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PENGENALAN DIGITAL MARKETING UNTUK MENINGKATKAN PENGHASILAN USAHA PADA BERDIKARI FARM DI KABUPATEN SELUMA PROPINSI BENGKULU Sulisti Afriani; Rina Trisna Yanti; Herlin Herlin; Lena Elfianty; Rinto Noviantoro
Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol 2, No 1 (2022): Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPkM)
Publisher : STIE Trisna Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1093.281 KB) | DOI: 10.47232/jipkm.v2i1.137

Abstract

Berdikari Farm merupakan usaha peternakan ayam petelur yang berada di Jalan Lintas Bengkulu - Manna Km 18,5 Babatan No. 54 Kel. Babatan - Kab. Seluma Bengkulu, dimana pelaksanaan pengabdian dilakukan adalah untuk memberikan pengenalan tentang digital marketing dimasa sulit sekarang ini akibat dari Pandemi Covid-19 Februari 2020 lalu yang masih berimbas pada usaha Berdikari Farm sampai dengan sekarang di tahun 2022, hal menyebabkan penjualan telur ayam menjadi menurun dikarenakan sulitnya melakukan penjualan secara langsung (konfensional/offline) khususnya e-comerrce. Masih kurangnya pengetahuan dari pemilik usaha maka mendorong tim pengabdian masyarakat ini untuk memberikan informasi mengenai digital marketing mengenai penggunaan teknologi informasi dalam pemasaran. Dengan adanya kegiatan ini maka diharapkan pemilik usaha akan termotivasi untuk menggunakan digital marketing agar mendapatkan peluang dan memanfaatkannya sebagai sarana komunikasi dalam meningkatkan penghasilan usahanya . adapun metode yang digunakan dalam kegiatan ini adalah ceramah, tanya jawab dan simulasi. Berdasarkan hal tersebut maka solusi yang diberikan kepada usaha Berdikari Farm adalah memberikan materi dan pengenalan mengenai digital marketing untuk meningkatkan penghasilan usahanya sehingga mampu memanfaatkan peluang pemasaran melaui media online dan offline.  KataKunci: Digital marketing, Pemasaran, Meningkatkan penghasilan.
Analisis Indek Kepuasan Masyarakat / IKM Di Rumah Sakit Umum Hasanuddin Damrah Manna Kabupaten Bengkulu Selatan Triza Susana; Sulisti Afriani; Nurzam Nurzam
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2555

Abstract

At epoch of pandemi which now again world, health represent an elementary requirement to society. Requirement that's making society feel important to keep in good health and obtain;get service of health. These days society progressively aware of quality or quality service of health capable to give satisfaction [at] society itself. In a condition this time Hospital party/ side have have to know how quality of service of them can be accepted by its consumer, patient goodness take care of to lodge and also outpatient. Quality of service very closely related with cutomer/ client. Target doing/conducting of this research is to know analysis of indek satisfaction of society / IKM at home Common/ Public Pain of Hasanuddin Damrah Paradise Fruit Sub-Province of Bengkulu South. Type Research in this research is descriptive by wearing method research of Kusioner. While technique analyse data the used is by using measurement of value Make An Index To Satisfaction of Society / IKM pursuant to Regulation Of Minister Utilization Of State Aparatus And Reform Bureaucracy Republic Of Indonesia Number 14 Year 2017 About Guidance Of Compilation Of Survey Satisfaction Of Society Unit Organizer of Service of counted/calculated Public by using average value deliberated by the each service element. Result of this research can know that From 9 element service of society exist in common/ public hospital of Hasanuddin Damrah Paradise fruit, average value the got is equal to 3,09. Average value deliberated by at entire/all service element is 3,06. So that in earning conversion assess satisfaction of society exist in Common/ Public Hospital of Hasanuddin Damrah Paradise fruit is 76, 48 with quality of service " B" or predikat Whether.
Pengaruh Pengawasan Dan Disiplin Kerja Terhadap Kinerja Pegawai Dinas Satpol PP Dan Pemadam Kebakaran Kabupaten Bengkulu Selatan Masrep Manna Noer Elbadri; Sulisti Afriani; Adul Rahman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2665

Abstract

The purpose of this study was to determine the extent of the influence of supervision and work discipline on the performance of the employees of the Satpol PP and Pemadam Kebaran South Bengkulu Regency. The population in this research is 123 employees. The sampling technique used was saturated sample, namely by using the entire research population as the research sample. The data is processed in the form of numerical data using a Likert scale. Data collection methods in this study were questionnaires and literature study. The data is processed using spss for windows version 20.0. The analysis method uses quantitative methods, namely by using multiple linear regression analysis.The results of the study prove that the supervision variable has a significant influence on the dependent variable, namely employee performance, while work discipline has no effect on the performance of the Satpol PP and Kebaran Fire Department employees, South Bengkulu Regency. The biggest significant influence on the performance of the Satpol PP and Kebakaran Pemadam PP employees is the supervision variable with a standard beta coefficient of 5.444 followed by work discipline variable with a beta coefficient of 0.999. From the results of this analysis, it can be concluded that supervision is the dominant factor that has the greatest influence on the tendency of the performance of the Satpol PP and Kebaran Fire Department employees in South Bengkulu Regency.Keywords : Factor-Factor, Purchase DecisionABSTRAKDinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan merupakan salah satu instansi yang mempunyai peraturan sesuai dengan peraturan daerah Kabupaten Bengkulu Selatan. Berdasarkan survey awal yang dilakukan peneliti di Dinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan bahwa pengawasan yang dilakukan atasan terhadap pegawai masih kurang efektif, tidak menetapkan standar waktu untuk mengukur kinerja pegawai, atasan kurang tegas dalam memberikan peringatan dan sanksi apabila ada pegawai yang melakukan kesalahan atau penyimpangan, dan pengawasan yang dilakukan atasan tidak setiap hari sehingga masih ada pegawai yang melakukan kesalahan.Tujuan penelitian ini adalah untuk mengetahui sejauh mana pengaruh pengawasan dan disiplin kerja terhadap kinerja pegawai Dinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan. Populasi dalam penelitan ini adalah 123 orang pegawai. Teknik pengambilan sampel dengan menggunakan sampel jenuh yaitu dengan menggunakan seluruh populasi penelitian dijadikan sebagai sampel penelitian. Data tersebut diolah dalam bentuk data numerik menggunakan skala likert. Metode pengumpulan data dalam penelitian ini adalah kuesioner dan studi pustaka. Data diproses menggunakan spss for windows versi 20.0. Metode analisis menggunakan metode kuantitatif yaitu dengan menggunakan analisis regresi linear berganda.Hasil penelitian membuktikan bahwa variabel pengawasan mempunyai pengaruh signifikan terhadap variabel dependen yaitu kinerja pegawai sedangkan disiplin kerja tidak berpengaruh terhadap kinerja pegawai Dinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan. Pengaruh signifikan terbesar terhadap kinerja pegawai Dinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan adalah pada variabel pengawasan dengan koefisien standar beta sebesar 5,444 kemudian diikuti oleh variabel disiplin kerja dengan koefisien beta sebesar 0,999. Dari hasil analisis tersebut dapat diambil suatu kesimpulan bahwa Pengawasan merupakan faktor dominan yang mempunyai pengaruh terbesar terhadap kecenderungan Kinerja Pegawai Dinas Satpol PP dan Pemadam Kebaran Kabupaten Bengkulu Selatan.Kata kunci : Pengawasan, Disiplin Kerja, Kinerja Pegawai
Analisis Persediaan Bahan Baku Usaha Tempe Risky Di Desa Serumbung Kabupaten Bengkulu Utara Reni Astuti; Yun Fitriano; Sulisti Afriani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3294

Abstract

The purpose of this study was to analyze the supply of raw materials for the Tempe Risky business in Serumbung Village, North Bengkulu Regency. The analytical method used is Economical Order Quantity (EOQ), Total Cost (TC), Re Order Point (ROP), and Safety Stock (SS). The results showed that to meet the need for raw material supplies of 336 sacks during the research period, from January 2021 to December 2021 (2021), the number of purchases that were Economical / EOQ of soybean raw materials had to be carried out by the Tempe Risky Business in Serumbung Village. North Bengkulu Regency is a total of 6 sacks per order with a frequency of 56 orders in one period from January 2021 to December 2021. Reordering or Re-Order Point (ROP) can also be determined, namely reordering should be done when the inventory is in warehouse as much as 4 sacks, with a lead time of 2 days so as not to hamper the company's production process. Total Cost can also be determined, namely the total cost of raw material inventory Rp. 55,456,650, - so that it can save on inventory costs of Rp. 163.643.350,- Safety Stock (SS) of 2 sacks that must be in the warehouse, this is intended so that there is no shortage of soybean raw materials if there is a delay in the delivery of raw materials.
THE INFLUENCE OF DIGITAL PAYMENT ON CONSUMPTIVE BEHAVIOR (Case Study Students of the Faculty Economics, Unived Bengkulu) Sulisti Afriani; Rina Trisna Yanti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8606

Abstract

Digital Payment transactions are the most widely used today, because they are easier to use, can be done anywhere and anytime and are safer than cash. This provides convenience and security for digital payment users. This study aims to determine the influence of digital payments on consumptive behavior in students of the faculty of economics, Dehasen University Bengkulu. The sample used in this study was class A management students who were in the class of 2021 and 2022 totaling 105 respondents. The data collection method is carried out using a questionnaire that is distributed through an online google form. Regression equation is as follows: Y = 8,985 + 0,680X, The correlation coefficient is obtained r = 0,604 lies between level 0,600 - 0,799 including in strong correlation, R Square of 0,365 means the digital payment conduct variable can be influenced by the consumptive behavior variables of 60,4%. While the remaining 39,4 % can be influenced by other variables not examined by this study. Because the value of α < 0,05 it can be concluded that the digital payment variable partially affect consumptive behavior conduct, meaning the proposed hypothesis acceptable, this means accepting Ha and rejecting Ho. Keywords: digital payment, consumptive behavior
Income tax article 23 in PT Pubagot Jaya Abadi Bengkulu City Herlin; Sulisti Afriani; Rina Trisna Yanti; Rinto Noviantoro; Neri Susanti
Central Community Development Journal Vol. 1 No. 1 (2021): First Edition
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tax is a mandatory contribution given by people to state, one of which is income tax PPh 23. It is a good thing if the taxpayer pays his taxes on time. In this service activity the implementation of service is carried out with the aim of understanding company owners and employees in charge of taxation in carrying out PPh 23 reporting. The methods used in this service include the tutorial method, question and answer and discussion and lectures methods. The results of this stuy are he achievement of understanding of the owners and employees in change of taxation of PPh 23.
PENGENALAN BAURAN PEMASARAN (4P) UNTUK MENENTUKAN STRATEGI PEMASARAN PRODUK OLAHAN SISWA SISWI SMKN AGRIBISNIS DANGAU DATUK KOTA BENGKULU Sulisti Afriani; Ellya Revolina; Ahmad Soleh; Ermy Wijaya; Kimas Kurniawan
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2023): BUDIMAS : VOL. 5, NO.1, 2023
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i1.8826

Abstract

Bauran pemasaran merupakan hal yang sangat penting dilakukan Ketika pelaku usaha akan melakukan usahanya, dimana varibel dalam bauran pemasaran yang paling sederhana adalah Produk (product), Harga (price), promosi (promotion) dan tempat (place). Dalam pelaksanaannya SMKN Agribisnis Dangau Datuk Kota Bengkulu telah melakukan konsep bauran pemasaran (Marketing Mix) belum maksimal. Sehubungan dengan hal tersebut maka pengabdian kepada masyarakat dilakukan untuk memberikan pengenalan lebih dalam lagi mengenai bauran pemasaran kepada siswa dan siswi SMKN Agribisnis Dangau Datuk Kota Bengkulu. Kegiatan dilakukan pada tanggal 21 Maret 2023 yang dihadiri oleh siswa, siswi dan guru pendamping. Metode pelasanaan yaitu dengan metode ceramah (penyuluhan), tanya jawab dan diskusi. Hasil dari kegiatan adalah diharapkan ke depan SMKN Agribisnis dapat lebih baik lagi melakukan bauran pemasaran sehingga bisa mendapatkan strategi pemasaran yang baik. Abstract Marketing mix is a very important thing to do when business actors will do their business, where the simplest variations in the marketing mix are product, price, promotion and place. In its implementation, SMKN Agribusiness Dangau Datuk Kota Bengkulu has carried out the concept of marketing mix (Marketing Mix) has not been optimal. In connection with this, community service was carried out to provide a deeper introduction to the marketing mix to students of SMKN Agribusiness Dangau Datuk Kota Bengkulu. The activity was carried out on March 21, 2023, which was attended by students, students and accompanying teachers. The method of implementation is by lecture (counseling), question and answer and discussion methods. The results of the activities are expected that in the future SMKN Agribusiness can better carry out a marketing mix so that it can get a good marketing strategy. Kata kunci: Marketing mix, Produk, Harga, Tempat, Promosi
PERBAIKAN KEMASAN PRODUK MAKANAN RINGAN “KriptaL” PADA SYFam Food KOTA BENGKULU Sulisti Afriani; Yesi Indian Ariska; Nirta Vera Yustanti; Ellya Revolina; Lena Elfianty
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11121

Abstract

Kemasan suatu produk merupakan hal yang sangat perlu diperhatikan oleh produsen/penjual, karena berkaitan dengan menjaga kualitas dari produk agar tetap terjaga sampai ke tangan konsumen baik dari higenitas, kualitas dan masa penyimpanan yang lebih lama.. SYFam Food sebagai industri rumahan yang memproduksi dan menjual makanan ringan dari bahan dasar umbi talas sudah melakukan pengemasan produknya dengan kemasan plastik transparan dan diberi logo secara sederhana namun belum lengkap semua informasi yang seharusnya konsumen butuhkan. Sehubungan dengan hal tersebut maka pengabdian kepada masyarakat dilakukan untuk memberikan wawasan terhadap kemasan atau packaging dan label produk yang sesuai dengan SNI (Standar Nasional Indonesia) untuk makanan kepada SYFam Food Kota Bengkulu selaku produsen dari makanan ringan KriptaL. Kegiatan ini dilakukan pada tanggal 2 Oktober 2023 yang dihadiri oleh pemilik. Metode pelaksanaan dari pengabdian masyarakat ini melalui pemaparan materi terkait tentang kemasan dan label produk, metode kedua dengan cara berdiksusi dengan pemilik. Setelah pengabdian dilakukan harapanya adalah kedepannya SYFam Food lebih baik lagi dalam pengemasan produknya. . Abstract The packaging of a product is something that really needs to be considered by the manufacturer / seller, because it is related to maintaining the quality of the product so that it is maintained to the hands of consumers both from hygiene, quality and longer storage period. SYFam Food as a home industry that produces and sells snacks from taro tubers has packaged its products with transparent plastic packaging and is given a logo simply but not complete all the information that consumers should need. In connection with this, community service is carried out to provide insight into packaging and product labels in accordance with SNI (Indonesian National Standard) for food to SYFam Food Bengkulu City as the producer of KriptaL snacks. This activity was carried out on October 2, 2023, which was attended by the owner. The implementation method of this community service is through the presentation of related material about product packaging and labels, the second method is by discussing with the owner. After the dedication is carried out, the hope is that in the future SYFam Food will be even better in packaging its products. Kata kunci: Kemasan, Produk, Label Produk
MENUMBUHKAN MINAT BERWIRAUSAHA MELALUI PENGENALAN DIGITAL MARKETING PADA SISWA SISWI SMAN 10 KABUTEN SELUMA PROPINSI BENGKULU Sulisti Afriani; Rina Trisna Yanti; Yanto Effendi; Herlin Herlin; Kimas Kurniawan
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12950

Abstract

Berwirausaha merupakan hal yang tidak mudah untuk dilakukan, namun demikian jika kitab isa memanfaatkan peluang yang ada maka berwirausaha pun menjadikan hal yang menjanjikan bagi masa depan untuk membantu perekonomian keluarga ataupun menjadi mata pencarian utama dalam menopang kehidupan keluarga. Kegiatan PkM kami kali ini dilakukan untuk menumbuhkan minat berwirauha para siswa dan siswi SMAN 10 Seluma melalui pengenalan digital marketing yang berlangsung pada tanggal 22 Januari 2024. Kegiatan PkM tersebut dihadiri oleh 35 orang siswa dan siswi serta didampingi oleh beberapa guru sekolah. Metode yang digunakan adalah dengan menggunakan metode ceramah, diskusi dan tanya jawab. Materi yang diberikan mengenai minat berwirausaha dan digital maketing. Harapan bahwa nanti setelah mereka menyelesaikan studi maka bisa berwirausaha walaupun hanya kecil-kecilan sambil melanjutkan studi ke jenjang yang lebih tinggi lagi maupun tidak. Menumbuhkan minat mereka dengan mengarahkan mereka untuk selalu bisa memanfaatkan peluang, pandai memanfaatkan waktu serta selalu berpikir positif akan kemajuan usaha. Pemanfaat digital marketing yang kami contohkan diantaranya melakukan promosi usaha mereka secara digital misalnya yang paling sederhana melalui facebook, Instagram ataupun tiktok yang rata rata mereka miliki di handphone mereka. Kami berharap hal ini bisa menambah wawasan dan pengetahuan agar usaha yang nanti akan mereka jalankan bisa dikenal oleh masyarakatu luas. Abstract Entrepreneurship is not an easy thing to do, however, if the book is able to take advantage of the opportunities that exist, entrepreneurship also makes a promising thing for the future to help the family economy or become the main livelihood in sustaining family life. Our PkM activities this time were carried out to foster the entrepreneurial interests of students and students of SMAN 10 Seluma through the introduction of digital marketing which took place on January 22, 2024. The PkM activity was attended by 35 students and students and accompanied by several school teachers. The method used was by using lecture, discussion and question and answer methods. The material provided is about entrepreneurial interest and digital maketing. The hope is that later after they finish their studies, they can be entrepreneurs even though it is only small while continuing their studies to a higher level or not. Growing their interest by directing them to always be able to take advantage of opportunities, be good at utilizing time and always think positively about business progress. The utilization of digital marketing that we exemplify includes promoting their business digitally, for example the simplest through Facebook, Instagram or TikTok, which most of them have on their cellphones. We hope that this can add insight and knowledge so that the business they will later run can be recognized by the wider community. Kata kunci: minat, wirausaha, digital marketing
MANFAAT DIGITAL MARKETING PADA PEMILIK USAHA DI KOTA BENGKULU Sulisti Afriani; Rina Trisna Yanti; Ellya Revolina
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13153

Abstract

This research was conducted on 27 business owners, data collection was carried out by distributing questionnaires using Google Form. From the results of research that has been carried out, it can be concluded that 66.7% think digital marketing has an important role, one of which is helping to expand marketing reach. The benefits of digital marketing for business owners have the same two values, namely 37%, namely each of them thinks that digital marketing provides benefits for their business in terms of building interactions with customers and increasing marketing distribution channels for the products/services they sell and business owners get digital benefits marketing especially they feel comfortable and can be done 24 hours any time anywhere with a value of 77.8%. Keywords : digital marketing