.2023.128-133

Abstract

Latar belakang: Desa Soket Laok yang berada di Kabupaten Bangkalan, Madura merupakan salah satu desa potensial yang sayangnya masih berada dalam status tertinggal. Salah satu penyebabnya adalah kurang pemahaman para pamong dan pengelola desa dalam berbagai isu manajemen, salah satunya untuk menyusun rancangan pengembangan desa serta mengakses dana BUMDES. Rangkaian program pengabdian masyarakat telah dilaksanakan untuk membantu Desa Soket Laok oleh prodi Komunikasi UNAIR dan pada tahun 2022 fokus pengembangan diarahkan pada isu pengelolaan BUMDES oleh pamong desa. Tujuan: Tujuan dari program pengabdian masyarakat ini adalah untuk memberikan pemahaman dan panduan bagi para pengelola desa agar dapat menyusun rancangan pengembangan desa melalui program BUMDES secara lebih terstruktur, rapi, dan efektif. Metode: Program pengabdian masyarakat ini dilakukan lewat tiga tahapan yaitu tahap perencanaan, eksekusi, dan evaluasi. Perencanaan dilakukan dengan rangkaian acara diskusi bersama pamong dan audiensi untuk menentukan isu utama. Ekseskusi program dijalankan dengan kegiatan sosialiasi di Desa Soket Laok. Tahap evaluasi melibatkan pembahasan mengenai dampak dan hasil program kepada para pamong desa. Hasil: Para pamong dan pengelola desa menjadi paham dan berani untuk mengajukan rancangan proposal pengembangan desawa lewat penagjuan dana BUMDES. Kesimpulan: Program pengabdian masyarakat di Desa Soket Laok mampu memberikan pemahaman pada pengelola dan pamong desa untuk menyusun program-program pengembangan desa. Kemajuan ini akan menjadi bahan pertimbangan untuk pengajuan program pengabdian masyarakat selanjutnya. Kata kunci: manajemen desa, BUMDES, strategi komunikasi
Perspektif Budaya dalam Studi Budaya Perusahaan: Peluang dan Perkembangan Penelitian di Indonesia Nugraheni, Yuli; Puspa, Ratih
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.561

Abstract

This article examines how cultural perspectives have emerged and shifted the managerial perspective in studying corporate culture. There is no single approach to understanding organizational culture, as many factors influence its formation. The shift from functional to symbolic approaches is viewed as a form of resistance. A qualitative approach, employing literature review methods, is used in this study to view organizations as cultures and to see communication as a cultural performance. The study explores the opportunities and developments of corporate culture studies in Indonesia. By outlining these aspects, the article aims to contribute to the enrichment of organizational culture literature. This work is expected to enhance research and studies on organizational culture in Indonesia and provide a comprehensive view of the emergence of cultural perspectives in corporate culture studies. The author believes there are numerous opportunities for developing corporate culture studies in Indonesia, alongside the paradigm shift in evaluating corporate culture not only from a managerial perspective but also from a broader cultural perspective.
Media-induced anxiety and cultural coping mechanisms during COVID-19 in Surabaya Ida, Rachmah; Kinasih, Sri Endah; Puspa, Ratih; Romadhona, Mochamad Kevin
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.206-221

Abstract

This study investigates the socio-psychological reactions and coping strategies of urban outskirts residents in Surabaya, Indonesia, amidst the COVID-19 pandemic. Through a combination of quantitative surveys and qualitative interviews with 100 respondents, the research explores how individuals perceive and respond to the abundance of information about COVID-19, including its origins, death tolls, and misinformation on mainstream and social media platforms. While some respondents feel devastated by the information overload, others surrender to the belief that the pandemic is destined by a higher power. Coping mechanisms vary, with some focusing on boosting immunity through vitamins and herbal drinks, engaging in cultural rituals, or turning to religious spirituality. The study draws on perspectives from Communication and Health Anthropology to offer a comprehensive understanding of local practices in response to the pandemic, contributing to broader global Sustainable Development Goals.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Teguh, Monika; Ida, Rachmah; Puspa, Ratih; Bungin, Burhan; Haryono, Cosmas Gatot
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Public Relations and Local Wisdom Mining Company Strategy Through a Harmonious Approach Martha, Zike; Ida, Rachma; Puspa, Ratih; Hakim, Lukman
Jurnal Komunikasi Vol. 15 No. 1 (2023): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v15i1.20364

Abstract

The issue of environmental damage is the hottest every time a mining company is present in the community. Starting from the issue of environmental damage to the company's arbitrary attitude toward the surrounding community. PT Nusa Alam Lestari has a way that is different from other companies, namely using a harmonious approach to local wisdom around the environment of PT Nusa Alam Lestari. In the existence of this phenomenon, researchers in this case aim to find out public relations practices and local wisdom of mining companies with a harmonious approach. The research method uses a qualitative method with a critical approach with an analysis of social construction theory. Research informants include company management, public relations practices and community leaders and local communities around the company's operational areas. PT Nusa Alam Lestari's public relations strategy uses a local wisdom approach that is instilled in the company's values ​​which have a correlation with the local community, society or traditional groups. The results of this study indicate that the analysis of social construction in PT Nusa Alam Lestari's public relations strategy includes; (1) Externalization, namely through the process of inculcating the values ​​adopted by the company that have a correlation with the community, or local customary groups. (2) The process of objectification in this case is formed from the business of PT. Nusa Alam Lestari in understanding the local community around it with the approach of local community wisdom. (3) Internalization can be implemented in the process of building a positive image for community leaders as in public relations management by frequently listening to the wishes, needs of communities, communities and traditional groups around the mine.