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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) JAZ: Jurnal Akuntansi Unihaz Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Creative Research Management Journal Budimas : Jurnal Pengabdian Masyarakat AKTUAL Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen JIPkM Central Community Development Journal
Sulisti Afriani
Universitas Dehasen Bengkulu
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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MANFAAT DIGITAL MARKETING PADA PEMILIK USAHA DI KOTA BENGKULU Sulisti Afriani; Rina Trisna Yanti; Ellya Revolina
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13153

Abstract

This research was conducted on 27 business owners, data collection was carried out by distributing questionnaires using Google Form. From the results of research that has been carried out, it can be concluded that 66.7% think digital marketing has an important role, one of which is helping to expand marketing reach. The benefits of digital marketing for business owners have the same two values, namely 37%, namely each of them thinks that digital marketing provides benefits for their business in terms of building interactions with customers and increasing marketing distribution channels for the products/services they sell and business owners get digital benefits marketing especially they feel comfortable and can be done 24 hours any time anywhere with a value of 77.8%. Keywords : digital marketing
MINAT BERWIRAUSAHA PADA WANITA DI KOTA BENGKULU Sulisti Afriani; Rina Trisna Yanti; Ellya Ellya
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11156

Abstract

You don't have to be a man to open a business, this can also be done by women. With various factors behind this. The aim of this research is to determine women's interest in business, especially the factors that are behind it. This research used 31 women who opened businesses, the data collection method used a questionnaire distributed using Google Form. The analysis method used is frequency distribution. From the research results, it is known that the factors that encourage women's interest in opening a business are several factors which include: the presence of opportunity and opportunity at 38.7%, trying to improve their abilities 25.8%, wanting to open up employment opportunities (16.1%) the desire to organize own finances, having flexible time each has the same value of 9.7%. And the background for them opening their own business is: (1) helping to increase family income by 45.2%, factors to be independent 25.8%, developing hobbies 25.6%, compulsion to be the backbone of the family and side business only 1 .3% and side businesses alone 1.4%. Keywords : interest, entrepreneurship,women.
Co-Authors Abdul Rahman Adul Rahman Ahmad Soleh Albed Alfahmi Aldi Syafitra Anwari Angga Putra Pertama Ari Sudiarto Ayu Pratika Sari Azis Fransutomo Damarsiwi, Eska Prima Monique Desi Ratnasari Dezandra Afiro Dhea Arghisa Dian Safitri Donny Christopel Eddlyn Jervis Eensi Nurye Friza Ellya Ellya ELLYA REVOLINA, ELLYA Ermy Wijaya Erza Dwi Sartika Gayatri, Ida Ayu Made Er Meytha Herlin Herlin Herlin Herlin Herlin Heru Kurniawan Hesty Novita Ica Devisa Agustina Kaulan Kaulan Kimas Kurniawan Kimas Kurniawan Lausa Saresa Lena Elfianty Lena Elfianty Levi Bastian M. Andres Saputra Masrep Manna Noer Elbadri Maya Roma Mirta Wijaya Neli Puspita Sari Nengsih, Mimi Kurnia Neri Susanti Nia Indiasari Nirta Vera Yustanti Nurzam Reni Astuti Rera Marsela Rina Trisna Yanti Rina Trisna Yanti Rina Trisna Yanti Rinto Noviantoro, Rinto Riska Melda Sari Siti Hanila Suharni Yati Taufik Hidayat Tito Irwanto Triza Susana Ulfatun Hasanah Usi Aradela Vita Purnama Sari Wagini Wisarjan Wisarjan Yanto Efendi Yanto Effendi Yesi Indian Ariska Yun Fitriano Yun Fitriano Yutri Lisarah Zahrah Indah Ferina