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All Journal Excellent Jurnal Riset Bisnis dan Manajemen Tirtayasa jurnal ilmiah hospitality Jurnal Riset Entrepreneurship Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah Ekonomi dan Manajemen Ekobisman : Jurnal Ekonomi Bisnis Manajemen Bhinneka Multidisiplin Journal Jurnal Ekonomi, Manajemen, Akuntansi
Tabroni
Universitas Bina Bangsa
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UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN STUDI PADA PELANGGAN PERUSAHAAN ZYX DI KOTA SERANG Tabroni, Tabroni
Bhinneka Multidisiplin Journal Vol. 1 No. 6 (2024): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v1i6.43

Abstract

This research aims to explore the influence of price and product quality on consumer purchasing decisions. By focusing on price variables, product quality, and purchasing decisions, this research provides insight into market dynamics in an increasingly complex competitive environment. Data was collected through a survey of 144 registered customers of the ZYX Company in Serang City, using a Likert scale-based questionnaire. The analysis results show that price has a positive and significant influence on purchasing decisions. Competitive prices and attractive discounts have been proven to increase consumer motivation to buy products or use company services. On the other hand, product quality does not show a significant influence on purchasing decisions. This shows that although product quality is improving, this factor does not directly motivate consumers to buy, especially in markets with high price sensitivity. This research provides practical implications for company managers to pay more attention to price strategy as the main element in attracting consumer attention. Additionally, an optimal combination of price, service quality and product quality can be the key to driving customer loyalty. This study recommends further research to understand the mediating influence of competitiveness and profitability in purchasing decisions to improve business sustainability.
Strategi Efektif Manajemen Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan di Era Bisnis Modern Khaeruman Khaeruman; Tabroni Tabroni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.2789

Abstract

This research explores effective human resource management (HR) strategies with the aim of improving employee performance in the context of dynamic changes in the global business environment. This research uses qualitative methods and a case study approach. This research involves all employees in a particular organization as a population, with a sample selection of experienced employees in various aspects of HR management. Research instruments include in-depth interviews, direct observation, and document review. The research results show that rigorous recruitment and selection provides a solid foundation for long-term productivity, while continuous training and development increases employee adaptability to changing work environments. Effective communication creates a transparent and productive work environment, while constructive feedback plays an important role in improving employee performance and creating a work culture focused on development and higher achievement. The impact of HR management strategies on employee performance involves increased productivity, work-life balance, motivation, engagement, career development, and effective performance management. This research provides guidance and recommendations to organizations to face the dynamics of the current business environment and achieve long-term success by identifying key factors that influence employee performance and designing strategies accordingly.
INOVASI DAN PENGEMBANGAN UMKM EMPING MELINJO PADA MASA PANDEMI COVID-19 DENGAN OPTIMALISASI MEDIA PEMASARAN DAN ALAT PRODUKSI Saefullah, Encep; Putra, Arta Rusidarma; Tabroni, Tabroni
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2021)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v2i2.1111

Abstract

Pandemi COVID-19 sampai sekarang masih berlangsung, mewabahnya virus ini tidak hanya menghantam bidang kesehatan serta pelayanan publik, bahkan yang lebih parahnya lagi sangat berpotensi melumpuhkan berbagai sektor kehidupan manusia, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Fenomena ini juga sangat berdampak dan dirasakan oleh para pelaku UMKM di Desa Kemuning Kecamatan Waringin Kurung Kabupaten Serang yang jenis usahanya sangat bergantung pada perputaran uang hasil penjualan barang dagangan. Mitra dalam program pengabdian ini adalah Pemerintah Desa Kemuning Kecamatan Waringin kurung Kabupaten Serang dan pelaku UMKM. Program kemitraan masyarakat ini bertujuan memberikan pengetahuan dalam hal pengelolaan manajemen UMKM, inovasi dan pengembangan yang berkaitan dengan optimalisasi media pemasaran produk yang bertujuan untuk memaksimalkan pemasaran atau penjualan yang akan berdampak pada perekonomian masyarakat secara umum dan sentuhan teknologi dalam proses produksinya. Hasil dari pelaksanaan kegiatan ini pengetahuan dan pemahaman para pelaku UMKM mengenai pengelolaan manajemen UMKM meningkat, penggunaan media sosial (Instagram dan Facebook) dan aplikasi chat (Whatsaap) sebagai media pemasaran juga meningkat, keterampilan dalam penggunaan alat produksi pemipih emping yang menggunakan energi putar (engkol) yang semakin baik dan inovasi-inovasi produk yang berupa varian rasa dan kemasan semakin beragam. Dengan menggunakan pendekatan yang positif berupa pendekatan partisipatif, reflektif dan inovatif UMKM emping melinjo diharapkan mampu bersaing dengan jenis usaha-usaha yang lain
DIGITAL MARKETING STRATEGIES TO IMPROVE MARKETING EFFECTIVENESS AND SALES PERFORMANCE OF MSMEs IN THE FOOD SECTOR Tabroni, Tabroni; Bahits, Abdul; Suflani, Suflani; Salapudin, Salapudin; Wulansari, Retno
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.349

Abstract

This research aims to analyze how digital marketing strategies can improve marketing effectiveness and sales performance of MSMEs in the food sector in Indonesia. Using a qualitative approach, simulation data was collected through semi-structured interviews with 12 MSME actors in the food sector (traditional food traders, small cafes, and packaged food businesses) as well as observing their social media content. Thematic analysis revealed that social media, especially Instagram and TikTok, are effective in increasing brand visibility and customer engagement, with visual content and local influencer collaborations as key factors. However, low digital literacy and budget constraints are significant obstacles. Opportunities such as digital training programs from the government and increased internet access in rural areas support digital marketing adoption. This research integrates the AIDA Model and Theory of Planned Behavior to understand the adoption behavior of MSME actors, as well Diffusion of Innovation to analyze the spread of digital innovation. The research results offer a theoretical framework for academics and practical guidance for MSME actors and policy makers to strengthen the digitalization of MSMEs in the food sector. Policy implications include increasing digital literacy training and technology subsidies to support the competitiveness of MSMEs.
UPAYA PENGEMBANGAN DALAM STRATEGI INOVASI MENU DAN PENGEMBANGAN PRODUK UNGGULAN UMKM KULINER DI KOTA SERANG Khaeruman, Khaeruman; Tabroni, Tabroni; Suflani, Suflani; Hanafiah, Hafidz; Bahits, Abdul; Kartika, Rika; Salapudin, Salapudin; Fatari, Fatari
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.171

Abstract

This community service activity aims to support the development of menu innovation strategies and flagship product enhancement for culinary MSMEs in Serang City. The program focused on recipe innovation training, packaging improvements, and strengthening digital marketing. Five culinary MSMEs actively participated in this month-long activity conducted in January 2025. The methods included preliminary observation, direct training, and evaluation of implementation outcomes. Results showed that the training improved MSME actors’ creativity in producing new menu variations and enhancing product packaging. Furthermore, strengthening digital marketing significantly contributed to improving competitiveness and sales. Based on evaluations, all participating MSMEs showed progress in innovation, branding, and market reach. This program demonstrates that an integrated approach through direct training is highly effective in enhancing the capacity of culinary MSME entrepreneurs. In the future, collaboration between universities, government, and MSME communities should be expanded to support sustainable growth and innovation of local MSMEs.
PELATIHAN LITERASI DIGITAL DALAM MENGHADAPI REVOLUSI INDUSTRI 4.0 DI DESA PAGERAGUNG Kusuma, Jaka Wijaya; Khaeruman, Khaeruman; Tabroniz, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.216

Abstract

The digital literacy training in Pageragung Village aims to improve the community's skills in facing the challenges of the Industrial Revolution 4.0. With the rapid development of technology, rural communities are faced with the need to understand and utilize digital technology in order to access information, public services, and economic opportunities through e-commerce.The training covers an introduction to the basic use of digital devices, the use of social media for promotion, and an introduction to e-commerce to increase income. The results of this training show that most participants have gained basic skills in using digital devices, utilizing social media for promotion, and an introduction to e-commerce to increase income.This training covers the basics of using digital devices,utilizing social media for promotion, and an introduction to e-commerce toincrease income. The results of this training show that mostparticipants experienced a significant increase in their ability to usedigital technology, despite challenges related to limited internet infrastructure. This program also succeeded in opening up economic opportunities forthe village community through the use of digital platforms. However,the sustainability of this training requires assistance and improved internet accessso that its benefits can be felt more widely. In conclusion, this traininghas succeeded in empowering the people of Pageragung Village to face the digital era,but requires better infrastructure support toensure long-term success.
MEMBANGUN BUDAYA LITERASI MEMBACA UNTUK MENINGKATKAN KUALITAS HIDUP GENERASI ALFA DI KELURAHAN KILASAH Khaeruman, Khaeruman; Kusuma, Jaka Wijaya; Dewi, Irma Nurmala; Tabroni, Tabroni; Hanafiah, Hafidz
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.217

Abstract

The Community Service Program (PKM) with the theme “Building a Reading Literacy Culture to Improve the Quality of Life Habits of Generation Alpha in Kilasah Village” aims to improve reading habits among Generation Alpha children in Kilasah Village, as well as strengthen the role of parents and teachers in supporting literacy. Literacy training involving children, parents, and teachers was conducted through a participatory approach that included the provision of reading books, training in creative learning methods, and the formation of reading habits at home. The results of the training showed a significant increase in children's reading habits, as well as the involvement of parents and teachers in supporting children's literacy. In addition, the mobile library has succeeded in providing wider access to reading books, although challenges related to internet access and time remain obstacles that need to be overcome. This program has succeeded in having a positive impact in creating a sustainable literacy culture in Kilasah Village, with the potential to improve the quality of life of children through healthy reading habits.
PERSEPSI WIRAUSAHA MUDA DALAM MENINGKATKAN PRODUKTIVITAS DI TENGAH PERSAINGAN PASAR Khaeruman, Khaeruman; Tabroni, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.88

Abstract

This study aims to understand young entrepreneurs’ perceptions in enhancing productivity amidst market competition in Serang City, Banten Province. A qualitative approach was employed using in-depth interviews with several young entrepreneurs from various business sectors. The findings reveal that productivity is perceived adaptively as a synergy between creativity, efficiency, and innovation in responding to market changes. Digital technology plays a crucial role in expanding market access and improving operational effectiveness. Entrepreneurial motivation serves as an essential internal factor for business sustainability, while managerial limitations and limited access to capital remain significant challenges. The study highlights the importance of policy support, practice-based training, and collaboration among government, academia, and the private sector to build a productive and sustainable youth entrepreneurship ecosystem.
MEMBANGUN KEBERSAMAAN DAN KEPEDULIAN LINGKUNGAN MELALUI KEGIATAN FAMILY GATHERING DAN PENGABDIAN UNTUK PELESTARIAN ALAM Khaeruman, Khaeruman; Kusuma, Jaka Wijaya; Dewi, Irma Nurmala; Tabroni, Tabroni; Hanafiah, Hafidz; Hamidah, Hamidah
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 3 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i3.218

Abstract

This community service activity aims to foster environmental awareness and social responsibility through a Family Gathering and community cleaning initiative conducted in collaboration with the Education and Social Center (ESC) Foundation. The program focused on maintaining environmental cleanliness, providing waste management education, and strengthening family-based cooperation values. The implementation methods included environmental cleaning, educational sessions, reflection, and group activities to enhance social solidarity. The results indicated an increased awareness of environmental care and improved social cohesion among participants. Collaboration between the community and the social foundation effectively supported the program’s sustainability. This activity serves as a family-based model for promoting positive behavioral change and ecological awareness within local communities.
Co-Authors Ahmad Mukhlis, Ahmad Ahmad Rieza Nurfaathir Aisyah Alif Dwi Rahmawati Arta Rusidarma Putra Auliana, Sigit BAHITS, ABDUL D, Derriawan Depi Febriansyah Derriawan Derriawan Derriawan Derriawan Efi Tajuroh Afiah ENCEP SAEFULLAH, ENCEP Fakhrudin Fakhrudin Fatari Fatari, Fatari Fitriani Nasihah Furtasan Ali Yusuf Hadi Kurniawanto Hafidz Hanafiah Hamidah . Hamidah Hamidah I Komang Wahyu Wiguna Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Maria Chriesty S Marnala Evlin Novella Marnisah, Luis Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Retno Wulansari Reviana Qori Rahayu RIKA KARTIKA Riwan S Siregar Saepudin Saepudin Salapudin, Salapudin Siti Mariam Suflani Sukmawan, Irwan Surachman Surachman Susanti Susanti Syech Idrus Tunavisa, Zakia Wahyudianto, Dariska Yuliah, Yuliah Zahra, Surti