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All Journal Excellent Jurnal Riset Bisnis dan Manajemen Tirtayasa jurnal ilmiah hospitality Jurnal Riset Entrepreneurship Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Collaboration Journal of Community Services (ICJCS) Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah Ekonomi dan Manajemen Ekobisman : Jurnal Ekonomi Bisnis Manajemen Bhinneka Multidisiplin Journal Jurnal Ekonomi, Manajemen, Akuntansi
Tabroni
Universitas Bina Bangsa
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THE CREATIVE ECONOMIC DEVELOPMENT IN IMPROVING THE INCOME OF WOOD ARTISTS Siti Mariam; Pramudi Harsono; Irwan Sukmawan; Tabroni Tabroni
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.142

Abstract

Creative economy development plays a role in a country's economy, especially in income generation, job creation, export revenue, technology, intellectual property, and other social roles. This study aims to find out how the role of the creative economy increases the income of wood artisans. This type of research is field research, while the nature of this research is descriptive and qualitative with data collection techniques using interviews and documentation. And all these data were analyzed by induction. The results obtained from this study are that the development of the creative economy carried out by wood artisans is to continue to improve innovations that consumers want so that other artisans do not abandon their products. Increased creativity and innovation by artisans increase the interests of consumers and affect the income received by artisans. The development of the role of the creative economy influences the increasing the business income of the wood artisans
TRAINING AND ASSISTANCE IN WRITING TEACHING BOOKS, REFERENCE BOOKS AND MONOGRAPHS FOR LECTURERS Khaeruman Khaeruman; Pramudi Harsono; Surachman Surachman; Tabroni Tabroni; Suflani Suflani; Abdul Bahits
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.96

Abstract

Writing textbooks, reference books, and monographs is indeed one of the lecturers' efforts to improve their competence, especially in the academic field. This is caused by various factors, such as lack of available time, lack of experience and knowledge in writing, and lack of motivation and passion to complete writing projects. The service activities that you mentioned have a very important purpose to improve lecturers' understanding and skills in writing textbooks, reference books and monographs. The methods used, namely lectures, discussions, practicals, and direct assistance in the training room, are effective ways to achieve this goal. With the method of realization and implementation of community service activities carried out in 3 stages, namely the preparation stage, the training stage for writing books, and the monitoring and evaluation stage. This service activity was attended by 100 participants, consisting of lecturers from tertiary institutions, especially in Banten and participants who have successfully completed their book drafts. Although the participants were very enthusiastic about participating in this activity, only a few participants managed to complete their book drafts. However, the results obtained from this community service activity remained positive, namely the participants were able to publish a book with an ISBN. This shows that this service activity provides good benefits in increasing participants' understanding and skills in writing textbooks, reference books, and monographs. The participants wanted further training and intensive assistance to produce a book that was ready to be published
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP BUDAYA ORGANISASI, KOMITMEN ORGANISASI DAN KINERJA KARYAWAN SARUSUN / APARTEMEN Marnala Evlin Novella; Derriawan Derriawan; Tabroni Tabroni
Jurnal Ilmiah Hospitality Vol 12 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i1.2657

Abstract

PPP SRS adalah perhimpunan yang mengatur dan mengelola sebuah ruang bersama dalam sebuah rumah susun, dimana area itu dapat merupakan milik perseorangan yang dikelola sendiri oleh pemiliknya dan area bersama yang merupakan hak bersama yang harus digunakan dan dikelola secara bersama. Dengan kondisi pasar yang dihadapi serta tekanan harga beberapa hunian SARUSUN/apartemen baru dan belum siapnya budaya organisasi dalam menghadapi situasi yang sulit, maka kehadiran Pimpinan PPP SRS sebagai pemimpin organisasi yang selanjutnya di kelola oleh Pengelola perlu melakukan transformasi perusahaan guna menyelamatkan dan meningkatkan kinerja organisasi pengelolaan. Penelitian ini menggunakan empat variabel, yaitu kepemimpinan transformasional, budaya organisasi, komitmen organisasi, dan kinerja karyawan. Tujuan Penelitian ini adalah menganalisis strategi untuk meningkatkan kinerja organisasi pengelolaan melalui kepercayaan pemilik, penghuni Sarusun/Apartemen. Metode yang di gunakan menggunakan pendekatan kuantitatif dengan metode deskriptif dan kausalitas. Analisa menggunakan Strucural Equation Modeling (SEM) dengan prosedur statistik melalui kuesioner dan survey 100 (seratus) orang responden. Hasil penelitian menunjukan Ada pengaruh positif yang signifikan kemimpinan transformasional terhadap budaya organisasi,komitmen organisasi dan kinerja organisasi pada Perhimpunan Pemilik dan Penghuni Satuan Rumah Susun (PPP SRS).
MEMUPUK SIKAP SALING MENGHARGAI MELALUI PENYULUHAN ANTI BULLYING DI SDN GUNUNG SUMBUL KECAMATAN CIOMAS, KABUPATEN SERANG Tabroni Tabroni; Rahmatullah Jundi; Ahmad Rieza Nurfaathir; Raihan Agustian; Mulyati Mulyati; Reviana Qori Rahayu
Indonesian Collaboration Journal of Community Services Vol. 3 No. 3 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i3.132

Abstract

The purpose of this activity is to provide education regarding the urgency of stopping bullying behavior and developing a sense of empathy in social relations. The main focus is preventing acts of abuse against children and raising awareness of the importance of respecting one another. This service approach is carried out through counseling sessions which aim to provide insight into the importance of stopping bullying and cultivating an attitude of respect. Based on the feedback received from extension participants, especially students, this activity plays an important role in educating children about ways of interacting that support a positive environment. The results of this activity show an increased understanding of the importance of behaving positively in social interactions, and avoiding using degrading words, physically aggressive behavior, or ridiculing one's physical appearance, which can hurt other people's feelings. During the implementation of this activity, students showed great enthusiasm because they realized the important value of this guide in forming good relations in school and society. They begin to understand that language that contains ridicule or condescension, even in the form of jokes, is included in the category of bullying behavior. Therefore, this service activity has a key role in providing education about the ethics of interacting and respecting others. Therefore, it is hoped that this service activity can have a positive impact on students and can be implemented in a sustainable manner, especially in fostering mutual respect through the anti-bullying counseling program at Gunung Sumbul Elementary School, Ciomas District, Serang Regency
INOVASI PEMASARAN ONLINE UNTUK MENINGKATKAN PENJUALAN UMKM DI KOTA SERANG BANTEN Tabroni Tabroni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1018

Abstract

Abstract This research aims to investigate the impact of online marketing innovation on increasing sales of Micro, Small and Medium Enterprises (MSMEs) in Serang City, Banten. In facing the digital era, MSMEs need to adopt online marketing strategies to expand market reach and increase their competitiveness. This research method includes surveys and data analysis from MSME owners who have implemented online marketing innovations in Serang City. The variables that will be evaluated include the type of online marketing innovation used, the level of adoption, and its impact on increasing sales. By collecting data from MSME respondents, this research aims to provide an in-depth understanding of the extent to which online marketing innovation has contributed to the economic growth of MSMEs in the region. Data analysis will be carried out using statistical methods to identify relationships between the variables studied. It is hoped that the results of this research will provide insight to MSME owners, local governments and other stakeholders about the importance of adopting online marketing innovation as a strategy to increase MSME sales in Serang City, Banten. Apart from that, this research can also be a reference for future researchers who are interested in exploring further the potential of online marketing in supporting the growth of MSMEs in various local contexts. Keywords: Online Marketing, Sales, MSMEs Abstrak Penelitian ini bertujuan untuk menginvestigasi dampak inovasi pemasaran online terhadap peningkatan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Serang, Banten. Dalam menghadapi era digital, UMKM perlu mengadopsi strategi pemasaran online guna memperluas jangkauan pasar dan meningkatkan daya saing mereka. Metode penelitian ini mencakup survei dan analisis data dari pemilik UMKM yang telah menerapkan inovasi pemasaran online di Kota Serang. Variabel-variabel yang akan dievaluasi meliputi jenis inovasi pemasaran online yang digunakan, tingkat adopsi, serta dampaknya terhadap peningkatan penjualan. Dengan mengumpulkan data dari responden UMKM, penelitian ini bertujuan untuk memberikan pemahaman mendalam tentang sejauh mana inovasi pemasaran online telah berkontribusi pada pertumbuhan ekonomi UMKM di kawasan tersebut. Analisis data akan dilakukan menggunakan metode statistik untuk mengidentifikasi hubungan antara variabel-variabel yang diteliti. Hasil penelitian ini diharapkan dapat memberikan wawasan kepada pemilik UMKM, pemerintah daerah, dan pemangku kepentingan lainnya tentang pentingnya mengadopsi inovasi pemasaran online sebagai strategi untuk meningkatkan penjualan UMKM di Kota Serang, Banten. Selain itu, penelitian ini juga dapat menjadi referensi bagi peneliti selanjutnya yang tertarik dalam menggali lebih lanjut mengenai potensi pemasaran online dalam mendukung pertumbuhan UMKM di berbagai konteks lokal. Kata Kunci: Pemasaran Online, Penjualan, UMKM
Strategi Perencanaan Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Khaeruman, Khaeruman; Mukhlis, Ahmad; Bahits, Abdul; Tabroni, Tabroni
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.23910

Abstract

Penelitian ini menggunakan pendekatan kualitatif untuk mengeksplorasi strategi perencanaan sumber daya manusia (SDM) di PT. Nestle Indonesia, sebuah perusahaan terkemuka di sektor makanan dan minuman. Fokus utama penelitian melibatkan analisis kebutuhan SDM, pengembangan karyawan, pemenuhan kebutuhan karyawan, diversifikasi tenaga kerja, penerapan teknologi Sumber Daya Manusia (HR), serta monitoring dan evaluasi kinerja. PT. Nestle Indonesia menghadapi berbagai tantangan, termasuk perubahan lingkungan bisnis, ketidakpastian ekonomi, pergantian demografis, dan tantangan teknologi. Namun, melalui perencanaan SDM yang baik, perusahaan dapat mengoptimalkan peluang seperti inovasi, peningkatan keterampilan karyawan, peningkatan kinerja, dan diversifikasi tenaga kerja. Hasil penelitian menunjukkan bahwa strategi perencanaan SDM yang bersifat holistik dan adaptif memainkan peran kunci dalam mencapai kinerja organisasi yang optimal di tengah dinamika bisnis yang senantiasa berubah. Implikasi praktis dari temuan ini dapat membantu organisasi sejenis untuk meningkatkan efektivitas strategi SDM mereka. 
STRATEGI PENINGKATAN KINERJA END USER MELALUI PENGGUNAAN APLIKASI TNDE PT. ANGKASA PURA I (PERSERO) Wahyudianto, Dariska; D, Derriawan; T, Tabroni
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 5 No 2 (2020): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of ease of learning and the quality of information technology through ease of use and end user trust in applications on the performance of end users with end user satisfaction as a moderator variable. The population of this research is the employees of PT. Angkasa Pura I (Persero). The number of samples from the population were 245 people taken using nonprobability sampling techniques. The statistical method used in this study is Structural Equation Modeling (SEM) which is operated through the LISREL program. This research results in the ease of learning variables and the quality of information technology through ease of use and end user trust in applications have a positive and significant effect on end user performance, and the role of end user satisfaction in moderating end user performance, while the ease of learning variable directly influences no significant effect on end user trust in the application.
UPAYA PENINGKATAN KEPEDULIAN KEBERSIHAN PANTAI MELALUI MANAJEMEN EFEKTIF PROGRAM EDUKASI LINGKUNGAN DI PELABUHAN MERAK KOTA CILEGON Tabroni, Tabroni; Bahits, Abdul; Lesmana, Ihwan Satria; Saepudin, Saepudin; Harsono, Pramudi; Yuliah, Yuliah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.128

Abstract

Community service activities with a focus on efforts to increase awareness of beach cleanliness at Merak Harbor, Cilegon City, through effective management of environmental education programs. Evaluation of activities revealed significant problems related to organic waste, especially wood and large tree trunks, at Merak Harbor Beach. As a solution, it is recommended to use heavy equipment in the cleaning process, to achieve optimal effectiveness and efficiency. In addition, the potential for using organic waste as raw material for wooden crafts or as an alternative energy source was also identified. Follow-up implementation of these recommendations can have a positive impact on the sustainability of future beach clean-up efforts. It is hoped that the results of this service activity will not only create environmental awareness, but also provide concrete and sustainable solutions to beach cleanliness problems. Through the integration of these practical suggestions in the next beach clean-up action, it is hoped that the community can be actively involved in maintaining beach cleanliness, while utilizing the positive potential of organic waste for sustainable local economic activities
IMPLEMENTASI KEPEMIMPINAN TRANSFORMASIONAL DALAM PENGABDIAN MASYARAKAT MELALUI SEMINAR BEDAH BUKU SECARA VIRTUAL ZOOM MEETING Khaeruman, Khaeruman; Tabroni, Tabroni; Mukhlis, Ahmad; Suflani, Suflani; Wiguna, Wahyu; Bahits, Abdul
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.167

Abstract

The community service activity with the title “Implementation of Transformational Leadership in Community Service through a Virtual Zoom Meeting Book Review Seminar” succeeded in achieving positive results. This virtual seminar was attended by 100 participants who showed active involvement and high enthusiasm in the question and answer and discussion sessions. The speaker delivered material of excellent quality, in participant assessment. The use of Zoom Meetings has proven effective in facilitating interaction and accessibility. The application of transformational leadership creates an inspiring seminar atmosphere, increasing active participation and involvement of participants. Recommendations for future activities include extending discussion time and improving interactive technology for a more immersive experience. This seminar made a significant contribution to the development of participants' knowledge and skills and became an effective model for future community service activities
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK GULA AREN MEREK ARENTA NUSANTARA DI MUNJUL KABUPATEN PANDEGLANG Zahra, Surti; Tabroni, Tabroni; Tunavisa, Zakia
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 4 No. 3 (2024): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v4i3.110

Abstract

This study aims to examine the influence of brand image and price on the purchasing decisions of Arenta Nusantara brand palm sugar in Munjul, Pandeglang Regency. Using a quantitative approach with descriptive techniques, this research involved 53 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results show that both brand image and price have a significant positive effect on purchasing decisions, both partially and simultaneously. Brand image and price collectively explain 82.9% of the variation in purchasing decisions. These findings highlight the importance of maintaining a strong brand image and implementing appropriate pricing strategies to influence consumer purchasing decisions in the local palm sugar market
Co-Authors Ahmad Mukhlis, Ahmad Ahmad Rieza Nurfaathir Aisyah Alif Dwi Rahmawati Arta Rusidarma Putra Auliana, Sigit BAHITS, ABDUL D, Derriawan Depi Febriansyah Derriawan Derriawan Derriawan Derriawan Efi Tajuroh Afiah ENCEP SAEFULLAH, ENCEP Fakhrudin Fakhrudin Fatari Fatari, Fatari Fitriani Nasihah Furtasan Ali Yusuf Hadi Kurniawanto Hafidz Hanafiah Hamidah . Hamidah Hamidah I Komang Wahyu Wiguna Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Khaeruman Komarudin, Mochamad Fahru Kusuma, Aria Cendana LENI TRIANA, LENI Lesmana, Ihwan Satria Mamay Komarudin Maria Chriesty S Marnala Evlin Novella Marnisah, Luis Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Retno Wulansari Reviana Qori Rahayu RIKA KARTIKA Riwan S Siregar Saepudin Saepudin Salapudin, Salapudin Siti Mariam Suflani Sukmawan, Irwan Surachman Surachman Susanti Susanti Syech Idrus Tunavisa, Zakia Wahyudianto, Dariska Yuliah, Yuliah Zahra, Surti