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All Journal Excellent Jurnal Riset Bisnis dan Manajemen Tirtayasa jurnal ilmiah hospitality Jurnal Riset Entrepreneurship Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah Ekonomi dan Manajemen Ekobisman : Jurnal Ekonomi Bisnis Manajemen Bhinneka Multidisiplin Journal Jurnal Ekonomi, Manajemen, Akuntansi

Tabroni

Universitas Bina Bangsa

Author-ID : 3540504

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STRATEGI PROMOSI PRODUK MELALUI DIGITAL MARKETING BAGI UMKM TERDAMPAK PANDEMI COVID'19 BERDASARKAN KEPUTUSAN KONSUMEN Tabroni Tabroni; Mamay Komarudin
Jurnal Riset Entrepreneurship Vol 4 No 1 (2021): (Edisi Pebruari) Volume 4, Nomor 1, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i1.2217

In this situation, especially during the covid'19 pandemic, many companies inevitably have to make an overhaul of the management within the company itself as well as in the overhaul of product promotion strategies used by companies that are considered less effective to use during the increasingly severe covid'19 pandemic. This research is a research entitled Product Promotion Strategy Through Digital Marketing for MSMEs Affected by the Covid'19 Pandemic. The purpose of this research is to give an overview of the form of promotion carried out by companies during the covid'19 pandemic that cannot be predicted to end the covid'19 pandemic. This research is descriptive qualitative research that is using literature or focused literature studies to explain the results of research obtained by researchers. The result of this research is to provide an overview of the relationship of promotion through digital marketing with consumer decisions during the covid'19 pandemic.

Factors Affecting Employee Work Productivity During the Covid-19 Pandemic Encep Saefullah; Arta Rusidarma Putra; Tabroni Tabroni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The variables of this research are Leadership (X1), Compensation (X2), Work Discipline (X3), Work Environment (X4), Work Supervision (X5) and Work Productivity (Y). The purpose of this study was to determine the effect of variables X1, X2, X3, X4 and X5 on variable Y partially and simultaneously during the Covid-19 pandemic. This study uses a statement instrument distributed to 68 employees of PT. "X" as the research sample. Data analysis using the PLS method which is an alternative method of analysis with Structural Equation Model (SEM) based on variance. The results of this study indicate that leadership has a positive and significant effect on work productivity, compensation does not have a significant effect on work productivity, work discipline does not have a significant effect on work productivity, the work environment has a negative and significant effect on work productivity and work supervision does not. has a significant effect on work productivity. From the analysis of the factors that affect work productivity, only leadership and work environment have a positive and significant effect on work productivity.

BUDIDAYA IKAN NILA MENGGUNAKAN KOLAM TERPAL SEBAGAI WADAH DALAM MENDUKUNG KETAHANAN PANGAN DI DESA SUKAMANAH KABUPATEN PANDEGLANG Muhamad Sunarya; Tabroni Tabroni; Masnun Masnun; Alif Dwi Rahmawati; Depi Febriansyah
Indonesian Collaboration Journal of Community Services Vol. 1 No. 4 (2021): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Tarp-typed pond or tarpaulin pond is an appropriate medium for cultivation of Nile tilapia because of its many advantages including (1) easily moved from one place to another,(2) friendly toward soil construction, (3) suitable with tilapia’s characteristics and (4) very convenient forcleaning and harvesting. This community service focused on societal groups in Tariang Lama Village, Kendahe district whose society normally have difficulty in obtaining fish during stormy sea. This community service consisted of (1) field survey, (2) mentoring, (3) training and (4) evaluation/monitoring. The targeted societal groups in Tariang Lama were already capable of designing, building their own tarp-typed pool and cultivating Nile tilapia with tarpaulin pond. In addition, evaluation and monitoring showed that the people of Tariang Lama had no problem in adopting fish cultivation technique with tarpaulin pond. Many of them even designed and built their own tarp-typed pond, strongly suggesting the openness and acceptance of the people of Taring Lama towards the implementation of the relatively new fish farming technique

MENUMBUHKAN JIWA WIRAUSAHA MELALUI PENGEMBANGAN UMKM DENGAN MEMBANGUN USAHA OLAHAN MAKANAN LURING (LUMPIA KERING) DI DESA SUKAMANAH Tabroni Tabroni; Maria Chriesty S; Susanti Susanti; Riwan S Siregar; Mila Rosa
Indonesian Collaboration Journal of Community Services Vol. 1 No. 4 (2021): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

The Covid-19 pandemic has had an impact on the Indonesian economy. The decline in economic performance is not only felt by large multinational and national companies, but also by MSME actors. The appeal to prevent the chain of spreading this virus requires people to stay at home. This has an impact on economic instability and one of those affected is MSMEs. For this reason, a survival strategy is needed for MSMEs to be able to continue to maintain their business in the midst of this pandemic. The implementation of the KKM Bina Bangsa University Banten in 2021 is to foster an entrepreneurial spirit in the community and build a business with a new concept by looking at the potential that exists in the community, then KKM 58 UNIBA carries out a Home Industry Business Idea to manufacture food products made from spring rolls which are processed into food. light. The results of this study recommend survival strategies for SMEs in the form of improving product quality and adding services as well as establishing and optimizing customer marketing relationships. The results of this study are important to be understood and adopted by MSME actors and it is hoped that MSME actors will always be responsive and adapt to environmental changes in order to survive

ANALISIS FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS KERJA PEGAWAI PADA MASA PANDEMI COVID-19 Encep Saefullah; Tabroni Tabroni
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

The purpose of this study was to determine the most dominant factors affecting employee work productivity in Carita District, Pandeglang Regency during the Covid-19 Pandemic. The data collection method used in this research is the questionnaire method, while the analysis method uses a Likert scale and rating scale. Of the three factors that affect Employee Work Productivity in Carita Subdistrict, Pandeglang Regency during the Covid-19 Pandemic, namely Education and Training received perceptions from respondents with agreed criteria, while Motivation received perceptions from respondents with strongly agree criteria meaning that these three factors affect employee work productivity. The most dominant factor influencing Employee Work Productivity in Carita Subdistrict, Pandeglang Regency during the Covid-19 Pandemic is Motivation, because it has the highest average value among the other two factors, namely 175.5, this shows that motivation has an important role and is a condition self-directed employees to achieve organizational goals

DEMAND FORECASTING ANALYSIS WITH DESCRIPTIVE METHODS AND QUALITATIVE APPROACHES TO THE SALE OF BATIK CLOTHING PRODUCTS: ANALISIS FORECASTING DEMAND DENGAN METODE DESKRIPTIF DAN PENDEKATAN KUALITATIF PADA PENJUALAN PRODUK BAJU BATIK Tabroni Tabroni
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 3 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i3.82

The purpose of this analysis is to forecast the sales demand for batik clothes in CIA stores. Storeid uses a descriptive method and a qualitative approach. The data used in this study is primary data in the form of interviews with Business Managers and secondary data in the form of actual sales data for August 2021 - January 2022. There are 3 steps used, namely tabulating sales data in a predetermined period, the second is evaluating tabulation results in graphical form and the last one makes conclusions based on existing data and observations with business owners. The results of this study showed that sales at CIA stores fluctuated where the highest sales were obtained in September where there were 10 long sleeves and 15 short sleeves, while the lowest sales were obtained in December 2021 for long sleeves and in January 2022 for short sleeves. 1 piece. From the results of the analysis, the author concludes that the fluctuating sales results are caused by 3 things, the first is due to the pandemic period which made people implement PSBB, the second is due to technological developments which have caused the spread of market places such as shopee, tokopedia, Bukalapak etc. and the last is due to the use of clothes batik that is only used for certain occasions so that the purchase intensity is low

IMPROVEMENT OF BUSINESS MANAGEMENT AND BUSINESS FINANCIAL MANAGEMENT ON BANANA CHIPS MSMES IN KAMURANG VILLAGE, CIKANDE DISTRICT, SERANG REGENCY Encep Saefullah; Nani Rohaeni; Tabroni Tabroni
International Journal of Engagement and Empowerment Vol. 2 No. 2 (2022): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v2i2.61

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the managers of banana chips SMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this program are (1) to improve the knowledge and skills of partners in good and correct business management and business finance and understand business strategies in dealing with conditions in the new normal era, (2) to improve and develop digital marketing in marketing or sales of partner products and transfer of knowledge on the use of Appropriate Technology (TTG) in the form of making banana slicing machines, and (3) Assisting in the process of submitting a Certificate of Home Industry Food Production (SPP-IRT). By using the chronological method, the implementation of this activity resulted in an increase in partners' Knowledge and Skills regarding the management of Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.

PERBAIKAN MANAJEMEN USAHA DAN PENGELOLAAN KEUANGAN USAHA PADA UMKM KERIPIK PISANG DI DESA KAMURANG KECAMATAN CIKANDE KABUPATEN SERANG Encep Saefullah; Nani Rohaeni; Tabroni Tabroni
Indonesian Collaboration Journal of Community Services Vol. 2 No. 4 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i4.90

Partners in this Community Partnership Program (PKM) are the Kamurang Village Government and the manager of banana chip MSMEs in Kamurang Village, Cikande District, Serang Regency. The objectives of this Program are (1) To improve the knowledge and skills of partners in managing business management and business finances properly and correctly as well as understanding business strategies in facing conditions in the new normal era, (2) To improve and develop digital marketing in marketing or sales of partner products and transfer knowledge of the use of Appropriate Technology (TTG) in the form of making banana slicing machines, and (3) Assisting in the process of applying for a Household Industry Food Production Certificate (SPP-IRT). Using the chronological method, the implementation of this activity resulted in an increase in partner knowledge and skills about managing Business Management, Business Finance, Digital Marketing and the application of Appropriate Technology (TTG) by 81.50%.

In House Training Implementation of the Independent Curriculum based Tatanen in Bale Atikan at UPTD SD Negeri Salem, Pondoksalam Imam Tabroni; Fitriani Nasihah
Indonesian Journal of Society Development Vol. 1 No. 2 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Regent Regulation Number 103 of 2021 concerning TDBA and Regional Regulation Number 09 of 2021 concerning the Implementation of Education in Purwakarta Regency become the legal basis for the implementation of TdBA (Tatanen in Bale Atikan) in basic education. UPTD SD Negeri Salem which is used as a TdBA model school at the Pondoksalam Subdistrict level recently conducted an In House Training on the implementation of an independent curriculum based tatanen in Bale Atikan. IHT will be held for 3 days from 6-8 December 2022. This research uses a PAR (Participatory Action Research) approach, where researchers are part of the activities carried out and are practical. This IHT was attended by all school residents who aimed to provide a theoretical and practical understanding of Tatanen in Bale Atikan. The material presented on the first day was about the basic concepts of TdBA, the second day was about learning design, and the third day was about permaculture-based environmental management techniques

PELATIHAN PENGUATAN SISTEM BISNIS MELALUI PROGRAM PENDIDIKAN TECHNOPRENEURSHIPSHIP PELAKU UMKM PROVINSI BANTEN Furtasan Ali Yusuf; Jaka Wijaya Kusuma; Tabroni Tabroni; Hamidah Hamidah; Miftahudin Miftahudin; Sigit Auliana; Fatari Fatari; Hadi Kurniawanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Volume 3 Nomor 3 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i3.14084

Permasalahan yang dihadapi oleh pelaku UMKM, Banten terkait dengan kemampuan inovasi wirausaha yang perlu ditumbuhkembangkan kepada para wirausaha. Oleh karena itu, penting dilakukan Pengabdian Kepada Masyarakat (PKM) ini guna memecahkan masalah tersebut. Target dari pengabdian ini adalah memberikan solusi melalui inovasi produk dan juga pemasaran berbasis digital. Tujuan dengan adanya program ini adalah memberikan pemahaman tentang kemampuan berwirausaha kepada para Technopreneur UMKM, mengedukasi dalam memanfaatkan peluang yang ada dengan penggunaan teknologi digital yang berkembang pesat saat ini agar mampu meningkatkan omset, inovatif, dan mandiri dengan memanfaatkan teknologi digital internet yang semakin berkembang pada era revolusi industri 4.0 era society 5.0. Ke depannya dengan pelatihan serupa hendaknya dapat memberikan kemajuan yang pesat pada UMKM khususnya pada Pelaku UMKM Provinsi Banten dan produk-produk yang dihasilkan lebih beragam dan diminati oleh berbagai kalangan konsumen.

Co-Authors Ahmad Mukhlis, Ahmad Ahmad Rieza Nurfaathir Aisyah Alif Dwi Rahmawati Arta Rusidarma Putra Auliana, Sigit BAHITS, ABDUL D, Derriawan Depi Febriansyah Derriawan Derriawan Derriawan Derriawan Efi Tajuroh Afiah ENCEP SAEFULLAH, ENCEP Fakhrudin Fakhrudin Fatari Fatari, Fatari Fitriani Nasihah Furtasan Ali Yusuf Hadi Kurniawanto Hafidz Hanafiah Hamidah . Hamidah Hamidah I Komang Wahyu Wiguna Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Maria Chriesty S Marnala Evlin Novella Marnisah, Luis Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Retno Wulansari Reviana Qori Rahayu RIKA KARTIKA Riwan S Siregar Saepudin Saepudin Salapudin, Salapudin Siti Mariam Suflani Sukmawan, Irwan Surachman Surachman Susanti Susanti Syech Idrus Tunavisa, Zakia Wahyudianto, Dariska Yuliah, Yuliah Zahra, Surti

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