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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Secretary and Business Administration Jurnal Riset Bisnis dan Investasi MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Abdimas Sang Buana Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal (ABAJ) JIMEK Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Abdul Malik Sayuti
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : jimek

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Pengaruh Maintenance Reminder Appointment terhadap Retensi Pelanggan Layanan Servis di Auto2000 Pasteur Annisa Leni Amalia; Abdul Malik Sayuti; Restu Alam Paripurnawaty
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12363

Abstract

The automotive industry is currently challenged to maintain long-term relationships with customers by implementing effective after-sales service strategies that are oriented toward customer satisfaction. One of the most widely implemented strategies is the Maintenance Reminder Appointment, a periodic vehicle maintenance reminder system designed to encourage customers to have their vehicles serviced according to the manufacturer's recommendations. Auto2000 Pasteur has implemented this strategy to increase customer return visits while strengthening customer retention in its service operations. However, the rate of customer repeat visits still requires optimization to support business sustainability and maintain the company's competitiveness amid the increasingly competitive automotive industry. This study aims to analyze the effect of Maintenance Reminder Appointment on customer retention in the service department of Auto2000 Pasteur. The research data were collected from 352 respondents selected using a purposive sampling technique. This study employed a quantitative descriptive approach, and the data were analyzed using descriptive analysis and the Spearman Rank correlation test. The results indicate that Maintenance Reminder Appointment has a significant effect on customer retention, contributing 61.2%.
Co-Authors Amelia Zahra Annisa Leni Amalia Aryani, Desy Cahaya Juniarti Chandra Budhi Septiyandi Chaniago, Harmon Eko Susanto Irfan Maulana Sidik Mamun Sutisna Marceilla Suryana Maya Setiawardani Moch Yusup Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nono Wibisono Okta Bella Yuan Lisyafa Putri Yasmin Herdianti Putri, Ivon Sandya Sari Rayhan Naovalda Anhar Restu Alam Paripurnawaty Rheyna Ayu Puspitaningrum Rivan Sutrisno Sarah, Ira Siti Septyandi, Chandra Budhi Sharnuke Asrilsyak Sri Raharso Sri Surjani Tjahjawati Tangguh Dwi Pramono Tintin Suhaeni Tomy Andrianto Wahyu Rafdinal YAYAN FIRMANSYAH, YAYAN Yuliarni Putri