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Samputra, Palupi Lindiasari
Sekolah Kajian Stratejik Dan Global, Universitas Indonesia Jakarta, DKI Jakarta, Indonesia
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Elizabeth Arden's Strategy in Winning the Millennial Market Competition through Celebrities Rukmini Triastuti; Palupi Lindiasari Samputra; Achmad Sanusi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6317

Abstract

These digital influencers are third parties who have high popularity and do not always come from artists or public figures but have accounts with many followers. Instagram is a social media platform that is used by beauty teachers, or later also known as beauty vloggers because they often create and post videos about beauty. The phenomenon of digital influencers is growing along with the development of the digital world. The results of the research in the form of the role of digital influencers are associated with the context of promoting a product. Celebrities who have served as ambassadors for Elizabeth Arden are Vendela Kirsebom to promote products, while in the digital era, the role of social media is very important, especially influencers. The purpose of this study is to examine digital marketing strategies using influencers through social media. The methodology used is qualitative. The results of the study compete in a healthy manner to reach a large market in Indonesia, by utilizing technology through influencers in the beauty sector. To find out Elizabeth Arden's company marketing strategy through social media with influencers.
EU-ASEAN Cooperation In Facing Global Issues: Development and Pandemic Fernandes, Mario; Samputra, Palupi Lindiasari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3269

Abstract

International cooperation between European Union (EU) and ASEAN is needed to deal with global issues related to Development and COVID-19 Pandemic. This study aims to see the implementation of liberalism and regionalism’s theoretical approach within the EU-ASEAN Cooperation’s framework. The qualitative method is used to answer the research objectives. The research data are obtained from the European Commission, ASEAN Secretary, Worldbank, WIPS, WHO, and UNCTAD to describe the EU-ASEAN cooperation. To deepen the desk study related to the themes, the author also conducted an analysis and construction of reports and news in print and online mass media related to the ASEAN European Union Cooperation in the development of the COVID-19 Pandemic during the 2016-2021 period. For development issues, the data used are from 2016 to 2021, meanwhile, for COVID-19 Pandemic issues, the data used are from 2020 to 2021. The results show that EU-ASEAN cooperation is more integrated regarding global issues. It is proven by the existence of many collaborations within the framework of Development Cooperation and Cooperation in overcoming the COVID-19 Pandemic. In addition, the flow of globalization also facilitates cooperation between the EU and ASEAN. This proves that the existence of the European Union and ASEAN, as well as their relationship based on Liberalism Theory in international relations, shows that there are no boundaries between countries in conducting international cooperation. The goal that wants to be achieved is to fight for common or global interests.
Co-Authors Abimanyu Hendi Asyono Abimanyu Hendi Asyono Achmad Sanusi Adis Imam Munandar Adis Imam Munandar Adis Imam Munandar Agrippina Decilia Putri Agus Purwadianto Ahmad Muzahid Ahmad Wahyudi Ahmad, Saiful Aji Wahyu Ramadhani Alfath Musthofawi Alifa, Fasya Husti Amalia, Lutfi Andriani Mutia Diah Pratiwi Anindita Ramadhani Anshori, Ahmad Bahrul Ariani Dwi Astuti Ariwijaya, Abdul Rachmat Ary Rezqy Hakim Atina Fauzia Benny Suharto Bestia, Ela Celine Tjandra Dandy Kurniawan Daryanto, Eko Diana Mirianty, Widiana Dipa Tri Adhitya Faishal, Faiq Feri Wardianto Fernandes, Mario Firda Zahrani Hidayat Fitri Mufliha Rahim Hadi Riajaya Hanita, Margaretha Hary Djatmiko Hidayat, Firda Zahrani Imam Munandar, Adis Indri Septiani Khairani Kusumaningtyas Kristoforus Orlando Laksono Trisnantoro Lany Kusbudiyanto Lidyah Ayu Suhito Wardhani Martina Cecilia Adriana Muhammad Amin Muhammad Syaroni Rofii Muhammad Syaroni Rofi’i Nada Zairina Wulandari Nataludin, Christian Nur Muhammad Ghifari Nur Sholekhatun Nisa Nurina Noviarini Pamela Cardinale Payiz Zawahir Muntaha Putra, Septia Zul Putri Herdriani Rahmawati, Fika Dewi Ramadhani Achdiawan Ramadhani, Aji Wahyu Ratnadi Hendra Wicaksana Regina Nova Indradewi Resky Fitriyanti Djuningsih Ridwan Arifin Rinaldy N, Yose Rivando, Boy Ruchianderan, Riffal Ruchiandrean, Riffal Rukman Abdullah Rukmini Triastuti Santoso, Feliks Y. E. Sarah Aphirta Satrio, Muhammad Akbar Sekar Rachmawati Parawangsa Slamet Fatrika Santoso Sri Annisya Syafindra, Yaumil Tazkiaturrizki Vina Fitrotun Nisa Virgie Delawillia Kharisma Wahyu Purwaningsih Warsito . Widi Asmoro Widyo Astono Yasserina Rawie Yulia Puspita Sari Yusril Yudi Safaat